Influence Of New Media Research Articles

KOMUNIKASI POLITIK DI ERA MEDIA SOSIAL

The development of communication technology has penetrated the lives of human beings. One form of communication is the development of new media technologies who gave birth to social media. Political world is also not free from the influence of new media and social media. Social media are like two sides of a coin for political actors. On the one hand, the success by using social media is getting positive support. But on the other hand failure by using social media is the risk by damaging the image.This paper discusses the challenges and opportunities of social media on political actors. Exposure to the use of social media in political communication becomes the first part of this paper. The second section discusses the challenges faced by political actors in the 2.0 era. The third section gives an offer opportunity for political actors in the utilization of social media. There is also the fourth and final section is a conclusion that contains what should be done by political actors to minimize the risks and maximize the opportunities offered by social media.

Measuring the Impact of Product Placement on Children Using Digital Brand Integration

Recent marketing literature has called for more research that focuses on the influence of new media on children and, specifically, the use of product placement. The objective of this study was to analyze the impact of food and beverage product placements on children of different ages. Using an experimental approach, groups of children viewed the same television program, but with either healthy products or unhealthy brands digitally inserted. A detailed survey then measured aided and unaided recall and immediate choice behavior. In total, 225 children from two schools took part in the experiment. The results indicated strong recall for the products placed, especially for the unhealthy products, and particularly among older children. However, the placements had only a modest influence on immediate behavior, with regression analysis suggesting that the packaging was more significant in influencing choice. Theoretical and practical implications are discussed.

YouTube como espaço de construção da memória em rede: possibilidades e desafios

O artigo tem o objetivo de estudar o YouTube como ferramenta de construção da memória coletiva no suporte digital. Para o conceito de memória coletiva utilizamos Halbwachs (1990) em articulação com Pollak (1989) e Santos (2003). Essas ideias são o ponto de partida para discutir a memória nos suportes digitais, a partir de autores como Rosnay (2006) e Casalegno (2006), entre outros autores que fomentam a investigação sobre a influência das novas mídias na memória coletiva. Foi feita uma análise do YouTube, organizada em cinco categorias: armazenamento/ postagem; categorização/tags; compartilhamento; mecanismos de interação e ferramentas de sugestão do sistema. A análise constatou que a memória coletiva em rede é construída tanto pela ação do sistema, quanto pela ação do usuário, possibilitando assim um fluxo entre as manifestações individuais e coletivas.

Influence of New Media on Travel Decision Making

Tourism, one of the largest industries in the world, has recorded consistent growth since the end of Second World War. Travel is a key factor in the process of tourism, where the tourist is the main player as well as the ultimate consumer of the products and services offered to him/her. A tourist‟s decision to travel is by itself a complex process because there are many factors that influence the decision. The New media, which has emerged in the wake of tremendous advancements in information and communication technologies is also influencing the decision making process in modern times. Here, an attempt has been done to examine the influence of new media in the various stages of decision making process and the role played by it. A questionnaire based survey was undertaken to conduct the study and the analysis reveals various kinds of influences of new media.

A Study of the Influence of New Media on Graphic Design in Computer Age

New media technology changes our communication way and communication object, and also every aspect of our life, including communication, study, working, etc.. Visual language is a part of these aspects. Visual language, especially visual language of graphic design relies heavily on technology development. From petroglyph to the invention of printing, then to the application of computer, Internet, and satcom technologies, for human communication, each technology has revolutionary significance. This paper mainly discusses influence and meaning of new media on visual language of graphic design, as well as consideration of future development.

The faithful citizen: popular Christian media and gendered civic identities

Kristy Maddux. The Faithful Citizen: Popular Christian Media and Gendered Civic Identities. Waco: Baylor University Press, 2010. 282 pp. $22.76. ISBN: 160258253X The Faithful Citizen is an intertextual analysis of ways in which Christian-themed popular media texts model forms of for Christian viewers. Kristy Maddux pays close attention to construction and deployment of gender in each of her major case studies, which include films, a popular Christian fiction series, and a hit family television show. Breaking from social scientific model of analyzing faith-based through measured reception studies, Maddux uses rhetorical criticism as well as feminist theory and close textual analysis to find conflicted images of engagement with five different ideologies of gender, which, taken together, suggest richness of contemporary ideals of participation (6). To Maddux, these models of include narrow definitions of citizenship, shifting impulses between moral reform and social justice, and influence of new media in making visible new ways of participating in life (6-7). Maddux organizes her book around media texts and their corresponding notions of gendered participation. Amazing Grace (chapter two) illustrates genteel masculinity in William Wilberforce's fight for abolition; The Passion of Christ (chapter three) models submission and valorizes suffering, while blurring lines between liberation theology and perceived (white) victimhood; Left Behind (chapter four) idealizes brutish masculinity in novel's apocalyptic setting; 7th Heaven (chapter five) depicts Camden family's charity, suggesting that faith communities can (and should) provide for welfare needs of their neighbours when federal government cannot; and The DaVinci Code (chapter six) depicts civic nonparticipation, or relegation of human sexuality and religious faith to private sphere. Maddux's final chapter explores limitations and implications of each model of gendered for other identity categories, such as race. It is important to note that Maddux does not treat these texts as repositories of ideas but, rather, as texts that construct, disseminate, and popularize these ideologies and identities (24). Maddux seeks to identify what these texts do in their social world, not simply what they mean about their social world (24). By performing close readings and parsing out various conventions work, Maddux not only makes notions of gendered explicit but also legible to readers. One example of this kind of legibility is found in Maddux's chapter about The DaVinci Code where she clearly deciphers how gender, religion, and civic nonparticipation intersect in a popular text, which many leaders of Christian denominations viewed as being radically feminist. While The DaVinci Code's historical narrative and surface-level plot celebrate the sacred feminine, Maddux contends that its focus on women's capacity to engage in heterosexual reproduction and motherhood is made at expense of any other feminine qualities (160). …

Between Archive and Participation: Public Memory in a Digital Age

In sizing up the notion of public memory, rhetoricians would be remiss not to consider the increasing influence of new media on today's remembrance culture. This article addresses memorial functions of the internet in light of recent scholarly debates about virtues and drawbacks of modern “archival memory” as well as the paradoxical link between the contemporary public obsession with memory and the acceleration of amnesia. To explore the strengths and limitations of the internet as a vehicle of collecting, preserving, and displaying traces of the past, the article examines The September 11 Digital Archive, a comprehensive online effort to document public involvement in recording and commemorating the tragedy of 11 September, 2001.

Beyond Virtual Carnival and Masquerade

This article documents the brief history of cyber marriage on the Chinese Internet and shows how in-game marriage, with its game codes and marriage regulations, turns out to be the most visualized, institutionalized, and heteronormative form of cyber marriage, by exploring the game players’ gender performativity, especially the gender swapping of male gamers. This study sheds light on Chinese youth subculture under the influence of new media and the consumer digital network in postsocialist China.

Editorial

In lieu of abstract, here is the first paragraph of the article: When The Who sang about teenage angst in the 60s, their rock anthem ‘Talking about my Generation’ captured the divide between youth and beyond. Today, another divide – the digital divide – speaks to the issues of access, capital, and input that follow digital technologies. Like the earlier ‘me generation’, the new millennium D(igital) generation remains enigmatic, its members variously praised for their technological wizardry, criticised for their self-absorption, and pathologised for their unsociability. The D generation does not comprise youth alone, but the young are more exposed than others to the influence of new media and digital technologies. And like previous youth generations, they are often viewed as degenerate. A cybernetic degeneration symbolising society’s fears and cultural anxieties concerning the dehumanising prospects of technology appears most vividly in arguments about youth (Green & Bigum’s ‘aliens in the classroom’ [1993] is an apt description in this respect). Such negative rhetoric presents a dystopic view that tempers the more utopian, but equally reductionist visions of new technologies.

Stakeholder theory and internal marketing communications: a framework for analysing the influence of new media

Effective two‐way communication is widely viewed as an essential component of successful internal marketing strategies, yet little research has so far been conducted on the relative merits of different communication media in an internal marketing context. Since the mid‐1990s Internet technologies have revolutionized internal communications in many organizations. However, the impact of these new forms of electronic media on internal marketing communication remains relatively unexamined. This paper draws on stakeholder and communication theories to provide a framework for understanding the dimensions of effective internal marketing communications and presents the results of an empirical study on the relationship between these dimensions and the use of new media in the workplace.

Books: Journalism and New Media, Reshaping Communications: Technology, Information and Social Change

Books * Pavlik, John. (2001). Journalism and New Media. New York: Columbia University Press. pp. 272 * Preston, Paschal. (2001). Reshaping Communications: Technology, Information and Social Change. London: Sage. pp. 320 In the scramble to ascertain the social influence of new media, a number of books are attempting to put away the rose-colored glasses, take a step back, and contemplate critically the state of global culture following the new media explosion. These books often succumb to the temptation of making grandiloquent pronouncements about the vast societal changes (whether positive or negative) shepherded by the development of new media technologies. Two newly published books, however, resist the temptation and provide solid, foresightful analyses of the impact of digital communication technologies. Paschal Preston's Reshaping Communications and John Pavlik's Journalism and New Media each aim to contextualize the future of new media in the social order - Preston in terms of long-range political and economic trends and Pavlik in terms of a revitalized journalistic enterprise. This feature makes both of these books theoretically informed and useful in ways that surpass works by such technological forecasters as Alvin Toffler, Nicholas Negroponte, Esther Dyson, and George Gilder. In the wake of dotcom failures, legal wrangling over online intellectual property rights and unrealized hopes for universal access to information technologies, students of journalism and mass communication need scrutiny of-not uncritical enthusiasm for or condemnation of-- the place of new media in contemporary culture. But the similarity of these two books ends there. John Pavlik's book is a comprehensive account of how new communication technologies are altering from the rise of nonlinear storytelling to decentralized newsroom practices to redefined relationships with audiences. Pavlik is executive director of the Center for New Media at Columbia's Graduate School of Journalism, and he has authored several books on new technology. This work claims a fourfold transformation of journalism by new media: changes in news content; changes in the journalistic work methods; changes in the structure of news organizations; and changes in the interconnections between news institutions, journalists, and various publics. New media technology can ultimately influence journalism by facilitating the emergence of journalism, a form of reportage that relies less on objectivity, sees journalists as interpreters of events, empowers the audience, and reconnects communities. Pavlik describes how new media encourage these transformations through fluid online architectures, customizability, instantaneity, and interactivity. These developments will enhance the potential for journalism to better serve democracy. Pavlik's work is useful, particularly for an audience not overly well versed in issues of new media and culture. Written in plain language, Journalism and New Media is rife with evidence on a multitude of issues surrounding the digital newsroom, including editorial integrity, ownership and control, privacy, and job prospects. Some deeper theoretical interrogation of new media's potential for contextualized democratic journalism would lengthen the book's shelf life, as some examples (on search engines, for instance) are verging on becoming dated. The book's wideranging focus may be its weakness; a number of books cover information on newsgathering in the digital environment, but fewer consider the potential for new media to promote a healthier democracy through a revitalized civic journalism. The enterprise of civic not without its detractors, would benefit from serious examination in the context of Pavlik's compelling assertions. Preston, quite differently, attempts to assess the impact of new communication technology by marrying economics, social science, and information science together with non-academic, industrial literatures in Reshaping Communications. …

The Influence of New Media and Family Structure on Young Adolescents' Television and Radio Use

A survey of 2,056 12- to 14-year-olds from 10 southeastern U.S. cities showed that Blacks and girls spent more time with television and radio than Whites and boys did; television use declined with age, whereas radio use increased. Access to cable television and videocassette recorders was not related to frequency of television or radio use. Lack of access to parents, either because the mother was employed or because no father was in the home, generally increased the time that adolescents spent with radio and television.