Influence Of Internal Marketing Research Articles

Pengaruh Triangle Marketing terhadap Keputusan Nasabah Memilih Tabungan iB Hijrah di PT Bank Muamalat Indonesia KCP Rancaekek

Based on the results of observations, the background of this research is the fluctuation in the number of iB Hijrah Savings customers and how the bank's solution to retain iB Hijrah Savings customers. This study aims to determine how the influence of Internal Marketing, External Marketing, and Interactive Marketing partially and simultaneously on the decision to become iB Hijrah Savings customers at Bank Muamalat Indonesia Rancaekek Branch Office (KCP).. The type of research is quantitative associative with primary data types and uses data collection techniques in the form of observation, interviews, questionnaires and literature studies. The population of this study amounted to 254 respondents with the determination of the sample using the slovin method which resulted in 72 respondents. The results showed that there was a significant influence between Internal Marketing on customer decisions to choose iB Hijrah Savings by 68.9%, there is a significant influence between External Marketing on customer decisions to choose iB Hijrah Savings by 49.4%, there is a significant influence between Interactive Marketing on customer decisions to choose iB Hijrah Savings by 72.4%, and there is a significant influence between Internal Marketing, External Marketing, and Interactive Marketing simultaneously affect the customer's decision to choose iB Hijrah Savings at Bank Muamalat Indonesia KCP Rancaekek determination test of 80.3% while the remaining 19.7% is influenced by other variables not examined.

The Influence of Internal Marketing on Employee Performance in The Ghanaian Public Sector: The Mediating Role of Organizational Commitment

The Influence of Internal Marketing on Employee Performance in The Ghanaian Public Sector: The Mediating Role of Organizational Commitment

THE EFFECT OF INTERNAL MARKETING, ORGANISATIONAL COMMITMENT ON JOB PERFORMANCE IN SPORTS AND RECREATION SERVICES

This study aims to determine whether there is an influence of Internal Marketing, Organisational Commitment on Job Performance in Sports and Recreation Services. The approach used in this research is to use a quantity approach and a simple random sampling methodology. Data were collected through the distribution of online questionnaires, and the results of testing the hypothesis with multiple regression analysis were applied to 90 responses given by respondents. In this study, only one hypothesis is supported. Namely, organisational commitment has a positive effect on work performance. Meanwhile, Internal Marketing does not affect Work Performance. The survey was conducted because the authors wanted to determine whether there was an effect of Internal Marketing, Organisational Commitment on Job Performance in Sports and Recreation Services.

Work ability psychological variables in workers of the pharmaceutical industry.

Internal Marketing is also positively related to job satisfaction. However, there is a gap in the literature on the influence of Internal Marketing (IM) on Work Ability (WA) in the workers of the Pharmaceutical Industry. The aim of our study is to assess this interaction, demonstrating evidence that the Internal Marketing's five dimensions affect, positively or negatively the WA in workers of the Pharmaceutical Industry. We collected data (N = 150) from workers of Pharmaceutical Industry mean age of 37.86 years (SD=10.788), through internal advertisements at the university posted on information dissemination panels, e-mail databases and through the social LinkedIn network. The Statistical Package R-Studio program was used for statistical analysis. We verified that the group with Poor WA had a lower average value of Perceived IM than the group with Good WA. This study seems to indicate that promoting IM protocols helps increase WA among pharmaceutical industry workers.

The Influence of Internal Marketing on Internal Service Quality Mediated by Job Satisfaction and Employee Loyalty

Internal marketing is a planned effort aimed at progressing employees through a marketing approach in order to implement and synchronize the company's consumer-focused strategy. The goal of this research is to see if there is a link between internal marketing and internal service quality in university organizational management, which is mediated by job satisfaction and employee loyalty. This study is a survey-based qualitative study. Cross-sectional analysis was used in the study. In the Special Region of Yogyakarta, the population is made up of lecturers from private universities with an a rating. Using the Proportional Random Sampling approach, a total of 220 respondents is required. A questionnaire was used, which had been evaluated for validity and reliability. The study's findings suggest that high job satisfaction leads to high employee loyalty, which leads to good internal service quality. As a result, if internal marketing is mediated by job happiness and staff loyalty, it can affect internal service quality. Because internal marketing and job satisfaction have no direct effect on internal service quality, this study concludes that job satisfaction and employee loyalty play a full role as a mediator. Keywords: Internal Marketing, Internal Service Quality, Job Satisfaction, Employee Loyalty DOI: 10.7176/JESD/13-6-09 Publication date: March 31 st 2022

항공사 내부마케팅이 지상직 직원의 조직몰입과 고객지향성에 미치는 영향 연구

본 연구에서는 항공사 내부마케팅이 지상직 직원의 조직몰입 및 고객지향성에 미치는 영향을 연구하고자 하였다. 실증분석을 위하여 지상직 직원을 대상으로 207명의 응답을 최종 유효 표본으로 사용하였다. 연구결과로 첫째, 내부마케팅을 내부커뮤니케이션, 보상시스템, 교육훈련, 경영층지원, 및 권한위임으로 구분하였고, 조직몰입을 정서적 몰입, 지속적 몰입 및 규범적 몰입으로 구분하였으며, 고객지향성은 자발적 고객지향성과 규범적 고객지향성으로 구분하였다. 둘째, 항공사 내부마케팅은 지상직 직원의 조직몰입에 대하여, 정서적 조직몰입은 내부커뮤니케이션, 경영층지원 및 교육훈련의 영향이 클수록, 지속적 조직몰입은 내부커뮤니케이션의 영향이 클수록 그리고 규범적 조직몰입은 권한위임의 영향이 클수록 높아지는 것으로 분석되었다. 셋째, 항공사 내부마케팅은 지상직 직원의 고객지향성에 대하여 내부커뮤니케이션의 영향이 클수록 항공사 지상직 직원의 고객지향성이 높아지는 것으로 분석되었다. 넷째, 항공사 지상직 직원의 조직몰입은 고객지향성에 대하여 정서적 조직몰입의 영향이 클수록 항공사 지상직 직원의 자발적 고객지향성이 높아지고, 정서적 조직몰입과 규범적 조직몰입의 영향이 클수록 항공사 지상직 직원의 업무적 고객지향성이 높아지는 것으로 분석되었다. 시사점으로는 고객의 항공사에 대한 선택은 서비스를 통해서 반응하기에 내부마케팅을 통한 직원의 조직몰입은 고객지향성에 직접적인 영향이 있다는 것을 알 수 있었다. 이런 점을 고려할 때 얼마나 지속적으로 충성 고객을 확보할 수 있는가는 항공사의 성장을 판단하는데 중요한 요소로 인지되며, 서비스와 직접적 관련이 있는 직원의 회사에 대한 만족은 기업이 경쟁력을 지속 유지할 수 있는 바탕이 될 것이다.

Role of Internal Marketing in Determining Academic Staff Job Satisfaction in Higher Education

Purpose-The purpose of the present study is to examine the influence of internal marketing (IM) dimensions (i.e. academic staff development, rewards, internal communication and empowerment) on academic job satisfaction (AJS) in higher education. Design/Methodology/Approach - A survey of 236 faculty members of Jammu division from the UT of J&K higher education institutions was done. To analyse the data SEM has been used. Findings - The results of the study indicated that all the four dimensions of internal marketing significantly influence academic job satisfaction. Empowerment plays the foremost critical part in determining AJS, there after internal communication, academic staff development and rewards. Practical Implications - By highlighting the influence of these four dimensions of IM on AJS, this study offers valuable experiences into the fundamental forms through which job satisfaction among the staff can be improved. The results of this study will demonstrate to be of incredible assistance to academicians and policymakers. They can give their energies and assets towards devising strategies pointed at maximizing faculty satisfaction level through the proper implementation of IM practices. Originality/Value -This study includes to the exceptionally little number of researches that have explored the individual influence of the above mentioned four dimensions of IM in determining AJS.

PENGARUH INTERNAL MARKETING TERHADAP ORGANIZATIONAL PERFORMANCE DI ERHA CLINIC DENGAN MARKET ORIENTATION SEBAGAI VARIABEL INTERVENING

This study aims to determine and analyze how the influence of internal marketing to organizational performance in ERHA Clinic with market orientation as intervening variable. The type of research used is quantitative research with saturated sampling technique or examine the total population amounted to 60 people as many as 30 employees of ERHA Clinic Batam and 30 employees of ERHA Clinic Medan. The respondents consisted of staff working in Pharmacy, Frontliner, Nurse, Therapist, Medical Record, and all staff working in the Back Office unit. Data processing method using path analysis with SPSS 20 software. Based on the results of research stated that (1) internal marketing positively significant to market orientation in ERHA Clinic Sig. 0.000 (<0,05), (2) market orientation have positive and significant influence to organizational performance in ERHA Clinic Sig. 0,000 (<0,05), and (3) internal marketing have positive and significant effect to organizational performance in ERHA Clinic Sig. 0,000 (<0.05). This means that internal marketing affects organizational performance in ERHA Clinic.

A Systematic Review of the Influence of Internal Marketing on Service Innovation

This paper aims aimed to present the trends of the literature review in internal marketing and service innovation between 1990 and 2016. The significant reason to conduct this research is that significant variables of internal marketing to link with service innovation are not clearly defined. This research yielded 22 systematic reviews of articles in the Scopus library and adopted a thematic analysis to analyze the data collected. This study provides provided answers to research questions by elaborating on overall trends, objectives, theoretical framework, methodologies, and potential variables that strongly connect between internal marketing and service innovation. While sample sizes are limited to this paper, it suggests suggested fruitful recommendations for future research to overcome this limitation. This research has had two practical implications for managers to redefine their roles and the relationship between members of the organization and to help managers and the firms to consider internal marketing efforts towards motivation, organizational culture, and organizational learning.

The Impact of Internal Marketing on Employee Brand Commitment in Sri Lankan Insurance Industry

Internal marketing is one of the main strategies for service companies in which companies try to optimize the organizational environment to improve service quality. Berry and Gronroos introduced in 1980s for the first time internal marketing concept, in the heart of the internal marketing this point is that employees, domestic market within an organization. This thesis examines the depth of understanding and the applicability of internal marketing in the insurance industry which is not a conventional service industry. It also focuses on the relationship between perceptions of internal marketing and employee brand commitment in the Sri Lankan insurance industry. While considering and studying internal marketing and employee brand commitment in the Sri Lankan insurance industry context is one of the main purposes of this research. This is a quantitative method and data collect through questionnaire from 400 respondents. The quantitative data reveals that the influence of internal marketing on employee brand commitment is positive and significance. The results of this study will help the marketers to understand and develop this concept which can cater for the insurance companies. The results will also help the management staff of the insurance companies in the context of raising awareness in internal marketing as well as the Insurance Regulation Commission of Sri Lanka to regulate the internal marketing principles to the Sri Lankan insurance industry.

Investigating the mediating role of job satisfaction on the relationship between internal marketing and job performance: a research within services industry

The aim of this study is to examine the influence of perceived internal marketing practices on employee job performance and mediating effect of job satisfaction. A quantitative research paradigm was employed using a questionnaire survey method; the data was collected from 395 employees of three different services industries, comprising healthcare, banking-finance, and insurance organisations. Based on the results of structural equation modelling (SEM) analysis, positive influence of internal marketing on job satisfaction and the positive influence of job satisfaction on employee job performance were confirmed. Further, the findings revealed that perceived job satisfaction had a full mediating role on the relationship between internal marketing and employee job performance. These findings contribute to understanding how employee's job performance in service organisations is influenced by structured internal marketing facilities. Finally, this study proposed managerial implications and suggestions for future academic research.

HIERARCHICAL MODEL OF INTERNAL MARKETING TO PREDICT EMPLOYEE SATISFACTION AND TURNOVER INTENTION

The objective of this paper is to assess the predictive influence of internal marketing on employee job satisfaction and turnover intention of frontline employees of travel agencies in Sabah. Specifically, the study aims to investigate the extent to which each of the four dimensions of internal marketing (internal communication, reward system, working condition and training) affects employee job satisfaction and the intention to leave the organization.Conceptually, this study extends the concept of Internal Marketing by re framing it as a formative hierarchical construct and modeling its impact on job satisfaction and turnover intention. The two-stage approach was adopted in partial least square structural equation modeling to examine the hierarchical modeling of internal marketing. The findings suggest that internal marketing is a significant predictor of job satisfaction and indirectly influences employees‟ turnover intention. The conceptualization of internal marketing as reflective formative type of second order model was justified in this study. Other than the conceptual and empirical contribution, this study also offers an alternative method in modeling internal marketing of which could be adopted in future research.

여행사의 내부마케팅이 종사원의 창의성과 직무성과에 미치는 영향

여행사의 내부마케팅이 종사원의 창의성과 직무성과에 미치는 영향

The Influence of Internal Marketing on Customer Orientation and Job Stress in General Hospital Nurses: Focused on the Mediating Effects of Organizational Communication Satisfaction

The Influence of Internal Marketing on Customer Orientation and Job Stress in General Hospital Nurses: Focused on the Mediating Effects of Organizational Communication Satisfaction

융복합시대 내부마케팅이 고객지향성에 미치는 영향에 관한 연구 - S전자 상사의 신뢰 매개효과

융복합시대 내부마케팅이 고객지향성에 미치는 영향에 관한 연구 - S전자 상사의 신뢰 매개효과

Impacto do Marketing Interno sobre a Orientação para o Mercado em Empresas Brasileiras

Resumo O conceito de marketing interno refere-se à visualização dos colaboradores como consumidores internos e assinala a necessidade de ouvir e satisfazer os colaboradores como requisito e satisfação dos colaboradores como requisitos para a satisfação dos clientes da empresa. Este artigo centra-se, assim, na influência do marketing interno na adoção de uma cultura empresarial orientada para os clientes, i.e., na orientação para o mercado. Com base na operacionalização do conceito de marketing interno de Lings e Greenley (2005), propõe-se um modelo conceitual das relações entre os conceitos de orientação para o mercado interno e orientação para o mercado. Os resultados de um estudo empírico baseado na aplicação de um questionário a 109 empresas brasileiras de diversos setores econômicos corroboram o modelo de investigação proposto. Desta forma, verificou-se que a adoção de um comportamento orientado para o mercado interno – nomeadamente as dimensões relativas à divulgação de informações e implementação de respostas – influencia a orientação para o mercado externo e suas dimensões (produção de informações, divulgação de informações e resposta).

The influence of internal marketing by airlines on customer-oriented behavior: A test of the mediating effect of emotional labor

Most studies on internal marketing and customer-oriented behavior have not examined the correlation of these factors with emotional labor, and there are even fewer papers focusing on this subject with respect to airlines in particular. Thus, this study is to include flight attendants' emotional labor in the model and test its mediating effect between internal marketing and customer-oriented behavior. This study treats two measures of internal marketing as antecedent variables and treats surface acting and deep acting in emotional labor as mediators to construct a model of customer-oriented behavior. A survey of flight attendants from six airlines was conducted, and the research validated the model by SEM, demonstrating that internal marketing significantly and positively influences customer-oriented behavior. In the analysis of the mediating effects of emotional labor, surface acting and deep acting show a partially significant mediating effect on the “relationship between value of needs and customer-oriented behavior”. However, surface acting and deep acting show a more significant mediating effect on the “relationship between authorized autonomy and customer-oriented behavior”. Finally, this study proposes managerial implications and suggestions for future research.

The Influence of Internal Marketing and Employees' Entrepreneurship on Knowledge Management

The Influence of Internal Marketing and Employees' Entrepreneurship on Knowledge Management