Influence Consumer Purchase Decisions Research Articles

Analysis of Factors Influencing Consumer Purchase Decisions for Coffee Shops in Tomohon City

The coffee shop has now become a phenomenon in the community, drinking coffee is now no longer just to eliminate sleepiness, but as part of a lifestyle where the coffee shop is a very popular gathering place. The city of Tomohon is also inseparable from the phenomenon of coffee shops where coffee shops have begun to appear in various locations around the Tomohon city. This study aims to determine the factors that influence consumer purchasing decisions on coffee shops in Tomohon City by conducting a case study at Elmonts Coffee & Roastery Tomohon. The method used in this research is a qualitative case study method. Data collection techniques are carried out by in-depth interviews, observation, and documentation. The data validity technique used is source triangulation and triangulation techniques with data analysis techniques namely Miles and Huberman model analysis techniques. The results showed 6 factors that influenced purchasing decisions at a coffee shop in Tomohon City, namely product, atmosphere, social, promotion, location, and brand.

Consumer decisions toward halal purchase before and during COVID-19 pandemic: a grey relational analysis approach

PurposeThe main objective of this research is to investigate the factors that influence consumer purchase decisions for halal products before and during the COVID-19 pandemic, based on the Engel-Kollat-Blackwell (EKB) theory.Design/methodology/approachThe research was conducted as a survey. The influencing factors were determined based on the grey relational analysis (GRA) approach.FindingsThe findings indicate before the COVID-19 pandemic, consumers mainly purchased halal products based on four key factors: purchasing experience, certification label, Internet searches and past consumption experience. However, during the pandemic, the ranking and factors have changed to six indicators, which are past consumption experience, purchasing experience, certification labels, standardized specifications, Internet searches and halal certification labels.Research limitations/implicationsThe study was limited by the sample size and geographical area. Nevertheless, the findings could be further explored by expanding related theories toward understand human decisions based on spiritual beliefs.Practical implicationsThe findings of this study have important implications for research, practice and society. Understanding the factors influencing halal purchase decisions before and during the pandemic can help businesses, policymakers and halal certification bodies to better cater to consumers' needs and preferences and ensure the continued growth and development of the halal industry.Originality/valueThis study evaluates halal purchasing decisions between periods of certainty and uncertainty by using the GRA. Changes in halal consumption and purchase decisions in response to COVID-19 pandemic have become an emerging topic of discovery. The study addresses the gap in the literature regarding changes in consumer decision pattern.

The Impact of K-Pop Idol on Brand Awareness, Hedonic Shopping Motivation, and Purchase Intention

This research aims to know what factors are owned by endorsers that can influence consumer purchase decisions for the products offered by e-commerces. The secondary motivation of this research is to obtain empirical data on how influential the tactics made by e-commerce using K-Pop girlband/boyband are on purchase intention. The impact of celebrity worship factors is analyzed on data of Indonesia's K-Pop fans (n =100) using variance-based structural equation modeling and PLS-SEM process. The research results show a positive correlation between K-Pop brand ambassadors to raise brand awareness, hedonic shopping motivation towards Purchase Intention among K-Pop fans. This research contributes to the current knowledge-related online buying behavior in virtual retail formats and helps marketers in streamlining their focus in using K-pop figures to increase purchase decisions of targeted consumers.

Moderation Effect of Interest in Purchase of Non-Subsidy Fertilizer

Purpose: Companies distributing non-subsidized fertilizers should pay attention to farmers' buying interest to optimize the variables influencing purchasing decisions. Theoretical framework: Efforts to market non-subsidized fertilizer products require the right strategy, including those related to price, product quality, and promotion, to attract potential buyers and purchase products as consumers from the company. Design/methodology/approach: This study analyses the direct effect of price, product quality, and promotion on purchasing decisions at the Mega Eltra Makassar branch company and the moderating effect of the purchase intention variable. This quantitative research uses questionnaires to 200 respondents whose data were processed using SmartPLS 4. Findings: The results showed that price and promotion directly or moderated by purchase intention could not significantly influence consumer purchasing decisions for non-subsidized fertilizers. Product quality directly affects the decision to buy non-subsidized fertilizers; however, it is not significant if buying interest is a moderating variable. Research, Practical & Social implications: Consumers of non-subsidized fertilizer Mega Eltra Makassar company Branch is the population in this study whose details cannot be known with certainty because the records at the company only include the number of products sold and their turnover. Originality/value: This study concludes that the quality of the fertilizer influences the decision to purchase non-subsidized fertilizer from farmers compared to the offer or promotion price. Interest in buying non-subsidized fertilizers still needs to guarantee the purchase decision-making process.

The Impact of E-commerce Tactics Using K-Pop Idol on Brand Awareness, Hedonic Shopping Motivation towards Purchase Intention among K-Pop Fans

The use of K-Pop girlbands/boybands as endorsers is booming by Indonesian e-commerce. For this reason, this research aims to know what factors are owned by endorsers that can influence consumer purchase decisions for the products offered by e-commerces. The secondary motivation of this research is to obtain empirical data on how influential the tactics made by e-commerce using K-Pop girlband/boyband are on purchase intention. Impact of celebrity worship factors related to celebrity worship are Entertainment-Social, Intense-Personal, Borderline-Pathological. That's all under the moderating effect of risk was estimated from the perceptions of Indonesia's K-Pop Fans (n =100) using variance-based structural equation modeling and PLS-SEM process. There is a positive correlation between K-Pop Brand Ambassador to raise Brand Awareness, Hedonic Shopping Motivation towards Purchase Intention among K-Pop Fans. Limitation to get a number of respondents with a high purchase power. Contributes to the current knowledge-related online buying behavior in virtual retail formats and helps marketers in streamlining their focus in using celebrity endorsers to increase purchase decisions of targeted consumers.

Faktor- Faktor Yang Mempengaruhi Purchase decision Konsumen pada UMKM di Belitung

This study aims to determine analyzing the effect Factors Influencing Consumer Purchase Decisions on MSMEs in Belitung such as of Corporate Social Responsibility (CSR), social media marketing, store environment and perceived value. The population to be studied is all SMEs in Belitung and the sample in this study is 110 respondents from all SMEs in Belitung with data collection techniques using a questionnaire. various tests carried out such as validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, hypothesis testing through T and F tests, and the coefficient of determination test was carried out. The results of the study found that Corporate Social Responsibility, Social Media Marketing, Store Environment and Perceived Value had a positive and significant effect on Purchase Decisions for SMEs in Belitung. This means that the better the Social media marketing.

Examining the Factors that Influence Consumer Willingness to Pay of Bubble Tea among Generation Z in Bandung, Indonesia

Bubble tea is a popular drink among Generation Z in Indonesia. However, the quality of bubble tea varies depending on intrinsic and extrinsic factors to make it more appealing. On the basis of consumers' final economic activity, it is crucial to examine what factors influence consumer purchase decision behavior. Due to the bubble tea shop, owners will effectively meet customer expectations for bubble tea beverages. This study examines factors that may influence the consumer purchase decision (willingness to pay) of bubble tea and analyzes the price limit disparities. The research uses a quantitative approach by distributing questionnaires to 300 Generation Z domiciled at Bandung, Indonesia. This study examines several aspects, including price, taste, product design, brand influence, and location accessibility. Also, it analyzes whether the consumers' purchase decision factor and the price limit of the respondents are different when it is divided based on demographic factors. The data were analyzed using multiple linear regression (MLR). This study found that taste, price, product design, brand image, and location accessibility individually and simultaneously affect the willingness to pay among Generation Z in Bandung City. Also, this study found differences in decision factors and price limits on bubble tea based on demographic factors. In conclusion, the current study has successfully examined the factors influencing consumer purchase decisions (willingness to pay) and analyzed the price limit disparities of bubble tea in Bandung, Indonesia.

Harga dan Kualitas Pelayanan Dalam Mempengaruhi Keputusan Pembelian Pada Humble Coffee Majalengka

Purchasing decisions are the main goals to be achieved by business people, including in the coffee shop business. Many factors can influence consumer purchasing decisions for a product including price and service quality. This study aims to determine the effect of price and service quality on purchasing decisions at a coffee shop in Majalengka. This research uses descriptive and verification methods. The approach used in this research is a quantitative approach. This research was conducted at Humble Coffee Majalengka with 99 respondents. Data collection techniques in this study using questionnaires or questionnaires. The results of this study indicate that, partially, both price and service quality has a positive effect on the purchasing decisions of Humble Coffee Majalengka consumers. Price and service quality simultaneously influence consumer decisions in buying coffee at Humble Coffee Majalengka. With these results, the conclusion of this study is that price and service quality have a positive and significant effect on purchasing decisions.

Determinants of Neighborhood References, and Environmental Stimuli on Purchasing Decisions for Halal Products for Consumers

This study aims to determine the effect of surrounding reference variables, namely (product, service, and brand image) and Environmental Stimuli, on purchasing decisions. This research approach uses quantitative research. The data used in this study are primary data obtained from questionnaires and secondary data. This research was conducted at Chocholicious Cake Shop Makassar City. The population in the study used the Infinite population, with a sample size of 200 respondents / people in Makassar City. Data analysis using validity test, reliability test, R-Square test, F-Square test, direct effect test, and hypothesis submission using Partial Least Square. The results of this study indicate that the variables in the surrounding reference have a positive and significant effect on the consumer purchasing decision variable; Ambient references are factors around consumers that can influence their perceptions and purchasing decisions. Which means that factors such as recommendations from friends and family, public opinion, and advertising can influence consumer purchasing decisions. Likewise, the environmental stimuli variable has a positive and significant effect on consumer purchasing decisions. Environmental stimuli are factors around consumers that can influence their perceptions and purchasing decisions, which means that factors such as store layout, product design, store atmosphere, etc. can influence consumers' purchasing decisions.

Pengaruh Celebrity Endorser terhadap Keputusan Pembelian Produk Skincare


 Skin care products or skincare using public figures are considered to have power over the general public who see these products and can make offers so that people are interested in using them and even make a decision to buy the product being promoted. This study aims to find out how the celebrity endorser relationship influences the decision to buy skincare products. The company's strategy in taking advantage of promotions is to establish relationships with celebrity endorsers. With more and more information obtained about a product through advertisements that have been promoted by a celebrity, it will create a feeling of interest in the product because over time, as long as the product is still in the minds of consumers, the memory will still be embedded. In this study the method used is descriptive qualitative research method and includes explanatory research. The results of this study indicate that celebrity endorsers have a strong relationship because they can directly influence consumer purchasing decisions. Celebrity endorsers influence consumer purchasing decisions by increasing consumer buying interest due to public attention.
 Keywords: Celebrity Endorser, Purchase Decision, Skincare

CONSUMER PURCHASE DECISION IN THE MALAYSIAN RETAIL MARKET: A STUDY OF RM2 STORES

This study aimed to investigate factors that influence consumer purchase decision in Malaysian single-priced stores, which are also popularly known as RM2 stores. The study considered six factors that could affect purchase decision in RM2 stores, namely, corporate social responsibility (CSR), sales promotion, social media marketing, perceived value, store environment, and service quality. A quantitative research methodology was employed through a survey using questionnaires administered to 550 customers of the RM2 stores. The data gathered was then analysed through SPSS method to calculate the validity and reliability of the measurement items and to verify the impact of six independent variables on purchase decision. Based on the results, CSR, sales promotion, perceived value, and service quality had significant positive effects on purchase decision, while social media marketing and store environment proved to be insignificant. Among all the factors, perceived value had the strongest influence on purchase decision. The findings are important in assisting RM2 store retailers to understand the factors that affect consumer purchase decision which could help in improving sales. This study complements the current literature and addresses existing research gaps with regard to the linkages between factors that influence consumer purchase decision in Malaysian single-priced stores.

An Empirical Analysis on the Factors that Influence Consumer Purchase Decisions in Sustainable Cosmetic Products

An Empirical Analysis on the Factors that Influence Consumer Purchase Decisions in Sustainable Cosmetic Products

A study of level of awareness and satisfaction towards Organic Personal Care Products (OPCPs) in Haryana

This study examines the factors influencing consumer purchase decisions and the level of satisfaction and awareness towards organic personal care products in the state of Haryana by collecting primary data from 200 respondents from Maharshi Dayanand University, Rohtak, and analyzing the same using Exploratory Factor Analysis and Discriminant Analysis. The results unveiled that the female users with higher educational backgrounds and living in urban areas were more aware of OPCPs in comparison to the respondents living in rural areas, having lower educational backgrounds and family incomes, and living in joint families. Along with this, young female consumers having a lower educational background with higher family incomes belonging to nuclear families and living in urban areas were found highly satisfied with the availability of OPCPs. A significant level of dissatisfaction was found among the elderly married male users with higher educational backgrounds and lower family income living in rural areas with the prevailing price level of OPCPs and only young unmarried female consumers with low educational backgrounds and comparatively higher family income living in urban areas were intended to repurchase these products in the future. Though the users were found to be inclined towards OPCPs, the OPCP industry is not responding with the same spirit through its pricing strategy, supply mechanism, and awareness programmes among the lower-educated rural segment of its users. The marketers/ producers are advised to carefully build the plans and strategies regarding their products in such a way that ensures the proper segmentation and awareness among potential consumers.

Psychology of Fashion and Brand Image: A Case Study of Indian Consumer Perception

Fashion psychology is the study of how clothing and appearance affect human behavior, emotions, and cognition. Whereas brand image refers to the perception of a brand in the minds of consumers, which is shaped by advertising, packaging, and other marketing efforts. The relationship between fashion psychology and brand image is that consumers often choose clothing and accessories based on how they want to present themselves to others, and a brand’s image can influence this decision-making process. For example, a person may choose to wear a certain brand of clothing because they associate it with a certain lifestyle or social groups. Brand image plays a significant role in the fashion industry, as it can greatly influence consumer purchasing decisions. Consumers often associate certain brands with specific styles, quality, and status, which can make them more likely to purchase clothing and accessories from those brands

The Decision to Purchase Converse Shoes in Tangerang City is based on the Role of Brand Image

Success in attracting the attention of consumers to decide to buy the products offered is very important for the company. This study aims to find out how one of the supporting factors, namely brand image, can influence consumer purchasing decisions for Converse shoes. The object of this research is 100 respondents who are residents of the city of Tangerang with data collection methods through questionnaires. The background of this research is that there are many variables that can be considered to influence purchasing decisions, including brand image. Along with the times that are supported by the rapid flow of information through technology in the social and cultural environment of society that influences people's lifestyles including dress styles and fashion trends.

Influencer Marketing Affect Consumer Purchase Decisions On Cimory Product

Social media influencers are the ones who become famous for their skills. As a result, influencers have many followers. Influencer credibility impacts consumers` willingness to shop for products, such a lot of manufacturers pay influencers to promote their products. Influencers do not influence sales but through several processes such as increasing brand awareness, brand image, and is expected to trigger word of mouth marketing among consumers. These three expectations are expected to influence consumers in their purchasing decisions. This study examines how an influencer can influence brand awareness, brand image, and word of mouth, which can influence consumer purchasing decisions. This study involved 300 respondents who filled out the questionnaire boldly, then SEM analysis was carried out using AMOS. The results of the study found that influencers can have a positive effect on word of mouth, brand awareness, brand image and consumer purchasing decisions. These results show that influencer role in this digital era have important role and must be properly implemented with influencer use in order to have a positive impact on the brand.

Exploring Factors Influencing Consumer Purchase Decisions: A Study on UMKM Junior Baby

This study examines the influence of product quality, price, and brand image on consumer purchase decisions in UMKM Junior Baby. Using quantitative methods and primary data, this research collected responses from 90 customers in Sidoarjo, Indonesia. Multiple linear regression analysis was employed to analyze the data with SPSS version 18. The results indicate that product quality, price, and brand image collectively exert a significant influence on consumer purchase decisions. Enhanced product quality, appropriate pricing, and a positive brand image positively affect consumers' willingness to make purchases. These findings contribute to understanding the factors that drive consumer behavior in the context of UMKM Junior Baby and have implications for practitioners seeking to optimize their marketing strategies.
 Highlights:
 
 
 Product quality: The study examines the impact of product quality on consumer purchase decisions, emphasizing the importance of delivering high-quality products to enhance customer satisfaction and drive sales.
 
 
 Price: The research investigates the influence of pricing strategies on consumer purchase decisions, highlighting the significance of offering competitive prices that align with product value to attract and retain customers.
 
 
 Brand image: The study explores the role of brand image in shaping consumer purchase decisions, emphasizing the need for UMKM Junior Baby to establish a positive and recognizable brand identity that resonates with their target market.
 
 
 Keywords: product quality, price, brand image, purchase decisions, UMKM Junior Baby

Pengaruh Label QR Code Produk Original dan Harga terhadap Keputusan Pembelian pada Produk MS Glow (Studi Kasus pada Konsumen di Pati)

In this modern era, developments in various industries are growing very fast, giving rise to intense competition. One of them is the cosmetics and skincare industry. This study aims to analyze the effect of the original product qr code label and price on purchasing decisions on Ms Glow products. The study used a quantitative approach by distributing online questionnaires to 50 consumer respondents from Ms Glow in Pati. The data collected were analyzed using multiple linear regression model using SPSS version 26 program. The results showed that the original product qr code label variable and price had a simultaneous effect on the purchasing decision variable. The results of the study have implications for Ms Glow to pay attention to prices because prices can influence purchasing decisions for Ms Glow products. And for further researchers can develop research by adding other variables that can influence consumer purchasing decisions so that research becomes more perfect.

ANALISIS HARGA, PENDAPATAN, DAN PERMINTAAN BAHAN POKOK DI MEDAN: SUATU KAJIAN LITERATUR

Price is one of the most important marketing factors and prices also influence consumer purchasing decisions. However, the importance of this factor is meaningless if companies do not understand how price influences consumer purchasing decisions and its role in creating competitive advantage. The discussion in this study aims to analyze the effect of prices and consumer income on the demand for basic commodities in the city of Medan. This study uses a literature review by collecting the theoretical basis of the relationship between demand and price in determining consumer income from the existing literature and analyzing the literature. The findings of the study show that there is a positive relationship between the price and demand variables on the income variable, so that in order to increase a seller, the price and demand must be increased. However, in the relationship between price and demand variables there is a positive relationship where the greater the price, the smaller the demand.Keywords: Price, Income and Demand for Basic Materials

Why Do Consumers make Purchase Decisions? Exploring Fast Moving Consumer Goods as an Emerging Market

The Fast-Moving Consumer Goods (FMCG), also known as Consumer-Packaged Goods (CPG), are goods that have a high shelf turnover, relatively low cost, and don't take much thought, time, or financial investment to purchase. Any product that is widely used; often moves relatively quickly and regularly. The FMCG sector is India's fourth-largest sector that affects daily life for everyone. The FMCG goods sector contributes vitally to the gross domestic products of India. The present study is an attempt to examine various factors that influence the consumers’ purchase decision of FMCG products with the sample size of 195 consumers by surveying through a structured questionnaire in the state of Kerala and analyzed using correlational analysis and factor analysis. To accomplish the objective of the study, both primary and secondary data were used. The result of the study showed that promotional factors, product factors, price factors, brand image, social influence, convenience, and information availability have a positive and significant relationship with purchase decisions. The study also reveals that the promotional factor variable has a great impact and a better level of significance compared with the other variables in influencing the decision of the consumer to buy FMCGs. Overall, the findings of the research paper provide empirical support for theories-based knowledge of the different variables influencing consumer purchase decisions, as well as experimentally testing and supporting hypothesized effects among the relationships of the aforementioned factors. As a result, it contributes significantly to a better understanding of consumer behaviour in context of purchase of FMCG.