Influence Consumer Perceptions Research Articles

Harmony Implementation "Tri Hita Karana (THK)" in Packaging of Culinary Products to Create a Tourist Experience

The local culinary industry has great potential to attract tourists, but is often hampered by a lack of attractive packaging and effective marketing strategies. This research aims to find out how THK-based packaging design can influence consumer perceptions and purchasing decisions regarding tourism products in Bali and the challenges faced in implementing THK-based packaging. The research uses qualitative methods to gain an in-depth understanding of how the Tri Hita Karana (THK) principles can be integrated into tourism products and how this influences the tourist experience. In-depth interviews can be conducted with relevant stakeholders, such as tourism product developers, marketers and tourists. Through interviews, researchers can understand their perceptions and experiences regarding the implementation and impact of THK in tourism products. In this research, an ethnographic study was also carried out, which involved participatory observation at Bali tourist locations, which will help researchers gain insight into daily interactions between tourists, local communities and the environment. This method is useful for seeing directly how THK principles are integrated into daily practice and how this influences the tourist experience. Through this method, several Balinese culinary product designs were discovered, in the form of food and drinks that combine the Tri Hita Karana (THK) principles. The Packaging of Culinary products in the form of food and drinks sold around tourist attractions and souvenir shops not only offer uniqueness, but also imbue tourists with values rooted in Balinese culture.

Assessing the Effectiveness of Digital Media Marketing on Real Ispat Performance

In today's digital age, the efficacy of digital media marketing channels in amplifying brand messaging and influencing consumer perceptions has become increasingly vital. This paper examines the digital marketing strategies employed by Real Ispat and their impact on brand visibility, customer engagement, and business performance. Using a case study approach, the study delves into the specific digital marketing initiatives implemented by Real Ispat across various channels, including social media, website optimization, and online advertising. It analyzes the effectiveness of these strategies in reaching the target audience, enhancing brand awareness, and driving customer acquisition and retention. The paper also evaluates key performance metrics and indicators to assess the overall impact of Real Ispat's digital marketing efforts on its business outcomes. Keywords: Digital marketing, Real Ispat, social media, brand visibility, customer engagement, business performance

VR Simulation and Implementation of Robotics: A Tool for Streamlining and Optimization

This article explores the significance of simulation-based analysis in understanding the effectiveness of material handling strategies. By utilizing simulation models, businesses can optimize production processes, streamline flows, and enhance overall logistics efficiency. In today’s competitive market landscape, the significance of product manipulation cannot be overstated. It directly influences consumer perception and plays a pivotal role in gaining a competitive advantage. Simulation-based analysis has emerged as a powerful tool for optimizing production processes and enhancing logistics efficiency. Robotics sorting and loading offer increased accuracy, speed, and efficiency over manual processes. Their implementation boost productivity, cuts costs, and enhances working conditions. In today’s competitive market, effective product handling shapes consumer perception and competitiveness. VR simulation-based analysis optimizes manufacturing, logistics, and robotics, driving efficiency. Through advanced VR simulation models, businesses streamline operations, adapt to market dynamics, and embrace automation, enhancing competitiveness.

Perceptions of gambling marketing among young adults who gamble in Ireland

ABSTRACT Gambling marketing, which has been reported to influence consumer perceptions and behavior, has attracted growing academic, public and policy interest. There are fewer qualitative studies with young adults however and no research has explored how gambling marketing is viewed by people in Ireland who gamble. One-to-one interviews were conducted with 18–34 year-olds in Ireland, with 8 considered low-risk (those scoring fewer than 3 on the Problem Gambling Severity Index [PGSI]) and 8 high-risk (those scoring 8 or more on the PGSI). Discussions were thematically analyzed. Participants reported high exposure to gambling marketing, most commonly on television and online. They were familiar with myriad gambling-related promotions, including new customer/sign-up offers, free or matched bets/spins, price offers and bonuses, time-limited bets and offers, risk-minimizing offers, jackpots, prizes, and loyalty/rewards schemes. Gambling marketing was thought to influence behavior by prompting participants to place a bet or take advantage of offers and promotions, with participants indicating they had or would bet or deposit more than intended to benefit from an offer or promotion. The findings provide insight into how young adults in Ireland perceive and respond to gambling industry marketing.

Sosialisasi Prosedur Sertifikasi Halal Bagi Pelaku Usaha dan Masyarakat di Desa Lokasi Baru

The halal issue is a major problem and can influence consumer perceptions about a product, especially Muslim consumers. When consuming food products, halal provisions are a priority. The halal concept requires that food products are nutritious and made from permitted, clean and hygienic ingredients. This can be seen from the large demand for halal food with halal certificates/logos throughout the world so that halal labeling on product packaging is considered important in protecting consumers, especially Muslim consumers. Participants were very enthusiastic about taking part in the socialization series. Public understanding of the importance of halal certification and labeling has also increased, thereby providing benefits to socialization participants. This activity has had a good influence on business people in Lokasi Baru Village. This activity can increase their understanding, knowledge and awareness regarding the importance of halal standards for a product in order to increase sales, so that in the end it can increase the income of the people of Lokasi Baru Village.

The influence of social media marketing on consumer behavior in the retail industry: A comprehensive review

The pervasive impact of social media marketing on consumer behavior within the retail industry serves as the focal point of this comprehensive review. This paper aims to dissect the intricate relationship between social media marketing initiatives and their effects on consumer purchasing patterns, brand loyalty, and engagement. By collating and examining a broad spectrum of literature, including empirical studies, theoretical frameworks, and case analyses, this review endeavors to provide a holistic understanding of how social media platforms are reshaping consumer interactions with retail brands. Without adopting a primary research methodology, this review critically analyzes existing research findings to identify prevailing trends, effective strategies, and the resultant consumer responses to social media marketing in the retail context. The analysis delves into the mechanisms through which social media influences consumer perceptions, engagement practices, and ultimately, purchasing decisions. It highlights the transformative power of social media in marketing, emphasizing the shift towards more interactive, personalized, and consumer-driven communication strategies. Key insights reveal that social media marketing exerts a profound influence on consumer behavior, mediated by factors such as content authenticity, the extent of consumer engagement, and the strategic use of influencers and user-generated content. These elements are shown to enhance brand visibility, strengthen consumer-brand relationships, and influence purchasing behavior. The paper posits that social media marketing represents a critical element in the contemporary retail marketing mix, with significant implications for consumer behaviour. Retailers must leverage innovative social media strategies to engage consumers effectively. The review also suggests avenues for future research, particularly in the context of evolving social media trends and their impact on consumer behavior. This synthesis aims to equip practitioners and scholars with a nuanced understanding of the role of social media marketing in shaping consumer dynamics within the retail sector. Keywords: Social Media Marketing, Consumer Engagement, Brand Awareness, Content Marketing, Influencer Marketing, Personalization, Customer Relationship Management (CRM).

Influence of Chatbot on Consumer Purchase Intention

This research explores the intricate relationship between chatbot interactions and consumer behaviour in online service delivery and decision-making processes. The study employs a mixed-methods approach, combining quantitative surveys and qualitative interviews, to investigate the impact of chatbots on purchase intention. Through a comprehensive sampling strategy targeting diverse online shoppers, the research aims to provide insights into various aspects of chatbot interactions across different demographic groups and product categories. Analysis tools such as Pearson correlation coefficients and significance testing reveal nuanced relationships between variables, highlighting factors influencing consumer perceptions and behaviour regarding chatbots. Findings suggest that age plays a role in the perceived need for assistance with chatbots, emphasizing the importance of demographic considerations in understanding user experiences. Overall, this research contributes valuable insights into optimizing chatbot functionalities to enhance consumer trust, satisfaction, and purchase intention, paving the way for more personalized and effective chatbot experiences in diverse cultural contexts. Keywords: Chatbots, Purchase Intention, Consumer Behavior, Online Service Delivery, Trust, Transparency, User Expectations, Cultural Considerations, Interactivity, User Control, Design Elements, Customer Satisfaction

Integrating eco‐labeling and green advertising in achieving Sustainable Development Goal 12

AbstractSustainable Development Goal 12 (SDG‐12), that is the responsible consumption and production, is aimed to encourage producers and consumers to consider sustainable development while producing and consuming products. However, it is imperative to estimate the social achievement of SDG‐12 objective at the consumption end. Eco‐labeling and green advertising are the common business marketing strategies employed to inform and influence consumers to make environmentally conscious choices. This study explores the integrated factors of these strategies to influence consumer perceptions, attitudes, and purchase intentions toward environmentally friendly products in a developing country. The data from 327 respondents using a survey questionnaire are analyzed using structural model equation to measure the hypothetical relationship of eco‐labeling and green advertising in achieving SDG‐12. The results indicate that perceived effectiveness, environmental awareness, green trust, and perceived information quality as instrumental factors directly contributing to consumers' intentions to engage in green purchases eventually ensuring SDG‐12 targets, while price sensitivity is the major challenge that is required to be addressed.

Brewing sustainability: assessing environmental concerns and consumers’ attitudes towards sustainable craft beer purchase intentions

PurposeThis study aims to investigate the interplay between environmental concerns, consumer attitudes and their influence on sustainable practices within the craft beer industry, exploring how consumers’ perception of environmental attributes impact their purchase intentions regarding craft beer.Design/methodology/approachThe study used a quantitative approach, using a self-administered survey instrument comprised 28 Likert-scale items. Data was gathered from a convenience sample of 319 craft beer consumers. Confirmatory factor analysis was conducted to assess the measurement model’s validity and reliability. Subsequently, partial least squares structural equation modeling was used to test the hypothesized relationships.FindingsThis study’s findings challenge established notions within the field, demonstrating that water conservation, carbon footprint reduction, organic farming and local sourcing practices hold significant influence on consumers’ purchase intentions regarding sustainable craft beer. These findings depart from previous research that suggested a less pronounced impact of specific sustainability practices on consumer behavior.Research limitations/implicationsThis study contributes to the literature by revealing consumer insights into the environmental implications of craft beer choices, empowering them to make informed purchasing decisions aligned with their sustainability values. However, acknowledging potential limitations, sample size and demographic composition (young adults in Brazil) potentially impact the generalizability of the findings.Originality/valueThis study addresses the understanding of consumer attitudes and priorities regarding environmental sustainability within the craft beer industry. By focusing on the tangibility of specific sustainable attributes the research shows how these practices influence consumer perceptions and purchasing intentions.

THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON CONSUMER BEHAVIOR: A CASE STUDY OF INSTAGRAM INFLUENCERS ON NIKE

In the era of digital marketing, social media influencers have emerged as powerful catalysts shaping consumer behaviour and brand perceptions. This study investigates the impact of Instagram influencers endorsed by Nike on consumer behaviour in India, focusing on brand perceptions, attitudes, purchase decisions, and brand loyalty. Through a mixed-methods approach combining quantitative surveys, qualitative interviews, and content analysis, data was collected from 150 participants representing diverse demographic segments. Key findings reveal that exposure to Instagram influencers positively influences consumer perceptions of Nike, leading to improvements in brand familiarity, image, trust, purchase intent, loyalty, and perceived quality. Participants exposed to influencers demonstrated higher purchase intentions and were more likely to consider and purchase Nike products compared to unexposed participants. Additionally, Nike's influencer marketing strategies significantly contributed to fostering brand loyalty, with influencer engagement, brand authenticity, customer satisfaction, and loyalty programs emerging as key predictors. Content analysis of influencer posts revealed predominant themes such as product features, lifestyle imagery, user testimonials, and promotional offers, highlighting the diverse strategies employed by influencers to engage their audience and promote Nike products. Sentiment analysis of participant comments indicated predominantly positive sentiment towards influencer content, underscoring its effectiveness in eliciting favorable reactions from consumers. This study contributes to the literature by advancing theoretical understanding, providing methodological insights, and offering practical implications for marketers. Recommendations for future research include exploring cross-cultural variations, conducting longitudinal studies, employing experimental designs, and addressing ethical considerations in influencer marketing practices. By embracing these recommendations, researchers can further enrich our understanding of influencer marketing dynamics and its implications for brands and consumers in the digital age. Keywords: Social media influencers, Instagram, Nike, consumer behavior, brand perceptions, purchase decisions, brand loyalty, influencer marketing.

STUDY OF EMPLOYEE SATISFACTION AT PAYTM / ONE 97

The growing use of Internet in India provides a developing prospect for online shopping. If E-marketers know the factors affecting online Indian behavior, and the relationships between these factors and the type of online buyers, and then they can further develop their marketing strategies to convert potential customers into active ones, while retaining existent online customers. This project is a part of study, and focuses on factors which online Indian buyers keep in mind while shopping online. This research found that information, perceived usefulness; ease of use; perceived enjoyment and security/privacy are the five dominant factors, which influence consumer perceptions of online purchasing. A model was developed indicating online shopping behavior and acceptance among customers in India. The model was tested with a survey sample (n=100). Factor analysis technique in SPSS was used to classify these factors which buyers keep in mind while shopping online.

A Study on the Consumer Satisfaction on Postal Article Safety Through Last Mile Delivery for the Postal and Courier Industry

The customer satisfaction is closely linked to the security and integrity of postal items at the last mile delivery stage in the ever-changing postal and courier sector. This research explores the complex world of consumers' experiences and perceptions of their packages' safety on the last leg of delivery. The research design in this study is quantitative. A quantitative research design involves the collection and analysis of numerical data to understand and quantify consumer experiences with last-mile parcel delivery. Total sample about 245 questionnaires were collected and the analysis using SPSS software. The goal of the inquiry is to comprehend customer behaviours, expectations, and concerns regarding the safety of postal articles during last-mile delivery. Important components, including handling procedures, delivery schedules, communication efficacy, and package quality, will be closely examined to see how they affect customer satisfaction and confidence in the postal and courier services. The objective of this study is to examine the factors influence consumer perceptions on the practice of parcel delivery at the doorstep when not at home for service improvement to ensure parcel safety. This study aims to provide useful information to industry stakeholders by highlighting the postal article safety customer experience. The results are anticipated to guide tactics and procedures that improve the security measures used by courier and postal services, eventually encouraging a customer-focused strategy throughout the last-mile delivery stage. The results of this study seek to optimise postal item safety, assuring a good and secure customer experience in the constantly changing world of postal and courier logistics, as the sector grapples with elevated consumer expectations and changing market dynamics

The Role of Whatsapp Business in Increasing Consumer Engagement by Implementing Dewa Eka Prayoga Marketing Techniques

The development of digital communication technology has changed the marketing paradigm, with WhatsApp Business becoming one of the popular platforms companies use to interact with customers. Effective marketing techniques such as those developed by Dewa Eka Prayoga, a well-known practitioner in the field of marketing, have become a concern in efforts to increase consumer engagement. This research aims to investigate the role of WhatsApp Business in increasing consumer engagement by applying Dewa Eka Prayoga marketing techniques. This research focuses on understanding the extent to which WhatsApp Business and Dewa Eka Prayoga's marketing techniques can increase consumer interaction and engagement. This research uses a quantitative research method with data collection using a questionnaire. The respondents were randomly selected from the target population of WhatsApp Business users who have used the Dewa Eka Prayoga marketing technique. The questionnaire was structured based on consumer involvement dimensions and the effectiveness of marketing techniques, and it was analyzed using descriptive and inferential statistical methods. This research analysis shows that WhatsApp Business significantly increases consumer engagement when applied with the Dewa Eka Prayoga marketing technique. The high level of interaction between companies and consumers via WhatsApp Business positively influences consumer perceptions, as well as increases the level of consumer satisfaction and loyalty. This research concludes that WhatsApp Business is an effective tool for increasing consumer engagement when used together with Dewa Eka Prayoga's marketing techniques. Companies can use this platform to strengthen consumer relationships, expand marketing reach, and increase customer loyalty.

STUDY OF EMPLOYEE SATISFACTION AT PAYTM / ONE 97 MASTER OF BUSINESS ADMINISTRATION

The growing use of Internet in India provides a developing prospect for online shopping. If E-marketers know the factors affecting online Indian behavior, and the relationships between these factors and the type of online buyers, and then they can further develop their marketing strategies to convert potential customers into active ones, while retaining existent online customers. This project is a part of study, and focuses on factors which online Indian buyers keep in mind while shopping online. This research found that information, perceived usefulness; ease of use; perceived enjoyment and security/privacy are the five dominant factors, which influence consumer perceptions of online purchasing. A model was developed indicating online shopping behavior and acceptance among customers in India. The model was tested with a survey sample (n=100). Factor analysis technique in SPSS was used to classify these factors which buyers keep in mind while shopping online.

A study on the impact of creative packaging design that influences consumer perception and purchase intention with reference to Wintrack Packs, Karur

A study on the impact of creative packaging design that influences consumer perception and purchase intention with reference to Wintrack Packs, Karur

Delivering trust: how food safety performance drives loyalty across the online ordering journey

PurposeThis research delineates the interdependencies between e-service quality (e-SQ), product quality (PQ) and food biosafety measures (FBM) in shaping consumer satisfaction and loyalty within the online food delivery services (OFDS) landscape. Anchored by the technology acceptance model (TAM) and the theory of planned behavior (TPB), the study integrates these frameworks to examine how perceived service efficiency, reliability, product appeal and biosafety protocols contribute to overall consumer trust and repurchase intentions.Design/methodology/approachSurveys were conducted on several 100 online food delivery app users, ages 20 to 64, in major cities in Colombia, which provided data for structural equation modeling analysis.FindingsThe analysis revealed that reliable, responsive service and appealing food presentation significantly influence consumer perceptions of behind-the-scenes safety protocols during delivery. Strict standards around mitigating contamination risks and verifiable handling at each point further engender trust in the platform and intentions to repurchase among users. The data cement proper food security as pivotal for customer retention.Practical implicationsQuantitatively confirming biosafety’s rising centrality provides an impetus for platforms to integrate and promote integrity, safety and traceability protection as a competitive differentiator.Originality/valueThe study’s originality lies in its comprehensive exploration of the OFDS quality attributes and their direct impact on consumer loyalty. Besides, it offers valuable insights for both academic and practical implications in enhancing service delivery and marketing strategies.

Exploring Consumer Perceptions in Online Shopping for Sustainable Economic Development

This research investigates consumer perceptions of online shopping and their implications for sustainable economic development. The study identifies key factors influencing consumer perceptions, including trust, convenience, environmental consciousness, and social influences, and explores how these perceptions translate into actual behaviors in the digital marketplace. Through a mixed-methods approach combining qualitative and quantitative techniques, data is gathered from diverse participants. A SWOT analysis examines internal strengths and weaknesses, as well as external opportunities and threats, while a PESTEL analysis examines external factors impacting the industry. Empirical findings highlight the significance of trust, convenience, environmental consciousness, and social influences in shaping consumer behavior. Additionally, the role of emerging technologies and regulatory frameworks in influencing perceptions and sustainable development is discussed. The study concludes with recommendations for enhancing consumer trust, promoting sustainable consumption practices, and fostering inclusive economic growth in the digital economy. By addressing these recommendations, stakeholders can leverage digital tools to drive sustainable economic development in online shopping while overcoming challenges and seizing opportunities in the evolving digital landscape.

The Effect of Product Diversification and Brand Equity on Purchase Decisions With Promotion Strategy as a Moderator

Product diversification and brand equity are two critical factors that can influence consumer purchasing decisions. Product diversification can expand the range of products and services available to consumers, while brand equity can create trust and consumer loyalty. Promotion strategies can also serve as a moderator in the relationship between product diversification and brand equity with purchasing decisions. This research aims to analyze the impact of product diversification, brand equity, and promotion strategies on purchasing decisions. This study uses the Structural Equation Modeling (SEM) method with the assistance of Smart PLS software. The Hair method is used to determine the sample size, resulting in 140 respondents. The research results show that product diversification and brand equity have a positive influence on purchasing decisions. Promotion strategies play a moderating role that strengthens the influence of product diversification and brand equity on purchasing decisions, with the coefficient of determination analysis showing a figure of 72.6%, while the remaining 27.4% is influenced by other unexamined factors. Implications for companies indicate that companies aiming to enhance consumer purchasing decisions need to pay attention to two aspects: product diversification and brand equity. Product diversification can be achieved by offering a variety of products that can meet the diverse needs and desires of consumers. Brand equity can be built by creating trust and consumer loyalty. Furthermore, companies also need to use appropriate promotion strategies to enhance consumer purchasing decisions. Promotion strategies can be used to influence consumer perceptions of the products or services offered.

Exploring the Factors Affecting Shared Biking Perception: Insights from Turkey

Understanding consumer perception regarding shared biking services requires the analysis of psychological factors underlying the late diffusion of shared biking services. This approach alone has the potential to develop new business strategies that better respond to users’ needs and facilitate the spread of these mobility systems. By analyzing the factors influencing consumer perception of shared biking services, survey data from 330 respondents from Turkey were used. A structural equation modeling analysis was conducted to investigate consumer perceptions regarding shared biking through the analysis of psychological factors underlying the late diffusion of shared biking services. The statistical tools SPSS version 28 and AMOS version 28 were employed for data analysis. Findings showed that as consumers perceive shared biking services as useful and hedonic, their attitudes become more favorable. Importantly, highlighting the mediating role of compatibility, this study emphasizes the congruence among shared biking services, consumers’ lifestyles, and their traveling habits. Findings also suggest that the perceived complexity has a negative impact on shared biking attitudes. Interestingly, no significant relationship was found between perceived risk and shared biking attitude. The findings provide further support for innovation diffusion and theory of reasoned action, and developed a theoretical framework integrating variables related to both barriers and drivers, thus guiding future studies on the sharing economy. The study also provides insights with the potential to contribute to the development of service design and service marketing strategies that respond better to users’ needs, and also, to facilitate the spread of these mobility systems.

How Do Information Quality, E-service Quality, And System Quality Enhance Customer Satisfaction for Airbnb?

This research study delves into the dynamic interplay between information quality, service quality, e-service quality, customer satisfaction, repurchase intention, and customer loyalty within the Airbnb platform, offering significant insights and practical implications for the sharing economy and online platforms. Utilizing a quantitative research approach, the study examines the complex relationships among these factors, drawing on empirical evidence to enhance our understanding of consumer behavior in the context of Airbnb. The study's findings reveal a significant positive correlation between information quality and customer satisfaction, highlighting the pivotal role of clear, accurate, and reliable information in influencing consumer perceptions and trust. Similarly, both service quality and e-service quality are found to have substantial positive relationships with customer satisfaction, underscoring the importance of high-quality service delivery in both physical and digital realms. Furthermore, the research identifies a strong positive association between customer loyalty and repurchase intention, suggesting that loyal customers are more likely to continue using Airbnb services in the future. These insights have profound implications for Airbnb and similar platforms in the sharing economy, suggesting that prioritizing information transparency, user-friendly interface design, quality customer service, and loyalty programs can significantly enhance user experiences, foster trust, and ensure steadfast consumer loyalty. The practical applications of this study advise platforms like Airbnb to focus on improving the accuracy and transparency of information, investing in intuitive and error-free user interfaces, offering efficient customer service, and implementing loyalty programs to cultivate long-term customer relationships and promote repeat business. The study also discusses the limitations encountered, including the constraints of a quantitative approach that may not fully capture the breadth of customer experiences and viewpoints, the sample size which might not accurately reflect the diversity of Airbnb's customer base, and the reliance on online data collection that may exclude certain segments of the population. These limitations suggest avenues for future research, emphasizing the need for incorporating qualitative methodologies, expanding the sample size for greater generalizability, and diversifying data collection methods to include a broader spectrum of user experiences. In conclusion, this research contributes to the existing body of knowledge by empirically demonstrating the crucial impact of information quality, service quality, and e-service quality on customer satisfaction, loyalty, and repurchase intentions in the Airbnb context. It offers valuable recommendations for enhancing service delivery and customer experience in the sharing economy, highlighting the strategic importance of building and maintaining customer loyalty for the sustained success of platforms like Airbnb.