Influence Consumer Buying Behavior Research Articles

Pengaruh Produk Halal terhadap Pilihan Konsumen dalam Berbelanja di Indonesia

Halal is an essential factor for Muslim consumers in choosing products and services. Indonesia is a country with the largest Muslim population in the world. Producers must understand the factors that influence consumer buying behavior towards halal products. Sales of halal products are increasing, especially demand from Muslim consumers. This study aims to determine consumer buying behavior when buying halal products in Indonesia. This study involves the variables of halal awareness, halal logo, attitude, halal marketing, and halal image as independent variables, and buying behavior as the dependent variable. This study uses quantitative research methodology. The research data used primary data. Primary data was collected through a survey using a structured questionnaire. The questionnaire was created using Google Forms and distributed online to respondents. The data collection technique uses a probability sampling technique. The samples are selected randomly. The sample data was 320 respondents. The data analysis method uses SEM (Structural Equation Modeling) to predict the effect of independent variables on the dependent variable. The results of this study indicate that halal attitudes and images influence consumer behavior when buying halal products. Halal awareness, halal logo, and halal marketing do not influence consumer buying behavior when buying halal products. The findings of this study have implications for marketers and manufacturers in developing marketing strategies for halal products in Indonesia. Marketers need to understand the needs and preferences of Muslim consumers by building a positive attitude and halal image on the products sold. The availability of halal products in the market can help drive more buying behavior toward halal products.

Influence of Merchandising on Customer Purchasing Behavior in Superstores of Kathmandu Valley

This research examines the influence and relationship of product merchandising elements with consumer buying behavior within superstores. The study investigates five key independent variables: design feature, ambiance, product assortment, brand image, and display, aiming to discern their impact on consumer purchasing decisions. The study employed a causal research design, convenience-based convenience sampling method, and data collected through a structured questionnaire and used rigorous analysis, including correlation and multiple regression models. The findings revealed that design features, ambiance, brand image, and display significantly and positively influence consumer buying behavior, aligning with previous research on the importance of these elements in retail settings. However, a nuanced relationship emerged with product assortment, suggesting that an excessive variety may hinder buying decisions. This study contributes valuable insights for retailers seeking to refine their marketing strategies and create appealing shopping environments in the competitive world of superstores.

Investigation of local product consumption habits and their impact in the Kecskemét sub-region

The promotion of local product production and consumption is at the heart of both the European Union and Hungarian rural development agendas. In the effort to bolster the reach of small-scale producers, significant subsidies are allocated. Yet, the question of consumer preference for locally produced goods remains open. This paper presents a primary research study aimed at deciphering consumer habits within the Kecskemét microregion. It scrutinizes the channels through which consumers acquire their everyday food products and evaluates the proportion obtained from local sources. The study also probes the degree to which various factors - price, quality, eco-friendly packaging, and production locale and methods - influence consumer buying behavior. The central goal of this research is to provide an incisive snapshot of current purchasing trends in the Kecskemét area, thereby gauging the prevailing landscape for small-scale producers and short supply chains.

Effects of Social Media Marketing on Consumer Buying Behavior

This study examines the effect of social media marketing on consumer buying behavior in Nepal, a typical developing country. The study used non-probability convenience sampling to survey 108 consumers and analyzed the effect of purchase intention, social network, social influence, and content marketing. Descriptive statistics, correlation, ANOVA, and multiple regression were employed for data analysis.The findings indicate that consumer buying behavior can be influenced by focusing on social network, social influence, and content marketing. The study aligns with previous research that highlights the importance of these factors in influencing consumer behavior. However, it is important to note that the literature review reveals a lack of research on the impact of social media on purchasing decisions in developing countries like Nepal. 
 The implications of this study are significant for marketers in Nepal. Firstly, marketers should prioritize social media marketing strategies to influence consumer buying behavior. Secondly, they should pay attention to building strong social networks, leveraging social influence, and creating compelling content to engage consumers. Thirdly, marketers should consider the role of purchase intention in shaping consumer behavior. Lastly, developing effective social media marketing strategies is crucial for influencing consumer buying behavior. In conclusion, this study contributes to the understanding of the effect of social media marketing on consumer buying behavior in Nepal. The findings suggest that social media marketing can influence consumer behavior, and the identified factors of social network, social influence, and content marketing play a crucial role. The study highlights the need for further research in this area and provides valuable insights for marketers seeking to leverage social media to drive consumer engagement and purchasing decisions in developing countries like Nepal.

Analysis of the impulsive buyer behavior: empirical evidences from Azerbaijan

Purpose The purpose of the current exploratory study is to provide a more comprehensive understanding of the essence of impulse buying and postulate the drivers behind it for Azerbaijani consumers who practice Islam. Though there are numerous factors that impact impulsive buyer tendencies, current empirical research focuses on demographic indicators and persona characteristics that influence impulsive buying, which are considered as internal factors. Design/methodology/approach The current research is exploratory and uses the quantitative research method. A total of 442 responses were collected from the surveys between April 6th and May 6th, 2022, with random sampling. The collected data was analyzed with the SPSS Statistics software and the SPSS AMOS 26 version. Cronbach’s alpha was calculated to measure the reliability of the scales. The construct validity of the questionnaire was measured with confirmatory factor analysis (CFA). The correlation among variables was measured by calculating the Pearson correlation coefficient. The structural equation model was run to determine the structural relationship between latent variables and test the proposed hypotheses. Findings According to the regression weights, all the latent variables, excluding materialism, have a statistically significant impact on the impulsive buying tendency. Hedonic motivation and self-esteem have a positive relationship with hedonic buying tendency, while self-control is inversely related. In terms of the impact of demographic indicators on impulsive buying tendency, for Azerbaijani consumers, impulsive buying behavior, differs based on age, education and marital status. However, contrary to previous research, impulsive buying behavior does not change based on income level. However, based on the squared multiple correlations, the predictive power of the model is 24%. Research limitations/implications The current study measured the general impulsive behavior of the local population. Analyzing impulsive buyer behavior toward particular products or product categories might lead to different results. Therefore, other researchers can focus on studying impulsive buyer behavior toward different product categories. Practical implications Understanding consumer buyer behavior, including impulsive buyer behavior, is among extensively researched subjects. However, studies examining the state of impulsive buyer behavior in Azerbaijan and, most importantly, measuring the impact of the numerous factors behind it are lacking. The majority of the available empirical research in Azerbaijan analyzes consumer behavior from a different perspective. However, none of them approaches it from the perspective of analyzing and measuring impulsive buying. Hence, understanding the motivations behind impulse buying behavior can benefit both businesses and consumers, though for contrasting reasons. The former can use the data to determine the triggers for impulse buying, while the latter can be more conscious of their purchasing behavior to avoid unfavorable financial consequences. The primary implication for businesses is that they will be equipped with empirical evidence on which factors and to what extent they influence consumer buying behavior. Subsequently, they can use it while developing marketing and customer relationship strategies. Originality/value There are countless studies focused on defining and measuring impulsive buyer behavior; however, there is a gap in measuring the impulsive buyer behavior of Muslim consumers and, most importantly, understanding the underlying factors. In addition, empiric research examining the state of impulsive buyer behavior of local Muslim consumers in Azerbaijan and, most importantly, measuring the impact of numerous factors behind it is absent. The majority of the available empirical research in Azerbaijan analyzes consumer behavior from a different perspective. However, none of them approaches it from the perspective of analyzing and measuring impulsive buying. The current study analyzes the impact of consumers’ hedonic motivations, materialist values, ability to retain self-control and psychological state on their impulse buying tendency.

Consumer Buying Behaviour Towards Online and Offline Shopping: Pre, During and Post Covid 19 Pandemic

Purpose: The objective of this study is to examine consumer buying behaviour & figure out what factors influence consumer buying behaviour in towards online and offline shopping before ,during and post Covid 19 outbreak. Theoretical framework: The essay covers numerous consumer buying behaviour strands. This study examines consumer buying behaviour and factors. As it is based on previous research, it provides a full literature review. The research also identified under reported concerns. Design/methodology/approach: A comprehensive review of 90 published articles was conducted by using multiple databases on various areas. After reviewing the required literature, variables were combined with the goal of simplifying trends in literary works relating to consumer buying behaviour. The article lays forth a conceptual framework for assessing both online and offline consumer buying behaviour and would aid in our understanding of the phenomena. Findings: The results highlighted elements like convenience, payment methods, and offers, all of which are key aspects to take into account when making a purchase. Research, Practical & Social implications: Practitioners, politicians, and researchers may use the data to better understand consumer buying behaviour. The study's theoretical contributions will provide beneficial recommendations. The results will help marketers and consumer behaviour academics. This study sheds new light on COVID-19 consumers' buying habits. This study affects companies that provide online and offline purchasing services. Situational circumstances affect policy. Originality/value: The findings of this research provide insight into consumer buying patterns for both online and offline shopping. This research advances our knowledge of both online and offline shopping by providing a conceptual framework for analyzing consumer buying behavior before and after the Covid-19 outbreak.

Relationship of Corporate Social Responsibility and Impulse Buying: Role of Corporate Reputation and Consumer Company Identification

This study aims to explore the influence of CSR on consumers' impulse buying behavior and examine the most dominant practices for CSR, which stimulate the consumers for impulse buying with the mediation effect of corporate reputation and consumer company identification. Because corporate social responsibility is an important source of significant transformation in society. The intention of this change is to consumers' reactions in response to CSR implications. Developed a set of hypotheses to check the affiliation of impulse buying with CSR practices. Primary data were collected and analyzed using CFA to determine the construct's interrelation and structural equation modeling to test the proposed hypothesis. The results demonstrate that CSR practices influence consumers' impulse buying behavior positively. Further, c–c relationship/identification plays a vital role in corporate reputation. As a result of CSR practices, c–c identification and corporate reputation encourage consumers toward impulse buying. Social well-being actions directly affect the impulse-buying behavior of consumers due to the perception of the socially responsible firm. The awareness of CSR practices and positive influence on consumer buying behavior motivate companies to act, which is constructive for social development, environmental well-being, and stakeholders' personal lives. These sustainable implementations replicate the determination that expands corporate social responsibility to defend the enterprise's image and economic benefits. These measures and decisions largely influence consumer buying behavior. The analysis clarifies that the CSR practices of the firm influence the consumer buying behavior and invite them for acquiring the product without any consideration of purchasing significance due to the sense of a socially responsible firm. It also provides the means and directions to invest in dynamic rehearses, which expand the image, firm performance, and advancement of the social order. Keywords: CSR, impulse buying, C-C identification, firms, corporate reputation, social well-being, environmental well-being, economic well-being.

Impact of Branding on Consumer Buying Behaviour: A Case Study on Cosmetic Industry

Product based companies need to come up with strategies to market their product and the concept of branding is one of them. If we are talking about branding, then cosmetics industry is a huge platform where brands can influence consumer buying behaviour. The purpose of this study is to crystallize the effect of branding on consumer buying behaviour. This study specially targets those who are into cosmetic or beauty world. This report shall point out the brand, brand image, brand loyalty, and consumer behaviour with respect to changes if anything influence them. Using the data gathered from the questionnaires and given data on the internet we shall answer how branding can be related to consumer buying behaviour in beauty world. The survey conducted was limited to specifics to attain the true and fair view or facts

Ethics of Halal and Thayyib Food Consumption Behavior: The Era of Post Pandemic COVID-19

The post-COVID-19 pandemic has greatly influenced consumer habits for more sustainable and healthier consumption, although there is no evidence to support the transmission of COVID-19 by food, it is interesting to explore how people choose food and whether their consumption choices are influenced by ethical standards of consumption. Based on empirical evidence, this study provided insight into consumer behavior and buying behavior of halal and thayib food on the island of Java, Indonesia. This study adopted the theory of planned behavior (TPB) from Ajzen's to study the factors that influence consumer buying behavior as a whole towards halal and thayib food products after the COVID-19 pandemic. The respondents of this research are Muslim and non-Muslim consumers in western Indonesia, especially the island of Java, which consists of six provinces including West Java, East Java, Central Java, Banten, Yogyakarta Special Region, and DKI Jakarta. The questionnaire was administered using convenience sampling for data collection consisting of 260 questionnaires and a total of 207 questionnaires filled out by respondents. The results show that, among all factors, the ethical relationship and the impact of the post-COVID-19 pandemic are very significant on the behavior of buying halal and thayib food and the body becomes healthy. This finding may have more appropriate managerial implications for promoting the consumption of halal and thayib food in western Indonesia during the post-COVID-19 pandemic and post-pandemic. Keywords: COVID – 19 Pandemic, halal and thayib food, theory of planned behavior (TPB)

Examining the role of saving and safety on the buying behavior: lessons from the Indian consumer's in COVID-19 crisis

PurposeThe COVID-19 pandemic has transformed consumer buying behavior across the world. COVID-19 crisis brought a behavioral change in consumers' attitudes toward health, financial and social well-being. The current research work highlights the factors influencing consumer buying behavior during the COVID-19 pandemic considering saving and safety perspectives.Design/methodology/approachThis study attempts to understand the gap in buying behavior with reference to saving and safety. Survey-based study was conducted during the second phase of COVID-19, and the respondents were those who lived in highly affected COVID cities in India. Exploratory factor analysis and multiple regression analysis were carried out for testing the hypotheses.FindingsSeven factors became the prominent factors in consumer buying patterns during the pandemic. Consumers in the times of COVID-19 pandemic spend only on essential items as compared to nice-to-have and non-essential items.Research limitations/implicationsRespondents considered in the research were millennials aged 25–40. The current research is limited to specific geographic location.Practical implicationsThe study assessed how savings and safety influence consumer buying behavior. The 2S framework model for consumer buying behavior during pandemic has been developed. The findings of the study provides a road map to the companies, policy makers, managers and consumers in understanding the consumer buying behavior during pandemic.Originality/valueThe current research work observe the changes in the behavioral patterns of consumers in the context of 2S framework, i.e. saving and safety. This study offer novel contribution as there is no available literature that examined the saving and safety aspects together for consumer buying behavior during crisis.

ANALISIS BAURAN PEMASARAN POLIKLINIK EKSEKUTIF RUMAH SAKIT DR.HASRI AINUN HABIBIE BERDASARKAN PROFESI

The marketing mix is ??marketing activities carried out in an integrated manner, which is carried out simultaneously among the elements in the marketing mix itself. According to Lovelock and Wright, in service marketing, the 4P instruments developed into 7Ps, namely product, price, place, promotion, people, process, and physical evidence. The executive polyclinic is one of the hospital's marketing strategies to achieve profit and existence in the community. There are many factors that influence consumer buying behavior, one of which is a personal factor, namely one's profession. The purpose of this study was to analyze the marketing mix of the executive polyclinic of Dr. Hasri Ainun Habibie Parepare Hospital based on profession. The method used is analytic observational with a cross sectional approach. The MANOVA test was conducted to see differences in demographic characteristics in influencing the dimensions of the marketing mix. The results of this study indicate that the responses of respondents by profession differ significantly in the dimensions of product, price, place, promotion, process, and physical evidence

Consumer awareness and actual buying behaviour of organic food in Algeria

Introduction. The adverse effects awareness of the chemicals misuse applied in food production is continuously increasing among consumers. In parallel, there is a rising trend in purchasing organically grown foods. Objective. This study aimed to evaluate Algerian consumers awareness and attitudes toward organic food products, and identify factors influencing their decision to purchase these organically grown foods. Material and methods. Survey data were obtained from 429 consumers via a 32-scale structured questionnaire, and evaluated with SPSS 25.0 and AMOS 25.0 using confirmatory factor analysis (CFA), and structural equation modeling (SEM). Hypotheses were verified by evaluating data via SEM, where mediating variables were attitude and purchasing intention. Results. The main reasons for Algerian consumers to consume organic food were health concerns, followed by environmentally friendly, pesticide-free, and better taste. Moreover, three factors namely health consciousness, subjective norms, and perception of availability were revealed to influence consumer buying behaviour towards organic food products. This occurred either by a direct effect such as availability perception or by a partial mediation of purchase intention, like subjective norms or by full mediating of attitude toward organic food, and purchase intention as the health consciousness factor did. Conclusion. The present study can guide and help agricultural policymakers to promote shifting to organic farming, which would benefit the ecosystem and human wellbeing. Furthermore, the report provides clear guidance for industry professionals who need to develop successful marketing strategies by addressing the main motivators of organic food consumption.

The Role of Influencer Marketing on Consumer Buying Decision

The purpose of this research is to identify how influencer marketing can influence buying behavior of the consumers. To find out the same, primary data collection method was followed in this research work. Sample size was 66 however, 50 complete responses were received. From the responses it was found that most some participants directly buy products recommended by influencers while most of them check reviews about that product before buying it. Some consumers compare recommended products with other products before buying and some consumers check the price before buying. Therefore, from this information it can be concluded that influencers can positively influence buying behavior of the consumers. However, several factors affect this. For example, higher number of followers ensures that an influencer influences consumer. However, if influencers are paid for product promotion, then it cannot influence consumer buying behavior. On the other hand, area of expertise of the influencers also plays a major role in influencing buying behavior of the consumers. Besides, if an influencer is from a same country with the followers, then the influencers can easily influence their buying behavior.Keywords: Influencer marketing, consumer buying behavior, consumer-buying process, buying behavior of followers

Factors Affecting Consumer Buying Behavior towards Local Brands in Zambia: A Consideration of the Product Preference

Recent economic growth trends in Africa have heightened industry awareness of the market potential of many African countries including Zambia. As a result, academics are becoming increasingly interested in learning about African customers' attitudes, tastes, and behavior. The majority of the investigations on the factors affecting consumer behavior have been done predominantly from the Western marketing viewpoints, and the results have been informative in the sense that they confirmed and extended existing marketing models. In view of this, this paper brings out the Zambian perspective of consumer buying behavior. There has been an increase in the sale of imported FMCGs in Zambia, hence this motivated the investigation on the factors that motivate consumers when buying the products. The results indicate that quality, price, and availability influence consumer buying behavior in Zambia. The results further suggest that consumers in Zambia prefer imported FMCGs. The recommendation, therefore, is that manufacturers should take into consideration the factors affecting consumer behavior when producing FMCGs. The gap in understanding consumer buying behavior in less developed countries like Zambia has existed since 1986 when Bbenkele (1986) found that product shortages had an impact on brand loyalty in Zambia.

Consumer Behavior Analysis

Research on consumer behavior has become essential in recent years as it plays an important role in business marketing and growth. Consumers are the king of the market. For-profit organizations cannot function without customers. All the activities of the company end with the consumer and their satisfaction. Consumer behavior is the study of consumers and how they choose or eliminate products. This theory extends not only to products but also to services consumed. To develop a framework for studying consumer behavior, first look at the factors that influence consumer buying behavior, as well as the various thinking paradigms that have influenced the progress and discipline of consumer research. Modeling customer behavior is nothing more than creating a mathematical structure to map the general behavior of a particular customer group. This is done to predict how consumers will react in a particular situation. The purpose of the survey is to better understand consumer behavior by examining the factors that influence the consumer's purchasing process. The main purpose of studying consumer behavior is to understand how consumers feel and think. Building a recommendation engine is another application for studying consumer behavior. The recommendation engine basically recommends several products based on a variety of factors, including previous purchases by consumers, age, etc. It's a kind of data filtering tool that uses machine learning algorithms to recommend the most relevant items to a particular customer. The purpose of this paper is to analyze consumer segmentation and sentiment regarding product reviews and build a product recommendation system.

Analysis of Factors Affecting Consumer Purchase Behavior: Study in Muslim communities who shop online through the Shopee Application

This study aims to determine and analyze what factors influence consumer buying behavior in the era of citizen 4.0 and the most dominant influences on consumer buying behavior in citizen 4.0. This research uses descriptive and explanatory survey methods. Sampling was carried out using the Accidental Sampling sample technique. The data analysis technique used is factor analysis. The findings of this study are factors such as availability and price factors, promotion factors, comfort factors, varieties and comparison factors, after-sales service factors, and connectivity factors that influence consumer purchasing behavior in the era of citizen 4.0. Besides that, variety and comparison factors are the most dominant factors affecting consumer buying behavior in the age of citizen 4.0, followed by availability and price factors, comfort factors, promotion factors, after-sales service factors, and connectivity factors.

Drivers of Celebrity Endorsement and Its Effect on Consumer’s Buying Behavior: A Case Study of FMCGs in Peshawar

Because of a business environment of cut-throat competition, companies must find ways to strike for survival and sustain a competitive position in the market. Celebrity endorsement is one of the strategies which companies frequently used to promote the brand thus enhance sales and ultimately increase market share. There are a number of researches which investigated the effects of celerity endorsement on consumers’ buying behavior. However, traits such as credibility, expertise attractiveness and compatibility of celebrity endorsers have not been investigated. Therefore, this research is to investigate effects of celebrity endorsement on consumers’ buying behavior. In order to obtain a more reliable result, a quantitative research is carried out to investigate the topic. In general it was found that which trait of a celebrity is most significant in influencing consumer buying behavior. For instance the credibility, expertise, attractiveness and compatibility of the endorser were found to be the most important traits of the celebrity that can influence consumer buying behavior. Generally the effect of celebrity endorsement is found to have little direct impact on consumers’ purchase decision, yet it is still an effective strategy because it is suggested as a good way to grab consumers’ attention. This research also suggests some criteria for selecting the celebrity endorsers with the right attributes for their products. Therefore companies are recommended to conduct sufficient research in order to generate the best effect of a celebrity endorsement.

The effect of product innovation towards brand image and its implication on consumer buying behavior (a case of Toshiba television in Jakarta)

The television production industry is facing fierce competition from its substitutes such as the smartphone industry. Television manufacturers need to find the right strategy to maintain sales. This study aims to examine the effect of product innovation on brand image and consumer buying behavior on television products. Research on product innovation and its contribution to brand image and consumer buying behavior specifically in the television production industry is not yet fully observed. This study used quantitative methods with survey techniques. Toshiba television product is the object of the research. Three hundred respondents who had purchased television responded to a questionnaire distributed in the DKI Jakarta area, Indonesia. Data were analyzed using the Structural Equation Modeling technique by employing AMOS software. The study found that product innovation has a significant effect on brand image and consumer buying behavior. Brand image also has a significant effect on consumer buying behavior. Hence, product innovation and brand image are both important factors that can influence consumer buying behavior. These two aspects should be the main concern for television manufacturers, especially Toshiba, to compete grabbing consumers.

The Factors Affecting the Consumer Buying Behaviour Towards Local Brand of Food Product in Selangor

The aim of this study is to determine the factors affecting the consumer buying behaviour toward food products in Selangor. Consumer behaviours comprise four factors: cultural, social, personal, and psychological factors. These factors influence consumer buying behaviour toward Malaysian local brands. Data were collected through online questionnaires using Google form. The sample of study consisted of 210 consumers in Selangor. In particular, principal components analysis (PCA) was employed in order to identify the factors that affect consumers on preferring locally produced food products. The findings of this study indicate that Halal logo was the first choice in terms of consumer’s perspective on the product attributes when buying food products followed by price. Size and quantity, and packaging are the third and fourth attributes considered by consumers when buying food products. Our result suggests that, by providing this consumer information to small scale or local sellers will encourage more consumers to purchase local food products.

The Influence of Social Media Sites on Consumer Buying Behavior in Shoprite Nigeria Limited

Business organizations are continually searching for new ways to reach out to their consumers. Before, television, radio, and print are usually used by businesses to advertise their products. The coming of social media has shifted the way organizations interacting with their targeted audience. It has made social media an important tool for maintaining and creating a competitive advantage. Businesses today embrace the use of social media without paying adequate attention to silent issues concerning the usage of sites that can influence consumer buying behavior. The research aimed to examine the influence of social media sites on consumer buying behavior in Shoprite Nigeria Limited. The examined social media sites included Twitter, Facebook, Google+, blogs, and YouTube. The research was a descriptive design. The population was made up of consumers of Shoprite Nigeria Limited in Ibadan and Lagos. The sample size was 384 using Cochran's 1977 sample size formula for the infinite population. However, only 321 respondents filled and returned the questionnaires. A structured questionnaire was designed using a five-point Likert scale of agreement. Then, a hypothesis was tested using multiple regression analysis. The result shows that the null hypothesis is rejected. It implies that social media sites influence consumer buying behavior in Shoprite Nigeria Limited. It concludes that social media sites are important tools that can influence consumer buying behavior. It is recommended that the organization should invest more in social media sites to get in touch with their targeted audience.