Impact of Branding on Consumer Buying Behaviour: A Case Study on Cosmetic Industry

Abstract

Product based companies need to come up with strategies to market their product and the concept of branding is one of them. If we are talking about branding, then cosmetics industry is a huge platform where brands can influence consumer buying behaviour. The purpose of this study is to crystallize the effect of branding on consumer buying behaviour. This study specially targets those who are into cosmetic or beauty world. This report shall point out the brand, brand image, brand loyalty, and consumer behaviour with respect to changes if anything influence them. Using the data gathered from the questionnaires and given data on the internet we shall answer how branding can be related to consumer buying behaviour in beauty world. The survey conducted was limited to specifics to attain the true and fair view or facts