Influence Behavioral Intentions Research Articles

Assessing tourist behavioral intentions through perceived service quality and customer satisfaction

Despite their importance in the relationship between service quality and customer satisfaction, research surrounding consumer behavior intentions remains insufficient. The authors develop a model to depict how service quality perceptions and customer satisfaction influence behavioral intentions. This proposed model identifies some appropriate measures for a questionnaire distributed to consumers visiting spa resorts. The results clearly demonstrate the influence of service quality and customer satisfaction on behavioral intentions in the tourism industry.

An assessment of value creation in mobile service delivery and the moderating role of time consciousness

This study focuses on the perceived utilitarian value of a new service delivery mode, the mobile channel. The authors develop a framework that incorporates three mode-specific benefits – time convenience, user control, and service compatibility – as well as two costs – perceived risk and cognitive effort – as antecedents of perceived value. Because of the pervasiveness of time criticality as a value-added characteristic of the mobile channel, they also investigate the moderating influence of consumers’ time consciousness. They empirically investigate the model using mobile brokerage services as an illustrative application. The results reveal that the identified antecedents, with the exception of service compatibility, have a strong impact on mobile channel value perceptions, which in turn influence behavioral intentions. The authors also find that time consciousness moderates the aforementioned relationships.

Attitudinal Belief on Adoption of E-MBA Program in Malaysia

E-learning describes the use of information communications technology for learning beyond the boundaries of the conventional classroom. The objective of this paper is to determine what are the factors that are significant in explaining intention towards e-learning, particularly e-MBA adoption in Malaysia . Results indicated that trialability and image were significant influencing behavior intention towards e-MBA adoption.

The New Ecological Paradigm in Social-Psychological Context

The New Ecological Paradigm (NEP) scale is the most frequently used measure of environmental concern, but it has not been placed in the context of a social-psychological theory of attitude formation or attitude-behavior relationships. Using data from a northern Virginia sample, this study examines NEP in relation to the variables in a theoretical model of environmental concern. We found that the NEP is indistinguishable from a scale of awareness of consequences (AC) of general environmental conditions, both psychometrically and in terms of its relations to behavioral intentions, but somewhat different in its relations to basic value orientations and sociodemographic variables. We conclude that both NEP and AC measure generalized beliefs about the nature of human-environment interactions-or "folk ecology"—a set of beliefs that may be influenced by social structure and values and that influence attitudes, beliefs, and behavioral intentions regarding specific environmental conditions.