Aggregation-induced emission of organic dyes is a phenomenon in which organic luminophores show higher photoluminescence (PL) efficiency in the aggregated state than in a free molecule, due to the freezing rotational degrees of freedom of the luminophore which otherwise quench the PL emission. In many cases, however, coupling of molecules leads to quenching of their emission due to the concentration quenching or self-quenching (exciton-exciton annihilation) effect. Therefore, in order to realize an enhanced PL emission as a result of molecule-molecule interaction a fine balance should be achieved between freezing rotational degrees of freedom of the molecule and escaping self-quenching effect. This could be realized via immobilization of the luminophore onto the inert surface.Here, we demonstrate an enhancement of specific S2 emission of the near-infrared (NIR) dyes of tricarbocyanine family due to their immobilization on the surface of carbon nanoparticles that induce freezing a specific planar conformation of the molecule imposed by the carbon plane of the particle it interact with. Carbon quantum dots serve as inert particles that render an opposite influence on the S1 and S2 emission of the tricarbocyanine dyes. We demonstrate a dual emission of the NIR tricarbocyanine dyes with a bright green S2 fluorescence, which is relatively weak for the free dye molecule but whose quantum yield increases by 2-4 times, together with a strong enhancement of the spontaneous rate of S2 fluorescence, whereas the quantum yield of S1 emission in the NIR decreases by 2-7 times, respectively, as a result of immobilization of the dye molecule via the interaction with carbon quantum dots. The above changes are dependent on the terminal and meso-groups of the dye and the solvent used. The dye immobilization due to interaction with carbon quantum dots causes freezing rotational degrees of freedom of the molecule as indicated by suppression of the dye hot band absorption-assisted anti-Stokes S1 emission.The observed “lighting up” of an anti-Kasha emission, i.e., the emission from Sn (n>1) excited levels, of the NIR chromophores which possess intensive S1 absorption and emission in the NIR region, but which are spectrally silent in the visible, can lead to their potential applications in the fields such as energy conversion, bio-imaging and bio-sensing, sensitization of solar cells, etc.