Industry Players Research Articles

More than red tape: exploring complexity in medical device regulatory affairs.

This study investigates the complexity of regulatory affairs in the medical device industry, a critical factor influencing market access and patient care. Through qualitative research, we sought expert insights to understand the factors contributing to this complexity. The study involved semi-structured interviews with 28 professionals from medical device companies, specializing in various aspects of regulatory affairs. These interviews were analyzed using a mix of qualitative coding and natural language processing (NLP) techniques. The findings reveal key sources of complexity within the regulatory landscape, divided into five domains: (1) regulatory language complexity, (2) intricacies within the regulatory process, (3) global-level complexities, (4) database-related considerations, and (5) product-level issues. The participants highlighted the need for strategies to streamline regulatory compliance, enhance interactions between regulatory bodies and industry players, and develop adaptable frameworks for rapid technological advancements. Emphasizing interdisciplinary collaboration and increased transparency, the study concludes that these elements are vital for establishing coherent and effective regulatory procedures in the medical device sector.

Barriers and prospects for the adoption of blockchain technology in property valuation

PurposeBlockchain is an emerging digital technology proposed and trialled among different built environment professions. The technology has been proposed to introduce transparency, security and trust in property transactions. Despite this proposition, few studies have analysed the barriers and prospects in property valuation, especially in markets plagued by low transparency and a lack of stakeholder trust. Using Nigeria as a case study, this study assesses the barriers and prospects for adopting blockchain technology in property valuation.Design/methodology/approachData was collected from 180 valuers practising in Nigeria through an online survey, and the data was analysed using mean score ranking and the chi-square (χ2) test of independence.FindingsFirstly, there was a low awareness of the application of blockchain technology and an association between the number of valuation jobs executed annually and awareness of the application of blockchain technology. The most important barriers revolved around the knowledge, technical know-how of blockchain and the cost of implementing such technology. The prospects for blockchain are very high as all identified prospects were considered important, with transparency being the most crucial factor for its adoption, followed by the monitoring activities in real time and the permanence in storing records.Research limitations/implicationsThis study's implications lie in the potential benefit of transparency identified for blockchain, which could act as a tool to introduce transparency into valuation industries that battle key issues surrounding transparency and trust. Furthermore, this study can be utilised by policymakers and property industry players in mapping strategies to adopt the beneficial use of blockchain as one among the suite of proptech tools disrupting the property valuation scene, in their practice. This also presents an opportunity to draw upon insights from this study to better prepare for using blockchain in property valuation.Originality/valueThis study appears to be the first to empirically assess barriers and prospects for blockchain in property valuation practice. It contributes to the literature by identifying key factors that will deter and/or promote the application of blockchain, an emerging and disruptive digital technology.

Preliminary study to consider the preparation of a business strategy for The Regional Public Service Agency (BLUD) in the water tourism area of Gita Nada and Gili Sulat Lawang Lombok, NTB Province

This study aims to obtain fundamental information that will be used as a reference in formulating business strategies for Regional Business Services Agencies (BLUD) in the Gita Nada and Gili Sulat Lawang marine tourism areas in NTB Province. This conservation area has huge tourism potential with an estimated economic value of tourism resources based on Willingness To Pay (WTP) reaches more than 17 billion rupiah per year. However, the use of this tourist destination is still not optimal. This study uses a survey method through interviews with the management, local communities, and related company partners. The survey results show that BLUD business development in this region faces several challenges, among which the most impactful are budget problems and limited human resources. Based on these findings, this study proposes an effective business strategy to optimize the potential of the tourist area. The proposed strategy is expected to increase the income and welfare of tourism industry players in the region, as well as make a positive contribution to the local economy. With the implementation of this strategy, it is hoped that this aquatic tourism area can develop sustainably and provide maximum benefits for all parties involved.

Legality Of IDK Stablecoin In Legal Perspective In Indonesia

Stablecoins have emerged as an innovation in the cryptocurrency ecosystem, offering the desired stability of value while maintaining the decentralized characteristics of blockchain technology. One such example is the stablecoin IDK, which claims to provide stable value and wide usage in Indonesia. However, the development of these stablecoins raises important questions about their legality within the Indonesian legal framework. This article aims to analyze the legality of the IDK stablecoin from an Indonesian legal perspective, focusing on regulatory aspects, legal validity, consumer protection and its potential impact on the country's monetary and financial system. This research uses a normative legal analysis method by referring to relevant legislation, the views of financial authorities, and existing legal principles. First, this article will examine the existing regulatory framework in Indonesia regarding cryptocurrencies and digital assets, and its relevance to the IDK stablecoin. Second, we will discuss the legal validity of the IDK stablecoin from a contractual and currency perspective, as well as whether this is in accordance with applicable legal principles. Finally, this article will analyze the potential impact of the use of the IDK stablecoin on the Indonesian monetary and financial system, including implications for monetary policy, financial stability and consumer protection. The results of this study are expected to provide a deeper understanding of whether the IDK stablecoin complies with Indonesian law. The implications of this analysis can provide guidance for regulators, industry players and other related parties in dealing with legal issues that arise along with the development of financial technology. As such, this article can become a foundation for further discussion on stablecoin regulation in the context of Indonesian law.

Determinants of well-being logistics entrepreneurs: Mediation of ICT and business performance

This study investigated the effects of business performance, social capital, government intervention, entrepreneurial orientation and information and communication technologies on the well-being of logistics entrepreneurs. All logistics entrepreneurs in Bali province were chosen as samples for this quantitative study design. SEM analysis using SMART-PLS provides an answer to the hypothesis. The study's findings demonstrate how the welfare of logistics entrepreneurs is influenced by several factors, including firm success, social capital, information and communication technology, government role and entrepreneurial orientation. In addition, company performance and information technology can act as moderators between the impact of social capital, government involvement and entrepreneurial orientation on the welfare of logistics entrepreneurs. The government must consider logistics entrepreneur’s considerations as a tactic to boost economic growth. The government needs to take the right action to figure out what lawful payments can do to help logistics companies grow. The research's conclusions offer suggestions for how the government should play the role of facilitator. Although it has so far made services needed by logistics industry players easier to obtain, its position is primarily intended to make business activities related to tourism easier. In addition, the research's recommendations can serve as a guide for governments creating policies that address the welfare of logistics entrepreneurs.

Development of gastronomic tourism in the Bakas Klungkung tourism village

Bakas Village is located in Klungkung Regency, Bali, Indonesia, and is known as a tourist village. Bakas Village offers visitors an authentic cultural and natural experience. Even though it may not be as big as culinary tourism destinations in larger areas, Bakas Village can provide a unique Balinese gastronomic tourism experience. Gastronomic tourism is a fun way to travel, while experiencing cultural diversity through food. Gastronomic tourism has a unique appeal because it allows tourists to explore new flavors and tastes. The development of gastronomic tourism in Bakas Village, Klungkung Regency, has local culinary potential as the main tourism attraction. This research aims to identify internal and external factors that influence the development of gastronomic tourism in Bakas Village, Klungkung Regency using a qualitative descriptive method through SWOT analysis (strengths, weaknesses, opportunities, threats). The results of this research found that by creating authentic culinary experiences through collaboration with industry players, involving local communities, utilizing digital technology, and partnerships with local educational institutions, Bakas Village can increase the visibility and attractiveness of gastronomic tourism.

Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Skincare pada E-Commerce: Implementasi Sistem Informasi Manajemen

This study aims to analyze the effect of management information systems on E-Commerce purchasing decisions for skincare products. This study uses the literature review method to analyze related articles from various relevant literature sources. This article reviews the factors that influence skin care purchasing decisions on E-Commerce. In this context, factors such as product quality, price, brand reputation, user reviews, promotions, user experience, product availability, return policy, and user experience are potential variables influencing consumer purchasing behaviour. The results showed that management information systems significantly influence purchasing decisions for skincare products in E-Commerce. This research provides practical implications for beauty industry players and e-commerce to improve marketing strategies, product management, and customer service. By understanding the significant factors in purchasing decisions, e-commerce can optimize management information systems to meet consumer expectations and increase the market share of skincare products online

APPLICATION OF AIDCA COPYWRITING TECHNIQUES IN ADVERTISING CONTENT CREATION ON SOCIAL MEDIA

Technological developments and people's consumption behavior have brought changes for industry players to introduce their products and services using digital marketing strategies. In its development, digital marketing has penetrated various media platforms, including social media. Copywriting is one method that can be used to create advertising content on social media. There are still many industry players who currently use digital agency services to make social media advertisements. However, quite a few were disappointed with the results obtained because even though they had paid a lot of money to create advertising content, no change or increase in sales was felt. This research aims to analyze the influence of applying AIDCA copywriting techniques on creating advertising content on social media. The study was carried out by applying qualitative descriptive methods. The results of this research show that applying the AIDCA technique to copywritten advertising content can increase traffic to the advertised product. Apart from that, implementing AIDCA can increase the actions of consumers who like, comment on, and share advertisements via consumer social media accounts.

Analysis Of Local Msme Development Strategy "Vis A Vis" The Development Of National Chain Minimarket Retail In Palembang City

The phenomenon of the proliferation of National Chain Minimarket Retail Groups has become a scourge for local MSMEs in Indonesia. Although the government continues to provide space for local MSMEs through Permendagri No. 53/M-DAG/PER/12/2008 which requires the establishment of minimarkets to pay attention to the existence of traditional markets and smaller neighborhood stalls/shops. However, some regions are actually utilizing the momentum of the existence of modern minimarkets, one of which is Yogyakarta through the Mayor's Regulation which issued a policy so that the national chain minimarket retail group empowers local MSMEs and is given a special place to market local products. Palembang, which is known for its pempek as a culinary specialty, has enormous potential for the development of local MSMEs, but MSME players who become industry players are still not ideal. This study aims to analyze how the development strategy of Local MSMEs "vis a vis" the massive development of national chain minimarket retail in Palembang City. This research uses a mixed method approach, which consists of two approaches, namely quantitative and qualitative. Mixed methods used are descriptive qualitative using SWOT analysis (strengths, weaknesses, opportunities, threats) to analyze the development strategy of local MSMEs in Palembang City. As well as quantitative descriptive using the IFAS and EFAS matrix to calculate the weighting, rating, and formulation of the development strategy position of Local MSMEs in Palembang City. The results of this study indicate that based on the results of the SWOT diagram analysis, the X and Y axes are obtained. The straight line in the diagram above shows the coordinates in quadrant 1 position. Quadrant 1 is a very favorable situation, where local wisdom MSME players can have strengths and opportunities that can be utilized so that it is suitable to use the SO (strength-opportunity) strategy to develop local wisdom MSME businesses supported by aggressive growth strategies, namely 1) Maintaining Public Interest by Optimizing Support Programs from the Government; 2) Optimizing Sales Without Limiting Target Markets both domestically and abroad; 3) Utilizing Community Expertise to Intervene Local Products to National Chain Minimarkets; and Creating Training Programs from the Association of Local Culinary Business Groups to Maintain the Authentic Taste of Products.

Awal Mula Bisnis Waralaba Amerika di Indonesia dan Perkembangannya Hingga Kini

This research discusses the history, development, and influence of the American franchise business in Indonesia. The first American franchise to enter Indonesia was Kentucky Fried Chicken (KFC) in 1979, paving the way for many other American brands. This study uses a qualitative approach with literature review and in-depth interviews with industry players to obtain a comprehensive picture of the evolution of franchise businesses in Indonesia. The results show that American franchises have grown rapidly due to stable economic growth, an increasing middle class, and lifestyle changes favoring convenience. Government support through adequate regulations has also encouraged this growth. However, challenges such as intense competition, adaptation to local tastes, and regulatory issues persist. Despite these challenges, American franchises remain appealing due to their strong brand reputation and proven business systems. The research concludes that American franchises have significantly transformed and continue to play an important role in Indonesia's economy, with substantial potential for future growth.

Exploring factors influencing aviation MRO services with blockchain technology in Taiwan

PurposeBlockchain is the fastest-growing technology currently being used in the aviation industry, especially in aviation maintenance, repair and overhaul (MRO) services. This study aims to create an analytic framework to assess the main factors and subfactors that have significantly influence the blockchain used in aviation MRO services. A mixed-methods approach is used to gain a comprehensive understanding of how blockchain is being adopted in aircraft maintenance facilities, Semi-structured interviews and questionnaires are used to gather data. The questionnaire is focused on the present state of the MRO industry.Design/methodology/approachBased on the literature review, a framework including four factors and 12 subfactors is developed, and the analytic hierarchy process (AHP) is then established. This study explores how these factors influence the implementation of blockchain in aviation MRO services. The five aviation MRO services providers in Taiwan, namely, “Evergreen Aviation Technologies Corporation,” “Taiwan Aircraft Maintenance and Engineering Co., Ltd.,” “Air Asia Company Ltd.,” “Aerospace Industrial Development Corp.” and “GE Evergreen Engine Services Corporation” are considered; furthermore, 55 experts working in these organizations were invited to evaluate the relative importance criteria in the AHP framework.FindingsThe results indicate that “inventory management” is the most important criterion, followed by “provisioning, procurement and sales” and “maintenance planning.” In addition, the three most important subfactors are “parts interchangeability,” “customer stock” and “SPEC2K interface for ATA SPEC 2000.”Originality/valueAsia is ranked as the second most important aviation MRO service market in the world. Taiwan has the shortest flight hours in the western Pacific region, the seven major foreign cities in this area. Aviation MRO service providers located in Taiwan are the best choices for aircraft MRO in the Asia-Pacific region, indicating that Taiwan serves as a promising market development evaluation model for blockchain aviation MRO services. The results offer a comprehensive overview of the relative importance of different criteria for MRO services that use blockchains. In addition, the findings present the market potential for key players in the aviation industry, including aircraft engineers, airline companies, aircraft component manufacturers and aviation MRO service providers.

Challenging factors across industry players in implementing the green building concept in Malaysia

Abstract This study examines the obstacles to implementing the green building concept in Greater Kuala Lumpur, a relatively novel concept in Malaysia. The country currently lacks awareness regarding existing green building technologies. In 2007, a Zero Energy Building in Kuala Lumpur, constructed based on the Green Building Concept, faced challenges, ultimately unable to effectively reduce energy consumption after three years of efforts. The research focuses on evaluating internal factors and external factors that pose challenges to the Green Building Concept among industry players in Greater Kuala Lumpur. The study involved 100 respondents in the property and construction field, utilizing a cluster sampling technique. Survey results revealed that both external and internal factors act as barriers to the implementation of the green building industry in Malaysia. The Relative Important Index identified high cost and pricing factors as significant external challenges, with relative importance indices of 0.946 and 0.936, respectively. Internally, the lack of consumer demand emerged as the most formidable obstacle, boasting a high relative importance index of 0.936. Additionally, the study highlighted the lack of incentive support as a notable internal factor, with a relative importance index of 0.934. To address these challenges, the study recommends collective responsibility among all stakeholders in the property and construction industry, including architects, property agents, the government, universities, and clients. Establishing a collaborative ecosystem can foster the growth of the green building industry in Malaysia, promoting sustainability and contributing to economic development.

Strategi Harian Kompas Dalam Membangun Brand Engagement NFT Kompas Melalui Aktivitas Community Relation

Digital transformation is something that most industrial players have done and continue to do. Transformation is carried out, through the use of the latest technology products such as non-fungible tokens (NFT). The popularity of NFTs, has grown rapidly and has become a hot topic of conversation in Indonesia. Kompas Daily as the largest national media in Indonesia has introduced NFT products through the Narasi Fakta Terkurasi (NFT Kompas) project since June 28, 2022. This project started with a decision to explore new business potential within the Kompas Gramedia Group. The boom in crypto, NFT and metaverse in early 2022 is considered as a great potential to develop the business. To support the Kompas NFT project, Kompas Daily is building a community and holding various activities as an effort to build Kompas NFT brand engagement. This research first adapts the Community Involvement concept by Lakin & Scheubel (2017) to understand Kompas' daily strategy, especially in building brand engagement in the Kompas NFT online community on the Discord channel. It was concluded that Kompas' NFT technology products had received a positive response and were able to build brand engagement in the NFT community which had the potential to become a new audience for Kompas Daily. Second, through Everett M. Rogers' diffusion-of-innovation theory, the research also explores the socialization strategy for Kompas NFT products. It was concluded that the exhibition forums, media articles and Townhall Meetings held by Kompas Daily to encourage the adoption of NFT innovation internally and externally to the company, were effective strategies for building audience adaptation to Kompas NFTs. This qualitative research using can be developed further, especially to examine more deeply community relations strategies for new technology products that are increasingly appearing in this digital era.

The Development of Human Resources in Information Technology in Vietnam from 2006 to 2020

This article aims to shed light on the development of Vietnam's information technology human resources between 2006 and 2020 by analyzing the guidelines and policies set by the Communist Party and the Government of Vietnam, as well as their training activities, talent attraction, compensation and international cooperation policies. Information technology (IT) and IT human resources play a crucial role in Vietnam's socio-economic development, particularly in the rapidly evolving context of the information and digital revolutions. Since 2006, as Vietnam entered a phase of industrialization and modernization tied to the growth of a knowledge-based economy, the Party and the government have increasingly recognized the importance of applying and developing IT across all fields. In this regard, IT human resources are key to promoting the role of information technology in the country’s development strategy. Recently, Vietnam has emerged as a significant player in the global IT industry but workforce shortages have challenged the country’s long-term objective of becoming a tech hub in Southeast Asia.

Penerimaan dan Cabaran Inovasi Muzik Digital Terhadap Industri Muzik di Malaysia

Acceptance and Challenge of Digital Music Innovation to the Music Industry in Malaysia ABSTRACT: Music is an important element that greatly influences society through cultural adaptation and creativity. It is constantly evolving and innovating along with technological changes and advances. The development of digital music has had a significant impact on the adaptation of Malaysian musicians to technological advances. This paper examines aspects of the acceptance and challenges of digital music innovation among musicians in Malaysia. Christensen's perspective on disruptive innovation has been used as a research framework to understand these aspects of the acceptance of innovation more clearly. Five prominent Malaysian industry players were interviewed as informants to collect data on acceptance-related aspects. The results show that Malaysian industry players are embracing the digital revolution, especially with the emergence of digital streaming platforms such as TikTok, YouTube, Spotify, Instagram and SoundCloud, which facilitate fan access and help to accept work. The strengths and weaknesses of the local music industry structure can also be identified, where the overall economic picture shows a positive impact despite the difficult transition to digital media. Overall, local industry players accept the changes in Malaysian digital music innovation and adapt to technological progress. This innovation is viewed as a wide-ranging opportunity for industry players to better understand the current landscape and take appropriate measures to ensure the continuous development of the Malaysian music industry. Keywords: Digital music, innovation disruption, digital platform, Malaysian music industry, technology.

Intercultural Communication Challenges and the Coping Strategies Among Fresh Graduates in the Vuca Era

Higher education has provided a set of curriculum to equip graduates with complete skill sets to enter the industry. Hard skills, as well as soft skills, are inseparable components for graduates to acquire. Industries today have rapidly changed due to the advancement of technology. Almost every aspect of life is going digital; therefore, graduates have to adapt to the simultaneous and continuous changes. In this situation, intercultural communication competence is one of the skills that will accommodate the fresh graduate to face and overcome challenges in the industry, especially in the VUCA era. All industrial players should adapt to the working cultures and adopt the advanced technological changes. This study explores the experience of fresh graduates in the industry regarding intercultural communication challenges and their coping strategies to overcome the situations. The phases of their adaptation towards the work environment will be addressed as well to understand the context better. Interviews were conducted to explore and understand their experience which eventually categorised to identify strategies that could accommodate the continuously changing situation. This study will contribute to the preparation of graduates to enter the workforce as the study found that there are three main challenges faced among fresh graduates regarding skill mismatch, lack of experience, and career adaptability. Furthermore, intercultural communication competence has contributed to their adaptation and coping strategies towards those challenges in their first job. Keywords: Intercultural competence, fresh graduate, soft skills, VUCA, coping strategies.

REGULATION OF FINTECH INNOVATIONS THROUGH POLICY FRAMEWORKS: ENSURING CONSUMER PROTECTION WHILST PROMOTING INNOVATION

The emergence of FinTech technologies has prompted the creation of extensive regulatory frameworks that safeguard consumer interests while promoting an atmosphere that is supportive of technical progress. This study explores the complex regulatory environments that shape FinTech advances, primarily emphasizing the need to find a careful balance between protecting consumer interests and promoting innovation. This paper investigates crucial steps intended to strengthen consumer protection by undertaking a thorough review of worldwide regulatory procedures, including variances among countries and the crucial roles of governmental agencies. These controls cover a wide range of tactics, from the application of know-your-customer (KYC) and anti-money laundering (AML) procedures to strict transparency requirements and strong privacy protections. The report also looks at the procedures in place in the FinTech industry for handling customer complaints and guaranteeing accountability. In addition, the study explores different approaches to innovation in the regulatory environment, including the creation of regulatory sandboxes and the encouragement of joint ventures between industry players and regulatory bodies. This paper illustrates both effective regulatory interventions and difficulties found in regulating FinTech developments through the analysis of relevant case studies. These observations are combined to provide a set of practical suggestions that legislators can use to successfully navigate the changing regulatory environment around fintech. The report also provides predictions for future developments in FinTech legislation, giving decision-makers the insight they need to adjust to the ever-changing FinTech landscape.

A Comprehensive Geomechanical Study to Understand Drilling Challenges in the Eridu Oil Field, Southern of Iraq

In recent years, the Eridu oil field has emerged as a key player in the petroleum industry in southern Iraq as it is the biggest Iraqi oil discovery in 20 years. Extending along a vast area of 5806 km2, the field has commercial oil reserves in formations such as Mishrif, Nahr Umr, Zubair, and Yamama. However, drilling operations in this field have faced significant challenges, including delays and suspensions caused by wellbore instability. One of the main obstacles encountered during drilling operations in the Eridu oil field is the occurrence of partial losses in weak vugs dolomite formations, as well as issues related to sever borehole instabilities such as drilling in tight holes, caving, and breakout due to shear failure in the borehole wall. To address these challenges, a 1 D Geomechanical model (1-D MEM) was constructed using data from vertical wells to better understand the underlying causes of drilling problems. The findings of the 1-D MEM, particularly in relation to mechanical rock properties, rock Elasticity factors, pore pressure, and fracture gradient complex formations like Tanuma and Mishrif, were instrumented in planning drilling operations for inclined and highly deviated wells. By utilizing open hole well logging data and calibrating the model with various resources of data including drilling observations, core mechanical analyses, and pore pressure measurements, a more accurate assessment of wellbore instabilities was achieved. The analysis revealed that many of the wellbore instabilities, such as pack-off, breakout, and stuck pipe, were attributed to the insufficient mud weight that failed to support the rock in the borehole wall. To avoid these issues, it was determined that a safe mud weight range of 11-12.5 ppg is necessary to prevent wellbore instability in shale formations. The study also highlighted the importance of using proper mud weight to prevent shear failure and other drilling complications. The findings of this study provide insights that can be utilized as a cost-effective tool for planning directional and horizontal drilling operations in the Eridu oil field. The accuracy of the failure criteria and geomechanical model is significantly superior and aligns with the analysis of breakouts observed in the caliper and image logs.

Determining the drivers of sustainable ecotourism destination competitiveness from a supply-side perspective: a case of UNESCO World Heritage Site in Sarawak, Borneo, Malaysia

Over the last decade, a new segment of the tourism market has been established following the shift in global visitors’ preferences. Individuals have directed their travel course towards another form of travel, namely ecotourism. Nonetheless, the sustainability and progression of ecotourism destinations are often debated. This study involves local industry players’ perspectives, primarily to identify their perceptions towards the impacts of destination core and supporting resources on destination marketing efforts and destination competitiveness (DC). This study gathered 132 valid responses and the proposed model was evaluated using SmartPLS 4.0. Through partial least squares-structural equation modelling (PLS-SEM), the findings showed that core resources (natural resources and cultural heritage attraction) have substantial positive associations with destination marketing efforts. Supporting resources (tourism infrastructure and quality of tourism services) were found to be significantly and positively associated with DC. Interestingly, this study has revealed the absence of significant relationships between destination marketing efforts and ecotourism DC. These findings enable tourism practitioners to better understand the impacts of resources on sustainable development of ecotourism competitiveness, specifically from suppliers’ perspectives. The implications are further discussed in the paper.

Halal Industry Recovery of Creative Halal Industry Business After Covid-19 Pandemic

This research identifies gaps in understanding halal business adaptation strategies amid the COVID-19 pandemic, especially in the MSME sector, focusing on case studies of Yotta and Browcyl in Makassar. This study aims to explore the development of the two products' halal businesses after the pandemic, the strategies they implemented, and the application of Sharia principles in their operations. The method used is field research with a qualitative descriptive approach through interviews and thematic analysis. The results showed that Yotta and Browcyl survived and thrived through digital transformation and halal certification despite facing significant challenges such as declining production and sales. However, this study has weaknesses in the generalizability of the findings and the lack of investigation of the long-term economic impact of the strategies adopted. For future development, it is recommended that the scope of the study be expanded by including more cases from different segments of the halal creative business industry and analyzing government policies that affect the industry. Future research is expected to provide comprehensive guidance for industry players to formulate effective strategies to face future challenges and capitalize on growth opportunities.