In the article the theoretical analysis of methodical approaches to the definition of indicators of the life cycle of the motor transport industry and methods for assessing the status of rolling stock in the MTE (motor transport enterprise). It is determined that in order to ensure a high level of volumetric indicators of the life cycle of the motor transport industry it is necessary to manage the life cycles of technologies, services and means of transport from the position of the complex object Vehicle - transport service. The useful life of a vehicle is influenced by technological improvements, technological progress, reasonable projected economic changes, the movement of business centers, prohibited laws and other reasons. The criteria for establishing a reasonable replacement period for rolling stock of motor transport enterprises are environmentally friendly and safe vehicles. The proposed method of estimating the life cycle of a vehicle on the basis of operational reliability allows for taking into account the majority of operational characteristics and contributes to the acceptance of optimal strategic decisions for the management of the MTE (motor transport enterprise).