Industrial Business Research Articles

Coffee Clinic Marketing Communication Strategy Through Instagram Live Social Media Storytelling

The use of storytelling is of course related to current technological developments, almost most social media offer streaming options that allow interaction with other users. One streaming option that is often used for storytelling by the public is the live streaming feature. Storytelling itself is used as a marketing communication tool as a differentiation effort to attract consumer attention. Apart from increasingly rapid technology, the development of the business world has increased quite significantly, this includes the business industry that is currently developing, namely the coffee shop phenomenon. In the business world, of course there are different marketing communication strategies according to their target consumers, plus this has a very important role in forming consumer understanding and awareness. The aim of this research is to identify the marketing communication strategy carried out by the Coffee Clinic through Instagram live social media storytelling and what message and media strategies are used in marketing communications through Instagram Live social media storytelling at the Coffee Clinic. This research uses a qualitative method where information is collected through interviews, observation and documentation with selected informants. The data analysis technique is carried out by reducing, then presenting the data and drawing conclusions from the results obtained. The results of this research explain the marketing communication strategy carried out by the Coffee Clinic through Instagram Live storytelling, of course linked to the marketing communication strategy theory by (Machfoedz, 2010) which includes message and media strategies

The Impact of Inflation on Jewelry Consumers in Nepalgunj: An Exploratory Study

This study examines the effects of inflation on jewelry consumers in Nepalgunj, Nepal, using a descriptive research design. The research aims to understand how inflation affects purchasing power, identify coping strategies, assess the impact on demand, and explore mitigation measures. The findings reveal that 70% of respondents believe middle-class individuals are most affected by inflation, leading to reduced jewelry affordability. Additionally, 30% of respondents agree that people buy less jewelry nowadays, and 76% agree that customers opt for substitute products as gifts instead of jewelry. The study suggests that inflation significantly impacts the jewelry industry, reducing consumer purchasing power and altering spending behaviors. To navigate these challenges, businesses in the jewelry sector must adopt strategic measures, such as price adjustments, value emphasis, and efficient sourcing practices. The findings provide valuable insights for policymakers, economists, and businesses in the jewelry industry. The study's implications include the need for policymakers toconsider the impact of inflation on the jewelry industry and its consumers, for economists to develop models that better predict consumer behavior during inflation, and for businesses to adopt strategic measures to mitigate the effects of inflation. Overall, the study highlights the importance of understanding the effects of inflation on jewelry consumers and the need for stakeholders to take proactive measures to address these challenges.

Review on the Use of Data Analysis for Customer Segmentation and Personalization in Marketing

Marketing is a part of business that requires considering countless variables and making accurate decisions. With the development of computer science and algorithms, the advancement of data analysis methods can be applied in this field to bring great convenience. Despite a large number of data analysis models being constructed, there is a lack of review articles that need to summarize algorithms created by previous generations. This paper starts with a lookback to the basic descriptive and predictive data analysis methods following with the introduction and further explanation of customer segmentation and personalization. Combined with the basic marketing methods, we studied the application of data analytics to business industry. Moreover, this paper presents case study that highlight the application of data analysis in different areas: online retail, e-commerce and transportation. Finally we use each case to find utilization of data analytics to derive meaningful insights and facilitation decision-making.

Review on Nutritional Potential of Underutilized Millets as a Miracle Grain.

The current situation, which includes changes in eating habits, an increasing population, and the unrestricted use of natural resources, has resulted in a lack of resources that could be used to provide nourishing food to everyone. Natural plant resources are quickly being depleted, so it is necessary to consider new alternatives. In addition to the staple grains of rice and wheat, many other crops are being consumed that need to be utilized to their full potential and have the potential to replace the staple crops. Millets are one of the most important underutilized crops that have the potential to be used as a nutricereal. Millets have a high nutritional value, do not produce acids, do not contain gluten, and can contribute to a healthy diet. Due to a lack of awareness regarding the nutritional value of millets, their consumption is still restricted to the population that adheres to conventional diets and is economically disadvantaged even though millets contain a significant amount of nutrients. Millets are becoming increasingly unpopular due to a lack of processing technologies, food subsidies, and the inconvenience of preparing food with millets. Millets are a Nutricereal rich in carbohydrates, dietary fibers, energy, essential fatty acids, proteins, vitamin B, and minerals such as calcium, iron, magnesium, potassium, and zinc. These nutrients help to protect against post-translational diseases such as diabetes, cancer, cardiovascular disease, and celiac disease, among others. Millets are beneficial for controlling blood pressure, blood sugar level, and thyroid function; however, despite these functional properties, millets consumption has declined. Utilizing millets and other staple food crops to develop alternative food sources has become a new area of focus for businesses in the food industry. In addition, millet consumption can help foster immunity and health, which is essential in strengthening our fight against malnutrition in children and adolescents. In this article, the authors examine the potential of millets in terms of their nutricereal qualities.

IT/OT Integration by Design

AbstractThe four Industry 4.0 design principles information transparency, technical assistance, interconnection and decentralized decisions pose challenges in integrating Information Technology (IT) and Operational Technology (OT) solutions in industrial systems. These different solutions have conflicting requirements, making interfaces between them problematic for both systems and organizations. An Industrial Business Process Twin (IBPT) entity, acting as an intermediary between the realms of IT and OT, has been proposed in a previous work, to effectively reduce the amount of required IT/OT interfaces in an attempt of overcoming this situation. In this work, we investigate the effects of this approach during the design phase. We argue that, by eliminating potentially conflicting direct interfaces between IT and OT stakeholders within the organizational structure, this approach effectively eliminates conflicting communication channels within the system design. To verify our argument, we develop a model of our IBPT concept according to the Reference Architecture Model Industrie 4.0 (RAMI4.0) using an Industry 4.0 scenario addressing the four essential Industry 4.0 design principles. Results show that the IBPT approach indeed eliminates potentially conflicting IT/OT interfaces during the system design phase.

EVOLUTION OF THE BUSINESS INDUSTRY IN THE POST-COVID-19 ERA

This study examines the evolution of business industry in the post-COVID-19 era, aiming to identify key transformations and strategic imperatives for businesses. Utilizing a comprehensive analysis of organizational adaptation theories, disruptive innovation concepts, and dynamic capabilities frameworks, the research explores fundamental shifts in the global economic landscape. The study reveals accelerated digitalization, supply chain reconfiguration, and evolving consumer behavior as primary drivers of change. Three critical strategic imperatives emerge: digital transformation and innovation development, operational model flexibility, and integration of sustainability principles. The findings suggest that successful navigation of the new reality requires companies to fundamentally rethink their role in society and ecosystems, balancing short-term efficiency with long-term sustainability. This research contributes to the understanding of organizational change dynamics in high-uncertainty environments and provides a multidimensional model for analyzing strategic decisions in the post-pandemic era.

THE IMPLICITY OF RELATIONSHIP BETWEEN TRANSPARENCY OF BANK LENDING TO THE REAL SECTOR AND ECONOMIC DEVELOPMENT: WORLD EXPERIENCE

The modern development of the global economy is associated with multiple transformational challenges that raise the issue of ensuring an appropriate level of mutual trust between banking and industrial businesses. This issue is especially relevant for Ukraine, which is facing a crucial task - the post-war reconstruction of the national economy on the basis of sustainability, integrity and environmental friendliness. The aim of the paper is to identify implicit links between the transparency of bank lending to the real sector and economic development over the past 15 years in twelve countries, including Ukraine. This study is based on the correlation and regression tools for analysing relationships. As a result, the article confirms the hypothesis of the existence of significant cause-and-effect relationships between improving banking transparency, reducing corruption, growing economic freedom, increasing lending to the real sector and ensuring economic growth for a number of countries, regardless of their level of economic development. It has been found that in countries with steadily high corruption and economic freedom perception indices, the significance of the correlation with the development of bank lending to the real sector is lost. The reasons for deviations from the natural dialectic of the studied relationships are revealed in the example of India and Turkey. The peculiarities of their formation, preconditions and prospects for strengthening in Ukraine are highlighted. The contribution of the National Bank of Ukraine to increasing the level of transparency of lending activities of second-tier banks is investigated.

The Effect of Perceived Usefulness and Ease of Use through Platform Business on the Relationship between Consumption Value and Purchase Intention in the K-Beauty Industry

Korea has become a leading country in the beauty industry worldwide with Korean beauty (K-beauty), shaping the Korean culture (K-culture) impact. Thanks to the impact, K-beauty industry’s global premium products and beauty markets have rapidly grown, and diversities of services are created as the consumption environment is changing. The platform business connecting potential values not perceived and invisible in the past is continuously growing. Systems by which consumers can purchase what they want (products) anywhere, anytime through online distribution network without stores with smart devices or PCs are used. This is a result that online shopping has placed itself as a new trend, as online shopping’s growth is accelerating, after the COVID-19 pandemic. The study analyzes impacts of the K-beauty industry’s consumption value, platform business, and perceived usefulness and easiness on consumers’ purchase behavior intention. This study ultimately aims at empirically examining causal relationship with each variable by grasping the effects of mediating variables - platform business, perceived usefulness and easiness. The study targeted adults from in their 30s to 60s and conducted a questionnaire survey from May 18 to August 16, 2023. The finally collected questionnaire response copies were 834. According to the results of this study confirmed that consumers’ continuous purchase behavior intention can be increased by improving platform business, perceived usefulness, and perceived easiness, and maintaining close relations, when consumers purchase products. Through this study, continuous studies are anticipated by focusing on developing factors that can construct services that consumers can satisfactorily, easily, and conveniently use through the platform business in the K-beauty industry.

Eksplorasi Implementasi Prinsip Character, Capacity, Capital, Collateral, dan Condition Dalam Pembiayaan Murabahah di BPRS Bhakti Sumekar Sumenep

The rapid development of the Islamic finance industry does not mean that it does not experience several problems, including financing with murabahah contracts which contain many complex and diverse risks. Risk management is an effort to optimize profits in the Islamic financial industry business and minimize the risk of default for customers. The researcher is interested in researching the application of the 5C principle in murabahah financing at BPRS Bhakti Sumekar Sumenep which aims to find out how the implementation of the 5C principle in murabahah financing at BPRS Bhakti Sumekar Sumenep and what are the factors that cause problematic murabahah financing at BPRS Bhakti Sumekar Sumenep. The research method used by the researcher is descriptive qualitative research with data sourced from primary and secondary data, as well as data collection techniques used in the form of observation, interviews and documentation, while data analysis techniques used are in the form of data reduction, data presentation and conclusion drawing. The application of the 5C principle in murabahah financing at BPRS Bhakti Sumekar Sumenep assesses the seriousness and integrity of the debtor, measures the debtor's business activities and income, measures the amount of capital ownership in business activities, calculates the collateral owned by the customer and looks at and assesses the condition or circumstances of the customer, while the factors that cause problematic murabahah financing at BPRS Bhakti Sumekar Sumenep are in the form of unstable economic conditions, the physical condition of the customer and the factors of business activities are not supportive.

Hazard Identification and Safety Education on The Clothing Convection Industry Business in Semarang

The clothing convection industry is one of the most popular businesses, with many growing businesses in Indonesia. In this industry, there are potential hazards that may occur either from work environment factors, the use of tools or machines, or from workers. Research objective to be achieved is to identify potential hazards in the clothing convection industry X and Y. This research used descriptive research, and the sample was two workers at the clothing convection industry X and four workers at the clothing convection industry Y for the data. The sample selection used random sampling. The data analysis technique used a narrative analysis. To minimize the number of work accidents or prevent accidents in the workplace, the identification of potential hazards is carried out through hazard analysis methods; one method is HAZOPS (Hazard Operability Studies). Based on the results of identification from workers and observation using HAZOPS method to minimize potential danger that can occur in each production with safety education using video to convey information easily for workers. Education on the use of PPE is also provided so that workers have safety knowledge and awareness at work. X and Y convection have various potential dangers in the clothing convection industry. Therefore, immediate action and attention from management are needed to minimize work accidents.

Halal Industry Recovery of Creative Halal Industry Business After Covid-19 Pandemic

This research identifies gaps in understanding halal business adaptation strategies amid the COVID-19 pandemic, especially in the MSME sector, focusing on case studies of Yotta and Browcyl in Makassar. This study aims to explore the development of the two products' halal businesses after the pandemic, the strategies they implemented, and the application of Sharia principles in their operations. The method used is field research with a qualitative descriptive approach through interviews and thematic analysis. The results showed that Yotta and Browcyl survived and thrived through digital transformation and halal certification despite facing significant challenges such as declining production and sales. However, this study has weaknesses in the generalizability of the findings and the lack of investigation of the long-term economic impact of the strategies adopted. For future development, it is recommended that the scope of the study be expanded by including more cases from different segments of the halal creative business industry and analyzing government policies that affect the industry. Future research is expected to provide comprehensive guidance for industry players to formulate effective strategies to face future challenges and capitalize on growth opportunities.

Does bancassurance influence the financial performance of the insurance industry? A case study of life insurance company in a developing country

Purpose This study aims to examine the impacts of bancassurance contracts on the financial performance of the Egyptian insurance market from 2011 to 2022. Design/methodology/approach To achieve this main objective, a mixed methodological approach was adopted: a quantitative methodological approach through analyzing the content of Misr Life Insurance (MLI) Firm’s annual reports from 2011 to 2022. This period frame includes three crucial eras in the history of Egypt: the period covered by the two revolutions in Egypt, the period of political and economic stability and the COVID-19 period. Furthermore, a paired sample test was conducted for two related samples to examine the differences between the averages of financial indicators of MLI Firm for the period prior to and after the bancassurance. Additionally, a qualitative case study approach was adopted, focusing on the MLI Firm in Egypt. To support and confirm the results from quantitative content analysis, an interview was conducted with a financial manager from MLI Company. Findings Generally, the analysis reveals that the financial performance indicators of MLI are significantly influenced by bancassurance because of the variations between the financial performance of MLI Company before and after bancassurance, as the company’s financial performance rose after the bancassurance experience. Therefore, the current research suggests promoting awareness of bancassurance contracts in Egypt to boost financial performance and economic development through bulletins. Research limitations/implications The research has limitations because of its mixed methodological approach, focusing on annual reports, the Egyptian life insurance environment and the insurance sector. Practical implications The findings of this research are probably going to be helpful in clarifying the state of bancassurance in the Egyptian insurance industry for a wide range of interested parties, including managers, investors and scholars. More specifically, this research provides insights into MLI’s financial performance from 2011 to 2022. It aids investors in making informed decisions, boosts shareholder trust and encourages new business in the Egyptian insurance industry. Originality/value This research strives to establish a novel field of study, as there are few studies in developing countries that introduce empirical evidence on the impact of bancassurance on the financial performance of insurance firms in Egypt.

Analyzing Economic Growth through Creative Economic Development Strategy in East Java, Indonesia

Based on the business field (percent) 2016-2020, Kediri City's Gross Regional Domestic Product is supported by the processing industry (81%), with the tobacco processing industry sub-sector reaching 98%. In facing a healthy lifestyle where there will be a decrease in cigarette consumption, resulting in a decrease in sales and a decrease in its contribution to the Gross Regional Domestic Product, it is necessary to develop other business fields, namely the creative economy. This research aims to describe efforts to increase economic growth through creative economic development strategies. This study used a quantitative research approach with a descriptive research type. Instruments and data collection used interviews, documentation, and data analysis techniques (descriptive statistics). The study shows the contribution of the creative economy to the Gross Regional Domestic Product of Kediri City in 2016–2020, which includes: 1) the processing industry business field (the textile and apparel industry, the leather industry, leather goods and footwear, the furniture industry), 2) the provision of food and drink accommodation, 3) the information and communication business field, 4) other services. Efforts to increase economic growth can be managed with a creative economy development strategy that involves four creative economy actors, or quadruple helix. The actions taken are through revolving fund programs, training, exhibitions, workshops, and others.

Women empowerment through the home palm sugar industry in Hariang village, Sobang district, Lebak Regency in Banten Indonesia

Palm sugar is a home industry product that has been passed down from generation to generation in the Hariang village of Indonesia. Besides its unique characteristics, palm sugar is also an icon of an area, because not all regions have palm resources. Most of the palm sugar business actors, who are generally women, still have limitations, especially in product innovation. As a result, this home industry seems stagnant. Empowering women in the palm sugar home industry in Hariang village, Sobang District, Lebak Regency to develop the palm sugar home industry, strengthens the building of capacity of human resources. The objectives of this study were to (1) increase the capacity of palm sugar craftsmen in Hariang village, (2) increase business capacity in production and marketing management, (3) strengthen business group institutions (BGI) by utilizing infrastructure and production technology, to improve the product marketing function, and (4) develop an integrated home industry business system, with the support of local resources. The research was conducted at Hariang village, Sobang District, Lebak Regency in Banten Indonesia. The Miles and Huberman models for the analysis of qualitative data were adopted for this study from data collection, data reduction, data presentation to conclusion/verification. The realization of human resource competence strengthening activities is carried out by changing the mindset of women craftsmen through a broader network of participatory training by strengthening production management and marketing capabilities. The results of this study showed the need for the following from implementing the empowerment model (1) analyzing the needs of business groups, (2) creating training modules and conducting participatory business management training, (3) conducting technical guidance on production and marketing management, (4) strengthening institutions oriented towards the collective business community (socio-business), (5) benchmarking and partnership business, and (6) monitoring and evaluating the implementation and follow-up of assistance. In implementing the strategy to strengthen human resource capacity, women's business groups must be oriented towards producing premium quality home industry products capable of sustainable product innovation, in supporting business independence and building partnerships. Key words: Empowerment, Farmer Group, Home industry, Palm Sugar, Product Innovation, Women

Perhitugan TKDN Pada Produk (Barang) Guna Meningkatkan Perekonomian Dalam Negeri

In improving domestic industrial businesses, the government must be able to increase the Use of Domestic Products (P3DN). The TKDN policy also reduces dependence on foreign products, creating jobs. The calculation of the Domestic Component Level is an important evaluation method in industry to measure how much of the components in a product are produced domestically. This research uses the literature review method. The purpose of this research is to find out “Calculation of TKDN products to improve the domestic economy”.

Industry diversity in entrepreneurial ecosystems – A longitudinal study of industrial composition and firm locations in Tel Aviv, Israel

This study contributes to understanding the evolution of entrepreneurial ecosystems by examining changes in industry composition and business locations within a specific ecosystem from its inception to 2020. Using longitudinal data from Tel Aviv-Jaffa, Israel, we investigate shifts in industries within the region and the location decisions of individual entrepreneurs within the city. By integrating these factors, we assess whether the ecosystem consists of distinct, industry-specific sub-ecosystems. Our findings highlight the significant role played by the 'social media and advertising' sector in shaping the ecosystem. Furthermore, we identify a trend of entrepreneurs clustering their businesses in a concentrated area within the city, suggesting enhanced communication and collaboration among entrepreneurs across different industries. However, we note an exception in the 'digital health and medical technologies' industry, where proximity to research institutions, multinational corporations, and hospitals holds greater significance than proximity to entrepreneurs from other sectors.

Бизнес-экосистемы как эффективная форма организации корпоративных взаимодействий

The article discusses the concept and types of ecosystems in economics: knowledge ecosystem, innovation ecosystem, examines their properties and differences, and makes an attempt to systematize the views of various scientists on the nature and essence of economic ecosystems. The emphasis in the study is on industrial business ecosystems from the point of view of organizing effective corporate interaction between participants in their structure.

Chinese consumers’ lived experiences of flexitarianism

PurposeThis was an explorative study, the purpose of which was to understand how Chinese flexitarians were motivated to reduce their animal-based food consumption and specifically to explore why and what was behind these changes. Further, this study provides insights into how a transition towards a more plant-based diet might occur.Design/methodology/approachThis study conducted 30 in-depth online interviews with Chinese flexitarians from two major Chinese cities. Interview transcripts were analysed through the lens of the Food Choice Process Model.FindingsParticipants adopted flexitarian diets due to health (n = 22), sustainability (n = 5) or ethical (n = 3) concerns. Many participants stated that they still enjoyed animal-sourced foods, were uncomfortable talking about their dietary transition and needed more social support. Consequently, most participants were unlikely to progress to vegetarian or vegan diets. While there are some commonalities between these findings and the results of similar studies with Western consumers, the many culturally and context-specific results revealed herein make an important contribution to the sustainability literature.Originality/valueThis is the first study exploring Chinese consumers’ flexitarianism experiences. These findings can be used by the food industry and interested business actors to improve communication and promotional strategies that encourage consumers to make healthier and more sustainable food choices.

PENGARUH STRATEGI KEUNGGULAN BERSAING DAN SISTEM PRODUKSI TERHADAP NILAI TAMBAH USAHA AGROINDUSTRI GULA AREN

ABSTRACT This study aims to analyze and prove the factors that influence the added value of the palm sugar industry business. The technique for determining the respondents was carried out by means of a census of 75 units. The analysis technique used is correlation and SEM (Structural Equation Modeling). The results obtained from the Performance of the Strategy of Competitive Advantage in the Palm Sugar Industry Craftsmen in Cisolok District, Sukabumi Regency obtained an achievement level of 78.48% with good criteria. Performance of the Palm Sugar Industry Business Production System craftsmen in Cisolok District, Sukabumi Regency obtained an achievement level of 74.79% good criterion. Demonstration of Value Added Palm Sugar Industry Craftsmen in Cisolok District, Sukabumi Regency obtained an achievement level of 73.25% good criterion. There is a positive correlation between the Competitive Advantage Strategy and the Sugar Production System on the Success of the Palm Sugar Industry Business as indicated by the correlation coefficient r12 = 0.752, which means that the Production System is getting better. the better the Competitive Advantage Strategy. The Competitive Advantage Strategy and Production System have a positive effect on Business Added Value of the Palm Sugar Industry with their respective contributions: 44.15% and 36.73%. Keywords: Advantage, Production, Value Added

Inventory Management Optimization: Balancing Cost and Service Levels

Efficient management of inventory plays a role, in the success of businesses across sectors. Finding the equilibrium between keeping inventory costs low and meeting customer needs is a challenge that requires constant exploration and creativity. This study delves into the complexities of optimizing inventory management focusing on strategies that effectively handle the trade offs between minimizing expenses and fulfilling customer expectations. By delving into an analysis of existing literature this study consolidates approaches, models and best practices implemented by companies to enhance the efficiency of inventory management. It thoroughly examines aspects such as improving demand prediction accuracy reducing lead times optimizing safety stock levels and integrating supply chains. Additionally it explores how advanced technologies like intelligence data analytics and automation are transforming inventory management processes.Moreover this research delves into how industry landscapes, market dynamics and business goals influence inventory management tactics. Through real world examples and empirical data analysis it offers insights, on how organizations can tailor their strategies to meet needs while balancing the objectives of cost control and service level improvement. In the end this study adds to what we know about improving inventory management by providing advice and tips for companies to gain lasting edges in todays ever changing market. KEYWORDS: Research Paper, Blockchain, Management, Risk Evaluation, Empirical Analysis