Industry Participants Research Articles

Development of Virtual Tours for Understanding the Built Environment of an Educational Building

Though we spend a significant amount of time in indoor and built environments as general occupants of residential or commercial spaces, we do not necessarily know how the heating, cooling, and ventilation services work in our occupied spaces. As the mechanical systems of buildings become more complex for energy saving and better indoor air quality, it is beneficial for occupants to learn more their built environment so that they can cooperate effectively for the building’s performance. In this context, the purpose of this research is to develop and evaluate how virtual reality (VR) technology can support occupants in understanding their built environment. An educational building on campus was selected for the development as it provides familiar spaces for potential participants in this research. This research was carried out in two stages. In Stage One, we, as researchers in mechanical engineering, explored the workflow for VR development and developed VR tours for four spaces: a classroom, an auditorium, a conference room, and a mechanical room. In Stage Two, we conducted a survey study to examine the VR experience from the perspective of users. In this survey study, we recruited 34 participants from engineering students/graduates, industry participants, and a sustainability group. The participants generally indicated a positive experience with the VR tours, although the quiz scores on the VR content were weak. From our reflection, we consider that positive and effective VR experiences for the education of the built environment require collaboration from three domains: (1) mechanical systems of buildings, (2) VR technology, and (3) pedagogy.

ANALYSIS OF SHARE PRICES OF NYKAA AND PAYTM AFTER THEIR IPO

The Initial Public Offering (IPO) market is a turning point for many businesses as they seek to grow their business, raise capital, and attract public investment. Going public is a huge deal for every party concerned, from the firm itself to the investors who stand to gain from its growth in the future. Investors, experts, and the general public have been captivated by the initial public offerings (IPOs) of two prominent startups in recent years—Nykaa and Paytm. Nykaa, an e-commerce website based in India, made its stock market debut in November 2021. Things related to personal hygiene and cosmetics are the platform's forte. Nykaa, founded in 2012 by Falguni Nayar, a former investment banker, is currently a major player in the booming cosmetics industry in India. An increase in interest in the company's IPO was driven by the growing demand for cosmetics and the allure of online shopping in India's market. Also in November 2021, India's leading digital payment and financial services platform, Paytm, went public for the first time. When Vijay Shekhar Sharma launched his mobile payment system Paytm in 2010, it revolutionised the way Indians handled their money and made online transactions. The IPO marked a watershed moment in the development of digital payment systems and financial technology, both of which have the potential to radically alter the Indian economy. Investor mood, underlying prospects, and market expectations are all gauged by the share prices of Nykaa and Paytm, which have been the topic of extensive investigation and study since their initial public offerings (IPOs). To understand the factors driving these stocks' performance, it's important to look at more than just financial results; you need to look at industry trends, market sentiment, and company advancements as well. This study aims to examine the performance of Nykaa and Paytm since their IPOs, the factors that have influenced their share prices, and the potential future directions of these companies. Our goal is to help investors make sense of the volatile stock market by studying key indicators, market dynamics, and industry trends. The intricacies of investing in these renowned organisations can be better grasped with this information. After that, we'll take a look at the stock prices of Nykaa and Paytm since their IPOs, analyse the factors that have impacted them, and then draw some conclusions about what this means for investors who are trying to make money off of these companies' fast development. In this article, we will provide a comprehensive overview of Nykaa and Paytm's post-IPO process and use quantitative research, qualitative insights, and industry experience to shed light on the benefits and drawbacks of investing in these companies. The initial public offerings (IPOs) of Nykaa and Paytm have wowed investors and industry participants, proving that technology and innovation can propel value creation. As these businesses make their way as publicly traded corporations, share prices will continue to reflect the interplay between basic considerations, market sentiment, and broader economic trends. Investors can benefit from the ever-changing stock market and make informed decisions by closely monitoring their performance following an initial public offering (IPO).

‘The Chief Preservers of Ballad Poetry’: Revisiting the Ballad Traditions of Scottish Women

The eighteenth century saw an increasing interest in oral narrative ballad poetry, whose perceived decline prompted major efforts among antiquarians and collectors to find and preserve all that remained of the old popular songs. Women, long associated with oral tradition, were seen as the preservers of ballad poetry, transmitting their songs orally across generations. Yet while male collectors acknowledged female singers’ contributions, they obscured the broader realities of women’s engagement with print ballad culture. This article revisits the ballad traditions of Scottish women, exploring how the male-dominated scholarly discourse of the era shaped perceptions of women’s involvement in ballad culture. While collectors emphasised the role of female singers as preservers of purely oral tradition, they downplayed women’s broader engagement with ballads as printed literature, including their participation in the commercial broadside industry as sellers and consumers. This study reveals a more nuanced picture of women's involvement in balladry, challenging traditional narratives that align women singers exclusively with oral ballad tradition. By acknowledging the diverse ways in which women participated in ballad culture, this research sheds light on the complexities of gender dynamics within the ballad tradition, highlighting the need for a re-evaluation of women’s reception and transmission of ballads historically.

AI Driven Innovations in Cyber Security

Abstract: The explosion of cyber threats presents a huge challenge to traditional cyber security methods, requiring the integration of advanced technologies such as artificial intelligence. This research paper provides an in-depth analysis of the current landscape of AI applications in cybersecurity. We will look at different AI techniques, such as machine learning, deep learning, natural language processing and anomaly detection, and explain their role in improving threat detection, incident response and vulnerability management. In addition, we explore AI-based cybersecurity challenges such as competitor attacks, data protection issues, and model interpretability. Based on recent advances and emerging trends, we propose future research directions to address these challenges and realize the full potential of AI to protect digital assets and critical infrastructure. Our synthesis aims to inform policymakers, industry participants and researchers about the transformative impact of AI on cybersecurity and inspire collaboration to build resilient and adaptive defenses in the face of evolving cyber threats.

Ameliorating the profound gender wage gap in the architecture, engineering and construction (AEC) industry among the APEC members: The could and should

This research aims to discover the challenges and propose effective strategies to empower women by ameliorating the gender wage gap in the architecture, engineering and construction (AEC) industry among the APEC members. The study applied document review analysis and conducted focus group discussions, where thirty female professionals in the AEC industry from APEC participated. The results report four challenges contributing to the gender wage gap, namely gender bias and stereotyping, work-family conflicts, physical strength and lack of transparency. Based on the challenges, the study suggests several key strategies focusing on women's participation in the AEC industry, encouraging gender-friendly workplaces, healthy and safe workplaces, and fair career development opportunities to reduce the gender wage gap effectively. The findings suggest that by increasing awareness of the value of women's involvement in the AEC industry, pragmatic policies should be formulated for APEC members to break down the barriers to the gender wage gap.

Collaborative Eco-Industrial networks: A study on environmental resilience

Collaborative Eco-Industrial networks (EINs) are partnerships of companies and industry participants that promote sustainable activities. To optimize resource usage, lessen their influence on the environment and foster innovation, share knowledge, resources and technological advancements. Through collaboration and synergy, these networks promote an industrial ecosystem that is more sustainable and favorable to the environment. The creation of EIN is examined in the review as a crucial component, with an emphasis on closed-loop logistics and Industrial Symbiosis (IS). This study examines the significance of collaborative EINs to environmental resilience by utilizing concepts from 30 investigations in 2017-2023. The review addresses the idea of collaborative EINs and the design components of environmental impact focusing on real-world examples. It introduces the concept of collaborative EINs and a case study of a large company collaborating with partners to establish a recycling-focused EIN. The review emphasizes the importance of EINs in sustainable practices and the need for agility and resilience in supply chain (SC) management in Industry 4.0. It includes metrics relevant to the COVID-19 pandemic to evaluate the economic and environmental effects of EINs. This review concludes that collaborative EIN connections improve supply chain agility and resilience, creating a more environmentally conscious and sustainable industrial landscape.

Enhancing the participation intention and improving customer satisfaction in the banking industry by utilizing social media technology due to the mediating role of value perceived by customers

This research was designed to examine the effect of using social media technology on improving participation and customer satisfaction in the banking industry due to the mediating role of value perceived by customers of the studied banks. The present study was an applied and descriptive-surveying research in terms of objective and methodology, respectively. The research statistical sample consisted of 235 senior managers of state and private banks in the banking industry of Iran. A questionnaire was employed to collect the research data, and its validity and reliability were con and Cronbach's alpha indices. The structural equation modelling method was used in the SmartPLS software to test the research hypotheses once the data was gathered. The results of testing the hypotheses demonstrated that the use of social media technology has a positive impact on improving participation intention, satisfaction, and value perceived by customers of the studied banks, which directly predicts 0.486, 0.551, and 0.568 of changes related to the participation intention, satisfaction, and perceived value, respectively. The results analysis also revealed that social media technology has a positive impact on participation intention and customer satisfaction through the value perceived by customers. Hence, the use of social media technology through the mediating variable indirectly predicts 0.517 and 0.449 of changes related to participation intention and customer satisfaction, respectively. Accordingly, one may acknowledge that the studied banks can move towards sustainable improvement of customer participation and satisfaction by accurately utilizing social media technology such as social networks aimed at boosting the continuous relationship with their customers as well as improving the capabilities of customer relationship management by related technologies.

Collective intelligence for fighting food waste: changing the way things are done with participatory design

PurposeThis study aims to explore the use of a double diamond design method to engage the industry in a sector-wide response to the issues of food waste as constructed by consumers. This particular design method is achieved by an exploration of a collective intelligence-participatory design (CIPD) project to engage industry participants in understanding and responding to consumers’ perceptions of the role of packaging in reducing food waste.Design/methodology/approachUsing the UK Design Council’s double diamond design method as a guiding conceptual principle, the project recruited industry participants from medium to large food businesses across various food categories. Two scoping workshops with industry were held prior to the initiation of a 12-stage project (n = 57), and then two industry workshops were held (n = 4 and 14). Eighty participants completed an online qualitative survey, and 23 industry participants took part in a Think Tank Sprint Series. The Think Tanks used participatory design approaches to understand barriers and opportunities for change within food industry sub-sectors and test the feasibility and acceptability of package designs to reduce consumer waste.FindingsFor CIPD to work for complex problems involving industry, it is vital that stakeholders across macro- and micro-subsystems are involved and that adequate time is allowed to address that complexity. Using both the right tools for engagement and the involvement of the right mix of representatives across various sectors of industry is critical to reducing blame shift. The process of divergence and convergence allowed clear insight into the long-term multi-pronged approach needed for the complex problem.Originality/valueParticipatory design has been useful within various behaviour change settings. This paper has demonstrated the application of the double diamond model in a social marketing setting, adding value to an industry-wide project that included government, peak bodies, manufacturing and production and retailers.

How proactive subordinates cope with supervisor knowledge hiding: the impression management tactic of upward ingratiation

PurposeDespite the detrimental effects of supervisor knowledge hiding on employees and organizations, little research has focused on how subordinates cope with it. Drawing on the impression management theory, this study proposes a mediated moderation model to explain who and how cope with supervisor knowledge hiding.Design/methodology/approachUsing a sample of 340 full-time participants in various organizations and industries in China, the proposed model was tested using ordinary least squares regression with the PROCESS 3.5.FindingsThe results support the mediated moderation model, indicating that proactive subordinates are motivated to manage their impression towards supervisors and engage in upward ingratiation to cope with supervisor knowledge hiding. In contrast, subordinates with low level of proactive personality trait have less impression management motive and engage in fewer upward ingratiatory behaviors.Originality/valueBased on the impression management theory, the current paper contributes to the literature on supervisor knowledge hiding by expanding the consequences of supervisor knowledge hiding, identifying a boundary condition of supervisor knowledge hiding on subordinate’s subsequent behaviors and enriching the mechanism underlying the effect of supervisor knowledge hiding with proactive personality.

Application of geographic information systems for zoning tourism clusters in the Voronezh Region: economic effect

The article examines the economic effect of using geographic information systems (GIS) to create tourism clusters in regions, such as the Voronezh Region, and considers how this approach in the study opens up new opportunities for attracting tourists and increasing economic activity. The article analyzes how GIS contributes to the formation of tourism clusters in the region and what economic benefits this brings. A tourism cluster is an association of tourism enterprises, services, and infrastructure in a specific geographical area. GIS zoning of clusters opens the way to synergy and interaction among industry participants, which helps to increase the attractiveness of the region for tourists and raise the economic potential in the development of the hospitality sector.

Autonomy of Generative AI Digital Platforms in Regulating Relations with Users

The impact of the phenomenon of digital platforms on public relations can be explained, inter alia, by the fact that platform operators are beginning to compete with states for the right to set rules for users, which include almost all participants in civil turnover, inventive and creative industries, consumers of content, etc. Conditional privatization of the regulatory impact on public relations, based on the example of analyzing the rules of generative artificial intelligence platforms for creating various kinds of content, urges the State to respond. With regard to the legal regulation of digital platforms, it seems possible to build such a multi-level system of regulation of public relations that can be based on both general principles of law and codified norms. The developing discussion around the concept of the digital code of the Russian Federation allows us to formulate approaches to identify those areas of relations in the digital environment that are subject to state regulation in regulatory legal acts, as well as those that can be regulated at the level of "soft law" and within the framework of contracts between platform operators and users.

Consortium blockchain in Shipping: Impacts on industry and social welfare

This paper investigates the effects of consortium blockchain on the shipping industry. We model a market with two competing shipping lines and a port. We compare three scenarios: no blockchain (NB), partial blockchain consisting of only the two shipping lines (PB), and full blockchain consisting of both the shipping lines and the port (FB). Using game theory, we analyze how the consortium blockchain affects the shipping market and social welfare. We find that adding more players (especially the port) to the consortium blockchain does not always benefit everyone. The port gains from joining the consortium blockchain if its adoption cost is low. But compared with PB, FB generally decreases the profit of the shipping line with information advantage. PB enhances social welfare regardless of the blockchain adoption cost, while FB does so only under fierce competition between the shipping lines. Moreover, both PB and FB increase the volatility of the shipping freight rates, although they do not affect the volatility of shipping outputs or the port charges. Our analysis reveals that policy interventions are essential to ensure that the benefits of consortium blockchain adoption are equitably distributed among all shipping industry participants. Additionally, regulatory measures may be necessary to mitigate the heightened volatility in freight rates introduced by blockchain, ensuring a stable and predictable shipping industry landscape.

Impact of the chips act on the GVC participation of China's electronics industry

PurposeIn this paper, we evaluated the impact of the US “Chip Act” on the participation of the Chinese electronics industry in the global value chain based on the dynamic CGE model. This is a meaningful attempt to use the GTAP-VA model to analyze the electronics industry in China.Design/methodology/approachWe employ a Dynamic GTAP-VA Model to quantitatively evaluate the economic repercussions of the “Chip Act” on the Chinese electronic industries' GVC participation from 2023 to 2040.FindingsThe findings depict a discernible contraction in China’s electronic sector by 2040, marked by a −2.95% change in output, a −3.50% alteration in exports and a 0.45% increment in imports. Concurrently, the U.S., EU and certain Asian economies exhibit expansions within the electronic sector, indicating a GVC realignment. The “Chip Act” implementation precipitates a significant divergence in GVC participation across different countries and industries, notably impacting the electronics sector.Research limitations/implicationsThrough a meticulous temporal analysis, this manuscript unveils the nuanced economic shifts within the GVC, substantially bridging the empirical void in existing literature. This narrative accentuates the profound implications of policy regulations on global trade dynamics, contributing to the discourse on international economic policy and industry evolution.Practical implicationsWe evaluated the impact of the US “Chip Act” on the participation of the Chinese electronics industry in the global value chain based on the dynamic CGE model. This is a meaningful attempt to use the GTAP-VA model to analyze the electronics industry in China.Social implicationsThe interaction between policy regulations and global value chain (GVC) dynamics is pivotal in understanding the contemporary global trade framework, especially within technology-driven sectors. The US “Chips Act” represents a significant regulatory milestone with potential ramifications on the Chinese electronic industries' engagement in the GVC.Originality/valueThe significance of this paper is that it quantifies for the first time the impact of the US Chip Act on the GVC participation index of East Asian countries in the context of US-China decoupling. With careful consideration of strategic aspects, this paper substantially fills the empirical gap in the existing literature by presenting subtle economic changes within GVCs, highlighting the profound implications of policy regulation on global trade dynamics.

Integrating FinTech with Industry 4.0 for sustainable mineral resource management: Exploring the interplay of technology, regulation, and economic dynamics

In the field of global geology, the intricate relationship between Earth’s mineral resources and their pivotal role in fostering sustainable human development is a fundamental area of scholarly investigation. This research thoroughly explores the complex dynamics between technological progress, financial innovations, and regulatory structures in the context of sustainable management of mineral resources. Covering the period from 2000 to 2022 and including key international stakeholders in the mineral industry, the study employs a Panel Autoregressive Distributed Lag (ARDL) approach to assess the effects of Industry 4.0 technologies (IND), Financial Technology (FinTech), Regulatory Quality (RQ), Energy Efficiency (EF), and per capita Gross Domestic Product (GDP) on Mineral Resource Capital (MRC). The results reveal a substantial, positive long-term influence of Industry 4.0 on Mineral Resource Capital, underscoring the essential role of technology. Conversely, FinTech exhibits a nuanced association with Mineral Resource Capital, indicating the necessity for its careful incorporation. The analysis highlights the significance of regulatory quality in the sustainable management of resources, while the negative impact of energy efficiency points towards the need for more sustainable industrial practices. Through variance decomposition and impulse response analysis, the study delineates the responsiveness of Mineral Resource Capital to various economic fluctuations, with Granger causality tests offering additional insight into these complex interactions. This investigation contributes significantly to the existing scholarly literature and offers crucial perspectives for policy-makers and industry participants, advocating for a cohesive strategy that effectively harnesses technological and financial innovations to enhance sustainability and economic resilience in the mineral sector.

Empirical assessment of the impacts of Sino-African cross border relations in the construction industry: a Confirmatory Factor Analysis approach

PurposeIt is no news that Chinese construction companies are highly motivated to invest in Africa in terms of infrastructure and construction. This influx from the beginning of the millennium marked a game-changer for infrastructural development in most African countries. This study, therefore, explores how the partnership between China and Africa has impacted the construction industry in Africa with a focus on Nigeria.Design/methodology/approachA quantitative approach was adapted for the study, which is descriptive in nature, and the primary participants of the study were core construction professionals within the Nigerian construction industry. Data was collected via a structured questionnaire, and multivariate statistics was used to analyse the data.FindingsThe study results revealed that the benefits accrued from Chinese participation in the African construction industry can be classified into three distinct categories: socio-economic development through construction, land transportation system development and construction industry development. The study further revealed that Chinese involvement has been most beneficial to the development of the land transportation system in Nigeria with more investment in the construction and maintenance of roads and railways.Originality/valueThe study will serve as a basis for making informed future decisions on Chinese participation in the Nigerian construction industry as it exposes the impacts of the relationship within the current system. The outcome of this study can be used to refocus the partnership to ensure the optimum development of the local construction industry. The government and other relevant agencies can use the findings from this study to ensure that there is sustainable growth in the local construction industry through Chinese participation.

ANALYSIS OF THE CURRENT PROBLEMS OF PASSENGER AIR TRANSPORT DEVELOPMENT IN UKRAINE IN WARTIME CONDITIONS

The subject of the study is the impact of the full-scale military invasion and aggression of the Russian Federation on passenger air transportation in Ukraine. Passenger air transportation in Ukraine has been seriously challenged by the full-scale military invasion of Ukraine by the Russian Federation, accompanied by changes in infrastructure and passenger demand. The research’s relevance lies in determining strategic ways of solving problems caused by the state of war. The aggression of the Russian Federation against Ukraine led to significant disturbances in the field of passenger air transportation. The destruction of infrastructure, changes in passenger demand, and challenges for the aviation industry create a need for a systemic analysis and determination of ways out of this complex situation. The research aims to deeply analyse modern problems and determine the prospects for developing passenger air transportation in wartime conditions and post-war reconstruction. The authors aim to develop practical recommendations for optimising the sector and maintaining its sustainability. Objectives of the study include examining the consequences of military aggression on aviation infrastructure and analysing changes in the structure of demand; identifying the challenges that arise for air carriers and other industry participants in martial law; exploring adaptation strategies for passenger aviation and determining ways out of the crisis; assessing the necessity and effectiveness of measures to restore and support passenger air transport. To achieve the goal, the authors used a comprehensive approach that includes assessing the state of the infrastructure and applying quantitative research methods. As a result, the authors determined the impact of military aggression on aviation infrastructure, analysed changes in passenger demand, and identified challenges for the aviation industry. The study reveals the possibilities of adaptation and strategies for exiting the crisis. Based on the analysis, the authors conclude the need for urgent measures to restore and support passenger air transportation within the framework of post-war reconstruction. Recommendations include strategies for infrastructure modernisation, financial support for airlines, and the creation of conditions for international cooperation. The active role of the state in solving these issues is also vital to achieving sustainable development of the aviation sector. Keywords: aviation sector, passenger air transportation, martial law, aviation infrastructure modernisation strategies.

Investigating Practical Content Delivery Perspectives among Engineering Students: Insights from Tertiary Institutions in South-West Nigeria

The lack of enthusiasm among students for practical classes is alarming. This prompted the need for an investigation into the issues of engineering education, with a focus on practical content delivery perspectives. An online questionnaire was completed by 325 respondents from tertiary institutions in southwest Nigeria, resulting in responses. This ensured diversity in age, gender, field of study, and academic level, providing detailed insights into the composition of the respondent pool. Notably, the majority of participants (295) are male, with only 30 females, highlighting a gender disparity that is common in most tertiary institutions. The distribution across fields and academic levels illustrates the diversity of engineering disciplines and academic advancement. For instance, electrical/electronics engineering received 153 responses, with ND 1 students being the most represented. A comprehensive evaluation of practical session challenges revealed widespread consensus on issues such as time constraints, insufficient equipment, and overcrowded classes. The mean values revealed the relative importance of each criterion, providing a more comprehensive understanding of respondents' viewpoints. The study concludes with innovative strategies for improving hands-on education while addressing identified shortcomings. The recommendations include improved access to resources, increased industry participation, modernization of equipment, standardized content delivery, technology-enabled learning, faculty development, structured coaching, adaptive assessments, and regular curriculum evaluations. These programs aim to promote continuous improvement and create a positive and productive learning environment for engineering students. This study provides valuable insights and practical solutions for enhancing the delivery of content, bridging gaps, and improving the quality of engineering education.

Pengaruh SMM dan E-Wom Terhadap Visit Intention dengan Destination Image Sebagai Variabel Intervening pada Industri Pariwisata Religi: Studi Kasus Syeikh Zayed Grand Mosque Solo

Tourism has the capacity to significantly contribute to Indonesia's economic expansion by creating employment opportunities and enhancing the country's infrastructure. Nonetheless, in the current digital age, promoting visitor destinations presents the tourism industry with new obstacles. Tourism industry participants are required to implement effective promotional strategies for their respective tourist destinations to pique the interest of prospective visitors. This study used the destination picture as a mediating variable to investigate the effects of SMM and E-WOM on visit intention. In this study, 340 users of social networking sites made up the study sample. In this experiment, purposive sampling combined with a non-probability sampling approach was used. A questionnaire was used to gather information from original sources. Smart PLS was used to help in data analysis. The study's findings indicate that people's impressions of a place and their trip plans are directly influenced by SMM and E-WOM. Furthermore, a person's opinion of a location has a big impact on how likely they are to visit there. The mediation test results showed that the association between SMM, E-WOM, and visit intention is mediated by destination image.

Waste‐to‐energy: the recycling and reuse of sugar industry waste for different value‐added products such as bioenegy in selected countries – a critical review

AbstractThe economies of several countries have benefited significantly from the sugarcane industry, as a result of investment in the industry, foreign exchange earnings, the generation of substantial employment, and connections with significant suppliers. Sugarcane industry participants have been forced to find ways to offset high operating costs due to industry pressures. Proper management of wastes generated from sugar production is essential to reduce the environmental burden of pollution. This study reviews physical, chemical, and biological procedures for reusing or recycling wastewater and other sugar industry waste for various applications. Different countries are continuing to invest in industrial sugar waste, for example biomass and wastewater, to generate renewable energy, but limited investment in the sugar industry in African countries has been identified. Some by‐products, including wastewater and filter cake, have been largely unused for the production of energy. The potential to generate bioenergy from sugarcane industry wastewater has been explored. Numerous technologies for obtaining energy from sugarcane wastewater are reviewed, including the reduction of energy needs through waste heat and process heat integration, generating biomass, combustion and gasification, anaerobic digestion for biogas, fermentation for bioethanol, and the direct production of electricity using microbial fuel cells. Reusing and recycling the sugar industry's waste would increase profits, create more job opportunities, and help to boost the global economy.

Home Service Transformation: The Impact of Digital Marketing and the Urban Company's Approach

Because of convenience, time restrictions, and shifting consumer lives, there is a greater need for home-based services as the service sector of the economy grows, especially through e-commerce platforms. But maintaining client happiness in this industry is still crucial, requiring attention to service quality and satisfying changing customer demands. One major participant in the Indian industry, Urban Company (UC), is unique in that it connects customers and service providers directly, cutting out middlemen and putting the customer's needs ahead of its own. The purpose of this study is to investigate how customer satisfaction is affected by the quality of services offered by UC, specifically in relation to Chennai. It looks at the special aspects of UC's business strategy, highlighting how it organizes the domestic services market and makes sure that its service providers are trustworthy and safe. Furthermore, the research explores consumer satisfaction and expectations, concentrating on beauty services in Pune. This highlights the need of surpassing client expectations in providing services.