Industrial Market Research Articles

DNA metabarcoding unveils the hidden species composition in fish surimi: Implications for the management of unlabeled and mixed seafood products

Fish surimi products are traditional foods primarily made from fish meat and may contain a complex species composition. In Taiwan, the abundant fishery resources and diverse fish species lead to local catches being widely used as ingredients in fish surimi products. However, due to growing market demand and increasingly scarce resources, some surimi products contain sensitive species, such as sharks, posing potential threats to the ecological environment and biodiversity. In this study, by applying metabarcoding techniques, we analyzed 120 fish surimi product samples from different brands and types throughout the four seasons in Taiwan's market. The main fish species identified included milkfish (Chanos chanos), dolphinfish (Coryphaena hippurus), Pomfret (Taractes rubescens), swordfish (Istiophorus spp.) and cartilaginous. Moreover, at least 37 species of cartilaginous fish, including 26 endangered species, were found. Through comprehensive and accurate species identification of surimi product ingredients, we unveiled the usage of sensitive species in products on the market. This finding is important for the surimi industry's quality control and market supervision. Furthermore, it can promote the sustainable use of Taiwan's fishery resources and protect biodiversity.

Fixed-[formula omitted] asymptotics for panel models with two-way clustering

This paper studies a cluster robust variance estimator proposed by Chiang, Hansen and Sasaki (2024) for linear panels. First, we show algebraically that this variance estimator (CHS estimator, hereafter) is a linear combination of three common variance estimators: the one-way unit cluster estimator, the “HAC of averages” estimator, and the “average of HACs” estimator. Based on this finding, we obtain a fixed-b asymptotic result for the CHS estimator and corresponding test statistics as the cross-section and time sample sizes jointly go to infinity. Furthermore, we propose two simple bias-corrected versions of the variance estimator and derive the fixed-b limits. In a simulation study, we find that the two bias-corrected variance estimators along with fixed-b critical values provide improvements in finite sample coverage probabilities. We illustrate the impact of bias-correction and use of the fixed-b critical values on inference in an empirical example on the relationship between industry profitability and market concentration.

Optimizing Influencer Marketing Strategies in the Beauty Industry: Case Analysis

As social media platforms have matured, influencer marketing has increasingly gained favor among advertisers. This study explores the optimization strategies for influencer marketing in the beauty industry. Through case analysis and previous research experiences, it is recommended that suitable influencers for different brands and products be selected. The findings indicate that influencer marketing significantly enhances brand awareness and consumer trust. However, brands need to make precise selections based on target customer groups, brand image and story, and influencer types. The three key factors proposed in this studytarget customer groups, brand value and story, and creator typesoffer specific brand guidance when choosing influencers. By optimizing influencer selection strategies, beauty brands can build their brand image more effectively and improve market competitiveness. The conclusions emphasize that influencer marketing should become a necessary promotional tool for beauty products. The study also highlights future research directions, including applying these strategies in other industries and more systematic data research.

The Role of Content Marketing and Customer Experience in Increasing Customer Loyalty in the Beauty Industry in Jakarta

This study explores the role of content marketing and customer experience in enhancing customer loyalty within the beauty industry in Jakarta. Utilizing a quantitative approach, data were collected from 180 customers through a structured questionnaire employing a Likert scale ranging from 1 to 5. The analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) to determine the relationships and i0mpact of content marketing and customer experience on customer loyalty. The results indicate a significant positive correlation between content marketing and customer experience, both of which substantially contribute to increased customer loyalty. This study highlights the importance of strategic content marketing and exceptional customer experience in fostering customer loyalty, providing valuable insights for practitioners and marketers in the beauty industry.

Land allocation and industrial agglomeration: Evidence from the 2007 reform in China

This paper highlights the crucial role of land allocation mechanisms in fostering industrial agglomeration by examining China's 2007 industrial land market reform. By introducing transparency into the land-selling process, the reform facilitated more buyers to compete for land (as evidenced by increased land sale prices), enabling local governments to allocate land to the most suitable users. Utilizing comprehensive data sets that include information on initial local industrial structure, new industrial establishments, and industrial land transactions, the empirical analysis finds that the reform significantly increased the entry of firms from industries aligned with local specialization, particularly in regions that implemented the reform more strictly. Industries characterized by substantial unrealized agglomeration economies or highly localized spillover effects experienced amplified effects. A well-functioning capital market further enhanced the land market reform's impact. Supporting evidence demonstrates the reform's positive effect on economic growth (as evidenced by changes in nighttime luminosity), potentially through increasing local firms' TFP.

EXPLORING THE MOTIVATIONAL FACTORS INFLUENCING YOUTH ATTENDANCE AT BADMINTON MATCHES

Sports play a significant place in Malaysian culture, serving as both a spectator and participant activity. Organized badminton events have the potential to enhance sport tourism revenue by drawing in both local and international fans keen to support their favourite teams. Understanding the motivations of specific market segments, particularly the youth, is vital for effective sports industry marketing. However, a lack of motivation among youth to attend badminton events can lead to diminished interest in these events. Consequently, this study aims to examine the factors influencing the motivation of youth to attend badminton matches in Malaysia. The study's sample comprises 341 students from UUM, selected through convenience sampling technique. The findings reveal that self-esteem is the foremost motivation for attending badminton matches (mean=4.31), followed by factors of group (mean=4.30), family (mean=4.17), entertainment (mean=4.08), escape (mean=3.98), eustress (mean=3.94), and aesthetics (mean=3.37). Furthermore, most respondents identify as badminton fans, indicating potential growth opportunities for the badminton industry. Understanding fan motivations can enable the industry to better meet their needs, thereby contributing to its expansion and success. This study underscores the importance of engaging youth in badminton events to foster sustained interest and participation in sports tourism initiatives.

Evaluation of Taiwan's IC industry production and market efficiencies under the consideration of corporate social responsibility

AbstractTaiwan has a complete semiconductor industry chain and is important in global semiconductor manufacturing. In addition to considering operational conditions, companies have also attached importance to corporate social responsibility (CSR) in recent years. This research thus takes 60 integrated circuit (IC) companies in Taiwan as a research sample and adopts the Meta Two‐stage dynamic RDM DDF (range directional model directional distance function) under an exogenous CSR model to explore their market stage efficiency and production stage efficiency. This study aimed to analyze whether incorporating a company's CSR performance into performance evaluations affects the production and profitability efficiency of Taiwanese IC companies. The findings are as follows: Most IC companies practice CSR and demonstrate good CSR performance. The market stage efficiency and production stage efficiency of the IC packaging and testing group are better than those of other groups.

Is It Time to Ban Flavored Cigarettes in Asia-Pacific Countries? A Scoping Review.

Flavored cigarettes encourage youth smoking and deter quitting. No country in Asia-Pacific, a region with some of the world's highest smoking rates, has regulated tobacco flavors. We examined market data, academic literature, and gray literature to describe what is known on flavored cigarettes in the Asia-Pacific region. Of the 12 countries for which market data were available, ten had substantial flavored cigarette market shares ranging from 10% to 97%. With no regulations and growing markets for flavor capsule variants, the tobacco industry's ongoing promotion of flavored cigarettes, which targets primarily youth and women, is expected to drive further increases in smoking prevalence. There are significant research and monitoring gaps on the industry's marketing tactics and use of flavored cigarettes in the region. Given the large market shares, Asia-Pacific countries stand to benefit substantially from a tobacco flavors ban.

Travel photography is important to me! The impact of merchants' photo editing behavior on destination clothes rental intention

The rise of travel selfies has fueled the development of destination clothes rental programs, yet there is scant research on this phenomenon. Therefore, this study, grounded in social comparison theory, constructs a model of the complex influence mechanism of merchants' photo editing behavior on tourist clothes rental intention. By employing a mixed-method approach that includes grounded theory and scenario experiments, this study verifies the proposed mechanism. The findings are as follows: first, finely editing photos, as opposed to roughly editing ones, are more likely to inspire tourist clothes rental intention. Second, the differential impact of photo editing behavior on tourist clothes rental intention is less pronounced in arriving at tourism destinations than in social media contexts. Third, cultural factors and individual differences, such as collectivism, face consciousness, and social comparison orientation, moderate the main effects. Fourth, considering tourists' comparative mindset, finely editing photos, compared to roughly editing ones, are more likely to stimulate state appearance comparison, leading to varying degrees of mutability, and ultimately affecting clothes rental intentions. This study contributes to the understanding of how photo editing influences tourist project participation behavior, providing valuable insights for marketers in the destination clothing rental industry.

Social media influencer marketing and economic performance in the Spanish wine industry: unravelling the role of corporate social legitimacy

PurposeThis research focuses firstly on the impact of Social Media Influencer Marketing (SMIM) on the Economic Performance (EP) of Spanish wineries, and secondly on the mediating effect of Corporate Social Legitimacy (CSL) on this main relationship (SMIM-EP). Age, size and Protected Designation of Origin (PDO) membership are used to increase the precision of the cause-effect relationships examined.Design/methodology/approachThe study proposes a conceptual model based on previous studies, which is tested using structural equations (PLS-SEM) with data collected from 196 Spanish wineries between September 2022 and January 2023.FindingsThe results reveal a positive and significant relationship between the development of SMIM and the EP of Spanish wineries, as well as the partial mediation of CSL in the SMIM-EP relationship.Originality/valueThe uniqueness of this study can be attributed to several factors. First, it enhances the understanding and knowledge of the benefits associated with SMIM development in the winemaking context. Second, no previous research has conducted an empirical study on the development of SMIM as a catalyst for EP in the context of Spanish wineries. Third, to the authors' knowledge, no previous study has examined the mediating role of CSL in the SMIM-EP relationship, thus representing an opportunity to advance scientific knowledge related to SMIM.

Investigating spatiotemporal patterns and determinants of land resource misallocation in prefecture‐level China

AbstractThe misallocation of land resources is an important factor restricting the high‐quality development of China's economy. Based on the perspective of supply and demand matching, this study proposed a measurement method for the spatial misallocation of land resources and constructed two models for the testing and decomposition of factors affecting land resource spatial misallocation. We used this measurement method and these two models to explore the spatiotemporal characteristics and determinants of the spatial misallocation of land resources in China from 2000 to 2018 with the aim of providing policy recommendations for the correction of land resource misallocation in China and other developing countries. The results showed that the spatial misallocation of land resources in China showed an upward trend with evident spatial differentiation and the proportion of cities with high and severe misallocation increased. Industrial isomorphism and market misallocation are the main driving factors of land misallocation. Government misallocation and factor market abnormal development aggravate land resource misallocation. Extensive economic development and excessive factor agglomeration have a small effect on land resource spatial misallocation. Therefore, strengthening the land supply‐side reform, and implementing differentiated land allocation policies are effective pathways to control land resource misallocation in China.

Causes and Effects of Social Media Engagement in Luxury Fashion Marketing: A Comparative Study Over the COVID Pandemic

This paper examines cross-country heterogeneities and over-time changes of the role of social media marketing (SMM) in the luxury fashion industry. A comprehensive literature review is conducted on customer value, purchase intention, and engagement motivation to understand the causes and effects of SMM. Based on the survey data in China and the United Kingdom, probit and oprobit regressions are employed to estimate the models of SMM. Results show that affectional and cognitive motives are the two primary drivers of SMM engagement in both countries. Chinese customers are more susceptible to SMM than their British counterparts, suggesting significant potential benefits of developing SMM strategies in China. Over time, SMM has become an irreversible trend of luxury brand management after the coronavirus disease 2019 pandemic. Identified heterogeneities and changes call for differentiated international marketing strategies in different countries at different times.

Leisure reimagined: mapping the enablers of restorative servicescapes

ABSTRACT Servicescapes play a crucial role in the marketing strategies of contact-based service businesses, significantly influencing consumer experiences and well-being. Researchers have explored their potential impact on stress levels and attention restoration from various perspectives, including environmental psychology, perceived sensory dimensions and evidence-based design. This study builds upon existing knowledge by employing Interpretive Structural Modelling and MICMAC Analysis to identify the enablers that contribute to the restorative quality of a leisure servicescape. The current research reveals that enhancing servicescape restorativeness involves integrating elements such as refuge, culture, complexity, typicality, accessibility, familiarity, hygiene, space, calmness, legibility, biophilic designs and social dimension. Additionally, the investigation into the interrelationships among these factors highlights the pivotal roles of refuge and culture, influencing the efficacy of most other enablers. Servicescape typicality, however, relies heavily on the operationalization of other enablers. Notably, none of these enablers operates independently in promoting a restorative servicescape. Their interconnected associations underscore the importance for marketers in the leisure service industry to comprehend and leverage the interplay of these factors to achieve optimal results in enhancing the restorative property of their servicescapes. The study concludes by offering recommendations for marketers and policymakers to improve consumer and citizen well-being in a sustainable manner.

Fashion Marketing – The Impact of Fashion Trends by Fashion Industries

Fashion and trends play an important role in every man's life. Researching, organizing, promoting and disseminating apparel and accessories that people wish to purchase is known as fashion marketing. It happens throughout the distribution route and affects everyone in the fashion industry. Marketing is primarily in the context of product development, manufacturing, distribution, retailing and development of yarns, fabrics, leather, furs, garments and accessories. The study attempts to present a descriptive account of the improvement in everyone's lifestyle and standard of living brought about by the fashion technologies employed by the fashion businesses. The Revolution of the human lifestyle plays an important role in the study. Study of fashion, trends will improve skills in marketing management. Therefore, this study also provides knowledge about the strategies and techniques used by the fashion industry and how it revolves around the human lifestyle in the current generation. In this current era, digital marketing is an important part of every industry, especially the fashion industry. So, this study addresses the involvement of digital marketing in the fashion industry.

CEO characteristics and R&D expenditure of IPOs in China

In the rapidly evolving landscape of Mainland China's stock market, there is a substantial correlation between the research and development (R&D) spending of companies that are going through initial public offerings (IPOs) and the characteristics of the CEO. This study aims to investigate how CEO traits influence the allocation of resources towards R&D activities within the context of IPOs in Mainland China. The CEO plays a pivotal role in shaping the strategic direction and innovation agenda of companies, especially during the IPO process where firms seek to raise capital and expand their operations. Policymakers must comprehend the influence of CEO attributes on research and development spending, investors, and managers seeking to foster innovation and sustainable growth in Mainland Chinese firms. This research will focus on analyzing CEO traits such as educational background, prior experience, age, tenure, risk aversion, and management style, and their influence on the decision-making process regarding R&D investment. This study intends to determine significant links between R&D expenditure and characteristics of CEOs by looking at a sample of IPOs in the stock market of Mainland China. The analysis takes into account many factors like industry competition, market dynamics, regulatory environment, and firm-specific traits. Data on CEO traits, company finances, and R&D spending will be analysed using quantitative techniques like regression analysis and event research procedures. Furthermore, qualitative research techniques like case studies and interviews will offer deeper understandings of the contextual elements influencing the IPO market in Mainland China as well as the mechanisms underpinning these linkages. All things considered, this study will advance knowledge of how CEO traits affect R&D spending in the particular setting of initial public offerings (IPOs) on the stock market of Mainland China. The findings will offer valuable insights for policymakers, investors, and managers navigating the complexities of fostering innovation and sustainable growth in Mainland Chinese firms undergoing IPOs.

MARKET OF PRODUCTS OF THE FEED INDUSTRY IN TODAY'S CONDITIONS

The article is devoted to the study of the state and prospects for the development of the feed industry market in Ukraine. The main reasons for the unstable activity of subjects of compound feed production, such as the high sensitivity of the market to changes in the grain industry, the limitation of the available raw material base, the lack of high-tech production in the necessary volumes, the constant increase in costs for the production of compound feed products, the insufficient development of the market infrastructure, the lack of sufficient solvent demand. The war in Ukraine affected the demand for compound feed products, production, sales, and logistics. The article provides statistical data of the Ukrainian market in 2022–2023 on the volume of compound feed production and the prices of compound feed components, namely grain and oil crops. Considering the export problems in Ukraine, raw materials are competitive in price policy. This situation is favorable for the Ukrainian production of compound feed, which, in turn, allows to increase the production of animal husbandry products . State influence in the direction of vertical integration makes it possible to control the beginning of the production chain, primarily grain producers to ensure the sale of agricultural products, protection from price fluctuations in raw materials markets, and flexible response to consumer requests. State stimulation of research and innovation , such as providing financial support and incentives for research in the field of compound fodder production, will contribute to the development of new technologies , improvement of feed quality, and increased competitiveness . To date, compound feed producers have overcome infrastructure challenges associated with the loss of logistics chains, damaged businesses, and demonstrated positive development trends and sustainable economic performance.

The Impact of Tourism on the Labor Market of Local Service Industries in Barcelona

This study examines the impact of tourism on the labor market of local service industries in Barcelona, focusing on employment trends, job quality, and economic implications. Utilizing quantitative data from the Spanish National Institute of Statistics and the Barcelona Tourism Board, the research reveals that tourism has significantly driven job creation in sectors such as hospitality, retail, and transportation, with employment growth rates outpacing the city’s overall average. However, the predominance of part-time and temporary positions, coupled with lower wage levels, raises concerns about job stability and quality. Seasonal employment variations and spatial distribution analysis highlight the dependence of certain districts on tourism, leading to economic volatility and socio-economic challenges such as rising housing prices and cost of living. The study underscores the need for balanced policy approaches that enhance job security, improve labor conditions, and address housing affordability to ensure sustainable and inclusive economic growth. Recommendations include promoting year-round tourism, diversifying tourism offerings, and implementing regulatory measures to protect local residents’ quality of life.

Cosmetic Education Regarding the Making and Use of Hair Serum in Teenagers to Young Adults

Indonesia is a relatively large market for the cosmetics industry in the hair care category. Teenagers and young adults are among the dominant segments in cosmetic consumption. Hair and scalp problems often experienced are hair loss and unhealthy hair structure. This problem can be overcome with hair serum. This dosage form is attractive because it can be purchased freely and is quite promising due to its high active substance content. Various types of hair serums are available on the market so that they can be adjusted based on user preferences. The high level of public consumption of hair serum needs to be balanced with education regarding hair serum. The education process uses lecture and workshop methods related to identifying hair problems, the nutrition needed by hair, and the types and formulation of hair serum. The workshop was conducted directly by involving participants in producing the hair serum. The educational process was attended by 24 students aged 19-22 years, 21% coming from outside Atma Jaya and 79% from internal Atma Jaya. Gender includes 19% of men and the rest of women. The educational process increased the understanding of 92% of participants, with an average score from 5.9 to 9.75. As many as 96% of participants were very interested and stated that this workshop supported the theory that had been given to make it easier to understand.

The Structure-Conduct-Performance Paradigm in the Indonesian Manufacturing Industry

This study examines the structure, conduct, and performance (SCP) of the Indonesian manufacturing industry, contributing the most to the national economy from 2017 to 2021. The research employed SCP analysis, which entails evaluating market concentration using the Herfindahl Hirschman Index (HHI) and analyzing market performance and industry behavior utilizing literature reviews. Based on Indonesian Central Statistics Agency groupings, the sample data covers 23 sub-sectors of the manufacturing industry. The results of the HHI calculations also show that the concentration of the manufacturing industry market is at a moderate level, mergers and acquisitions that result in moderate market concentration of HHI enhancements will raise anti-competitive concerns and will require further analysis and often require scrutiny. Hence, requiring proper supervision and strategy in developing competitiveness amidst global uncertainty. The conduct and performance of the manufacturing industry show an effort to grow better amid fairly tight global competition. Therefore, it is necessary for a number of parties to play a part in boosting productivity and the competitiveness of goods produced by the manufacturing sector. Governments should reduce their direct intervention in the market by implementing industrial policies and seeking market-oriented policy means to influence the economy.

Логіка трансформації розподільчих відносин при переході від індустріально-ринкової до інформаційно-мережевої економіки

The article elucidates the logic of the transformation of distribution relations in the transition from an industrial market to an information and network economy. It is demonstrated that information becomes the primary product and resource of production, which can be accessed by everyone. This transformation establishes new property relations and alters the relationship between production and consumption, where a single product can be sold multiple times in the market, thereby contributing to the increase in income inequality and the appearance of new patterns in distribution relations. This dynamic impacts the economic structure of society, wealth distribution, and resource accessibility, significantly influencing the socio-economic development of the country. Attention is drawn to the contradictory impact of new technologies on the mechanism of distributional relations. On one hand, they can enhance productivity, but on the other hand, they may exacerbate inequality as certain segments of the population may remain excluded from the opportunities afforded by new technologies. Therefore, it is crucial to consider not only the benefits but also the risks associated with the adoption of new technologies to ensure a fair and sustainable societal development.