Entrepreneurs In Industry Research Articles

GO-TO-MARKET STRATEGIES FOR CONSUMER TECHNOLOGICAL PRODUCTS WITH SUBSCRIPTION MONETIZATION MODEL

This study examines go-to-market (GTM) strategies for consumer technological products utilizing subscription monetization models. As the digital landscape evolves, businesses are increasingly adopting subscription-based approaches to generate recurring revenue and establish long-term customer relationships. Our research investigates the key components of successful GTM strategies in this context, focusing on market segmentation, value proposition development, pricing strategies, distribution channel selection, and customer acquisition and retention tactics. Through a comprehensive analysis of scientific papers, industry reports, and case studies, we identify best practices and trends in subscription-based GTM strategies for consumer tech products. Our findings highlight the importance of market segmentation, value proposition development, pricing strategies, marketing and communication, customer acquisition and retention practices in optimizing customer lifetime value. This study contributes to the growing body of literature on subscription business models and provides practical insights for managers and entrepreneurs in the consumer tech industry.

Commentary: The Future of Human-Robot Interactions

Service robots are poised for enormous impact helping to achieve the U.N Sustainable Development goals as well as supporting older adults and young learners. This article briefly explores these application areas in three invited commentaries written by leading scholars and an industry entrepreneur, expressing their varied perspectives on the future of service robots. The article accompanies this Journal of Service Research special issue on human-robot interactions. In their commentaries, the authors share views on areas of personal interest ranging from global grand challenges to healthy aging and educational development. Included within each commentary are managerial insights and suggestions for needed research in the highlighted area.

Assistance in Creating a Collective Brand "One Village One Brand" for the Development of Tangkil Cracker SMEs

Intellectual property has an important role in supporting Micro, Small, and Medium Enterprises (MSMEs). Small and Medium Industry Entrepreneurs in Cipete Village, Curug District, Serang City produce Kerupuk Tangkil (Krutang) from melinjo fruit, but they do not yet have an official brand. The Community Partnership Program activities carried out aim to provide assistance in making collective trademark through One Village One Brand (OVOB) for local food small and medium industry in Serang City, especially Krutang small and medium industry. This program was conducted through three stages: preparation, implementation, and evaluation. The preparation stage involved visits to Cipete Village and small and medium industry of Krutang. The implementation stage included socialization on collective trademark and One Village One Brand program. The evaluation stage focused on collective trademark registration and its utilization for business development. The result of the program is the association with the collective trademark name and logo that has been agreed upon. The results show that collective trademark registration is very important to protect products and increase competitiveness. The service contributes significantly to the development of small and medium industry by providing practical guidance to utilize intellectual property.

An Exploratory Study of Entrepreneurs in the Textile Industry in India: Scope and Challenges

This paper presents an exploratory study of entrepreneurs in the textile industry in India, focusing on the scope, challenges, and strategic imperatives for establishing a textile plant. The research provides a comprehensive overview of the multifaceted aspects required for successful operations, including distribution channels, sales strategies, and marketing approaches. Through qualitative interviews with industry leaders and analysis of secondary data, the study highlights critical factors influencing the textile sector, such as supply chain management, regulatory compliance, and market entry strategies. It also examines the role of technology in enhancing operational efficiency and the importance of sustainability in production practices. The findings reveal that while there are significant growth opportunities in the Indian textile market, entrepreneurs must navigate various challenges, including competition, infrastructure constraints, and evolving consumer preferences. This research aims to equip prospective entrepreneurs with actionable insights to facilitate informed decision-making and foster sustainable growth in the textile industry. Key Words: Textile Industry, Entrepreneurs, India, Distribution Strategy, Sales and Marketing, Supply Chain Management, Regulatory Compliance, Technology Integration, Sustainability, Market Entry Strategies

Commercial and industrial centers of the Samara region in the second half of the XIX – early XX century

The article considers the formation process of the commercial and industrial centers of the Samara region in the post-reform era. Despite there are scientific works that cover the topic of the formation and development of commercial and industrial entrepreneurship in the Samara province, the issue presented in the article can be considered as one of the unstudied. The scientific literature is not yet clearly defined the main factors that influenced this process. These factors include natural and climatic conditions, pace of establishment and development of agricultural production and other branches of farming industry, modernization of transport and financial infrastructure. The source base of the article is presented by administrative documentation, guidance and statistical materials, sources of personal nature, and fiction. The most significant sources include the documentary publications that contain a large amount of historical information, for example, «Lists of populated areas» for 1859, 1889, 1900, 1910. They contain valuable information about the geographical location of trade and industry facilities. On the basis of these and other materials, comparative-historical, analytical, methods of periodization and systematization, conclusions were formulated about the stages of the formation and development of shopping and industrial centers, their geographical placement, as well as that the modernization of transport and financial infrastructure gave a powerful impetus to the development of trading -Industrial activities of both the provincial capital and county centers, as well as a number of settlements, which at the end of the XIX-early XX centuries were shopping and industrial centers.

The Meaning of Mujahadah Values for Muslim Entrepreneurs Culinary Business in East Kutai Regency

This research delves into the meaning of mujahadah among Muslim entrepreneurs in the culinary industry of East Kutai, examining the incorporation of Islamic values into their business practices. It seeks to elucidate the intricate relationship between Islamic values and the business strategies employed by Muslim entrepreneurs in the culinary sector of East Kutai, highlighting the significance of mujahadah in shaping their entrepreneurial journey. This research uses a qualitative approach involving in-depth participant observation, interviews, and document analysis. The findings suggest that the mujahadah has maximum effort and strong determination to achieve business goals, with an acknowledgment of divine intervention. Entrepreneurs integrate mujahadah with Islamic values such as patience, sincerity, and reliance on Allah. Additionally, the research identifies vital challenges entrepreneurs face, including human resource management issues, market adaptation, and raw material supply management. This study offers profound insights into the influence of spiritual values on Muslim culinary entrepreneurs and provides practical implications for navigating everyday business challenges.

¬¬The socio-economic profile of hikers in the mountains of Valencia Region, Spain: a comparative study between the perceptions of hikers' accommodation entrepreneurs and the hikers’ profile

The main objective of this study is to compare the perceptions of the socioeconomic profile that tourism operators have about their hikers/visitors with the socioeconomic profile of hiking users in the mountains of Valencia region (Spain). A mixed methodology has been used. First, 15 semi-structured interviews were conducted with entrepreneurs in the tourism industry. Secondly, 154 surveys were carried out with hikers to characterize their profile. Both samples were cross-checked to see the similarities and differences between the perceptions of both groups. The results indicate that changes in consumer trends, with the emergence of new market niches that are very interesting from a tourism point of view, such as the public new and very interesting market niches from a tourism point of view, such as women and senior female and senior public, as well as the local tourist or one-day hikers. These market segments represent an opportunity to consolidate an increasingly growing market.an increasingly growing market. The results indicate that there are some similarities between some of the demographic and economic variables studied. However, in other variables there is a misperception of practitioners by employers. This information can help to better target potential tourists. This study also provides a very detailed description of specific profiles of hikers. This information can be very useful both for private sports tourism companies to be able to segment their clients and launch very specific promotional strategies. Keywords: Sports Tourism; Tourism Industry Perceptions; Hikers Profile, Hiking, Spain

Potential of Students to Become Entrepreneurs in the Chemical Industry

Chempreneurs are revolutionary entrepreneurs who have been trained at a chemistry faculty. They are expected to find innovative solutions for current challenges to the chemical industry, such as sustainability. Innovative chemical entrepreneurship is the art of commercialising innovations from chemistry for a broad audience outside the classroom. Innovative ideas that are implemented with societal relevance offer the potential for individuals/graduates to generate income and promote the economy, thus offering students the opportunity to lay the foundation for a career with innovations developed in class. The probability of a German chemistry student founding a company is 54% lower than for the average German student. Previous studies show the potential effects of social capital, the subjective norm, motives and barriers for chemistry students in Germany. In this study, we tested these hypotheses by implementing entrepreneurship education. Two surveys, one before class and one with a one-week delay, were conducted with first- and third-semester chemistry bachelor students at the Fresenius University of Applied Sciences in Idstein, Germany. We conducted the surveys to understand how students view chemistry career opportunities through entrepreneurship and how to change this mindset. Finally, we propose a pedagogy to introduce/expand entrepreneurship in chemistry and discuss approaches for future research.

The Impact of Cloud Technology on Entrepreneurship in the Hospitality Industry

Purpose: Cloud technology has significantly transformed modern business operations, particularly within the hospitality industry, by offering scalable, cost-effective, and flexible computing solutions. This paradigm shift has democratized access to advanced tools and services, thereby enhancing operational efficiency and competitive capability for entrepreneurs. This integrative paper examines the impact of cloud computing on entrepreneurship within the hospitality sector, focusing on operational efficiency, cost structures, scalability, and innovation. Materials and Methods: By employing the Resource-Based View (RBV) and Innovation Diffusion Theory (IDT), this integrative study provides a framework for understanding how cloud technology enhances competitive advantage and adoption patterns. Findings: Through a comprehensive review of literature and case studies, this study identifies and addresses critical research gaps, including the limited empirical evidence on the long-term effects of cloud technology on business growth, sustainability, and competitive advantage. It also highlights the need for further exploration of regional differences in cloud technology adoption, particularly in emerging markets, and underscores the insufficient exploration of security and privacy concerns, advocating for more detailed research on cloud security models. Moreover, the study seeks to bridge gaps in understanding how cloud technology drives innovation in service delivery and customer experience. Implications to Theory, Practice and Policy: Policy contributions from this study include recommending targeted guidelines for secure cloud adoption, strategies for addressing regional disparities in cloud technology implementation, and policy frameworks that support innovation while safeguarding data privacy. Recommendations for entrepreneurs include strategically adopting cloud solutions, investing in staff training, and continuously monitoring cloud-related expenses. This study ultimately contributes to a nuanced understanding of cloud technology’s role in shaping entrepreneurial practices and policies within the hospitality sector.

Early-stage entrepreneurs’ communicative strategies in managing knowledge ambiguity

ABSTRACT Prior research demonstrates the importance of knowledge seeking on startup performance, but the process of accessing knowledge is less studied. Knowledge ambiguity in entrepreneurship is embedded in the complexities and interconnectedness of knowledge sources, knowledge components, knowledge transfer mechanisms, and knowledge adaptation processes. This study explores the communicative strategies entrepreneurs use to cope with knowledge ambiguity, specifically with the use of online and offline channels. Interview data were collected from 20 early-stage entrepreneurs in the knowledge-intensive industries in the New York metropolitan area. Five strategies emerged from the data: manage public visibility, optimize knowledge relevance, enhance communication efficiency, expand knowledge awareness, and access indirect knowledge. This research contributes to the knowledge of how communication and media use unfold in resource-constrained environments and to the growing literature of entrepreneurial bricolage (make do with what is at hand) in knowledge management.

Resilience in the Face of Uncertainty: Navigating Supply Chain Challenges Through Proactive Risk Surveillance and Mitigation Strategies among SMEs in ASEAN countries

Background Supply chain risk management is crucial for the consumer products industry due to its vulnerability to uncertainties and risks. This study investigates the relationship between supply chain risks and performance among SMEs in the ASEAN countries. Supply chain performance, defined as meeting end-customer demands, involves ensuring commodity availability, on-time deliveries, and maintaining sufficient inventory and capacity across organizational boundaries from raw materials to the final consumer. Methods The study utilized a sample of 385 entrepreneurs from the consumer products industry in ASEAN countries. The research was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to establish the correlation between supply chain performance and risks. Factors related to the ASEAN Economic Community (AEC) for economic integration and regional trade agreements were incorporated to understand the diverse economic development, infrastructure, and regulatory environments across nations. Results The analysis revealed a strong correlation between supply chain risks and performance. Entrepreneurs in the consumer products industry should collaborate closely with governmental organizations to address the unique challenges posed by regulatory landscapes, cross-border logistics, and geopolitical risks within the ASEAN region. Adapting to cultural nuances and market variations, along with optimizing logistics and infrastructure, are crucial for successful supply chain risk management. Conclusions Effective supply chain risk management significantly enhances the performance of the consumer products industry’s supply chain. Entrepreneurs in this sector should align their strategies with regional and national governments to proactively address issues and mitigate risks. Continuous monitoring and adaptive measures are necessary to handle emerging risks in the dynamic market landscape. The study provides valuable insights for policymakers, suggesting that supportive frameworks and policies are necessary to bolster SME capabilities in risk management. By fostering a collaborative environment between the public and private sectors, ASEAN countries can enhance overall supply chain resilience. Future research could explore sector-specific risk management practices and their impact on supply chain robustness, underscoring the imperative for SMEs to adopt proactive and integrated risk management approaches to thrive in a complex and evolving economic environment.

Institutional work and institutional entrepreneurship in the Ontario craft beer industry

Abstract This paper explores how Ontario’s craft brewers created new as well as disrupted and changed existing institutions at local and regional levels in the province’s beer industry. Using a relational economic geography framework and a markets-as-practices perspective, this study highlights the brewer’s collaborative and pro-social practices, showing how close inter-firm relations and engagement with local communities resulted in resource mobilization such as better access to financial capital and greater social capital, which mobilized public support for the industry, and ultimately which helped individual and collective institutional work efforts succeed. The findings are significant as they show how actors in the industry overcame the constraints imposed on them in an oligopolistic market dominated by multinational firms. It also posits craft brewers acted individually at a local scale as institutional entrepreneurs, revisiting criticisms around this concept. This research contributes to understanding how localized market actors can achieve broader institutional change and offers insights into the relationship between market practices and institutional work, including entrepreneurship in craft industries.

Driving sustainable entrepreneurship: Institutional and psychological influences at the Macao food festival

This study examines the impact of institutional pressures on restaurant entrepreneurs' adoption of biodegradable cutlery and tableware at the Macao Food Festival. Through semi-structured interviews and thematic analysis with 30 entrepreneurs, the study reveals that despite the increasing demand for sustainability, entrepreneurs often prioritise other business concerns. However, findings highlight that implementing regulations at the food festival can create learning opportunities that influence entrepreneurs' psychological mechanisms, leading to a favourable attitude, intention and behaviour towards sustainable practice. Drawing on Institutional Theory and the Theory of Planned Behaviour, the study develops an Integrated Model of Institutions and Planned Actions, shedding light on the institutionalisation process. Additionally, the 5Ps typology captures the diverse range of entrepreneurial attitudes towards sustainable practices. These insights provide valuable implications for policymakers and practitioners seeking to promote sustainable entrepreneurship in the restaurant industry.

The Role of Customer Satisfaction in Mediating the Influence of Service Quality on Re-Visit Intention

Bali is one of the tourist destinations in Indonesia that is most popular with both local and foreign tourists. The high interest of tourists in Bali provides opportunities for hotel industry entrepreneurs in Bali whose growth is increasingly rapid. This research was conducted at Natya Hotel Kuta, Badung. The aim of this research is to explain the role of customer satisfaction in mediating the influence of service quality on re-visit intention. This research uses consumer behavior as a theoretical basis with a sample size of 100 people based on adjusted criteria, using purposive sampling techniques. Data collection in this research was carried out using survey, observation and questionnaire methods via the Google Form platform. This research uses path analysis techniques, Sobel test, and VAF test. The results of this research show that all hypotheses are accepted. Service quality has a positive and significant effect on re-visit intention, service quality has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on re-visit intention and customer satisfaction plays a significant role in mediating the effect of service quality on re-visit intention. visit Intention. The implications of this research can be used by Natya Hotel Kuta to increase customer re-visit intention through the variables of customer satisfaction and service quality.

Turning Adversity into a Bottle of Wine: Black Women Wine Industry Entrepreneurs and Capital

Turning Adversity into a Bottle of Wine: Black Women Wine Industry Entrepreneurs and Capital

Unveiling the digital desire: UTAUT analysis of NFT investment intentions in Malaysia

PurposeThis study pioneers the investigation into the determinants influencing Malaysian investors' intentions towards Non-Fungible Token (NFT) investments, utilizing an extended Unified Theory of Acceptance and Use of Technology (UTAUT) framework. It explores the burgeoning interest in NFTs within the Malaysian market, an emerging economy, and identifies the behavioral adoption determinants critical for NFT investment decisions.Design/methodology/approachAdopting a quantitative methodology, the research engaged 183 experienced Malaysian investors through a structured online questionnaire survey. The study employed regression analysis to assess the impact of Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Perceived Usefulness, Social Support and Perceived Trust on NFT investment intentions.FindingsThe findings reveal that Performance Expectancy and Social Support significantly predict the intention to invest in NFTs, accounting for 47% of the variance in investment intentions. The study highlights the crucial role of perceived benefits and community support in shaping Malaysian investors' engagement with NFTs, amidst the complexities of the digital asset landscape.Research limitations/implicationsThe study acknowledges the limitation posed by its sampling method and size, suggesting the need for broader investigations that include a more diverse demographic to enhance the generalizability of the findings. Future research could further delve into the specific behaviors, motivations and challenges of NFT investors and creators.Practical implicationsThe significant predictive power of Performance Expectancy indicates a primary financial motivation among Malaysian NFT investors, suggesting policymakers consider regulations that foster innovation and growth in the NFT sector while safeguarding investors. The study also underscores the importance of community support, pointing towards the development of platforms that facilitate knowledge sharing among NFT enthusiasts.Social implicationsBy demonstrating the pivotal role of social support in the NFT investment decision-making process, the research implies a powerful sense of community among investors in the digital asset space. It suggests the potential of NFTs to foster a more inclusive and accessible market for creative industry entrepreneurs, facilitating direct engagement and profit realization.Originality/valueThis research marks a significant departure from existing studies by tailoring the UTAUT model specifically to the NFT investment context in Malaysia. It unveils the nuanced dynamics influencing NFT investment intentions, emphasizing the unique contributions of Performance Expectancy and Social Support, thus providing a fresh perspective on NFT adoption in emerging markets.

Social entrepreneurship in the field of tourism and the problem of its institutionalization: analysis of the experience of the Asian South countries

The article substantiates the relevance of the topic of institutionalization of social entrepreneurship in the field of tourism, determined by the presence of a number of contradictions accompanying this process in Russian society. The goal of the research is to study the experience of foreign countries in which social entrepreneurship is developing in the tourism industry and signs of its institutional transformations are emerging, which allows us to extrapolate this experience to solve a number of problems in the Russian tourism sector. The results of the analysis of scientific publications reflecting the topic of the development of social entrepreneurship and its institutionalization in the developing countries of the Asian South – India and Pakistan – are presented. The research method is the analysis of documents – scientific publications, which reflect the problems of institutionalization of social entrepreneurship in the field of tourism. Based on the analysis of tourism in these countries, scientists have identified such aspects of the problem associated with the institutionalization of social entrepreneurship as increasing the level of interest of local communities in the development of tourism, taking into account the specifics of the tourism industry, trends in the sustainability of its development, orientation towards the management of this area and cooperation between business and the state. Based on the results of the study, conclusions have been drawn about the initial stage of institutionalization of social entrepreneurship in these countries, but some institutional practices, such as partnership between the state, society and socially oriented entrepreneurship in the tourism industry, attracting the population to work in the tourism sector, developing folk crafts and involving tourists in this area , can be used in the Russian tourism industry.

The Analysis of Electronic Marketing of Agriculture Products Based on Feasibility, Desirability, and Feasibility Risk

Many industries have been impacted by saturation in a highly competitive climate. Many conventional Business-to-consumer companies are dealing with the dilemma of fragmented and lost clientele. However, live-streaming commerce has shown its potential in recent years, which brought conventional enterprises an opportunity. While many primary industry entrepreneurs lack knowledge of this sector. Therefore, this report will discuss the feasibility of selling agricultural products online with live commerce. Both primary data and secondary data are used. I have collected data from multiple experienced sellers from electronic business platforms, including sales, market share, etc. However, literature is also used for analyzing live commerces success factors and forecasting the feasibility of the online agriculture market. The results of this study show feasibility, desirability, and feasibility risk, lending practitioners in multiple traditional industries, especially agriculture suppliers, a more comprehensive understanding of the factors that would affect live commerces success and motivations of consumer decisions. The outcomes can be further used as a fundamental of online platforms improvement and agriculture products online selling suggestions.

Analysis of Income Potentials of Blocks Making Industry in Zamfara State, Nigeria

The study is an analysis of the income potentials of blocks making industry in Zamfara state. The research employs the used primary sources of data, whereby the data was obtained from the responses of 100 blocks making industry entrepreneurs in the study area, who were selected with the aid of simple random sampling method. Descriptive and inferential statistics were employed for data analysis thus, multiple regression analysis using OLS model. The findings revealed that, blocks industry has potentials to generate income in the study area in other words, blocks making industry in Zamfara state has is an important tool for in terms of income generation, the study recommends among others that, in addition to the existing policy by government in supporting SMEs to get access to finance, more windows should be open by the Central bank of Nigeria, Bank of Industry and Commercial Banks to enable SMEs have more access to finance.

Первенство российских практик управления персоналом на примере горнорудного дела в Республике Башкортостан

The article discusses the management activities of the first Bashkir entrepreneurs in the mining industry in the Southern Urals are considered. Social policy and work with personnel at mining factories of the 18th century are analyzed. The primacy of Russian management practices in comparison with the school of scientific management of F. Winslow Taylor is argued. The research method is a comparative analysis of approaches to management, including leadership styles, practices of motivation and stimulation of personnel. The purpose of the study is based on a comparative analysis of the main provisions of the teachings of F. Winslow Taylor, Henri Fayol (20th century) and the management practice of I. B. Tverdyshev (18th century) to show that the management activities of the miners of the Southern and Middle Urals for many decades and even centuries anticipated the scientific achievements of the classics of management theory. The practical significance of the study is the study of Russian experience in personnel management using the example of mining, a historically developing industry in Bashkortostan; research into the activities of I. B. Tverdyshev as the founder of the Bashkortostan mining plant management system, based on the structural principles of division of labor, standards of control, hierarchy, consistency and delegation of authority, socially responsible management.