Social entrepreneurship in the field of tourism and the problem of its institutionalization: analysis of the experience of the Asian South countries

Abstract

The article substantiates the relevance of the topic of institutionalization of social entrepreneurship in the field of tourism, determined by the presence of a number of contradictions accompanying this process in Russian society. The goal of the research is to study the experience of foreign countries in which social entrepreneurship is developing in the tourism industry and signs of its institutional transformations are emerging, which allows us to extrapolate this experience to solve a number of problems in the Russian tourism sector. The results of the analysis of scientific publications reflecting the topic of the development of social entrepreneurship and its institutionalization in the developing countries of the Asian South – India and Pakistan – are presented. The research method is the analysis of documents – scientific publications, which reflect the problems of institutionalization of social entrepreneurship in the field of tourism. Based on the analysis of tourism in these countries, scientists have identified such aspects of the problem associated with the institutionalization of social entrepreneurship as increasing the level of interest of local communities in the development of tourism, taking into account the specifics of the tourism industry, trends in the sustainability of its development, orientation towards the management of this area and cooperation between business and the state. Based on the results of the study, conclusions have been drawn about the initial stage of institutionalization of social entrepreneurship in these countries, but some institutional practices, such as partnership between the state, society and socially oriented entrepreneurship in the tourism industry, attracting the population to work in the tourism sector, developing folk crafts and involving tourists in this area , can be used in the Russian tourism industry.