Fake news refers to deliberately fake news. It is not only a practical problem that puzzles the information audience, but also a blind spot and misunderstanding of the public's participation in current affairs. It also brings endless troubles to news work of social life. Therefore, it constitutes a problem that is widely concerned by the communication, journalism and cultural industry circles. This paper will profundly analyze the generation, essence and function of fake news, a knowledge illusion, from the perspective of the audience's consumption psychology, and on this basis, think about the psychological path for audience to penetrate the fake news knowledge illusion, hoping to solve the difficult problem of perplexing social life and social order through cultivation of the audience's own news literacy.The essence of fake news is that it provides knowledge illusion for the audience by pleasure marketing,which is somewhat like the true news. The knowledge illusion is materialization for audience’s “omniscience” desire by “peseudo-objective” symbolic system, to realize the producer’s utilitarian intention in political, economic and cultural aspects. To penetrate the knowledge illusion of false news, the audience should first be aware of the contradictions within the organizational structure of the false news knowledge illusion, then be soberly aware of the illusory nature of the illusion and self desire, and avoid objectifying self desire, so as to discover the gap between the news symbols and the intention of the false news producers and penetrate the false news knowledge illusion. When the audience really realizes the penetration of the false news knowledge illusion, he not only returns to the normal social transmission order, but also helps the public media to establish a healthy transmission ethics in social public space.
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