Indosat Ooredoo Research Articles

Sentiment Analysis on Twitter Using Maximum Entropy : a Case Study on Indosat Ooredoo

The result of the current technological developments makes increasingly tight telecommunication provider competition. Various opinions expressed by customers about telecommunication providers are found in social media. Twitter is widely used by the public to share information and socialize; also, to share opinions, express opinions of a product or service, and provide reviews on communication providers. Many reviews are provided by users on Twitter, making it hard to classify manually. Therefore, to make it easy to classify the tweets, an automation system is needed to determine that a comment is positive or negative. Maximum Entropy can be used for sentiment analysis of Indosat Ooredoo tweets. On these grounds, this study explains how to define tweets into positive and negative classes with applications created using Java. Based on the research and after testing, the Maximum Entropy obtained an accuracy value of 86.21% and an AUC value of 0.968.

THE ROLE OF JOB SATISFACTION AND PERFORMANCE THROUGH COMPENSATION AND JOB ROTATION

Destination study that is knowing role satisfaction in mediate compensation and rotation work to performance employee . Method analysis in study this use approach structural Equation Modelling (SEM). The population in this study are employees at outlets Indosat Ooredoo as many as 120 people . Sample research data this is taken based on sample census , that is all population made as sample that is as many as 120 respondents . Data used is the primary data where respondent get data for questionnaire . Whereas method data collection used in study this is with questionnaires and interviews .
 kindly direct competence and rotation work as well as satisfaction work take effect significant to performance employee whereas compensation no significant to performance employee . kindly no direct satisfaction have role significant in mediate competency and compensation to performance employee whereas satisfaction work no have role in mediate rotation work to performance employee .

Analysis of Salesperson Behavior on Using Retailer App (Case Study: Indosat Ooredoo Hutchison)

The evolution of information technology affects many organizations in Indonesia, especially telco companies. Indosat Ooredoo Hutchison or more commonly known as PT Indosat, Tbk. or Indosat, a telco company in Indonesia has implemented a mobile application called Simpel for use by the salespeople to sell products. Currently, the app has been used by 60% of the users for less than 10 transactions in a month which resulted in only 9% of total revenue generated by the retailer app. This occurrence gave a challenge for Indosat to manage and increase the transaction count in the aforesaid app. This study aimed to analyze the factors influencing a salesperson’s decision to more frequently use Simpel to sell products. Every telco company can learn from this research to enhance app features better. The analysis is based on human behavior in information systems environment. The combination of UTAUT and other variables was used in this study. The total sample was obtained from 467 respondents who registered and used the app. Analysis were conducted using the structural equation models to learn the impact that performance expectancies, effort expectancies, social influence, facilitation conditions, and quality of sales applications have towards behavioral intention to use mobile app; and to learn the impact of behavioral intention, social influence, and facilitating conditions towards improving the sales app usage behavior.

The effect of customer service quality on customer engagement to use Indosat Ooredoo products: a case of Indosat Ooredoo Store Wahidin Cirebon

Purpose — To examine the influence of customer service quality on customer engagement to use Indosat Ooredoo products.Research method — This research employs a quantitative approach with simple linear regression analysis techniques. Primary data was obtained through distributing questionnaires. Samples in this study were 100 respondents from Indosat Ooredoo Store Wahidin Cirebon.Result — The findings indicated that customer service quality has a significant effect on customer decisions. R2 is called as the determinant coefficient which in this case is 51.2%. It can be interpreted that the influence of customer service quality reached 51.2% of on customer engagement at Indosat Ooredoo, while the remaining 48.8% is influenced by other factors.

Efficiency of Mobile Network Operators from Data Traffic Perspective Using Data Envelopment Analysis

The use of mobile data is increasing during the pandemic COVID-19 due to social distancing. Many daily activities depend on internet activity. Mobile network operators as internet service providers are required to be able to meet increasingly high data needs by providing a reliable network. This research aimed to determine, analyze, and compare the efficiency of mobile network operators before and during the pandemic COVID-19 using Data Envelopment Analysis (DEA). The variables used to measure efficiency in this research were company operational variables. The input variable was the number of BTS, while the output variables include the number of subscribers and data traffic.The data used in this research came from company annual reports from 2015 to 2020. This result shows that during the COVID-19 pandemic, the average efficiency value achieved by mobile network operators was higher than the previous years. Correlations between each variable with efficiency on each company are different. Telkomsel efficiency is mostly affected by the number of BTS, Indosat Ooredoo efficiency is by the number of subscribers, and XL Axiata efficiency is by data traffic.

ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI LOYALITAS PELANGGAN INDOSAT OOREDOO PADA MAHASISWA UNIVERSITAS BENGKULU

The purpose of this research is to find out the factors that influence customer loyalty: service quality, perceived switching costs, trust, customer satisfaction, perceived value, corporate image of Indosat Ooredoo customer loyalty to Bengkulu university students. The populations in the study were students of the Bengkulu University consist of 100 respondents. The accidental sampling method is used. Descriptive statistics and multiple regression linear analysis, test t, and test f are used to analyze the data. The results showed that the service quality, perceived switching costs, trust, customer satisfaction, perceived value, corporate image have a positive effect on Indosat Ooredoo customer loyalty to Bengkulu University Students. the meaning, if the Good quality service increased customer loyalty if the perceived switching cost of high customer loyalty will increase If trust increases customer loyalty will increase if the perceived value increases customer loyalty will increase and if the corporate image is good then customer loyalty will increase as well.

Implementation Data Mining of Employement Contract Exten-sion at Indosat Using Naïve Bayes

Contract employees are company resources in carrying out oprasional activities for a certain time based on an agreement or contract. Every company that uses a work contrak system every year, there must be employees who are extended and not renewed. Employees will get additional contracts if they have good performance. In this case to determine whether an employee is extended or not extended his work contract, there is difficulty in determining it and requires a long time and process. Therefore, this research was conducted to help guarantee the extension of the employee’s work contract by classifier it into the labes “Eligble” and “Not Feasible” which has 4 variables for the process of employees who will be extended or not. The four variables are age, years of service, aspects of delay, achievement. In this study, the alternatives used as samples were employees at PT. Indosat Ooredoo. The number of data tested is 5 employees with two classes. From the results of the calculation of the Naïve Bayes Algorithm, it is obtained classification with 3 employees eligible class and 2 employees not eligible class. The results of this study found that the level of accuracy of 100.00%.

PENGARUH CUSTOMER SATISFACTION TERHADAP CUSTOMER LOYALITY, SWITCHING COST SEBAGAI VARIABEL MEDIASI

The objectives of the study are to reveal the influence of customer satisfaction on customer loyalty based on users of mobile data services PT. Indosat Ooredoo Tbk, switching cost as a mediating variable. The data was obtained by involving 189 respondents and using the Structural Equation Model (SEM) with AMOS 2.4. The results show that customer satisfaction affects customer loyalty, and switching cost mediates the relationship between customer satisfaction and customer loyalty. It implies that the company has to pay attention to customer satisfaction, customer loyalty, and switching costs at the mobile data service, in a service provider. This finding provides insights into the importance of improving customer satisfaction, and switching costs in increasing customer loyalty of the company.

Pengaruh Talent Management terhadap Employee Performance pada Sales People PT Indosat Ooredoo

Salespeople performance have a direct impact on organizational performance. Managing these talented salespeople to keep good work to achieve sales targets, contribute with extra effort to achieve the organization goal, be innovative and generate new ideas and not involve in any behavior that harms the organization well being is not easy. Effective and integrated talent management (TM) is needed to keep salespeople performance align with organizational goals. The purpose of this study is to confirm the effect of TM on employee performance. This study considers the mechanism of TM output (employee engagement) on the relationship between TM and employee performance. Path analysis and confirmatory factor analysis are employed by structural equation modelling partial least square (SEM-PLS) with 95 salespeople of PT. Indosat Ooredoo Tbk. as respondent. The result shows that TM has a direct effect on employee performance (task performance, contextual performance, adaptive performance, counterproductive work behavior). Employee engagement as TM output is proven by the result that could mediate the relationship between TM and employee performance.

Identifying the Role of Brand Loyalty in the Relationship between Brand Awareness, Brand Association and Repurchase Intention

This research aims to analyze the influence of brand awareness, brand association on repurchase intention mediated brand loyalty. The object of this study was indosat ooredoo consumers, and the specified number of sampel was 120 respondents using a calculation method based on the heir formula multiplied by 5. Purposive sampling sample withdrawal method, date collection method using questionnaire, and data analysis using Partial Least Square (PLS). The results of the study are known that brand awarness affects repurchase intention, brand assocation affects repurchase intention, brand awareness affects brand loyalty, brand assocation affects brand loyalty, and brand loyalty affects repurchase intention.

The Sentiment Analysis Reviewing Indosat Services from Twitter Using the Naive Bayes Classifier

This study aims to design a machine learning model of sentiment analysis on Indosat Ooredoo service reviews on social media twitter using the Naive Bayes algorithm as a classifier of positive and negative labels. This sentiment analysis uses machine learning to get patterns an model that can be used again to predict new data.

KNOWLEDGE MANAGEMENT AS A COMPETITIVE STRATEGY IN PT INDOSAT OOREDOO

KNOWLEDGE MANAGEMENT AS A COMPETITIVE STRATEGY IN PT INDOSAT OOREDOO
 This study discusses Knowledge Management which is carried out in business organizations with the aim to find out the strategy in implementing knowledge management in PT Indosat Ooredoo. This study uses a qualitative method with a case study approach at PT Indosat Ooredoo. Data collection techniques in this study used observation, archival notes, interviews. From the results of the research that has been done, the following conclusions can be drawn: Knowledge management is carried out by creating a process based on information technology and virtual competence. Media technology supports information and communication that is intended to enhance the transfer of information and the overall sharing of organizational knowledge through cooperation and communication between individuals. Knowledge Management is very important as one form of organizational competitive strategy. The form of virtual communication in KM must also explore tacit knowledge.
 Key Words: Knowledge, knowledge management, storage of knowledge

The Decision on the Selection of the Best Cellular Card Operator Internet Package Using the Analytical Hierarchy Process (AHP) Method

The development of smartphone users who are used for internet access and social media is growing rapidly. So many internet data package providers issued by cellular card operators such as Indosat Ooredoo, Smartfren, Telkomsel, Tri and XL Axiata are competing to provide internet access services to consumers with competitive tariffs, quotas, active periods, speed of access, and promos Another interesting thing is that consumers feel confused and have difficulty in determining and selecting cellular card operators in accordance with the desired criteria, the reason being that there are many cellular card operators provided by telecommunications, so Analytical Hierarchy Process (AHP) methods are needed to solve the problem. The purpose of this study is to assist consumers in choosing internet packages on cellular card operators that suit their needs and make it easier for consumers to make decisions from a variety of criteria using the AHP method. The results of this study from many selected keriteria were chosen quickly and validly that Telkomsel became the best solution for internet package choices by 28% compared to 4 other cellular operators.Keywords: Internet Data Packages, Cellular Operators, AHP.

FINANCIAL PERFORMANCE ANALYSIS BEFORE AND AFTER COMPANY ACQUISITION: CASE STUDY IN PT. INDOSAT TBK

Telecommunications companies in Indonesia have increased revenue from data services. This is due to the increased penetration of smartphones in Indonesia and the wider coverage of 4G LTE services. Indosat Ooredoo, company name is PT Indosat Tbk. with the previous name Indosat is one of the companies in Indonesia who provides telecommunications services and networks. In 2013, the Qatar telecommunications company controlled 65% of Indosat's shares and planned to replace all of its owned companies with the name Ooredoo Asia Pte. Ltd. On November 19, 2015 Indosat finally changed its identity and logo with the name Indosat Ooredoo. Because of that, the intent of this case is to know the financial performance of Indosat Ooredoo and to verify the significant differences between financial performances before and after the acquisition in 2015. Data collected from Indosat Ooredoo financial statements are taken with two periods: before the acquisition (2012-2015) and after the acquisition (2016-2019). Paired sample t-test and financial ratio analysis method were used to analyze the entire data. The research proves that Indosat Ooredoo is in a very good financial condition with good performance after the acquisition. Even if several factors are not significantly improved. The author believes that the research will be useful to prove the true effect of acquisition decisions within Indosat Ooredoo Company.

Optimasi Sistem Penjadwalan Dengan Implementasi Algoritma Welch Powell Pada Sistem Penjadwalan Customer Service Di Gerai Indosat Ooredoo Cabang Kuta

The purpose of this research was to solve the problems related to the optimization of the customer service scheduling system in Indosat Ooredoo Office Kuta Branch by implementing the concept of graph coloring, namely the application of the Welch Powell algorithm. This research was a case study. Data obtained from observations and interviews. The data analyzed is a pre-existing customer service scheduling system. The scheduling system obtained will be analyzed further by using Welch Powell's algorithm to solve problems related to the formation of mobile selling teams and its schedule. Before being analyzed using the Welch Powell algorithm, the scheduling system is represented in graph form. There was a Welch Powell algorithm that is 1) Sort the vertices of G in decreasing degrees; 2) Use one color to color the first node (which has the highest degree) and other vertices that do not match the first node; 3) Start again with the next highest degree node in the ordered list that has not been colored and repeat the process of node transfer using the second color. Based on the results of the analysis, the number of existing customer services can be formed into three teams with alternating mobile selling schedules in one week. This is more efficient than the previous scheduling system that determined the mobile selling team based on the employee's work shift. Based on this, the implementation of the Welch Powell algorithm can solve the problem of scheduling system optimization in the Indosat Ooredoo Customer Service Division of the Kuta Branch theoretically.

Simulasi Sistem Monitoring Link Metro Ethernet (ME) di PT Indosat Ooredoo Medan dengan Metode Doppler

Current technological developments have been so rapid, monitoring computer networks has become a very necessary thing. Computer network connection is a fundamental thing in a computer network that cannot be used. Likewise for the Metro Ethenet network work, If a parameter is problematic then the quality of the network will be reduced and Frequently occurs the duration of Metro ethernet monitoring and access to the report report ME becomes disrupted. This Final Project I will discuss how the Metro Ethernet Link Monitoring Simulation System in PT Indosat Ooredoo with the doppler method to determine the status of the Link on Metro Ethernet uses tree topology because it only simulates 3 Metro Ethernet and also discusses Metro Ethernet performance, which analyzes simulation applications, and Metro Ethernet Link status. Metro Ethernet is one of the technological solutions for High End Market (HEM) in providing integrated solutions for voice, data and video services. Metro Ethernet network has characteristics. Based on the above problems, a system for Metro Ethernet Link monitoring simulation is needed at Indosat Ooredoo to get better results than the previous system.

The Effect of Customer Engagement Social Media to Brand Loyalty Indosat Ooredoo

This research aims to study and determine about the condition of customer engagement social media, the condition of brand loyalty on Indosat Ooredoo and effects of customer engagement social media to brand loyalty on Indosat Ooredoo. The research method that used is descriptive research and the design of research is survey. The sampling technique that used is non-probability sampling and done by using purposive sampling with 300 respondents. Meanwhile, data analysis that used is simple linear regression-analysis, the coefficient of determination, and hypothesis testing.The result of this study shown the condition of customer engagement and brand loyalty on Indosat Ooredoo has been good. Furthermore, there is significant effect from customer engagement social media to brand loyalty on Indosat Ooredoo at medium level. It is mean every increasing from customer engagement will impact to increasing on brand loyalty.

Pengaruh Price dan Product Quality Terhadap Costumer Loyalty Internet Indosat Ooredo di Sukabumi

This research is motivated by a decrease in the number of customers in the last 3 (three) years which indicates a decrease in customer loyalty to Indosat Ooredo. With the existing problems, this study aims to examine the effect of price and product quality on Indosat Ooredo's internet customer loyalty in Sukabumi. The research method used is quantitative descriptive, using a sample of 100 Indosat Ooredoo internet users in Sukabumi. The results of the study show that R square value is 67.1%, which indicates customer loyalty is determined positively and significantly by product quality and product quality with a regression equation Y = 4,709 + 0,100 X1 + 0,288 X2. Simultaneous analysis results show that price and product quality affect customer loyalty. The t test shows that there is no partial effect between the price of Indosat Ooredo Internet Loyalty Customers in Sukabumi. Partially there is a positive and significant effect between Product Quality on Indosat Ooredo's Internet Customer Loyalty in Sukabumi.

Efficiency Perspective on Telecom Mobile Data Traffic

Objective – The global industry is transforming into a digital world, evidenced by digital transformation performed by almost all of the industry sectors. One of the digital drivers is the support of connectivity provided by the telecommunication industry. The increasing mobile subscribers, along with the growth of mobile data traffic, is the sign of digital transformation itself. However, the rise of OTT (Over the Top) service providers tends to acquire the revenue share of the current telecom industry, seeing the trend of voice and SMS revenue that projected to decline. Methodology/Technique – This research is intended to measure the impact of increasing mobile data traffic that mostly caused by OTT services to telecom efficiency. The efficiency measurement & analysis were performed using the Stochastic Frontier Approach (SFA) & Data Envelopment Analysis (DEA) method. Findings – By using the SFA method, Maxis (Malaysia) got the highest efficiency score (0.98), followed by AIS (Thailand) with efficiency score 0.94 and Indosat Ooredoo (Indonesia) as the least efficient telecom provider (0.5). However, by using the DEA method, TLKM (Indonesia) got the highest efficient (0.98), and Celcom Axiata (Malaysia) was the least efficient (0.73/0.8). Novelty – The compelling results of this study are variable total asset variable had a significant negative impact on the efficiency score, and the variable of mobile data traffic was not significantly impacting the efficiency value (t-Ratio 0.71). Type of Paper: Empirical. Keywords: Telecom Operators; Efficiency; Mobile Data Traffic Reference to this paper should be made as follows: Hendrawan, R; Nugroho, K.W.A; Permana,G.T. 2019. Efficiency Perspective on Telecom Mobile Data Traffic, J. Bus. Econ. Review 5(1) 38 – 44 https://doi.org/10.35609/jber.2020.5.1(5) JEL Classification: M10, M15, M19.

MODEL PEMBENTUKAN BRAND LOYALTY MELALUI REBRANDING DAN RATIONAL APPEALS

In the competitive telecomunication industry, brand loyalty has become an important issue. Strong brand and marketing activity are becoming one of the critical levers for company’s differentiation and successed. The aim of this study is to find the impact of rebranding and rational appeals on brand loyalty development while using brand image as mediator in Indosat Ooredoo. The sample consist of 100 respondent as Indosat Ooredoo consumer who live in Semarang. Through a structured questionnaire data were collected and with the help of SPSS, analysis was made. The results reveal that rational appeals and rebranding has significant effects on brand image. Rebranding has no impact on brand loyalty, while Indosat Ooredoo’s rational appeals and brand image has significant effect on building consumer’s brand loyalty. In the other side, rational appeals has directly impact on brand loyalty, while rebranding has undirect impact on loyalty throuh brand image as mediator.Keywords: rebranding, rational appeals, brand image, brand loyalty