Internet In Indonesia Research Articles

Pengaruh Content Marketing dan Shopping Lifestyle terhadap Impulse Buying pada E-Commerce Lazada

Indonesia's internet user base is growing as a result of the swift progress of technolog,, which also creates intense competition among e-commerce companies, including Lazada. Based on this phenomenon, the research aims to observe the influence of content marketing and shopping lifestyle on impulse buying behavior in Lazada e-commerce. A non-probability sampling method with purposive sampling is applied. The total sample, according to the predetermined criteria, was 98 respondents. Partial Least Square (PLS) is the data analysis technique used. The research findings show that content marketing does not affect impulsive buying in Lazada's e-commerce. Conversely, impulsive buying in Lazada e-commerce is influenced by consumer shopping lifestyles.

Influence of visual merchandising, creative promotion, and price on purchase decisions in live shopping Shopee

Indonesia's internet boom (212.9 million users) fueled e-commerce growth, with Shopee leading the market (158 million visitors). This study explored factors influencing purchase decisions in Jakarta's Shopee live shopping. Live streams offered product visualization, seller interaction, and promotions. We investigated how visual merchandising, creative promotions, and price impacted buying decisions through a survey of 462 respondents. The research found that creative promotions and price significantly influenced purchases, while visual merchandising had no effect.

An Analysis Effect of Internet Capability on The Enhanced of Student Interest in Pursuing Technological Entrepreneurship During Pandemic

Indonesia's internet use is increasing rapidly, especially during the Covid-19 pandemic. The most significant number of internet users today are at the age of students. Students can use the Internet for learning, social activities, and business. Therefore, it is the background of this study to explore factors in internet skills, such as contextual efficacy, internet self-efficacy, and computer self-efficacy, which affect the interest of students in Indonesia to become a technopreneur. The study uses quantitative methods, with the Structural Equation Model and Partial Lease Square (SEM-PLS) techniques. Data collection using snowball sampling technique from 11 cities in Indonesia and collected 506 respondents used in this study during the pandemic situation. This study found four relationships that have an influence. Computer self-efficacy impacts 68.2% of individual entrepreneurship orientation and 34.3% of technopreneur intention. Contextual element affects 43.9% of technopreneur intentions. Internet self-efficacy affects 17.3% of technopreneur intentions. The study found that three relationships had no effect. The conclusion of the research conducted during the COVID-19 pandemic is that the ability to surf the Internet for Computer Self Efficacy, Contextual Elements, and Internet Self Efficacy directly affects students' desire to become technopreneurs.

Strategic Decision Analysis To Manage Competitive Advantage For Shopee Indonesia

Shopee Indonesia, a key participant in the dynamic e-commerce landscape, has leveraged the power of innovative digital solutions to reach and serve a diverse customer base. Despite its success, Shopee faces unique challenges and opportunities that influence its strategic decisions and market position, just like any other competitive industry player. Shopee benefits from the rapid development of Indonesia's internet and e-commerce penetration rate as well as increase in Micro, Small, and Medium-Sized Enterprises (MSME) participation across the nation. However, Shopee confronts intense competition from emerging platforms such as Tiktok Shop, particularly in the Fashion and Beauty category. Shopee's extensive coverage of Stock Keeping Units (SKUs) and comprehensive selection of products are distinguishing features that provide customers with a vast array of options. Additionally, Shopee's marketing strategies and free shipping promotions distinguish it in the market. Notably, Shopee's extensive payment options, such as Cash-on-Delivery, increase its accessibility for a vast array of consumers. However, User Interface and User Experience (UI/UX), loyalty and rewards programs, customer service quality, personalized purchasing experience, and engaging features such as Shopee Games, Shopee Live, and Shopee Video are identified as key areas for improvement. Strategic investments in enhancing UI/UX, providing engaging loyalty programs, delivering exceptional customer service, and leveraging innovative technology to curate personalized purchasing experiences can elevate Shopee's position in the e-commerce industry. Shopee is poised to capitalize on its strengths, resolve its weaknesses, and take advantage of available opportunities to maintain its leadership position in the Indonesian e-commerce market, which is constantly evolving.

The Role of Information and Communication Technology to Indonesian Craft Export

Indonesian handicraft products are potential export products that can survive amid sluggish Indonesian non-oil and gas exports. Indonesian handicraft exports today are also influenced by the development of information and communication technology. This study aims to determine the effect of information and communication technology on Indonesian handicraft exports during 2010-2019. The method used is a gravity model approach for panel data. However, due to heteroscedasticity problems and errors that are not normally distributed, the method was developed into a random effect quantile regression model. The data used is panel data consisting of 10 main destination countries for Indonesian handicraft exports during the 2010-2019 period. The results indicate that mobile broadband and mobile cellular users of export destination countries and individual Indonesian internet usage, significantly affects Indonesian handicraft exports on the middle and upper quantiles data. However, in the lower quantile, Indonesia's individual internet usage does not significantly affect Indonesian handicraft exports. Increasing penetration of Indonesia's internet usage for handicraft products marketing can be directed at countries belonging to the lower quantiles, such as the United Kingdom and The United Arab Emirates.

Relationship Brand Orientation and Internal Brand Equity at Internet Service Providers: An Organization Change Readiness Effect

The midst competition makes a brand all together with its offering products and services is becoming a crucial element for company existence. This requires direct involvement from internal organizational to develop effective strategic branding. According to Asosiasi Penyelenggara Internet Indonesia (APJII), Indonesia's internet penetration is among the highest in Asia. The purpose of this research is to improve the strategic role of brand orientation within Internet Service Provider (ISP) for maximizing return on the company's financial and non-financial benefits by proposing organization change readiness variable. The data collection is taken using an online survey with a non-parametric sampling method and collected 68 qualified respondents for data analysis using SEM-PLS (Structural Equation Modeling with Partial Least Square). The result indicates partial hypotheses on the constructed model between variables brand orientation, brand commitment, and internal brand equity is acceptable. Another finding is stated hypotheses on organization change readiness as moderation is not accepted and means there is no significance to the constructed model. The main conclusion resumes associative human memory can shape up organization change readiness inside internal toward then brand. Relevant cues generate information received in the human brain then will create common associative and becoming social identity on internal brand equity.

Initiating the Development of the Ubiquitous Learning Environment as a Projection of the Ubiquitous Environment in South Korea

Indonesia's Internet users mostly are high school students. This is an opportunity for education activists to provide learning system that can be accessed anytime and anywhere just similar to regular websites on Internet. Learning environment that is accessible anytime and anywhere is built based on ubiquitous computing. Republic of Korea is a country that has a program to develop ubiquitous city, which one of its service is ubiquitous learning environment. In this study, a literature study about ubiquitous computing, ubiquitous learning environment, its characterics and components, also its possibility to implement on Indonesian schools was conducted. This study shows that ubiquitous learning environment development, with its components are a server providing learning management system software, hotspot access points, smartphones that have an application installed to access the learning management system, and radio frequency identification system, can be done in any education unit that has supporting factors for those components.