Social Media In Indonesia Research Articles

Digital Media Literacy Strategy for the Information Disruption Era in Improving the Communication Ethics of the Yogyakarta Community

Social media users in Indonesia continue to increase. In 2022, active users of social media in Indonesia according to the research from Hootsuite reach 191,4 million people, increased by 12,6% from 2021. According to the research from Microsoft in 2020, Indonesian Netizen’s digital politeness is in ranked 29th of the 32 countries. To deal with disruption of information, good digital literacy is needed. According to research results from the Ministry of Communication and Informatics in 2021 and 2022, province that has highest digital literacy rate in Indonesia is the Special Region of Yogyakarta. Therefore, researcher choose that as a research subject. This research aim to know literacy media digital Strategy of Communication and Informatics Office of the Special Region of Yogyakarta to increase communication ethics of people, reviewed from the aspect of accessing, evaluating, and producing content. The research method used is qualitative. The results of this study are that the Communication and Informatics Office of the Special Region of Yogyakarta has awareness, responsibility, integrity or honesty, and benevolence in accessing, evaluating, and producing content. Implementation of the Strategy for the Communication and Informatics Office of the Special Region of Yogyakarta is through the Positive Content Dissemination Program, Education through Digital Media, Digitization Training, and Short Film.

Religious Narratives during the Pandemic: Transitivity Analysis of Covid-19 Hoax Discourse on Indonesian Social Media

Many studies have been carried out on religious narratives that go hand in hand with the Covid-19 pandemic, but only focus on religious authority, religious attitudes and behavior, and the contributions of religious leaders. In fact, the religious dimension in the Covid-19 hoax circle is a form of social practice that contains a dialectical process. This article aims to reveal the hidden dialectical process in the lingual features of the Covid-19 hoax through Halliday’s transitivity analysis. This descriptive qualitative research data is in the form of lingual elements in the Covid-19 hoax content related to religious issues. Data was collected using documentation techniques on four website pages to fact-check Covid-19 news published throughout 2020-2021. Data collection was carried out by going through the stages of reading and observing, sorting, storing and printing, rereading, and determining research subjects. The data is then analyzed by taking the data reduction stage; display data; conclusion, and verification. The results showed that of the 121 data used as a corpus, 6 types of transitivity processes were found, namely (1) material processes, (2) mental processes, (3) relational processes, (4) verbal processes, (5) behavioral processes, and (6) existential process. The research findings provide a new perspective on the tendency of discourse producers to construct narratives about Covid-19 and religious issues. The research findings will have implications for efforts to educate the public about hoax issues around Covid-19. With the description of the exploitation of religious issues, it is hoped that the community will be aware and able to think critically in digesting information.

The Impact of Social Media on Corporate Values: Is Information Asymmetry matter?

When deciding whether to invest in a business, investors evaluate the firm's value. The greater an investor's reliance, the more valuable the company. Among the factors that affect the value of a company is social media usage. This study seeks to empirically examine the impact of social media usage on corporate values as mediated by information asymmetry. This study utilizes secondary data. This study employed both purposeful sampling with several specified criteria and proportional stratified random sampling. Multiple linear regressions, path analysis, and the Sobel test were utilized in this study. According to the findings of this study, social media enhance corporate value. If social media does not affect information asymmetry, then information asymmetry can reduce firm value; therefore, the conclusion of this study would be that information asymmetry cannot be a mediator between social media and firm value because social media in Indonesia is still used to convey information to customers and investors are more interested in a company's website than its social media presence.

The Criminal Liability of Spreading Fake News on Social Media in Indonesia

The spread of fake news on social media raises many legal problems in Indonesia. These legal problems are mainly seen in the formulation of the law as well as in the law enforcement area. Legal problems related to the spread of fake news must be resolved at the level of legislation, policy, and law enforcement because it negatively impacts someone. In addition, studies on the spread of fake news in the Indonesian context are still overlooked. Therefore, reviewing the regulation on criminal liability for those who spread fake news on social media in Indonesia is very important. The doctrinal legal research methodology investigated three main issues discussed in this article. First, the current study shows that the act of spreading fake news on social media cannot be charged with Article 28 of the Indonesia Law Number 19 of 2016 concerning amendments to Law Number 8 of 2011 concerning Information and Electronic Transactions. Second, from several Indonesian court decisions studied, judges in deciding cases of spreading fake news on social media applied Law Number I of 1946 concerning Criminal Law. Lastly, related to criminal law reform, spreading fake news on social media should also be regulated by the Information and Electronic Transactions Laws.

PERAN BRAND EQUITY DALAM MEMEDIASI PENGARUH INFLUENCER MARKETING DAN DAYA BELI TERHADAP KEPUTUSAN PEMBELIAN

The Covid-19 pandemic has had a major impact on the high use of the internet to access social media which indirectly brings new phenomena or new lifestyles among people in Indonesia, especially in the selection of body care products. Social media platforms are increasingly important in influencing several elements of customer behavior, such as awareness, information acquisition, attitudes, buying behavior, communication, and post-purchase judgments. Research from Data Report also shows data on the number of Indonesian social media users reaching 191.4 million in January 2022. In this study, data were collected through 170 respondents. Data analysis was performed using SEM-PLS. The research results show that influencer marketing, brand equity and purchasing power have an effect on purchasing decisions. Purchasing power affects brand equity. Meanwhile, influencer marketing has no effect on brand equity. Brand equity is able to mediate the influence of purchasing power on purchasing decisions. Meanwhile, brand equity is not able to mediate the influence of influencer marketing on purchasing decisions. Digital marketing is really needed in a world that is now starting to go digital, especially in building brand equity.

Pengaruh Intensitas Penggunaan Media Sosial Instagram Terhadap Tingkat Kepercayaan Diri

English translation. Instagram is one of the social media in Indonesia that is very popular and widely used by people from various circles. Instagram users in Indonesia by gender are dominated by women, which is 52.6%. While in terms of age, the age group of 18-24 years is the largest user group of 32 million users. Instagram has various advantages in terms of features and appearance that make users feel comfortable and at home for a long time playing Instagram. As a photo and video-based social media, it allows Instagram users, especially women, to compare themselves with others who seem superior to them on Instagram. If this is done continuously, it allows Instagram users to experience mental health disorders such as loss of confidence. This study discusses the effect of the intensity of Instagram social media use on the level of self-confidence among FISIP students of Pancasakti Tegal University using quantitative methods. The research approach in this study is a quantitative approach with survey methods. The population in this study was all FISIP female students who used Instagram, while the number of research samples was 74 female students. Data acquisition is obtained through the distribution of questionnaires. Questionnaire questions refer to research indicators and uses and effect theory. The results obtained in this study are that the working hypothesis (H1) is accepted and the null hypothesis (H0) is rejected, because there is an influence of the intensity of Instagram social media use on the level of self-confidence among FISIP students of Pancasakti Tegal University. The resulting effect was 23.6% with a degree of relationship between moderately correlated variables.

The Influence of Social Media, Brand Trust, Brand Affect and Value Consciousness on Brand Loyalty: Online Transportation Cases in Indonesia

Currently, the use of social media in Indonesia as part of social interaction activities in the community and at the same time as a medium for companies to promote their products is increasing. Likewise, digital technology has penetrated public transportation activities in the community, with the emergence of Gojek and Grab as the two leading online transportation brands in Indonesia. The purpose of this study is to find out whether digital marketing activities can affect the buying behavior of a brand. Specifically, this study aims to determine the effect of Social Media Marketing on Brand Trust, Brand Affect and Value Consciousness, and ultimately on Brand Loyalty. The research objects are the two major online transportation companies, namely Gojek and Grab. Using survey research methods and purposive random sampling technique, 240 respondents in Yogyakarta city, Indonesia, were given a questionnaire related to their perceptions of the five constructs above. By using structural equation modeling, measurement tests and structural tests were carried out. The results show that Social Media Marketing affects the Brand Affect, Brand Trust and Value Consciousness positively and significantly. While the Brand Affect affects the Brand Trust and Brand Loyalty positively and significantly. However, the Value Consciousness does not significantly affect the Brand Loyalty. The results of the study prove that digital marketing activities through social media can have a significant effect on the formation of consumer trust and finally on brand loyalty. Some of the implications of the results of this study are discussed further in the discussion.

THE EFFECT OF CELEBRITY WORSHIP ON PERCEIVED INTRUSIVENESS IN THE DURATION OF BTS ADVERTISING AMONG FANS

The amount of exposure to advertising as a result of the increasing active users of social media in Indonesia can make people feel intrusive or irritated. This makes determining the duration of the ad very important. There were studies that say the longer the duration of the ad, the higher the Intrusiveness, and when the duration of the ad is too short (three seconds), that can also be very intrusive. However, with the phenomenon of celebrity worship which is a syndrome of obsessive-addictive behavior towards artists and everything related to the artists, it can criticize the results of previous research. This study uses a quantitative survey method with a total of 290 respondents who are fans of BTS (ARMY). There are also theories used in this research such as celebrity worship and the perceived Intrusiveness in ad duration. It was found that the higher the celebrity worship level, the higher the sense of not being disturbed, and there was no difference in the feeling of being disturbed between light content and heavy content. There is also a significant correlation between age and celebrity worship as well as between age and light content.

PERSUASIVE COMMUNICATION MESSAGES ON BEVERAGE PRODUCTS THROUGH UPLOADING EDUCATIONAL CONTENT ON INSTAGRAM

The increasing competition for beverage products makes a trademark use Instagram to market its products. Instagram is the third most popular social media in Indonesia. Re.juve is one of Indonesia's fruit and vegetable juice drink products that utilize Instagram. This study wants to highlight how AIDDA's persuasive communication messages to beverage products through uploading educational content on Instagram. The theoretical study uses persuasive communication theory with the formula Attention, Interest, Desire, Decision, Action (AIDDA), educational content, and social media. This study uses a qualitative research approach with case study research methods by collecting data in interviews, participatory observations, documentation, and literature studies. The results of this study indicate that AIDDA's persuasive communication messages on beverage products through uploading educational content on Instagram need to be applied with the AIDDA formula to make it easier to introduce and market a beverage product to the public.

Young People's Responses and Ambiguous Discourse on Commercial Messages on Indonesian Social Media

Young People's Responses and Ambiguous Discourse on Commercial Messages on Indonesian Social Media

Radicalism Assessment as a Concept of Countering Radicalism through Social Media in Indonesia

Radicalism is often associated with violent ideas and is considered to be a breeding ground for terrorism. This is because radicalism is an attitude that seeks a complete overhaul of established values and norms and often resorts to violence to achieve its goals. Meanwhile, some view counter-radicalism efforts as an authoritarian approach by the government and contrary to international human rights. The government is not targeting critical ideas but rather those inciting hatred, hostility and violence, leading to terror. In Indonesia, countering radicalism cannot rely solely on repressive measures, but preventive strategies should be implemented by identifying its perpetrators. This includes addressing radicalism in cyberspace, such as social media, where hate speech and incitement are often spread. Therefore, it is essential to have a rigorous assessment process to identify and evaluate potentially radical actions. This process measures the level of exposure to radicalism among those propagating radical content on social media, which determines whether they will attend a deradicalization Islamic boarding school or face the criminal justice system. In conclusion, this study ensures that measurable action is taken against the spread of radicalism on social media. Keywords: assessment, radicalism, concept of countering, social media, Indonesia. https://doi.org/10.55463/issn.1674-2974.50.4.20

BERT base model for toxic comment analysis on Indonesian social media

Social media is an online media that functions as a platform for users to participate, share, create, and exchange information through various forums and social networks. The rapid increase in social media activity causes an increase in the number of comments on social media. This is prone to triggering debate due to the easy formation of open discussions between social media users. However, the debate often triggers the emergence of negative things, causing great fights on social media. Social media users often use comments containing toxic words to argue and corner a party or group. This study conducted an experiment to detect comments containing toxic sentences on social media in Indonesia using a Pre-Trained Model that was trained for Indonesian. This study performed a multilabel classification and evaluated the classification results generated by the Multilingual BERT (MBERT), IndoBERT, and Indo Roberta Small models. The optimal result of this study is to use the IndoBERT model with an F1 Score of 0.8897.

Islam and Social Media in Indonesia: A Study of the Living Qur'an and Hadith in the Film “Ruqyah: The Exorcism”

This paper discusses the phenomenon of the living qur'an and hadith on the ruqyah scene in the film“Ruqyah: The Exorcism” which MD Pictures, Dee Company and Pichouse Films produced in 2017. The film “Ruqyah: The Exorcism” is a religious horror genre film where in each scene there is a phenomenon of the living qur'an and hadith in the form of the use of verses. Al-Qur'an and Hadith of the Prophet in the ruqyah ritual. Therefore, to find out the functional reception of the verses of the Qur'an and the hadith of the Prophet used in the film "Ruqyah: The Exorcism" is to use the theory of functional reception introduced by Ahmad Rafiq. The results of this study are: 1) during the ruqyah process, Ustadz recites the holy verses of the Qur'an in the form of Surah al-Fatihah/1:1-7 and Surah al-Baqarah/2:255 and the hadith of the Prophet no.. 3514 in the Book of Sunan Ibn Majah, the Book of Medicine, the chapter which the Prophet saw as a means of protection. 2) Functional reception on the informative aspect contains the majesty of Allah and the potential of humans who can face the jinn. While the functional reception is in the performative aspect; namely, the jinn in the human body cannot hide and commit deceit, and the jinn can be removed from the human body.

Цифровая грамотность как средство от инфодемии Covid-19 в Индонезии (Digital Literacy as an Antidote to Covid-19 Infodemic in Indonesia)

Since the beginning of the pandemic, incorrect information or fake news related to Covid-19 spread out uncontrollably and caused panic and unrest in the community. This is in line with the report from the Ministry of Communication and Information of the Republic Indonesia that as of February 2022, there are 2121 fake news related to COVID-19 or the infodemic circulated in social media in Indonesia. For this reason, the need for the role of digital literacy in preventing and anticipating infodemic is discussed in this paper. Using a qualitative research approach with library research methods, it was found that the need of digital literacy to raise awareness of selecting and checking the sources of information, training critical thinking to every information, the importance of developing skills to identify incorrect information, and correcting infodemic in the society.

ANALISIS KEAMANAN BROWSER DALAM BERSOSIAL MEDIA MENGGUNAKAN METODE INSTITUTE OF JUSTICE (NIJ)

Active users of social media in Indonesia continue to increase every year. But there are still many users who do not understand the security of accessing social media, especially when accessing with a browser. For this reason, the browsers analyzed in this study are the Google Chrome and Mozilla Firefox browsers with two modes, namely public mode and incognito mode. This study aims to identify the level of browser security in using social media in the browser. The method used is the NIJ (National Institute of Justice) methodology. The tool used to get the data is using the FTK Imager 4.5.0.3 application. The results of this study are when accessing social media Facebook, Instagram, Twitter is not safe using Google Chrome and Mozilla Firefox browsers with public mode and incognito mode because user_id, email and some passwords are still detected in the FTK Imager tool. For the percentage results obtained in the study, namely 89% of user_id data, passwords, emails found in public mode Google Chrome browsers, 67% data found in incognito mode Google Chrome browsers, 78% data found in public mode Mozilla Firefox browsers, and 89% of data found in Mozilla Firefox browser incognito mode.Keywords: Live Forensics; Institute of Justice; Browser; Media Sosial; FTK Imager

The Role of Social Media in Indonesia's Successful Implementation of the COVID-19 Vaccine Program in West Sumatera Province

This study examines the COVID-19 vaccine campaign in Indonesia using a social media communication strategy. The social media communication strategy is evaluated based on the implementation of communication, resources, disposition, and bureaucratic organization. The research approach with the assistance of NVivo 12 Plus and data sources from the Twitter account of the Ministry of Health and West Sumatra Provincial Health Office as well as numerous works of literature. Generate important data and be able to analyze data. This study concludes that social media communication has been effective, with diverse information regarding the use of vaccines, the impact of their usage, good data openness, collaboration with government and corporate entities, and the implementation of various community support policies. Due to the cooperation between Youth and Sports, which is responsible for providing facilities and fostering religious peace, resources are effectively coordinated. The disposition indicator is a positive attitude and action that is consistently provided by medical staff to instill a sense of security and comfort. The success of vaccinations in Indonesia is determined by social media communication. Various socializations and education are offered efficiently and contribute to the implementation of the program. This study focuses solely on the role of social media contacts in the success of the COVID-19 vaccination program in Indonesia.

SOCIAL MEDIA, MUSLIM COMMUNITY, AND THE PANDEMIC: Context-Oriented Approaches to Misinformation and Disinformation in Indonesia and Malaysia

This study focuses on misinformation and disinformation (MDI) in social media in Indonesia and Malaysia during the Covid-19 pandemic. This study argues that empirical inquiries into such general categories of contexts reveal the specificity of each of them in situ , e.g. complex landscapes of emotions in Indonesia and Malaysia as described by Heider, or the normative news clusters observed by Goal et al. in Indonesian and Malaysian online news media. The conclusion is that both content- and context-oriented strategies to counter MDI should consider the fragmen­tation of audiences in Indonesia and Malaysia and their heterogeneous emotional and normative landscapes. A hybrid, combined approach including both social media content and social networks outside of social media, but relevant for the emotional and normative context of social media users, e.g. trusted religious communities, seems to be a promising strategy to counter MDI.

THE URGENCY OF LEGAL PROTECTION TO THE WOMAN AND CHILDREN EXPLOITATION IN THE NEW BROADCASTER AND SOCIAL MEDIA

The Development of technology and social media have an impact on the women and children matters in a public sphere. Verbal violence against women and children being a crucial matters in a social media and broadcast platform, therefore legal protection is needed for woman and children against those actions. This research consist of two points there are the urgency of legal protection for woman and children in exploitation and discrimination in the broadcast and social media in Indonesia. This research using normative legal methods with analytical descriptive based on library research. The result of this research shows that the urgency of legal protection needed on woman and children’s exploitation and discrimination in broadcast and social media platform due to Indonesia has ratified CEDAW through Law Number7 of 1984 concerning on the ratification of CEDAW. The implementation of legal protection on the woman and children’s exploitation and discrimination in Indonesia’s social media and broadcast platform has not been optimal. This problem due to the gap between enforcement officers, and society’s role with the prevention and handling children and women’s exploitation and discrimination cases in social media and broadcast platform.

THE EFFECTS OF CELEBRITY ENDORSEMENT, CELEBRITY ATTRIBUTES, BRAND IMAGE AND E-WOM ON PURCHASE DECISIONS THROUGH INSTAGRAM

Indonesia has significant social media users globally. One of the most popular social media in Indonesia is Instagram. Through Instagram,companies can do marketing with celebrities as an endorser. Celebrity endorsements attract consumers' attention and encourage consumers into purchasing decisions. Consumer perception of a celebrity is determined by his or her attractiveness, expertise and credibility. Another factor that affects consumer purchasing decisions is the brand image. Nowadays, plenty of companies are using Instagram to build consumer assurance. Consumers also avail themselves to Instagram to provide reviews on products so that it may be taken into account byother consumers to purchase these products. This phenomenon defines as E-WOM (Electronic Word of Mouth). This study aims to determine the effect of celebrity endorsement, celebrity attributes, brand image and E-WOM on purchasing decisions through Instagram
 . With 298 respondents, data were collected through Google Forms SPSS 26 for the Mac used to analyze these data using the multiple regression analysis techniques. This research showed that celebrity endorsement, celebrity attributes, brand image, and E-WOM positively and significantly affected purchasing decisions through Instagram.

Love Grounding Cooler as a Warning to Last-Day Believers

The purpose of this study is to analyze whether the growing coldness of love in the lives of some believers is a warning sign for them in these last days. The approach in this study is a descriptive qualitative method with data collection through various sources such as the Bible and literature, journals, books and interviews. Indonesian social media is currently buzzing with a dramatic case of the premeditated murder of a police officer. Ironically, both those who planned the murder, the victim and who executed or shot the victim are all Christians, which raises a fundamental question: where is love known as the hallmark of the Christian faith? Is the growing love in the lives of some believers a warning sign to them in these last days? The result: The growing coldness of love is a warning to the latter-day believers to repent because some of them continue to live in self-serving worldly passions and ignore the central principle found in Christianity: the love for God reflected through love for each other