E-commerce In Indonesia Research Articles

Pengaruh Diskon Dan Cashback Terhadap Frekuensi Pembelian Pada Aplikasi Shopeefood Di Wilayah Kabupaten Jember

This study aims to examine the effect of discount and cashback programs on the frequency of purchases on the Shopeefood application. The background of this research is the rapid development of e-commerce in Indonesia, where Shopee remains the leader with the highest number of monthly visits by 2023. Shopeefood, as one of the main services on this platform, uses various promotional strategies to attract more users, one of which is the discount and cashback program. This study highlights that Shopeefood's strategies, especially the use of discounts and cashback, contribute to an increase in transactions. Discounts provide an immediate price cut that appeals to consumers while cashback offers a financial incentive in the form of a refund that encourages consumers to shop more frequently in the future. However, there are some complaints from consumers regarding the relatively long period of receiving cashback and the less transparent application process, which may affect their level of satisfaction. Through a quantitative approach with multiple linear regression analysis and hypothesis testing, this study found that discount and cashback programs have a significant influence on the frequency of purchases at Shopeefood. The results of this study are expected to provide valuable insights for companies to develop more effective marketing strategies, not only in increasing purchase frequency, but also in building consumer loyalty amid increasingly fierce competition in the food delivery service industry.

The Impact of Psychological Factors and Marketing Strategies on Impulsive Customer Behavior in Indonesian E-Commerce

E-commerce in Indonesia has grown rapidly, becoming essential as more people prefer online shopping. A Populix (2023) survey indicates Indonesians tend to make unplanned purchases. Impulse buying is driven by external factors like sales promotions and internal factors like hedonic shopping motivation, with positive emotions mediating this effect. This study analyzes how sales promotions and hedonic shopping motivation influence impulse buying in e-commerce, with positive emotion serving as an intervening variable. The method used in this research is quantitative with a questionnaire carried out systematically following the research objectives. The population in this study was Indonesian people who had used e-commerce for online shopping, with 120 respondents. This study uses a 5-point Likert scale and PLS-based SEM for analysis. Results indicate that (1) sales promotion and (2) hedonic shopping motivation both positively affect impulse buying; (3) sales promotion and (4) hedonic shopping motivation positively influence positive emotions; (5) positive emotions, in turn, increase impulse buying; (6) positive emotion thoroughly explains the link between sales promotion and impulse buying; (7) it partially explains the effect of hedonic motivation on impulse buying. Recommendations suggest e-commerce should consider psychological factors and consumer motivation in marketing strategies, and future research could explore factors like celebrity endorsers, shopping lifestyle, and advertising.

Pengaruh Manajemen Operasi di Era Digital Terhadap Penjualan Pada E-Commerce

Operations are defined as activities that manage production factors and create value-added products through the transformation process. However, to remain competitive in an increasingly dynamic market, e-commerce companies must optimize their operations, particularly in the areas of logistics, inventory, and customer service management. This is evidenced by the growing ease with which people can meet their needs, especially with the presence of modern marketplaces throughout society. The research method used is literature research, which focuses on the collection and analysis of secondary data from various relevant sources. The sources of information used in this context include books, journal articles, research reports, and other relevant documents. In addition, the collected data will be analyzed systematically to identify patterns, trends, and gaps in previous research. Operational management of e-commerce in Indonesia faces various complex challenges. One of the main issues is related to logistics and delivery. Inadequate infrastructure in various regions, especially remote areas, results in longer delivery times and significantly increased logistics costs. Furthermore, inventory management is also a major issue. Operational management of e-commerce sales encompasses several structural or regulatory aspects, operational aspects, and operational management systems.

THE ROLE OF ARTIFICIAL INTELLIGENCE (AI) AND PRODUCT POPULARITY IN SHAPING CONSUMER BUYING BEHAVIOR ON INDONESIAN E-COMMERCE PLATFORMS

This study aims to bridge the gap in the literature by examining how artificial intelligence (AI) and product popularity play a role in shaping consumer purchasing behavior on Indonesian e-commerce platforms. The sample is users who make purchases of cosmetic products with AI features on Indonesian E-Commerce. Using multiple linear regression methods and SPSS 25 as a calculation tool. It was found that artificial intelligence and product popularity have a significant influence on consumer purchasing behavior in Indonesian E-Commerce.

Trade of legally protected orchids in Indonesian e-commerce markets

Summary Online markets are becoming increasingly important for the trade of orchids. However, the sale of orchids online raises conservation concerns, as some sellers use these platforms to bypass regulations. In March 2024, we assessed the extent of trade of 28 nationally protected orchid species in the five most visited Indonesian-language online markets. Twenty-four of the 28 orchid species protected in Indonesia were being traded online, involving 1294 advertisements posted by 789 sellers. The majority (93%) of these sellers were located in Java; 3882 orchid individuals were sold during the performance of this research, with a total trade value of IDR 262 129 387 (USD 16 911). Furthermore, there were 2 831 688 orchid individuals reported to be available in stock by sellers, with a total potential trade value of more than IDR 231 billion (USD 14.9 million). None of the recorded sellers in the present study declared a permit for the orchids they offered. Our findings can be utilized by law enforcement agencies to identify key players and areas involved in this trade, as well as by conservationists and policymakers to determine which species are being traded and so might require further conservation measures.

The Market Formation of Value and Preferences: An Empirical Study of Electronic Word-of-Mouth in the Indonesia E-Commerce for Cosmetic Product

This study aims to investigate the influence and impact of Electronic Word-of-Mouth (E-WOM) on the formation of product value and consumer purchase preferences in the cosmetic market context, referring to signal quality. The analysis was conducted within the dynamic digital market context, where product value is formed exogenously and is filled with uncertainty. This condition underscores the importance of reputation management and online consumer interaction for cosmetic companies in optimizing their products in the ever-evolving digital market arena. Unlike previous studies that explored product value formation conventionally, this research explores market interactions directly within the digital marketplace. This study employs a digital research method utilizing web scraping techniques with Python algorithms. The results reveal that the product value formed from E-WOM on the Bukalapak online marketplace for Kahf Face Wash products predominantly responds to signal quality from functional aspects. Additionally, E-WOM extends into the domain of social value. The analysis highlights that consumers evaluate this product comprehensively as an essential skincare necessity and as part of the entire market activation system, from packaging to seller service.

Indonesian E-Commerce: Examining E-CRM, Browsing, Satisfaction and Loyalty

This research aims to investigate the influence of Electronic Customer Relationship Management (e-CRM), hedonic browsing, and utilitarian browsing on e-satisfaction and e-loyalty in online shopping in Indonesia. To investigate the associations between these variables, Structural Equation Modeling (SEM) analysis was performed using a quantitative study methodology and survey data from 962 respondents. The findings show a strong correlation between utilitarian browsing and e-satisfaction and e-loyalty, hedonic browsing and e-satisfaction, and e-satisfaction and e-loyalty. Nevertheless, there was no statistically significant correlation discovered between e-CRM and e-loyalty or e-satisfaction. The results highlight the significance of giving equal weight to hedonic and utilitarian elements of the virtual buying encounter in order to augment client contentment and allegiance. Furthermore, even though the findings did not conclusively confirm the efficacy of e-CRM techniques in affecting customer outcomes, managers ought to be aware of their potential influence on cultivating enduring customer connections.

Dynamic Programming Implementation for Delivery Route Optimization in E-Commerce Logistics

The rapid growth of e-commerce has created new challenges in logistics optimization, particularly in terms of delivery route efficiency. This research develops a dynamic programming model to optimize delivery routes in the context of e-commerce in Indonesia. Using a modified Vehicle Routing Problem with Time Windows (VRPTW) approach, we implemented an algorithm that considers various factors such as distance, time, and cost. Simulations using synthetic datasets showed efficiency improvements of 18.7% in travel distance and 22.3% in delivery time compared to conventional methods. Field trials with an e-commerce partner resulted in a 21.5% reduction in travel distance and an increase in on-time delivery rate from 87% to 94%. Sensitivity analysis revealed that the algorithm's performance is most affected by demand fluctuations and changes in traffic conditions. Implementation challenges include integration with existing systems and consideration of workforce impact. This research opens avenues for further development in algorithm scalability, integration of sustainability factors, and adaptation to various geographical contexts, demonstrating significant potential for improving e-commerce logistics efficiency in the future.

The determinant factors of continuance use of customer service chatbot in Indonesia e-commerce: extended expectation confirmation theory

Purpose The implementation of customer service chatbots in various industries is increasingly accepted globally. Previous research has not extensively explored the relationship between chatbot disclosure, technology anxiety, chatbot quality, customer experience and customer satisfaction derived from using chatbot customer service in e-commerce. Therefore, this paper aims to examine the determinant factors of customer service chatbot continuance intention by extending the expectation confirmation theory (ECT). The researchers integrate chatbot quality, technology anxiety and disclosure into ECT to comprehensively understand the phenomena. Design/methodology/approach The quantitative study uses the partial least square structural equation model disjoint two-stage approach with a sample of 310 respondents collected using purposive sampling. Findings The study reveals that perceived usefulness, confirmation and satisfaction positively affect customer service chatbot continuance intentions. Moreover, chatbot disclosure can enhance chatbot quality. However, technology anxiety negatively affects chatbot quality. Originality/value This research contributed to adapting customer service chatbots in Indonesian e-commerce, focusing on chatbot quality, technological anxiety and transparency. Furthermore, it underscores the need for clarity, addresses transaction-specific concerns and artificial intelligence-driven customer assistance in the Indonesian market.

The Measurement of Consumers’ Purchase Intention in E-commerce by Electronic Service Quality: Mediation Test of E-satisfaction and E-trust

As a result of the constantly changing digital environment, people change in terms of running a business or purchasing products. Customers can grab what they want easily because online transactions reduce or remove the distance barrier, making them more comfortable purchasing the products online. This study investigates several factors that affect customers’ intention to purchase: E-service quality as the main factor, e-satisfaction and e-trust. This research employs a quantitative descriptive approach by surveying 150 respondents across Indonesia who have connected to the internet and regularly make online purchases through Indonesian e-commerce named Shopee, Lazada and Tokopedia. The result of this study affirmed that e-service quality has a direct and significant influence on e-satisfaction, e-trust and purchase intention, respectively. E-trust was also found to directly and significantly influence purchase intention and mediate the relationship between e-service quality and purchase intention. However, e-satisfaction does not directly and significantly influence purchase intention or mediate the relationship between e-service quality and purchase intention.

The effect of trust and social presence on consumer purchase interest in B2C e-commerce in Indonesia

This study aims to examine the impact of social presence and trust dimensions, including integrity, predictability, capability, and benevolence, on consumer purchase intentions in business-to-consumer (B2C) e-commerce, with a focus on Indonesian consumers. The research employs a quantitative methodology, gathering data through validated and reliable questionnaires distributed via Google Forms to individuals who have completed transactions through e-commerce websites or applications. The data is analyzed using Structural Equation Modeling (SEM) with AMOS version 22 software. The findings indicate that social presence has a significant positive effect on trust dimensions, such as integrity, predictability, capability, and benevolence. In addition, consumer purchase intentions are significantly influenced by their trust in the vendor's integrity, predictability, capability, and benevolence. The study suggests that e-commerce vendors can enhance their social presence by incorporating features such as personal chat options with customer service, as well as integrating multimedia elements like images, videos, or emoticons. These efforts can help create a warmer, more engaging online environment, reflecting the vendor's capabilities and boosting consumer trust and purchase intentions.

Factors Affecting Intention to Make Purchasing Through E-Commerce in Indonesia

Electronic commerce, or "e-commerce," is the term used to describe all sales and purchases made using electronic media, mostly websites and applications. With the growth of digital interactions, it is more important than ever to understand the subtleties of e-commerce purchasings. With an emphasis on Indonesia, where online purchase is becoming more and more popular, this study attempts to pinpoint the critical factors that affect customers' decision to interact with e-commerce platforms. This study looks at the variables impacting customer behaviour in the platforms using a quantitative research methodology. The results, which cover social risk, financial risk, product risk, and social impact, are important components. When it comes to purchasing, trust is an important consideration, especially in a market where worries about online fraud are prevalent. Furthermore, studies show that an easy-to-use interface increases the probability that customers will make a purchase since it promotes trust and contentment. The variety of products offered and the allure of pricing packages impact customer decisions as well, highlighting the necessity for e-commerce suppliers to adopt a holistic strategy. The research provides an overview of Indonesia's e-commerce scene and makes suggestions for merchants looking to improve consumer happiness and build a strong online presence

Impact of Digital Marketing, Influencer, Live Features, and Reviews Shopee Purchase With Brand Image

The advancement of information and communication technology in the digital era has revolutionized various aspects of human life, including in the realm of business and marketing. Marketing activities that once relied on direct interaction between sellers and buyers have now shifted towards digital marketing that utilizes online platforms. Indonesia, as the largest economy in Southeast Asia, has made an e-commerce as the main driver of socioeconomic growth. Supported by a population of over 270 million people and ever-increasing internet penetration, the development of e-commerce in Indonesia has experienced rapid progress in recent years. This study aims to analyze the impact of digital marketing, influencer marketing, live features, and Online Customer Reviews on online purchase decisions on the Shopee platform with brand Image as an intervening variable. This research used a quantitative method with a data collection technique through an online questionnaire to 210 Shopee users in Indonesia. The measurement of construct validity and reliability was carried out using the measurement model (outer model). Then, the structural model (inner model) was used to test the model's strength, predictive ability, model significance, and the direct and indirect influence of independent variables on the dependent variable. The test tool employed SmartPLS 3.0. The results of this study indicate that the variables of Digital Marketing, Live Features, and Brand Image have a significant influence on Purchase Decisions on Shopee e-commerce. Furthermore, the variables of influencer marketing, live features, and Online Customer Review have a significant influence on Brand Image on Shopee e-commerce. Meanwhile, for the indirect influence, the variable live features have a significant influence on purchase decisions on Shopee e-commerce through Brand Image as an intervening variable.

Perlindungan Konsumen dalam E-Commerce di Indonesia (Hambatan Penerapan Regulasi Antara Penerapan Dan Pengawasan)

This research aims to analyze consumer protection in e-commerce in Indonesia, focusing on the obstacles in implementing consumer protection regulations in e-commerce in Indonesia. It also aims to analyze and evaluate the challenges related to compliance and oversight in the application of consumer protection regulations. In the digital era, e-commerce transactions have rapidly evolved, but this has also led to various consumer protection issues, such as fraud and a lack of transparency. For that reason, appropriate regulations are needed to protect consumers. This research employs a normative-descriptive research method, utilizing both the statute approach and the conceptual approach. The author uses the statute approach to analyze the applicable laws related to e-commerce and consumer protection, while the conceptual approach is used to explore the ideal concept of consumer protection in the context of digital transactions. The research results indicate that although regulations related to e-commerce are in place, the main challenge lies in the less-than-optimal implementation and oversight. Obstacles such as a lack of human resources and monitoring technology, as well as the complexity of cross-border jurisdictions, are factors that complicate effective consumer protection. Therefore, there is a need for efforts to improve legal infrastructure and stricter oversight to ensure that consumer rights are protected within the e-commerce ecosystem in Indonesia.

Sosialisasi Peningkatan Pengetahuan Keamanan Dalam Jual Beli Online

The increasing number of internet users makes Indonesia a very potential market for e-commerce. The growth of the middle class and the literacy rate of online buyers and sellers is also growing. E-commerce itself is not new, but its rise marks a new milestone for this industry in the country. Although it is growing quite rapidly, there is still one major problem that is preventing e-commerce in Indonesia from taking off, namely the problem of consumer trust in e-commerce sites. Consumers still do not trust the sales system with a non-physical buying and selling process, do not trust to provide credit card numbers to e-commerce services and are still afraid of fraud. However, this crisis of trust can actually be solved. One of the many ways is to use a payment service that has guaranteed security. Not all e-commerce can provide their own payment system, now there are many services that provide a secure payment system and are especially easy to apply to online stores. E-commerce players can use this payment system easily, quickly and which can improve the performance process in their online stores. However, the selection of services that provide a payment system must also be considered carefully. A secure payment system provider will provide a sense of security to prospective buyers, meaning that consumer trust must be built by e-commerce service providers so that consumers can be comfortable and do not encounter problems in making purchases and paying for products in the online stores provided.Security is important, the use of credit cards is widely highlighted because there are still many unpleasant incidents or fraud that occur due to the use of credit cards. Education on this security needs to be carried out continuously, because it will be related to consumer behavior.

LEGAL ANALYSIS OF VIOLATION OF PRIVACY RIGHTS BY SHOPEE EXPRESS COURIERS WHEN PHOTOGRAPHING CONSUMERS AS PROOF OF RECEIPT OF GOOD

General Background: The rapid growth of e-commerce in Indonesia has brought to light critical issues regarding privacy rights, particularly in the context of delivery services. Specific Background: This research specifically addresses the actions of Shopee Express couriers who take photos of package recipients without their consent, raising significant concerns regarding personal data protection and privacy violations. Knowledge Gap: Despite the existence of laws aimed at protecting personal data, there is insufficient analysis of how these laws apply to courier practices in e-commerce. Aims: The study aims to examine the legal implications of these privacy violations and the adequacy of existing regulations in safeguarding consumer rights. Results: Utilizing a normative juridical methodology with a statutory approach, the findings indicate that such actions contravene multiple Indonesian laws, including the 1945 Constitution, Law No. 8 of 1999, and various governmental regulations concerning data protection. Novelty: This research adds to the existing literature by highlighting the intersection of e-commerce practices and privacy law, emphasizing the need for more robust legal frameworks. Implications: The findings suggest that enhanced policies and stricter law enforcement are necessary to protect consumer privacy rights effectively and maintain public trust in Shopee Express services. Potential sanctions for couriers include warnings and civil lawsuits, reinforcing the importance of accountability in the delivery sector.

Trans-Parasocial Relationship on TikTok Live Shopping: A Netnography Study of Streamers and Audiences Interactions

Social media live shopping has grown rapidly and become common in Indonesian e-commerce since 2020. The development of live and real-time interactions between streamers and audiences establishes trans-parasocial relationships. The relationship is an extension of the parasocial concept, where this seemingly reciprocal relationship occurs between streamers and their audience. This study aims to explore the processes and patterns of forming trans-parasocial relationships between streamers and audiences during TikTok Shop live shopping sessions in Indonesia. This study employs a qualitative method with a netnography study conducted during TikTok Shop live session and post-session comments on X/Twitter. The data include verbal statements from the streamers and audiences on the chat sections, as well as the audience’s posts with keywords related to streamers on platform X/Twitter. Based on data categorization analysis, this study identifies five aspects of the formation of trans-parasocial relationships; (1) building proximity, (2) engaging in self-disclosure, (3) addressing personal acquaintances, (2) receiving audiences’ responses, and (5) creating a reciprocal interaction. The proximity between streamers and audiences can be virtually built by both parties by incorporating conversations about topics rather than products during live sessions. The formation of trans-parasocial relationships leads the audience to keep watching TikTok live shopping and could become a strategic online marketing communication method.

Persuasive Linguistic Strategies in Indonesian E-Commerce Campaigns for the 2021 Pandemic Marketing Framework

Persuasive Linguistic Strategies in Indonesian E-Commerce Campaigns for the 2021 Pandemic Marketing Framework

The fading social trust capital due to cybercrime in e-commerce transactions in Indonesia: the perspective of the electronic information and transaction law

Trade through electronic systems (e-commerce) is a prominent innovation of this current era. The growth of e-commerce in Indonesia is the highest in the world. Even so, there are threats to security in e-commerce due to cybercrimes, especially system interference. This leads to society’s fading trust to e-commerce businesses as a social capital. The Indonesian government has carried out efforts to prevent and handle cybercrimes through stipulations of the Law on Electronic Information and Transaction. Unfortunately, cybercrimes, especially disturbances to the electronic system, still rampantly happen Therefore, this research focuses on how far the Indonesian Law on Electronic Information and Transaction can reach that cybercrime. This was normative legal research which was a form of doctrinal legal research. It employed a data searching method in the form of library research, i.e., studying primary and secondary legal sources and analyzing them using the descriptive qualitative method with deductive logic. Results of this research showed that the Indonesian Law on Electronic Information and Transaction which keeps on experiencing amendments has not reached cybercrimes, especially crimes related to disturbances to the electronic system (system interference). It is not yet effective in guaranteeing the security of e-commerce transactions, leading to the fading of trust as a social capital. The amendment of the Law on Electronic Information and Transaction must be followed with the amendment of its implementing laws. Society must also be introduced to the importance of the Indonesian Law on Electronic Information and Transaction through massive and intensive education programs.

Pengaruh Pemanfaatan Fitur Virtual Try-On Berbasis Augmented Reality pada Aplikasi Tiktok dalam Pemilihan Produk Cushion Oleh Mahasiswa di Fakultas Pariwisata dan Perhotelan Universitas Negeri Padang

This research is motivated by problems. The digital era has had a significant impact on social, economic and cultural aspects, especially in the field of information technology. Information technology is an ever-growing field that enables the exchange and sharing of information. The application of digital marketing is currently increasingly being carried out considering that industrial competition, especially in the e-commerce sector, is getting tighter. As one of the largest e-commerce in Indonesia, Tiktok has adopted the use of augmented reality virtual try on technology as one form of its digital marketing efforts to create a more enjoyable user experience. This research was conducted with the aim of analyzing the effect of using the virtual try-on feature based on augmented reality on the Tiktok application by Generation Z. This research took a study of the virtual try-on feature found on Indonesian Tiktok e-commerce for beauty products. This research used a quantitative approach through causal associative techniques on 264 respondents who were interested in Cushion products. Data analysis in this research was obtained using PLS-SEM which showed the results that the dimensions of the augmented reality variables had a positive effect on product selection at Cusion.