Indo Global Mandiri Research Articles

Penerapan Digital Marketing sebagai Upaya Peningkatan UMKM Keripik Pepaya di Desa Lubuk Enau

The ever-evolving technological transformation can produce innovations that attract public attention over time. Digital marketing is a form of effort that uses digital media, such as the internet, to promote and market a brand. However, the lack of understanding of village communities regarding sales in the market is a problem that needs to be understood. Lubuk Enau Village is a place for community service activities. This social service activity was carried out by KKN-Thematic students of the Faculty of Economics, Universitas Indo Global Mandiri, in the context of Sustainable Entrepreneurship Development Efforts in Lubuk Enau Village. This guidance is expected to make it easier for MSME economic actors to create a marketplace that aims to sell processed culinary products such as Instagram, Facebook, WhatsApp, and other e-commerce. Increasing online sales promotions aims to expand the marketing of papaya chips so that it can increase the economy of business actors.

KOLABORASI DALAM PELATIHAN PENULISAN KARYA ILMIAH MAHASISWA MENGGUNAKAN MEDIA DARING

This training activity aims to optimize students' ability to write and publish scientific papers through coordinated online training. The training, which was held on Saturday, May 25, 2024, involved 150 students from various universities in Indonesia, including Indo Global Mandiri University, STIA Bala Putra Dewa, Universitas Terbuka, Sriwijaya University, UIN Walisongo University Semarang, Jakarta State University, Palembang Ministry of Health Polytechnic, and STIE Aprin Palembang. The method of the activity is planned by identifying problems, carried out online through WhatsApp Groups and Zoom Meetings, including three sessions of delivering interesting material about scientific publications and writing. Each session began with an opening by the MC, prayer reading, and singing the Indonesia Raya song, followed by material presentations by three speakers. This training is designed to overcome students' limited knowledge in scientific writing and utilize digital technologies, including Artificial Intelligence, to improve the quality and effectiveness of their scientific work. Through this program, it is hoped that students can better understand the process of scientific writing and publication, so that they can produce works that are of higher quality and ready to be published.

EVALUASI RESPON STRUKTUR AKIBAT PENAMBAHAN LANTAI DENGAN METODE ANALISIS STATIK DAN DINAMIK RESPONSE SPECTRUM ( STUDI KASUS : PEMBANGUNAN GEDUNG FAKULTAS KEDOKTERAN UIGM )

In 2022, Indo Global Mandiri University (UIGM) will construct the Faculty of Medicine building. In the initial planning of the development project, the construction of a 6-storey building was carried out, but after the implementation process was carried out, 5 floors were proposed to add floors, where initially the building only had 6 floors, it was made into a 7-storey building.The purpose of this research is to determine the structural behavior of the UIGM Palembang medical faculty building due to the addition of floors, whether the building meets the safety requirements in accordance with the Indonesian National Standard (SNI) reference for planning the latest earthquake resistance due to the addition of an earthquake, which in this study used software assistance ETABS and Response Spectrum analysis.Results of evaluation of structural behavior due to the addition of floors with a building height of 32.5 m in safe conditions as required by SNI 1726-2019 All deviations between floors are said to be okay, which means the UIGM Faculty of Medicine Building has met safety requirements according to the Indonesian National Standard (SNI) reference . The P-Delta value for the 7-storey building in the x and y directions still meets the requirements of SNI 1726:2019, which is still below the P-Delta limit. The addition of a floor to the UIGM Faculty of Medicine Building is categorized as safe because the behavior of the building structure does not indicate an unsafe condition (Not OK)

SOSIALISASI SIA PELAPORAN AKUNTANSI UMKM MAGANG MAHASISWA MBKM UNIVERSITAS INDO GLOBAL MANDIRI

Through Indo Global Mandiri University's Student Internship program (MBKM), the socialization of Accounting Information Systems (AIS) both traditional and based on the latest technology has made an important contribution in increasing students' understanding and acceptance of the importance of AIS in banking. Increased Understanding: Participation in the internship program has increased students' understanding of AIS both traditional and current technology-based. The important role of AIS in supporting appropriate decision making in banking activities. The MBKM internship program has proven effective in socializing AIS to students. Through various socialization methods such as hands-on training, workshops, and the use of technology, students can gain a comprehensive understanding of AIS. The socialization of AIS based on the latest technology also provides additional benefits, such as real-time access capabilities, better collaboration, and more accurate data analysis. This strengthens students' understanding of the importance of technology in improving the efficiency and effectiveness of accounting processes. Nevertheless, there are challenges that need to be overcome in the AIS socialization process, such as the diverse level of understanding among students and the limited time in delivering the material. However, by continuing to improve socialization methods and adapting more sophisticated technology, opportunities to strengthen understanding and acceptance of AIS are increasingly wide open.

Pengaruh Literasi Keuangan, Gaya Hidup dan Sikap Keuangan Terhadap Perilaku Keuangan Mahasiswa Pengguna Shopee Paylater

Financial Behavior is an individual's way of managing, spending and making decisions regarding the money they have. Financial behavior is influenced by various factors, including knowledge about finance, lifestyle and financial attitudes. This research aims to examine the influence of financial literacy, lifestyle and financial attitudes on the financial behavior of students using Shopee Paylater. This research is a quantitative descriptive type with the primary data source coming from distributing questionnaires. The population in this research are students from the Faculty of Economics at Indo Global Mandiri University Class of 2020-2023 who use Shopee Paylater. The number of samples in this research was 100 students using the Slovin formula. The sampling technique uses a non-probability method with purposive sampling technique. The analysis technique in this research uses multiple linear regression, coefficient of determination, t test and F test. The results of this research show that financial literacy ( ) has a positive and significant effect on financial behavior (Y). Lifestyle ( ) has a positive effect on financial behavior (Y). Financial attitude ( ) has a positive effect on financial behavior (Y). Financial literacy, lifestyle and financial attitudes simultaneously have a significant effect on financial behavior.

Factors that Influence Accounting Students' Interest in Careers in Sharia Banking (Empirical Study at Indo Global Mandiri University)

This study aims to examine the influence of religiosity, Islamic accounting knowledge, labor market considerations, financial rewards, work environment, and family or friends on the interests of students accounting study program of Indo Global Mandiri University for a career in Islamic banking. The data used are primary data. The data collection technique was carried out by surveying 50 respondents. The data were analyzed using multiple linear regression analyses. The results prove that the consideration of the labor market, financial rewards, and the work environment have a positive effect on student interest in a career in Islamic banking. Meanwhile, religiosity, knowledge of Islamic accounting, and the environment of family or friends do not have a positive effect on student interest in a career in Islamic banking.

UIGM Student Satisfaction Level with E-Learning Using End User Computing Satisfaction (Eucs)

The Ministry of Education and Culture responded by issuing a policy of learningfrom home, through online learning, the current education system must be ready tomake the leap to transform online learning for all students. E-learning is a distancelearning process whose implementation is supported by computers and internettechnology, so that the learning process can be carried out at any time without ameeting between lecturers and students. From the explanation above, a study wasconducted that measured the Level of Satisfaction of E-learning Students at Indo GlobalMandiri University using the End User Computing Sastification (EUCS) method. Thisresearch will analyze the level of student satisfaction using the E-learning web whichhas an important role in higher education. Analysis of the level of satisfaction usingEUCS is expected to be a measuring tool for the success of a system The model of EndUser Computing Satisfication (EUSC) was developed by Doll & Torkzadeh. EUCS is amethod that can be used to measure the level of satisfaction of users of a system, bycomparing expectations and reality of a system. Evaluation using the EUCS model ismore focused on end user satisfaction with technological aspects. The dimensions inEnd User Computing Satisfaction (EUCS) according to Doll & Torkzadeh are five, namelycontent (Content), accuracy (Accuracy), form (Format).From the results of dataprocessing that has been done previously, it can be concluded in this study that theresults of quantitative analysis on the variable respondents who strongly agree (SS) are80.0%, who agree 20.0% so it can be concluded that user satisfaction with theperformance of e-learning students of Indo Global Mandiri University, Faculty ofInformatics Engineering is very satisfied.

Pelatihan Akuntansi untuk Meningkatkan Keterampilan Akuntansi di Era Vuca pada UPPKA Layang-Layang Palembang

The goal of the dedication of the Indo Global Mandiri University lecturers is to increase accounting knowledge which is important for business actors in order to mobilize UPPKA to prepare for business challenges, the ability to build and conduct Diera vuca businesses where UPPKA itself is a group of activities for the development of a prosperous family and family resilience to fill time and utilizing the socio-economic potential of the family by empowering the family in the social and economic fields. , maintain and control business operations . Accounting knowledge and skills are important to be improved by small entrepreneurs so they want to plan and budget their business properly with the aim of maintaining and even improving their business for the better, the implementation of trials is carried out with workshops and presentations as well as training with mild cases of transactions that occur in groups Palembang Layang Kite UPPKA small business. The result is that after questioning and answering case studies, the UPPKA small business group understands small business accounting and its application in a simple way

Student Independent Training at the Merdeka Campus Study at the Merdeka Campus

This service examines the role of students in Merdeka Learning Kampus Merdeka (MBKM) activities in order to create creativity, innovation, superior information technology in creating competitive advantage and new learning patterns in exchange of campus learning with a new atmosphere. The government's policy of creating MBKM encourages students to develop themselves, new ideas, a new atmosphere can form a new academic atmosphere as well as knowledge and skills that can motivate students to learn and share knowledge to enrich knowledge and creative ideas. This dedication activity was taken from 300 students who were active in the Indo Global Mandiri University accounting study program. The results of community service activities show that students who take part in the MBKM program can provide considerable benefits such as competence, comprehension, innovation challenges, soft skills and hard skills, skills using competent hardware and software. Students are expected to be able to create new ideas in broader socialization of MBKM such as apprenticeships at companies and exchange of learning between campuses that already have an MOU

Factors Influencing Student Financial Literacy (Case Study of Students at the Faculty of Economics and Government Science, Indo Global Mandiri University)

This study aim to analyze the factors that affect student financial literacy with variables of class rank, GPA and pocket money. The object of this research is students of the faculty of Economics and Government Sciences, Indo Global Mandiri University. Data collection techniques were carried out by distributing questionnaires to 263 respondents individually. The hypothesis testing method is done by the chi-square test. The results of this study indicate that the class rank and GPA factors influence students’ financial literacy, while the pocket money factor do not affect students’ financial literacy.

Self-existence and Narcissistic Behavior (Generation Z Student) At Indo Global Mandiri University, Palembang City in Tiktok

Self-existence and Narcissistic Behavior (Generation Z Student) At Indo Global Mandiri University, Palembang City in Tiktok

Pemanfaatan Digital Marketing sebagai Media Pemasaran Produk Kelompok Usaha Keripik RK di Kelurahan 13 Ulu Palembang

Partner in this activity is Raja Keripik Cassava Chips (RK) Business Group which has been running its business for 3 years. It is located in 13 Ulu Palembang. Product sold by partner is cassava chips with original and hot balado variants. The product produced has more special characteristics than another similar product. The product is called "sliced ​​cassava", in which it is so crunchy and every people, even old people, can eat it easily. In addition, it is safe for consumption because there is no preservatives in it. However, the marketing method used by partner is still conventional, in which they still entrust the product at stalls around. It causes small profits and the product is not well known by the wider community. Based on the problem faced by partners, Indo Global Mandiri University PKM Team gave a workshop on the use of digital marketing as a media for product marketing. This activity was not only attended by partner but also attended by several other businessmen in 13 Ulu. Based on the evaluation conducted by the PKM Team, it was found that after the activity took place, there were 61% of participants who didn't know how to use digital marketing had understood and utilized the technology in selling their product to compete with another similar businessmen.

APLIKASI CHATBOT UNTUK PENERIMAAN MAHASISWA BARU UNIVERSITAS INDO GLOBAL MANDIRI MENGGUNAKAN DEEP LEARNING

Most prospective new students want to get fast and accurate information. Prospective new students certainly want to get a lot of information about the procedure for registering new students at each tertiary institution, especially Indo Global Mandiri University. Information on new student admissions at Indo Global Mandiri University only uses websites and social pages as general information. To overcome this problem, a new student acceptance chatbot application was created at Indo Global Mandiri University to provide information that can summarize well and display the information to users. To create this chatbot using the Python programming language using Deep learning. The deep learning algorithm model that is applied in making chatbots uses the Artificial Neural Network model. The application of the Artificial Neural Network model can recognize question patterns quickly and accurately so as to get an appropriate response. The model was then tested with 15 different conversations and successfully answered with a chatbot accuracy value of 86% and 13% error

Analisis Prediksi Pemilihan Mata Kuliah Peminatan pada Jurusan Teknik Informatika Universitas Indo Global Mandiri Menggunakan Metode Linier Regresi

Universitas Indo Global Mandiri (UIGM) in Palembang organizes various higher education programs, from diplomas to PhDs. In this study, we perform data analysis using linear regression methods and predictive modeling techniques. In this connection, a survey was conducted among UIGM Computer Science Engineering course students to collect the necessary data. Data generated from surveys is used to predict future student choices when choosing a course of study. According to the forecast results, 12 students choose Intelligent Computer and Vision (KCV) majors, and 84 students choose Software Engineering (RPL) majors. Due to data limitations, these predictions may not be completely accurate. However, more complete data can help improve prediction accuracy. Therefore, it is important to collect more complete and representative data to improve prediction accuracy. The more complete the data, the more accurate the forecast results, which can provide more precise guidance in decision-making about your area of ​​expertise. This study contributes to the application of linear regression and predictive modeling techniques in higher education and highlights the importance of comprehensive data collection to support better predictive outcomes.

Preface: The 3rd International Conference on Disaster Management (ICDM 2022)

On behalf of the conference committee, I would like to extend my warmest welcome to all of the participants to our International Conference on Disaster Management (ICDM 2022). The theme for the 3rd International Conference on Disaster Management (ICDM 2022) is Disaster Management During and After Pandemic. The aim of the conference is to delegates from around the world can share excellent opportunities and new ideas and findings for both developed and developing countries to implement policies to build disaster-resilient societies and to create new directions through integrating various fields of disaster mitigation and management.The 3rd International Conference on Disaster Management - ICDM 2022 has been hosted by Civil Engineering Department and Disaster Study Centre, LPPM of Andalas University. This conference is attended by presenters from the United Kingdom, India, Indonesia, Malaysia, Turkey, Gaza Strip, Iraq, Egypt, Japan, and Taiwan.The conference was held over two days, from 30 September to 1 October 2022 by online method conference and was hosted from Convention Hall of Andalas University. The conference included two plenary sessions and four parallel sessions in which there were invaluable presentations by both national and international presenters.I would like to thank our co-host, the Universitas Indonesia, Universitas Pertahanan Republik Indonesia, Universitas Kristen Maranatha, Universitas Indo Global Mandiri, Universitas Jenderal Soedirman, Universitas Teknokrat Indonesia, Institut Teknologi Sumatera and Universitas Metamedia for their support of this event. We received a number of 158 extended abstracts for this event, and unfortunately, we could only accept a number of 137 selected ones to be published on our upcoming IOP conference series in Earth and Environmental Sciences. Therefore, I would like to congratulate all authors that have made it this far.I would like to take this opportunity to convey my appreciation to the organizing committee for their untiring efforts to manage this conference, to the reviewers for reviewing paper and making valuable suggestion to ensure the published paper have a very best quality. I also thank all the authors for their time and effort in contributing to ICDM 2022. Thanks to all these efforts, we firmly believe that the final conference program consisted of contributions of the highest quality. Prof. Elsa Eka Putri, S.T., M.Sc (Eng), Ph.D, Chairman of 3rd ICDM 2022

Factors Affecting Interest in Accounting Students As Public Accountants (Empirical Study at Indo Global Mandiri University)

This study aims to investigate the factors that influence the interest of accounting students to become public accountants (empirical study at Universitas Indo Global Mandiri, 2017-2019). The data used in this study are primary data collected through questionnaires. Sampling using a purposive sampling technique obtained 69 respondents. The research method used is simple linear regression analysis. The research results prove that attitudes, subjective norms, and control over behavior had a significant effect on the interest variable of accounting students as public accountants. Furthermore, the results evince that simultaneously attitudes, subjective norms, and control over behavior had a significant effect on the student interest variable to become public accountants

Studi Pendahuluan Sistem Keamanan Parkir Berbasis Opencv Di Kampus Universitas Indo Global Mandiri

Indo Global Indo Global Mandiri University, is one of the universities in Palembang City which has a fairly large parking area, so it is necessary to have a concept of comfort and security for the academic community and also guests in placing their vehicles in the parking area within the IGM University Campus. This study tries to provide an alternative how to build a vehicle parking concept, especially cars, by detecting vehicle plates and who owns it, so that it can be known early on vehicles that enter an unknown parking area, so that it can be known whether guests are or are treated as people who are not clear. the goal. The research model was built using the Python Programming Language with the OpenCV (Open Source Computer Vision) library as an image processor which with a process or several stages can change the car license plate in the form of an image into a string (word), then by connecting it to the vehicle owner's database. In order to detect who owns the car that will park. The results of the preliminary research, by detecting the vehicle plate in the form of a car image, the results obtained that the area code and plate number can be detected, but other images are also detected. The results show that the plate number is detected as BG 1359 UJ, converted to BG' 13:19 Q UJ. There were 2 conversion failures, namely the number 5 was changed to :1 and the small white circle (bolt) was changed to Q.Keywords: Parking, Detection, Vehicle Plate and OpenCV

THE CORRELATION BETWEEN STUDENTS PERCEPTION AND ACADEMIC PERFORMANCE TOWARDS ONLINE LEARNING SYSTEM DURING COVID-19 PANDEMIC

Online learning is a system based on formal teaching with the help of electronic devices and used internet connection to facilitates more flexible distance learning and a vast network to connect. Online learning has been carried out in universities in the last two years due to the COVID-19 pandemic. This study aims to determine the correlation between students' perceptions and academic performance towards the online learning system during the COVID-19 pandemic of English education study program students at Indo Global Mandiri University Palembang. quantitative method used in this study with a correlational design to analyze the data. The sample was students majoring in English Education intake 2018, 2019, and 2020. Seventy-eight students from three intakes of English Education students participated in this study. The data sources used by the researchers are graphs of student academic performance and a questionnaire. This research shows that student's academic performance is not much impacted by their perception of online learning. Based on Malik and Singh (2016) Academic performance can be influenced by internal and external factors, such as; Motivation, Economics, Social, and Family. Therefore, students, lecturers, and educational institutions must synergize in improving services, communication, and online-based education systems to benefit more from online learning systems.

Analysis of building structure performance due to earthquake load with time history analysis method using ETABS (Extended Three-Dimensional Analysis of Building Systems) software (case study: the faculty of medicine building at IGM University)

The inability of a building to withstand deviations due to earthquake strength exceeding the required safe limit is one of the factors causing the collapse of the building. Mitigation efforts that can be made to overcome the impact of earthquakes include evaluating the performance of building structures. In this study, the Faculty of Medicine building at Indo Global Mandiri University was evaluated using the time history analysis method using ETABS V.18. The results of the analysis showed that for the El Centro (1940), Mentawai-West Sumatra (2007), and Chihuahua (2010) earthquakes, based on the value of inter-level drift and maximum inter-level drift on the effect of planned earthquake loads, the service limit performance was fewer than 0.017 meters and the ultimate limit performance was fewer than 0.080 meters, so it has met permit requirements according to the Indonesian standard (SNI 1726-2019) and is included in the safe category. Based on the performance of ATC-40 obtained for the El Centro (1940) and the Mentawai-West Sumatra (2007), it produced the performance level of the structure "Immediate Occupancy", while when subjected to the load of the Chihuahua (2010), it produced the performance level of the structure "Damage Control".

Mengembangkan Potensi Masyarakat Bidang Sosial Melalui Pemasaran dan Meningkatkan Sumber Daya Manusia di Desa Alai

The absence of optimizing the potential of the community of Alai Village, Lembak District, Muaro Enim Regency in the social field is the background for the KKN work program of the Faculty of Economics, Indo Global Mandiri University to optimize community potential through marketing and improving human resources. Marketing strategy is the process of leading an organization/company to key market opportunities, increasing sales and generating desired profits. Marketing strategy is also an important tool for a company to win the competition. Business people tend to think that competitors are nothing more than threats, but in reality, competitors help companies improve their creativity and performance, innovate efficiently and effectively, and become world-class companies. Digital marketing is one of the most influential marketing media. In this case, by using digital marketing through social media, Alai Village SMEs can market their domestic industrial products. This study proposes a digital marketing strategy for MSME products using social media. The results of this survey show that the social media of choice are WhatsApp, Instagram and Shopee. These media are more efficient vehicles for spreading the news.