The article look at the basic framework, fundamental principles, and operation potential of tourism zoning as
 applied to the Novosibirsk region territory. Land-use planning is defined as a tool for territorial development,
 long-range strategic planning of types of activity, as well as for socioeconomic problem-solving. A tourism
 zone is a territory identified to facilitate the tourism industry development, tourist resources conservation and
 sustainable use. For the purposes of tourist-recreational zoning, the authors conduct a detailed analysis of
 the natural and socioeconomic settings characterizing the Novosibirsk region, and the status of the current
 system of assigning location to tourist-oriented objects. The zoning of the Novosibirsk region was based
 on the analysis of the recreation resources distribution and the assessment of the functional recreational
 specialization of individual districts, which enable an identification of the zones with the highest potential
 for individual tourist activity development. In this regard, the authors analyse the tourist potential of the
 region and describe the general status of the tourism industry. The zone-forming factors considered are the
 degree of tourist-and-recreation development of the area and the tourist zones specialization, that is, the
 structure of tourist and recreational functions. Thus, in accordance with the degree of tourist-and-recreation
 development, the authors identify well-developed, moderately-developed, inadequately-developed, and
 potential tourist zones. In regards the tourist and recreational resourced, the authors classify zones as
 business, primary wellness, sporting, mountaineering, cultural-educational, and scientific. Besides, the
 authors identify the most relevant courses of development as tailored to individual areas of the region, and
 conclude that the most promising areas are those located in the immediate proximity to the metropolital city
 of Novosibirsk, with is account for by their accessibility and an adequately high development of the tourist
 infrastructure.