Individual Pro-environmental Behavior Research Articles

Effects of Group Emotion and Moral Belief on Pro-Environmental Behavior: The Mediating Role of Psychological Clustering.

An important topic in ecological environmental protection concerns the determination of a method to guide individual pro-environmental behavior from the dual perspectives of immediate intervention and long-term shaping. This research analyzed the influence of group emotions and moral beliefs on the pro-environmental behavior of residents and introduces the concept of the “psychological cluster” to explore the mediating effect of the “psychological cluster” on group emotions, moral beliefs, the pro-environmental behavior of residents, and its various dimensions. The results of a questionnaire survey, factor analysis, regression analysis, and other methods showed that group emotions and moral beliefs can significantly the predict pro-environmental behaviors of residents, and moral beliefs have a significant impact on basic pro-environmental behaviors. Each dimension of the psychological cluster has a significant effect on pro-environmental behavior. Among them, the psychological cluster has the most significant effect on the citizen-type pro-environmental behavior. That is to say, when individuals are passionate about environmental causes, and feel angry and guilty about damaging the environment, they will be encouraged to actively participate in environmental protection activities in public places and give advice on environmental protection. Group emotion and moral belief can drive the occurrence of a psychological cluster, which leads to the generation of group behavior. In other words, psychological clustering acts as a “middleman” between group emotion, moral belief, and pro-environmental behavior of residents. However, its influence is not completely mediated via the psychological cluster. In summary, the psychological cluster plays a partial mediating role in the relationship between group emotion, moral belief, and the pro-environmental behavior of residents. Finally, corresponding policy suggestions are put forward based on this research.

Crowding-In and Crowding-Out. Studying the Relationship between Sustainable Citizenship and Political Activism in Flanders

This study examines whether pro-environmental behavior crowds-in (associates positively with) or crowds-out (displaces) political activism. This research is part of a broader debate on the nature of individual pro-environmental behavior and whether it can be considered a political act. Studies generally show a positive association between pro-environmental behavior and political activism. However, few have differentiated between types of pro-environmental behavior. In contrast, our study uses Flemish survey data to examine the relationship between political activism and different modes of pro-environmental behavior: sustainable transport, shopping decisions, energy curtailment, and waste sorting. The results are generally consistent with previous studies. Political activism was positively related to sustainable transport, shopping decisions, and waste sorting. However, it was negatively associated with energy curtailment. Results thus suggest that energy curtailment may displace political action. In conclusion, by differentiating between various modes of pro-environmental behavior, our study confirms but also nuances the usefulness of concepts such as sustainable citizenship. These notions often frame individual pro-environmental behavior as part of broader political and collective strategies to address environmental issues. Our study shows that this may exclude some forms of ecologically significant behavior such as energy curtailment.

An Integrative Model of Tourists' Pro-Environmental Behavior Based on the Dual Path of Rational Planning and Embodied Emotion.

Tourists’ pro-environmental behavior is one of the key factors for the sustainable development of natural scenic spots. Although this behavior depends on the surroundings and context, the existing literature lacks the perspective of specific scenarios, especially that of embodied emotions. This research integrated the theory of planned behavior and embodied theory to construct an integrative model of pro-environmental behavior that combined tourists’ “rational planning” and “embodied emotion” and conducted an empirical study. The results show that in natural scenic spots, “rational planning” and “embodied emotion” affect tourists’ pro-environmental behavior simultaneously on dual paths, and factors such as behavioral attitude, perceived behavioral control, subjective norm, engagement with nature, and connectedness to nature have different effects on high- and low-effort pro-environmental behavioral intentions. The findings of the study provide a new explanatory perspective for individual pro-environmental behaviors and a basis for effectively predicting and guiding tourists’ pro-environmental behaviors in natural scenic spots.

The influence of local waste management culture on individual recycling behavior

The transition towards sustainable consumption and production requires public engagement and support. In this context, understanding the determinants of individual pro-environmental behavior can assist in sustainability policy design, and contribute to explaining cross-country and regional differences in its implementation and effectiveness. This paper examines the influence of local waste management culture on individual recycling behavior. To isolate the impact of location-specific norms, habits and traditions comprising waste management culture from the confounding effect of contemporaneous local economic and social conditions, we use data from over 40 000 domestic immigrants in Greece. Estimating models relating individual recycling activity in the region of current residence to recycling practices in the region of origin, we find robust evidence that region of origin waste management practices have quantitatively and statistically significant influence on individual recycling behavior: a 10 percentage point increase in the prevalence of recycling in the region of origin, increases the probability a subject recycles by 0.9 percentage points. The results suggest that locally prevailing waste management norms and practices influence individual recycling behavior independently of local economic, social and environmental circumstances. Designing effective sustainability policy may need to account for regional variation in norms and preferences, and encourage investment in the development of sustainable waste management culture.

Does Subjective Well-Being Promote Pro-Environmental Behaviors? Evidence from Rural Residents in China.

The spontaneous pro-environmental behavior (PEB) of rural residents is essential for rural environmental governance. Existing studies have primarily focused on the impact of objective factors on individual PEB, while less attention has been paid to the role of subjective factors, such as rural residents’ subjective well-being, in shaping such behaviors. Based on the Chinese General Social Survey (CGSS) data, this study evaluates the impact of subjective well-being on the PEB of rural residents. The results show that subjective well-being significantly promoted the PEB in both the private sphere with reciprocity and the public sphere with altruistic attributes. Subjective well-being affected PEB mainly by enhancing rural residents’ social interaction and reciprocity with others and raising their fraternity and altruism. Moreover, the positive effect was mainly driven by women and individuals with more environmental knowledge. Therefore, enhancing rural residents’ subjective well-being is not only an important development goal, but also the starting point and foothold of solving the contradiction between economic development and environmental protection and promoting social harmony.

Understanding individual and diffusion behaviors related to native plant gardening

While studies have examined factors influencing individual pro-environmental behavior, less research has examined the drivers of “diffusion behaviors” that disseminate new information via social networks. We conducted a survey of single-family households (n = 337) using an expanded Integrated Model of Behavioral Prediction to investigate the social-psychological drivers of individual and diffusion behavioral intentions for native plant gardening. We also examined how intentions related to actual behavior and potential moderators of the intention-behavior relationship. We found that while individual behavior-specific knowledge and attitude predict both individual and diffusion intentions, behavior-specific personal norms and self-efficacy predicted diffusion intention, and behavior-specific personal norm influenced individual intention. Contrary to theory, diffusion intentions were influenced by a combination of behavior-specific and non-specific predictors. These results suggest that to motivate diffusion intention, outreach interventions may need to enhance diffusion-specific personal norm and self-efficacy beliefs, rather than just individual behavioral perceptions. Intentions predicted indicators of actual diffusion behavior, as measured through native plant voucher use by individuals and their friends and family. However, these indicators of behavior were not predicted directly by social-psychological variables. Diffusion-specific self-efficacy and subjective knowledge appear to moderate the relationship between diffusion intentions and successful diffusion behavior.

Electricity consumption in the digital era: Micro evidence from Chinese households

This paper studies the impact of internet access on household electricity consumption, using three waves (six years) of China Family Panel Study survey data. We separately explore short-, medium-, and long-term effects. The panel fixed regression results indicate that after gaining access to the internet, individual electricity consumption declines about 1.2% as the short-run effect (around two years). Difference-in-differences (DID) estimation shows that after using the internet for four years, individual electricity demand declines on average a total of 12.5% as the medium-term effect. For all internet users during the entire survey period, propensity score matching (PSM) shows that electricity consumption decreases 16.3% on average compared to nonusers, which can be seen as the long-term effect. Substitution and optimization of household appliances and individual pro-environmental behaviors and green lifestyles promoted by digitalization may explain the results. Our findings suggest that policies to enhance access to high-speed, affordable, and reliable internet services contribute to reducing household electricity consumption, thereby helping cut CO2 (carbon dioxide) emissions from fossil fuel-based power plants while also alleviating problems of insufficient electricity production capacity.

Social Capital, Environmental Knowledge, and Pro-Environmental Behavior.

As the value form of public access to environmental information, the impact of social capital on pro-environmental behavior cannot be ignored. Based on the data of the Chinese General Social Survey 2013 (CGSS2013), this study measures social capital from four aspects—social trust, social norms, social network, and social participation—and it empirically tests the impact of social capital on private and public pro-environmental behavior. The study finds that social capital helps promote pro-environmental behavior. Specifically, the more the public abides by social norms, the higher the degree of social participation, and the stronger the willingness to adopt private and public pro-environmental behaviors. However, the improvement of social trust only has a significant impact on the private environmental behaviors, and the expansion of the social network scale only has a significant impact on the public pro-environmental behaviors. The enhancement of social capital enriches environmental knowledge and promotes pro-environmental behaviors. The mechanism test shows that environmental knowledge plays an intermediary role in the path of social capital affecting individual pro-environmental behavior. The improvement of social capital has a significant impact on the environmental knowledge of individuals with high subjective social class. The gender heterogeneity of social capital affecting environmental knowledge mainly stems from social trust and social network. The stronger the degree of social trust, the richer the environmental knowledge of women, and the social network mainly affects the knowledge level of men. In addition, the publics in the southern region are more likely to be affected by social trust and improve environmental knowledge. Based on the above research conclusions, this paper puts forward policy suggestions on institutional aspects, such as increasing support for informal environmental organizations, carrying out differentiated sustainable development education, and improving the mechanism of environmental information communication.

Is pro-environmentalism a privilege? Country development factors as moderators of socio-psychological drivers of pro-environmental behavior

ABSTRACT Explaining cross-national differences in individual pro-environmental behaviors is usually grounded in large, heterogeneous data sets. Consequently, research findings may over- or underestimate the effects of environmental variables of interest when analyzing cross-level interactions. This research contextualizes environmental behavior in the European Union, a set of socioeconomically different countries that share a common institutional framework. We explore the effects of country-level drivers on behavior after controlling for individual-level drivers using multilevel regression analysis to estimate the impact of country-level drivers on both the mean behavior of individuals and cross-level interactions. The direct impact of country-level drivers on pro-environmental behaviors was as expected: country affluence and income inequality had positive and negative impacts, respectively, whereas country education level, environmental issues, and cultural values had no direct impact. Nonetheless, in terms of cross-level interactions, country education level increased the effect of perceived behavioral control on behaviors. In Western countries, the influence of country affluence and education level on behavior, operating through social-psychological drivers, maybe underpinned by different socioeconomic mechanisms. Income may not be enough to change perceptions of reality, but income can be transformed into cultural capital that, in turn, may change socially ingrained habits, skills, and dispositions.

Linear Econometric Estimations of the Effects of Religious Beliefs on Pro-environmental Behaviors

Environmental protection has become a public concern as the economy grows, especially in developing countries. Previous studies have examined determinants of individual pro-environmental behaviors. Using data from a nationwide survey carried out in mainland China in 2013, we intend to estimate the effects of religious beliefs on individual pro-environmental behaviors. We employ a linear econometric model and apply an Ordinary Least Square estimator to estimate the model. We use five measures to represent pro-environmental behaviors and distinguish between plain and strong religious beliefs. Estimation results show that, in general, holding any religious belief has a significant impact on all types of pro-environmental behaviors. Moreover, strong religious beliefs have greater impacts on different types of pro-environmental behaviors. Policy implications of the paper could be that people with religious beliefs should not be the target of programs aiming at promoting individual pro-environmental behaviors.

Decomposing peer effects in pro-environmental behaviour: Evidence from a Chinese nationwide survey

We explore potential peer effects in pro-environmental behaviour using Chinese General Social Survey 2013, where individual participations in ten pro-environmental activities are recorded. Instrumental variable regressions suggest that individual pro-environmental behaviour is positively and significantly affected by that of neighbourhood peers. Such effects are robust against alternative estimation procedures and falsification tests. Results further show that, while identified peer effects do function through social networks, such mediation explains only a small portion of the peer effects, which may largely occur among strangers living in the neighbourhood through observation and mimicry. These findings imply that peer effects should be seriously considered in neighbourhood-level interventions to stimulate pro-environmental behaviour more cost-effectively.

Which factors influence individual pro-environmental behavior in the tourism context: rationality, affect, or morality?

ABSTRACT Explaining the factors that influence individual pro-environmental behavior (PEB) in the tourism context may help to enhance sustainability. This study employs a meta-analysis to systematically compare the influence of rational, affective, and moral factors on individual PEB in the tourism context. According to the results, individual PEB in the tourism context is jointly influenced by rational, affective, and moral factors, among which the influence of affective factors plays a leading role. On this basis, this study further explores the moderating effects of related variables from the perspectives of rationality, affect, and morality, including personal characteristics and region characteristics.

Good patriotism, social consideration, environmental problem cognition, and pro-environmental attitudes and behaviors: a cross-sectional study of Chinese attitudes

Recent studies have indicated a positive association between patriotism and environmentalism; however, the correlation between them has not yet been quantitatively verified. Additionally, differences in “good” versus “blind” patriotism have been ignored in environmental behavior studies; thus, theoretical concepts related to their effects on environmentalism have not been empirically tested. The present study aims to reveal the effects of good patriotism and social consideration on pro-environmental attitudes and behaviors, and the mediating effect of social consideration on the relationship between patriotism and pro-environmental attitudes and behaviors, while removing national or political prejudice or ideology from the measurement of patriotism. Data collected using a self-report questionnaire were analyzed for Chinese university students and workers. Results of multiple hierarchical linear regression analysis of five pro-environmental attitudes/behaviors estimation models showed that patriotism was correlated with pro-environmental attitudes and behaviors, and this correlation was completely mediated by individual social consideration, which was strongly and positively correlated with both patriotism and pro-environmental attitudes and behaviors. Our findings show that patriotism encourages people to focus on societal structures and environmental problems. The effect of good patriotism on individual pro-environmental attitudes and behaviors is clearly different from that of blind nationalism, as shown in previous literature. The present study highlights implications for future policy-making and education on patriotism and environmentalism in China.

Social identity as a key concept for connecting transformative societal change with individual environmental activism

This paper proposes social identity as a psychological concept that connects societal and individual aspects of transformation processes. To this end, we embed the social identity concept into the multilevel perspective, a framework frequently used for analysing societal transformation processes. The paper presents three meta-analyses summarizing the empirical evidence for the postulated strong pro-environmental social identity-pro-environmental collective action link. A first meta-analysis (nine samples) finds a pooled correlation of r+ = .63 between pro-environmental social identity and intention to participate in pro-environmental collective action. This finding is replicated in a second meta-analysis, which shows a correlation of r+ = 0.56 (15 samples). The third meta-analysis supports that pro-environmental social identity is a stronger predictor of collective pro-environmental action than of individual pro-environmental private-sphere behavior (r+ = 0.35; eight samples). We discuss implications of these findings for further research and highlight power and ideology as additional transformation-oriented psychological constructs.

Informing Public Engagement Strategies to Motivate the Public to Protect the Great Lakes: Lessons learned from the 2018 Great Lakes Basin Binational Poll.

Engaging the public in protecting water resources is a critical yet challenging task. A wealth of social science studies has identified psychological predictors for individual pro-environmental behaviors. These predictors can guide communication in public engagement and inform the allocation of engagement efforts. However, a thorny challenge is to select influential factors among many candidates. This paper addresses this challenge by using social science research to guide the development of strategies to motivate the public to protect the North American Great Lakes. We considered a variable selection technique, the LASSO regression, in the post-hoc analysis of the International Joint Commission's 2018 Binational Great Lakes Binational Poll data. The poll surveyed 4250 Canadian and U.S. residents of the Great Lakes basin. We fit LASSO logistic models to predict respondents' intentions to take three public actions to protect the Great Lakes, including contacting public officials, attending public meetings, and engaging in online forums and groups. The models included 41 predictors encompassing demographic characteristics as well as respondents' awareness, beliefs, and values that are pertinent to Great Lakes policy development and management. Results revealed eight variables that consistently predicted the three public actions, including indigenous status, political ideology, impacts of the specific policy issues of nuclear wastes, policy awareness and interests, and the Great Lakes values for personal benefits and wildlife. Based on these findings, we recommend strategies to motivate the public to take public actions to protect the Great Lakes.

Pro-Environmental Energy Behavior in the Military: Assessing Behavior Change Factors at a Selected Military Unit

The purpose of this study is to explore how pro-environmental energy behavior is manifested at a military unit and what behavioral change factors can enhance such behavior. The military unit represents an organization dominated by an exceptionally strong sense of community and belonging where individual pro-environmental energy behavior goes in line with a collective one. The application of Capability-Opportunity-Motivation-Behavior (COM-B) approach led to a better understanding of energy-saving behavior in the military as an organization where personnel are trained to increase their awareness of their peers’ behavior. Methods: The results were obtained using data collected from two independent samples of both professional soldiers and conscripts at a military unit of Lithuanian defense forces located in a fixed installation in the time frame of 2018–2019. The total sample of respondents (professional soldiers and conscripts) was N = 454. A series of statistical tests were performed at the 0.05 level of confidence. Results: An extended COM-B model for the analysis of pro-environmental energy behavior in the military was proposed and applied. The results show that the three behavioral change factors—capability, opportunity, and motivation—are first of all positively linked with the collective energy behavior at the military unit and only then with the individual soldier’s pro-environmental energy behavior. This is a new insight into the COM-B model as collective and individual behavior are identified as separate indicators and then combined into a single measurable construct. In addition, the results indicate that in the military unit, communality plays an important role in sustaining pro-environmental energy behavior, even if an individual behavior indicates low-involvement.

Enhancing the adaptive capacity for urban sustainability: A bottom-up approach to understanding the urban social system in China

Solutions that effectively promote sustainable development in urban environments require an understanding of the complexity of human-environment interactions. This paper adopted a systems-based framework to understanding how social, organisational, and environmental factors interact within an urban system in China. Drawing upon a case study from the industrial city of Jinchang, it applied a qualitative bottom-up approach to understand these key factors operating from three perspectives: the commitment of stakeholders, institutional development and personal development of social systems. It revealed that decision-making mechanisms play a key role in improving the sustainability of governance, and that public-private cooperation and public participation are critical for innovative knowledge-based strategies. The key for improving institutional development is to reform the evaluation system of governance thus enhancing the capacities of decision and policy makers, and consequently improve the process of decision-making. Cultural and personal development are important soft power components that influence individual pro-environmental behaviour and performance toward sustainability. The results demonstrated how, in a Chinese context, the urban social system can be understood and urban sustainability can be promoted through environmental adaptation supported by joint efforts from governments, businesses, society and individuals. In this, China does not differ from other nations in spite of significant differences in cultural and political systems. This study contributed to a better understanding of complex urban systems, providing a bottom-up approach and knowledge for enhancing the adaptive capacity toward urban sustainability.

Factors influencing pro-environmental collaborative collective behaviors toward sustainability transition – a case of renewable energy

The transformation to sustainable social systems requires both individual and collective pro-environmental behaviors. In this study, we quantified the impacts of factors that promote or impede collective pro-environmental behaviors around the use of renewable energy. An online questionnaire was completed by Japanese high school and college students, and covariance structure analysis was performed on groups with strong or weak intention to participate in collective behaviors and groups with rich or little experience with community activities. Our results revealed that the belief that a global environmental crisis can be avoided by individual efforts was negatively related to collective behavioral intention. We also found that environmental education that aimed to enhance attachment to community and social norms, would be effective for the youth with weak collective behavioral intention, but not so for youth with strong collective behavioral intention. It would be more effective for youth with strong collective behavioral intention to learn the practical approaches for community participation and raise awareness of the perceived importance of collective pro-environmental behaviors.

How do teachers perceive environmental responsibility?

Environmental responsibility can be collective or individual. In environmental education, private-sphere responsibility is often promoted. However, emphasising individual pro-environmental behaviour may cause problems, such as feelings of guilt and powerlessness, a focus on ineffective activities, and gendered responsibility. In this article, I discuss the perceptions of 13 environmentally minded Finnish teachers concerning environmental responsibility. Results suggest that the individualisation of environmental responsibility may limit educational possibilities at school. Although the interviewees are well aware of significant environmental behaviours, they perceive their pupils’ range of action possibilities as narrow. Based on the results, I suggest that collective responsibility be promoted in environmental education, and practitioners should develop easy options for youth participation.

The Effects of Regional Characteristics and Policies on Individual Pro-Environmental Behavior in China

As the Chinese economy grows, Chinese people’s environmental behavior enormously affects the environment of neighboring countries as well as China. Many studies have related environmental behavior to personal characteristics such as environmental knowledge and attitude or to national policies such as environmental taxes and regulations. Few studies have looked at how regional factors affect residents’ environmental behaviors, particularly for China. This is a substantive gap in the literature regarding the effects of regional governments on resident behavior at a closer distance via different mechanisms than the national government. This paper examines determinants of individual pro-environmental behavior (PEB) in terms of regional attributes as well as personal characteristics in China. For this purpose, we applied a multi-level regression model that regresses the degree of PEB on both individual and regional level factors, using Chinese General Social Survey data and the China Environment Yearbook data for the year 2010. The analysis shows that environmental attitude, willingness to pay for the environment, objective and subjective environmental knowledge, and environmental risk perception all promote PEB at the individual level. These results are in line with the existing literature on environmental behavior. In addition, at the regional level, environmental budgets, administrative enforcement, and economic development have positive impacts on resident PEB, while environmental pollution has a negative effect. Specifically, the levels of regional economic development and administrative enforcement not only directly affect behavior, but also indirectly affect behavior by controlling the influence of individual level variables. This means that the relationships between individual level variables and environmental behavior can be changed by regional contextual factors. These results suggest that regional government efforts for the environment can effectively promote PEB.