The currency crisis in 1997 and the global financial crisis in 2008 pushed many retirees fired from the company into the small business sector. In addition, the retirement rush of baby boomers makes the start-up market more difficult to survive. An easy access to start-up makes the management of small business more difficult and this darkens their future. The government and various organizations are helping small businesses survive with long-term and continuous support including multiple policies and training. However, various risk factors - such as reduction in sales due to the economic downturn, increase in financial costs, fierce competition, and expansion of large companies - make more and more companies out of business. For small businesses to survive on their own, they must find a way to survive. In this situation, the social capital of small business is emerging as a driving force for continuous growth. The studies of small business CEO are one of the perspectives used to explain what he does. Although it is important theoretically in terms of descriptions of small business, there are still insufficient studies dealing with CEO’s capacities in small businesses because most empirical studies in the field have been conducted in large companies in which CEO competence is the key to success. The term that indicates who is responsible for small business is called variously such as entrepreneur, owner, and manager. This study focuses on the individual owner, who establishes and manages a small business with under 10 employees. Thus, the study used the term “CEO” that included the meaning of both founder and manager. This study identified the effect of CEO