AbstractChina released two new policies in 2021, the ‘double reduction’ and a Gaokao (National College Entrance Examination) regulation, which have significantly impacted English learning and Languages other than English (LOTEs) learning respectively. This has intensified the existing dispute over ‘English fever’ and made people question whether the ‘winter’ of English education in China has come. In this article, findings from a multiple‐case study exploring teachers' and students' opinions on the value of English learning in Chinese higher education are discussed under the circumstances of such new policies. This study employs the Bourdieusian approach and involves English major, non‐English major learners as well as their teachers in Yunnan and Shanghai, two socio‐economically different areas, to see diversity. The participants reported a cooling down of the ‘English fever’ in the universities and the wider society, yet an increasing demand for a higher level of English proficiency in particular industries or disciplines. The findings also demonstrate the tension between the standardised national curriculum and regionally different language needs along with the influence of an incoherent national curricula for different educational stages regarding foreign language education. This paper concludes with suggestions to modify the curriculum and teaching practices for multilingual and English for Specific Purposes (ESP) education in China as well as other English as a Foreign Language contexts. Context and implications Rationale for this study The ‘double reduction’ and the new Gaokao regulation have a top‐down effect on English learning and the learning of LOTEs in China, while individual stakeholders' opinions have drawn little attention. Why the new findings matter This study provides a timely insight into English teachers' and learners' changes in thinking against the backdrop of recent policy changes. Implications for English teachers and policy makers This research revealed a trend away from the English‐only approach towards multilingual learning along with an increasing demand for ESP teaching and learning. English teachers can draw on the findings to design ESP pedagogical activities to accommodate their students' demands. This study also presents a refreshing new perspective on the curriculum by identifying the inconsistency in the national curriculum about foreign language subjects and the tension between the standardised national curriculum and regionally different language needs. Policy makers are suggested to use the findings to improve the curriculum for the greater continuity of language learning and the greater satisfaction of learners' demands.