Individual Creativity Research Articles

ChatGPT and Python programming homework

AbstractLarge Language Model (LLM) artificial intelligence tools present a unique challenge for educators who teach programming languages. While LLMs like ChatGPT have been well documented for their ability to complete exams and create prose, there is a noticeable lack of research into their ability to solve problems using high‐level programming languages. Like many other university educators, those teaching programming courses would like to detect if students submit assignments generated by an LLM. To investigate grade performance and the likelihood of instructors identifying code generated by artificial intelligence (AI) tools, we compare code generated by students and ChatGPT for introductory Python homework assignments. Our research reveals mixed results on both counts, with ChatGPT performing like a mid‐range student on assignments and seasoned instructors struggling to detect AI‐generated code. This indicates that although AI‐generated results may not always be identifiable, they do not currently yield results approaching those of diligent students. We describe our methodology for selecting and evaluating the code examples, the results of our comparison, and the implications for future classes. We conclude with recommendations for how instructors of programming courses can mitigate student use of LLM tools as well as articulate the inherent value of preserving students’ individual creativity in producing programming languages.

When and how is team cognitive diversity beneficial? An examination of Chaxu climate

The workforce is becoming increasingly heterogeneous in terms of age, gender, race/ethnicity, education, values, cognition, and culture. Thus, team diversity management is regarded as an important development strategy that organizations can use to gain advantages. However, in the diversity literature, empirical studies investigating the effects of cognitive diversity on creativity have not yielded conclusive findings. This has called into question the importance of team cognitive diversity. To address this, we investigate when and how team cognitive diversity fosters individual creativity. Drawing on the categorization-elaboration model (CEM) and literature on Chaxu climate, we develop a multilevel mediated moderation model in which the team Chaxu climate is treated as the moderator and team knowledge sharing is treated as the mediator. Using two-wave paired data collected from 46 teams and 368 members, we find that Chaxu climate mitigates the positive effect of team cognitive diversity on team knowledge sharing. In turn, team knowledge sharing mediates the interaction effect between team cognitive diversity and Chaxu climate on individual creativity. Our study facilitates a shift from an automatic-oriented lens to a contingent-oriented lens by identifying a new contingent factor and advances research on the underlying mechanisms by identifying a new process factor. Ultimately, this study enriches our knowledge on the function of cognitive diversity in the field of business strategy.

Vernacular garden as urban landscape element (сomparative analysis of Kyiv and Prešov cases)

Background. The aim of the paper is to compare the vernacular gardening within urban landscapes in Ukraine and Slovakia through its ability to enhance resident engagement and reduce levels of indifference and alienation. Methods. I apply Lehtinen's idea of urban aesthetics as a compromise, highlighting the significance of engaging with city imperfections to achieve urban harmony, as well as Jackson and von Bonsdorff offer contrasting perspectives on the landscape concept and urban environment, respectively. Cureton introduces the concept of "vernacular landscape," while Macauley emphasizes the embodied experience of walking in the city. Fenner's insights on gardens enrich the discussion by highlighting their historical resonance and aesthetic allure. Additionally, the text explores the interdisciplinary approach to analyzing vernacular gardens, drawing on concepts from Foucault and Heidegger to provide a comprehensive understanding of their socio-cultural and aesthetic significance within urban landscapes. Results. Vernacular gardens in Kyiv's Rusanivka microdistrict play significant role in intertwining private and public spaces through the lens of care. Amidst the backdrop of war in Ukraine, these gardens symbolize resilience and resistance. Contrasting vernacular gardening practices in Kyiv and Prešov , it highlights their distinct characteristics reflective of their urban landscapes, with Kyiv gardens representing individual initiatives against Soviet traditions and Prešov gardens seamlessly integrating into the urban fabric with a focus on post-Socialist architecture and individual creativity. Conclusions. The study of vernacular elements of the urban landscape, in particular – the vernacular garden and the practice of vernacular gardening, implemented through a combination of different approaches and disciplines: urban, negative and phenomenological aesthetics, cultural anthropology and cultural studies around the landscape, vernacular landscape and cityscape, as well as practical interview methods and walking the combination of different approaches made it possible to define a vernacular garden precisely as a place created by a creative subject within the urban landscape. It acquires the status of a heterotopia and a place that allows you to get involved in the urban environment, identify with it and feel its atmosphere.

ПРЕДПОСЫЛКИ ИНДИВИДУАЛИЗМА (СТАТЬЯ ВТОРАЯ)

This article discusses the question of how the personal element, which became the starting point of the movement toward individual thinking, manifested itself in the culture of ancient Israel and the culture of ancient India. The article attempts to describe the features of these cultures, which unlike the ancient Egyptian and Sumero-Akkadian, allowed to pass this way to the end. The process of formation of monotheism from the pre-state period to the great prophets is traced. It is noted that socio-political life, which determined with such force the status of man in a number of other Near Eastern cultures, in Israelite culture was subordinated to religious life, which otherwise determined the consciousness of man's status. In doing so, henotheism is gradually overcome. In the consciousness of the Israelite people the idea of complete dependence on God, who reveals himself through the prophets and establishes the requirement of a personal relationship to him, is established. At the same time, God, acting as a guarantor of justice, is revealed through the problem of theodicy, which can be posed only by a free personality. The movement of thought in ancient India turns out to be the opposite of what we see in ancient Israel: while the latter is affirmed through a long but persistent movement towards monotheism, Indian Brahmanism accepts the great diversity of divine reality and through the affirmation of its unity only multiplies the number of its components The decisive period for the emergence of individual consciousness was the period of the Upanishads. At this time, the deepened comprehension of the texts of the Vedas leads to the fact that a philosophical knowledge is built over religious knowledge. The specificity of Indian consciousness is determined by the long period of its oral existence, when the sounding speech in ritual or in the process of meditation acquires the key importance in the realization of the unity of the world. Individual consciousness is manifested in the process of concentration, directed towards understanding rather than mere reproduction of ritual mantras. The practice of asceticism played a role here. Just like in some other cultures in India real authorship emerges in the Axial period as an important sign of awareness of individual creativity.

Relationships. Art-affined physicians, gifted artist patients and the debate on art from a psychiatric context after 1945

In 1945 the artist and art collector J.Dubuffet coined the term Art brut for original works by psychiatric inmates that had been created outside of traditions and art movements. In the following decades these works were at the center of negotiation processes in which not only psychiatrists but also exhibition organizers, gallery owners etc. increasingly became involved. Based on the evaluation of four exemplary pairs of psychiatrists and artist patients (H.Müller-Suur-P.Goesch; M.in der Beeck-E.Spießbach; J.Porret-Forel-A.Corbaz; L.Navratil-R.Limberger), this study explores the field of tension between art and psychiatry after 1945. The results of the subproject "Normal#Crazy Art. Works from aPsychiatric Context between Diagnostics and Aesthetics after 1945" of the German Research Foundation (DFG) research group "Normal#Crazy" (FOR 3031) are based on the evaluation of archival material, estates, interviews with contemporary witnesses and contemporary media. It is shown that different attitudes of the psychiatrists towards "their" artist patients strongly influenced their entry into the art world. In this context, impulses from beyond psychiatry were important in order to expand purely diagnostic views of the works with other approaches. The renewed interest in the individual creativity of patients after 1945 can be understood as areaction to their dehumanization under fascism and National Socialism; however, the focus on the pathologized personality of artist patients could obscure alternative perspectives on their art, just as the disposal of their works by psychiatrists could hinder their dissemination.

The Employees Intention to Work in Artificial Intelligence-Based Hybrid Environments

In this article, considering the era of Industry 4.0, humans and collaborative robots (cobots) will work closely to create a hybrid workforce. Although firms are carefully considering this transition, the implementation of cobots is often carried out without careful consideration of the motivation and behavior of the employees working in hybrid workplaces. In the scenario when employees do not understand their work with cobots, it is unlikely that value is brought to a firm in the dynamic business environment. Thus, this study has multiple objectives. The first was to investigate the role of negative and positive valence factors on the employees intention to work with cobots. The second objective was to examine the effects of the creativity dimensions of employees on their behavior toward cobots. We developed a model for a hybrid workplace based on the componential theory of individual creativity and valence theory, in which the behaviors of human workers are combined with the dimensions of the cobots. Data were collected from 596 working professionals from India, and the proposed model was tested using partial least squares. We confirmed most of the hypotheses about the creativity of employees in hybrid workplaces and the positive valence of cobots with our empirical analysis. Therefore, we proved that future human-cobot collaboration needs to be focused not only on the benefits that cobots bring but also on human aspects like skills and expertise. This article is a contribution to the body of knowledge on new-age technology adoption by shedding light on the human and cobot dimensions. The results of this article may serve as a foundation for future applications and research on hybrid work.

The effect of self-related humor on convergent and divergent thinking

Humour enhances creativity, but the question is whether different types of humour have a similar effect on improving individual creativity. It is evident that negative humour style is negatively related to creativity, while positive humour style is positively related to it. However, no evidence has been found that self-related humour (self-enhancing and self-defeating humour) directly affects creative thinking in the experimental setting. Thus, this study aimed to investigate the effect of self-related humour on convergent and divergent creative thinking. We included 60 (38 male, 22 female) participants and randomly assigned 20 in each condition to conduct this experiment. To evoke humour, we used 12 stimuli (12 self-enhancing jokes, 12 self-defeating jokes, and 12 non-humorous statements) in each condition. Remote Association Task (RAT) was used to measure convergent thinking, and Alternative Uses Task (AUT) was used to measure divergent thinking. We expected that i) people who engage in self-enhancing humour would perform better at convergent thinking tasks than the control group and the self-defeating humour group and ii) people who engage in self-enhancing humour would perform better at divergent thinking tasks than the control group and the self-defeating humour group. Our results supported our hypotheses and suggested that self-enhancing humour induced individual creativity both in convergent or divergent thinking (originality, fluency, flexibility). In contrast, self-defeating humour failed to affect either convergent or divergent thinking.

The function of creativity as an element of a modern language lesson design process

The work is a meta-analysis which discusses the sequences of a foreign language teacher’s activity during the process of organizing language classes, with particular emphasis on the issue of creativity. Significant sequences of the language learning system were indicated, along with the use of a number of divergent activities, based on the sequences of the creative organization of students’ contact with a foreign language. In the vast number of lessons the activities dealt with in the paper not only lead to much deeper involvement of students in the language learning process but also result in different forms of activation related to this process. Such steps are mostly referred to the activity of acquisition of both the structure and system of description of reality within the known foreign language. The final part of the work emphasizes the importance and quality of the function performed by the individual creativity of the teacher and student in the course of their glottodidactic activity.

Digital Leadership's Influence on Individual Creativity and Employee Performance: A View through the Generational Lens.

Today's digitalized business atmosphere places significant emphasis on digital leadership, as digital transformation can only be successful for leaders who are capable of overseeing the entire digitalization process. In this study, we examine the employee-level outputs of digital leadership in terms of individual creativity and employee performance. Based on the data of 348 employees and by using PLS-SEM, we find that (i) digital leadership is a significant antecedent of individual creativity, and (ii) individual creativity fully mediates the relationship between digital leadership and employee performance. When digital leadership abilities are a matter of concern, it becomes necessary to mention the importance of generational differences between those leaders, as OB studies also underline the generational differences toward new technologies. Hence, we also conducted a multigroup analysis (MGA) to determine if those interrelationships among digital leadership, individual creativity, and employee performance differ due to the generations of the managers. Surprisingly, the MGA results reveal minor differences. The findings of this study highlight the importance of embracing digital leadership in fostering a creative and high-performing work environment and provide insights for organizations aiming to harness the unique strengths and talents of their multigenerational workforce. Digital leaders who foster a culture of innovation, adaptability, and open communication can inspire employees to think creatively and come up with novel ideas. By leveraging digital tools and providing a supportive environment, digital leaders can also enhance employee creativity and performance.

On the Coverage of Piano Art in Galician Journalism of the 1930s (Purpose, Problematics, Conceptual Author’s Priorities)

The purpose of the article is to reveal the peculiarities of the coverage of piano art by the first Ukrainian professional musicologists in Galician journalism of the 1930s. The methodology of the study is based on the application of special historical (source, comparative and historical-typological), epistemological and generalising methods of analysis. The scientific novelty is that for the first time in Ukrainian musicology an attempt was made to analyse the thematic journalistic work of the first Ukrainian professional musicologists of a certain historical period. They promoted Ukrainian musical culture, explained to the general public the stylistic features of piano composition and the "secrets" of performance. For the first time, the object of attention is studied as a separate typified phenomenon in the context of the development of science in the first third of the twentieth century. Conclusions. The analysis of the publicistic legacy of S. Liudkevych and N. Nyzhankivsky, dedicated to the piano art, has shown that its authors, reacting to events and analysing creativity and performance, showed a greater (the former) or lesser (the latter) breadth of topics (in addition to creativity and performance, S. Liudkevych often touched upon educational problems), different types of presentation of thoughts (analytical and descriptive, respectively), different degrees of coverage of the topic (phenomenon, portrait), different types of expression (calm, attentive to details, principled in critical remarks, or pictorial – expressive, emotionally uplifting), showed different criteria for assessing the phenomenon (from the standpoint of social and artistic utility or personal taste/impression). Thus, they demonstrated the versatility of Ukrainian piano journalism and a new (professionally dictated) level of critical analysis, which has emerged in this period of development of scientific and critical thinking. Keywords: musical journalism, individual creativity, piano art, innovation, genre, style.

The internal and external effect of environmental complexity on business responses: a PLS-SEM and artificial neural network approach

PurposeIn the wake of severe socio-economic damage, many firms have made creative and technological progress in their responses to the COVID-19 crisis. This paper examines internal and external environmental complexity elements as antecedents of business responses and builds a framework for tourism firms to respond to the pandemic crisis.Design/methodology/approachThis study obtained survey data from 395 respondents in the Vietnamese tourism and hospitality industry. A partial least squares structural equation modeling–artificial neural network approach was used to examine various combinations of internal and external environmental complexity elements that have different impacts on business responses and firms' performance.FindingsThe knowledge and practice created by the firm's employees (individual creativity), obtained from traditional contexts (traditionality) were identified as internal environmental complexity factors while practice learned from other firms (mimetic pressure), information processing (status certainty) and digital transformation (digital technology speed) were treated as external environmental complexity factors. Internal and external environmental complexity factors influence business responses and firms' performance positively but differently.Practical implicationsThis study demonstrates that firms should integrate their internal environment of creativity and traditionality with external environmental factors of mimetic pressure, status certainty and digital technology speed to create better business responses, and thus firm performance in the COVID-19 era.Originality/valueThis investigation contributes to environmental research and narrows the existing research gap relating to the association between types of environmental complexity and firms' responsive action, which then influence firms' performance in terms of sustainable competitiveness.

The Influence of Individual Creativity and Product Innovation on Coffee Shop Barista Career Development in Pekanbaru

This research is a follow-up research that was previously carried out by the author, the difference lies in the research object. If the object of the previous research was coffee shops in the city of Pekanbaru by analyzing the creativity and innovation that coffee shop entrepreneurs must have, while in this research the object is the baristas owned by coffee shops. Individual creativity, product innovation and barista career development are very important aspects to be the main focus for coffee shops in Pekanbaru city for the continuity of the business they run. In order for the career development of coffee shop baristas to be maximized and make the baristas proud of themselves because their skills are recognized by coffee shop businesses, it is necessary to increase individual creativity so that they can produce product innovations that are getting better over time. Good career development for coffee shop baristas is one that can provide high self-confidence and ultimately be able to compete with international and global baristas, thus automatically having a very positive impact on the coffee shop business itself. To be able to realize good career development for coffee shop baristas in the city of Pekanbaru, special attention is also needed regarding how to increase individual creativity which will then be able to give birth to product innovations that better suit the needs and desires of consumers from time to time. From the results of these thoughts, researchers are interested in discussing and finding out how and to what extent individual creativity and product innovation can influence the career development of a coffee shop barista. The analysis in this research uses the multiple linear regression method, from the results of SPSS data processing the coefficient of determination value in the strong category is 0.706, which means that individual creativity and product innovation have a 70.6% influence on the career development of coffee shop baristas in the city of Pekanbaru.

Exploring the mediating effect of creativity on the relationship between family capital and academic achievement in geography

This study examined the relationship between family capital (FC) and academic achievement in geography along with the mediating role of creativity. The main objective was to determine if FC is a positive predictor of creativity and geographic achievement, and whether creativity completely or partially mediates the relationship between FC and geographic achievement. 1268 high school students participated in this study using the Family Capital Questionnaire (FCQ), the Innovative Behavior Scale (IBS), and students’ class geography scores. SPSS 26 and Amos software were used to analyze the descriptive statistics and the correlation between the main variables. The mediating role of creativity was tested using PROCESS version 4. The correlation analyses showed that FC positively affected academic achievement in geography (β = 0.382, SE = 0.019). Creativity also demonstrated a positive effect on geography academic achievement (β = 0.376, SE = 0.022). The mediation analysis showed that creativity mediated and buffered the relationship between FC and academic achievement in geography. Thus, FC directly affected students’ academic achievement in geography and indirectly affected their creativity. This clearly demonstrates that student characteristics and the external environment should be emphasized in geography education, while placing a strong focus on cultivating individual creativity.

THE EFFECT OF INTERACTIVE BUDGETING ON INDIVIDUAL CREATIVITY THROUGH THE MEDIATION OF ROLE CLARITY

This study aims to analyze the effect of interactive budgeting on individual creativity through the clarity of roles as a mediating variable in export furniture companies in Jepara. This study uses interactive budget variables as independent variables, individual creativity as the dependent variable and role clarity as a mediating variable. The method used is quantitative, primary data obtained through distributing questionnaires and analyzed using Partial Least Square (PLS). The sampling technique used purposive sampling method and obtained a sample of 55 export furniture companies in Jepara Regency. The results showed that interactive budgeting had a positive and significant effect on individual creativity, interactive budgeting had a positive and significant effect on role clarity and role clarity had a positive and significant effect on individual creativity. Meanwhile, role clarity mediates the effect of interactive budgeting on individual creativity partially.

Peran dari Layanan Makerspaces dalam Kegiatan Komunitas Gerakan SUMUT Mengajar

According to the Ministry of Trade of the Republic of Indonesia, the creative economy is an industry that originates from the use of individual creativity, skills and talents to create prosperity and employment opportunities through the creation and utilization of the individual's creativity and inventiveness. The creative economic activity carried out by a group of volunteers in Nagur Village, Tanjung Beringin District, Serdang Bedagai is making pencil boxes from used bottles. Makerspace activities in the North Sumatra Teaching Movement community activities have a role as an educational space, creation or creativity space, social space and academic introduction to early childhood. As an educational space and a space for creation or creativity, these are activities that almost all volunteer groups do, such as teaching the Koran, teaching elementary school and middle school children what they don't know. And in the creation or creativity space, volunteer groups also carry out activities such as making crafts from used materials. With the existence of a makerspace, those of us who have creative ideas or knowledge that we want to share with the wider community can channel it directly and use a building or place that can be repurposed as a makerspace.

Identifying the level of Motivation, Personality Traits and Environment that Influences Students' Creativity in the Creation of Functional Project for the Subject of Design and Technology

Project implementation is the making of a functional product consisting of mock-ups, partial functional models, and prototype functional products. Therefore, the making of this functional product requires the creativity of the students to produce more innovative ideas in accordance with the product to be presented. Hence, in the production of this functional product each individual creativity has different potential. Therefore, this study was conducted to identify the level of motivation, personality and environment that influence students' creativity in the production of functional products for the subject of Design and Technology (RBT). The study design was quantitative by using the questionnaire method. The research instrument consists of 4 sections and each section consists of several different items namely demographics (4 items), motivation (8 question items), personality (44 question items) and environment (8 question items). A total of 175 form 3 students of SMK Desa Kencana, Lahad Datu was selected as the study sample. Study data was analyzed using descriptive and correlation analysis to find out the relationship between creativity and personality traits. The findings of the study found that the independent variables of motivation level (M = 4.2843, SD = .58299) and environment (M = 4.3293, SD = .75517) can affect students' creativity. Meanwhile, for personality, the mean and deviation values ​​are based on five personality traits, namely openness to experience (M = 3.6469, SD = .41864), conscientiousness (M = 3.6724, SD = .58604), extraversion (M = 3.4921, SD = .57566), agreeableness (M = 3.7073, SD = .42491), and neuroticism (M = 2.7700, SD = .6286). Besides, the results of the analysis of the correlation of creativity with personality significance traits found that there is a positive and negative relationship with levels of 0.01 and 0.05. Personality traits, openness to experience (r = .945, P = .000), conscientiousness (r = .372, P = .000), extraversion (r = .512, P = .000), agreeableness (r = .435, P = .000), had a positive relationship whereas neuroticism trait (r =-. 184, P = .0.15) had a negative relationship. In sum, an individual's creativity in the creation of a functional product can be influenced by their level of motivation, environment, and personality. With the help of the findings, it is hoped that subsequent researchers will be able to determine how much motivation, personality, and environment influence students' creative thinking.

The Effect of Comprehensive Leadership Style on Team Performance: The Role of Promoting A Team's Innovation Culture

Objective: Inclusive leadership style is considered an effective leadership method in any organization. The aim of this study is to its impact on project team performance, a common form of outsourcing in Hanoi, Vietnam. While also considering the mediating role of innovation culture in this relationship. Method: The study provides empirical evidence from a sample of 876 project team members at outsourcing companies in Hanoi by evaluating the measurement model and testing the structural equation model (PLS-SEM). Results: The results of empirical research show that innovation culture has an important role in mediating the relationship between inclusive leadership style and team performance. In addition, innovation culture also positively affects individual creativity, thereby helping to improve work results in teams. From there, it shows the need to build an innovation culture framework that includes people, process, data, and technology aspects to evaluate the innovation approach of enterprises. Finally, some implications of working group governance and team leadership are discussed, such as increasing the application of collaboration technologies, the stronger establishment of the virtual team model, and digital leadership orientation. There are ways to promote and strengthen a culture of innovation in IT businesses to reach maturity in digital transformation and how to respond to challenges for faster recovery in today's context. Conclusions: The regression model showed a significant relationship between leadership style and team performance, leadership style and innovation culture, and innovation culture and team performance. The study provided policy recommendations to support leadership style and team performance.

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Unpacking the Role of Job Insecurity for Employee Creativity: A Multidimensional Perspective

Modern organizations frequently expect their employees to exhibit high creativity while facing considerable job insecurity. Although it is often assumed that job insecurity diminishes individual creativity, the empirical findings on this relationship are not consistent. The present study aims to scrutinize this assumption and to address such inconsistencies. To do so, we cast both job insecurity and creativity as multidimensional constructs, and we examine key mechanisms and boundary conditions of their linkages. Results from both a longitudinal (Study 1) and a time-lagged multisource survey study (Study 2) illustrated a negative indirect relation between quantitative job insecurity and radical creativity via diminished career commitment. For qualitative job insecurity, by contrast, there was a negative indirect relation with incremental creativity via reduced organizational identification. Moreover, Study 2 revealed distinct moderators for these associations. Employees’ turnover risk propensity buffered the indirect connection between quantitative job insecurity and radical creativity, whereas Confucian traditionality mitigated the indirect relation between qualitative job insecurity and incremental creativity. These findings shed new light on the important role of job insecurity for individual employees’ creative performance and advance our theoretical understanding of the complexities underlying these linkages.

CREATIVE INDUSTRY OF CITIES AND REGIONS: MAIN FEATURES

The article focuses on the importance of the developing creative industries in cities and regions as impulses for increasing the economic potential of territories and expanding the range of goods and services produced within territories. They could also be of tremendous importance working as translators of the territory’s local identity to the global world. Analysis of recent research and publications underscores the creative sector's importance as a critical growth factor and a magnet for intellectual, creative personnel in the global arena. Theoretical and methodological foundations of the creative economy, popularized in recent decades, continue to be promising scientific developments in the search for progressive drivers of economic growth. Unresolved components within the creative industry demand meticulous examination, outlining primary challenges that persist and merit further exploration. The objectives of the article are to illuminate the pivotal role of creative industries in urban and regional development, emphasizing their contribution to economic, social, and cultural dynamics. The study explores stimulating conditions and production factors propelling the development of creative spheres, contributing to the ongoing discourse on progressive drivers of economic development in the contemporary world. Beyond economic parameters, the paper elucidates the profound intellectual and cultural implications of the creative industry. It serves as a reservoir for generating new knowledge, ideas, and technologies, preserving cultural heritage, promoting intercultural interaction, and transferring knowledge to subsequent generations. The main material of the research emphasizes the role of creative spheres as a special human activity meeting modern requirements for progressive development. The creative industry, as a branch of the economy, is based on the development of ideas, human intellectual activity, and technologies. It is concluded that the main feature of creative industries is the presence of a source of individual creativity, skills and talent with the potential to create jobs and well–being through the production and exploitation of intellectual property. A number of positive effects of developing creative industries (economic, social, cultural, innovative) are highlighted, allowing flexible integration into the new economic reality and contributing to the implementation of mechanisms for generating the creative potential of cities and regions. The development of creative industries ensures the disclosure of creative, intellectual, and innovative potential, adapting to deep and dynamic changes.