Individual Consumption Research Articles

Pengaruh Pendapatan Rata-Rata Terhadap Tingkat Konsumsi di Sumatera Utara

Income plays a very important role in determining individual consumption patterns, reflecting consumers' purchasing power towards goods and services. This study investigated the impact of average income on consumption levels in North Sumatra, focusing on the relationship between income and shopping behavior in the region. The purpose of this study was to study how variations in average income affected consumer spending habits and general economic activity in North Sumatra from 2020 to 2022. This study used secondary data from the Central Bureau of Statistics (BPS) North Sumatra, which included per capita consumption levels and average income. The data were analyzed using multiple linear regression method. The results showed a positive and significant relationship between average income and consumption levels in North Sumatra in 2020–2022; In other words, the higher the average income, the greater the per capita consumption. The research highlights the importance of stability and income growth in stimulating consumer spending, thereby boosting economic growth.

Social marketing of the coffee cream liquor in the Association of Agroindustrial Entrepreneurs of Challohuma of San Juan del Oro

The purpose of the study is to explain the factors that determine social marketing of coffee cream liquor in the Association of Agroindustrial Entrepreneurs of Challohuma in San Juan del Oro District, Department of Puno (Southern Peru). The methodological design specifies a type of quantitative approach, with a non-experimental, cross-sectional design, through surveys in a total of 41 members of the association. Results demonstrated that the factors that significantly determine social marketing of coffee cream liqueur are marketing factors on individual consumers (product attributes, brand assignment, packaging, labeling and product support services), society (commitment to health, environment and collaborators), and about the company (internal quality of service, satisfied and productive service employees, greater service value, satisfied and loyal customers and healthy profits and growth). The Pearson coefficient r = 0.746 explains at the significance level of α = 0.01 that social marketing factors of coffee cream liquor of the Association of Agroindustrial Entrepreneurs of Challohuma in San Juan del Oro, are positively and considerably correlated with the factor of individual, social and business consumer, supporting the alternative hypothesis. It is concluded that social marketing plans must be implemented to boost the growth of the company.

The effects of trade liberalization on inequality in nutrition intake: empirical evidence from Indian districts

BackgroundDespite the positive impact of trade liberalization on food availability in India, severe inequality in nutrition consumption at the district level persists. Empirical evidence on the relationship between trade liberalization and nutrition consumption inequality often offers a country-level perspective and generates disputed outcomes. The study aimed to explore the effects of trade liberalization on inequality in nutrition consumption at the district level in India and to examine the heterogeneity of the impact on different nutrition consumption.MethodsOur study employed the Gini Index to measure nutrition consumption inequality of 2 macronutrients and 5 micronutrients at the district level in India during 2009–2011, utilizing the comprehensive FAO/WHO individual food consumption data. The import tariff was adopted as a proxy for trade liberalization, as its externally imposed nature facilitates a causal interpretation. We further identified the direct causal relationship between food trade liberalization and inequality in nutrition consumption using a fixed effects model.ResultsThe results show that more than 50% of the individuals in the survey districts did not meet the dietary standards for both macronutrients and micronutrients. Food trade liberalization hindered the improvement of inequality in nutrition consumption. As import tariffs were reduced by 1%, the inequality in intake of calories, zinc, vitamin B1, and vitamin B2 increased significantly by 0.45, 0.56, 0.48, and 0.66, respectively, which might be related to food market performance. The results also highlight the positive role of the gender gap, female-headed households, and caste culture on inequality in nutrition consumption in India.ConclusionsTo ease the shock of liberalization and minimize its inequality effects, complementary measures should be adopted, such as improving food logistic conditions in poor areas, and nutrition relief schemes.

Consumer Trust: Meta-Analysis of 50 Years of Empirical Research

Abstract Trust is one of the highly important concepts of consumer research; yet it is characterized by a striking lack of generalizations and consensus regarding the relative strength of its antecedents, consequences, and moderators. To close this important gap, the current research reports a comprehensive large-scale meta-analysis shedding light on a wide variety of the antecedents, consequences, and moderators of the individual consumer’s trust and their relative importance. Empirical generalizations are based on 2,147 effect sizes from 549 studies across 469 manuscripts in numerous disciplines, representing a total of 324,834 respondents in 71 countries over a five-decade span (1970–2020). The key findings are thus that (1) integrity-based (vs. reliability-based) antecedents are more effective in driving trust, and (2) trust is more effective in improving primarily attitudinal (vs. primarily behavioral) outcomes. Moderation analyses unpack further heterogeneity. Notably, both integrity-based and reliability-based antecedents have become stronger drivers of consumer trust in recent years. Theoretical and practical contributions are discussed in addition to advancing important future directions.

Risk Assessment of AFM1 in Raw Milk and Dairy Products Produced in Armenia, a Caucasus Region Country: A Pilot Study.

This paper presents the first assessment of dietary exposure to aflatoxin M1 (AFM1) and associated health risks through milk and dairy product consumption in Armenia. Data on AFM1 in raw milk were obtained from an annual residue monitoring program. Additionally, commonly consumed dairy products (pasteurized milk, cheese, sour cream, curd cheese) were sampled, considering the sources of raw milk used by dairy companies. Per capita consumption of raw milk was sourced from national food balance databases, while individual consumption data for dairy products was collected via a 24 h recall survey with 1400 adult respondents. Detectable levels of AFM1 were observed in 7.14% of raw milk samples (up to 0.334 μg/kg) and, albeit at lower amounts (up to 0.009 µg/kg), in 30% and 40% of sour cream and curd cheese, respectively. The AFM1 levels were lower than the national maximum permitted level (0.5 μg/kg); however, levels in raw milk exceeded the EU ML (0.05 μg/kg). The estimated margin of exposure values for dairy products indicated no significant risk, whereas a reasonable worst-case estimate, using the measurable levels of AFM1 in raw milk consumption indicated a potential public health concern. This study provides a scientific basis for evaluating aflatoxin issues in the Caucasus area.

The problem with Pod Man

Pod Man is the rational, individual and hyper-masculine transport consumer entrenched in industry narratives focused on automated vehicle technologies and infrastructures. This article interrogates how these narratives are constituted, the futures they imagine, predict and promote, and how people and households are presented within these futures. The discussions in this article are based on a content analysis of sixty industry reports. While there is an emerging body of research engaging with the gendered and racialised dimensions of future automated mobilities, previous studies have for the most part focused on conceptual and promotional visualisations of automated vehicles. Building on this existing work, I argue that equal attention needs to be paid to the ideologies and agendas embedded in industry reports. Taken together, the visual representations and industry reports contribute to large scale anticipatory narratives about possible futures. To better understand and critique the values and logics of these narratives, I discuss how the Pod Man persona underlies visions of automated vehicles and its potential consequences for shaping potential future trajectories.

Microplastic contamination in some beverages marketed in türkiye: Characteristics, dietary exposure and risk assessment

In this study, microplastic contamination in water, natural mineral water and mineral water, sparkling soft drinks, cold tea and some traditional beverages marketed in Türkiye were assessed. Microplastics physically and chemically characterized by microscope and ATR/FT–IR, respectively. Microplastics were detected in 9 out of 47 beverage samples. A total of 250 microplastics with 5 different polymers, 2 different shapes, and 7 different colours were detected in 47 beverage samples. The average microplastic concentration was 2.24 ± 9.86 particles/L for all beverages analysed. The highest average microplastic concentration was found in mineral waters in glass bottles (average 11.3 particles/L). No microplastics were found in cold tea and other drinks. The total annual microplastic exposure from beverage consumption in male and female individuals aged >15 years was 2029 and 1786 particles/mL/year, respectively. The microplastic load index category of all beverage samples was determined as “moderate”. The average pRi level of all beverages was 117 ± 260 and the risk level was determined as “low”. The study provides evidence that microplastics are common in beverages and that microplastics are directly ingested by humans.

Association between egg consumption and mortality risk in United States adults with established coronary heart disease or stroke: A cohort study using data from NHANES 1999–2018

BackgroundTo investigate the relationship between egg consumption and mortality in individuals with pre-existing coronary heart disease or stroke. MethodsThis study utilized data from the National Health and Nutrition Examination Survey conducted between 1999 and 2018. Egg consumption was evaluated through 24 h dietary recalls at baseline. Mortality status was tracked until December 31, 2019. Survey-weighted Cox proportional hazards models were utilized. ResultsThe study involved 3,975 participants aged 20 years or older with a median follow-up of 89.00 months. A total of 1,675 individuals died during follow-up. Compared to individuals who did not consume eggs, the consumption of 0–50 g/day (hazard ratio [HR] = 1.033, 95% confidence interval [CI] =0.878–1.214) was not found to have a significant association with all-cause mortality. However, consuming 50–100 g/day (HR = 1.281, 95% CI = 1.004–1.635) and >100 g/day (HR = 1.312, 95% CI =1.036–1.661) exhibited a significant association with an increased risk of all-cause mortality. We identified a non-liner relationship between egg consumption and cardiovascular mortality, where the risk was found to be lowest at an intake of about 50 g/day. For individuals consuming more than 50 g/day, each additional 50 g increment in egg consumption was significantly linked to an elevated risk of cardiovascular mortality (HR = 1.276, 95% CI = 1.009–1.614). ConclusionIn U.S. adults with pre-existing cardiovascular disease, a significant positive association was found between consuming over 50 g of eggs per day and the risk of mortality, highlighting the importance of moderate intake.

The spatial dimensions of cultural consumption: how distance influences consumption levels in a spatial setting

AbstractCultural consumption has increasingly acquired a fundamental role in urban policy frameworks, thanks to its empirically proven positive effects on individuals and on societies. Although several theoretical and empirical contributions have examined the main socio-economic determinants that explain cultural consumption; its spatial dimensions remain significantly under-considered and require further analysis. The aim of this paper is to analyse the factors influencing cultural consumption with a focus on spatial distance and spatial dependence. Specifically, it seeks to inquire into the extent to which spatial distance between consumers and cultural institutions plays a role in neighbourhood’s levels of cultural consumption. To do this, human mobility data towards cultural institutions are used as a proxy for individual cultural consumption levels in six French cities. Results show that spatial proximity with the cultural offer matters in explaining consumption patterns, but that traditional socioeconomic determinants have a higher explanatory value.

138 Growth performance and physiological response of nursery pigs fed a high canola meal diet with acidifiers

Abstract This study investigated the impact of feed additives aimed at reducing gut pH on the growth performance and physiological responses of nursery pigs when fed a high canola meal (CM) diet. A total of 315 nursery pigs, 6.0 ± 1.2 kg body weight (BW), were allotted to one of five dietary treatments with 9 replicates (7 pigs/pen) in a randomized complete block design. Dietary treatments were PC: corn-soybean meal-based diet with 20% CM, NC: corn-soybean meal-based diet with 40% CM; NC+A: NC diet with acidifier at 1,500 ppm, NC+B: NC diet with encapsulated butyrate at 500 ppm, and NC+A+B: NC diet with acidifier and encapsulated butyrate. All diets were formulated to meet or exceed the nutrient requirements of NRC (2012). All pigs received a common Phase 1 nursery diet during week 1 following weaning. Experimental diets were provided in Phase 2 (wk 2 and 3) and Phase 3 (wk 4 to 6). Individual pig BW and pen feed consumption were measured for each phase to calculate growth performance. At the conclusion of each phase, blood samples were collected from one pig per pen for analysis of serum triiodothyronine (T3) and thyroxine (T4) concentrations. The selected pig was euthanized within 24 h, and its organ weights and pH of digesta were measured. The results were analyzed using MIXED procedure in SAS with the pen as an experimental unit. There was no difference in BW and average daily gain throughout the overall period. However, PC treatment exhibited greater (P < 0.05) average daily feed intake in phase 3 by 18.2% and overall period by 13.4% compared with NC treatment and no difference with NC+A+B treatment. The NC+A and NC+A+B treatments tended to improve (P ≤ 0.10) gain to feed ratio in phase 3 by 17.9% and overall period by 16.1% compared with PC treatment, respectively. At the end of phase 3, the PC treatment tended (P < 0.10) to have greater serum T4 concentrations compared with NC and NC+A treatments (3.2 vs 2.5 and 2.4 ug/dL, respectively), whereas there was no difference between PC and NC+A+B treatments. In phase 3, the thyroid gland weight for PC treatment was less (P < 0.05) than for NC treatment (0.156 vs 0.202 g/kg), whereas there was no difference among PC, NC+B, and NC+A+B treatments. In phase 3, dietary encapsulated butyrate decreased (P < 0.05) the pH of jejunal digesta compared with PC treatment (6.28 vs 7.01), and dietary encapsulated butyrate treatments (NC+B and NC+A+B) tended to decrease (P < 0.10) the pH of hind-colonic digesta compared with the pH of PC treatment by 6.2% and 7.2%. In conclusion, dietary encapsulated butyrate in combination with acidifier may alleviate thyroid dysfunction that is anti-nutritional effect of high canola meal diets.

64 Effect of feeding intact protein from soybean meal instead of crystalline amino acids on growth performance, protein synthesis, and immune response of growing pigs

Abstract The objective was to test the hypothesis that feeding intact protein from soybean meal (SBM) instead of crystalline amino acids (AA) does not affect growth performance, protein synthesis, intestinal morphology, or immune response of growing pigs. A control corn-SBM diet was used. Three additional diets were formulated by reducing the inclusion rate of SBM and adding 3, 4, or 5 crystalline AA (i.e., Lys, Met, Thr, Trp, Val) to the diets, which resulted in reducing the protein concentration from 20.0% to 13.4%. All diets were formulated to meet requirements for standardized ileal digestible indispensable AA. A total of 176 pigs [initial body weight (BW) = 32.2 kg; SD = 4.2] were used. On d 1, 16 randomly chosen pigs were euthanized and body nutrient composition was determined. The remaining 160 pigs were allotted to the 4 diets using a randomized complete block design with 4 pigs per pen and 10 replicate pens per diet. Starting BW was the blocking factor. Individual pig BW and feed consumption were recorded. On d 28, one pig per pen was slaughtered and blood, carcass, and viscera were collected and analyzed for N, fat, and energy to calculate deposition in the body. Ileal mucosa, ileum and colon tissue and digesta were analyzed for blood characteristics, cytokines, tissue morphology, ammonia, and gene expression. Contrasts coefficients were used to determine linear and quadratic effects of reducing dietary protein. Results indicated that average daily gain, average daily feed intake, gain to feed ratio, carcass characteristics, and protein, lipid, and energy depositions were not affected by reducing SBM and increasing crystalline AA in diets (Table 1). However, energy efficiency tended to decrease (quadratic, P = 0.083) by reducing dietary protein. Blood urea N was reduced (linear, P < 0.001) as dietary protein was reduced, but blood total protein was not affected by dietary treatment. Cytokines, ileal and jejunal morphologies, and gene abundance of AA transporters in the ileal mucosa were not affected by dietary protein. Ammonia concentrations in ileal digesta increased and then decreased (quadratic, P = 0.043) and colon digesta tended to increase and then decrease (quadratic, P = 0.074) as dietary protein was reduced. Bacteria protein in colon digesta was reduced (linear, P = 0.030) by reducing dietary protein. In conclusion, providing AA from intact protein from SBM or from crystalline AA did not affect growth performance, intestinal morphology, and immune response of pigs. However, SBM in diets can provide energy that may be utilized more efficiently than energy from diets with less SBM and crystalline AA. Further research is suggested to elucidate if SBM improves utilization of other nutrients in diets for pigs.

From personal to corporate social responsibility: (de)individuation in luxury retailing

PurposeThe New York Times has suggested replacing sustainable fashion with responsible fashion, emphasizing the need for joint efforts by both individual consumers and retailers to take responsibility for their own decisions and actions. This study seeks to investigate the mechanism that activates individuals' personal social responsibility (PSR) and its association with their perceived corporate social responsibility (CSR) from a responsible luxury fashion retailer.Design/methodology/approachAn online experiment was conducted with a nationwide US sample of luxury consumers who were randomly assigned to either individuation or deindividuation groups. Covariance-based structural equation modeling (CB-SEM) and multi-group SEM were employed to test the hypotheses.FindingsIndividuals' universalism positively affected PSR, which then enhanced their recognition of a responsible luxury retailer’s CSR and led to a greater willingness to pay a premium. More importantly, the positive effect of universalism on PSR was strengthened when consumers’ unique individuality, rather than their deindividuated state, was emphasized. Moreover, the moderating effect of individuation was indirectly transmitted through PSR to perceived CSR, hence reinforcing the relationship between PSR and CSR.Originality/valueThis study significantly advances existing scholarship on sustainable luxury retailing and adds rigor to deindividuation theory by demonstrating the central role of PSR and the moderating effect of individuation in enhancing recognition of a luxury fashion retailer’s CSR commitments. The findings provide luxury fashion retailers with communication and marketing strategies that highlight consumers' unique individuality to more effectively activate their sense of personal responsibility and thereby increase their recognition of the retailer’s CSR.

Egg consumption and bone mass density among the elderly: A scoping review.

Eggs offer a range of essential nutrients that could support skeletal health as individuals age. Maintaining bone density is crucial for reducing the risk of fractures and improving overall mobility and quality of life in later years. Understanding the potential benefits of habitual egg consumption on bone mass density among older people is essential, given that the natural decline in bone mass density occurs with age. This area of research has not garnered sufficient attention basically because of the mixed reactions and conflicting reports about the safety of egg consumption especially among the older adults. This scoping review aims to systematically examine the existing literature to map the evidence regarding the association between habitual egg consumption and bone mass density in older adults' individuals. The scoping review adhered to the Preferred Reporting Items for Systematic Reviews and Meta-Analyses Extension for Scoping Reviews (PRISMA-ScR) guidelines to ensure methodological rigor and transparency. Five electronic databases were searched for published pieces of literature. While high egg intake has been linked to increased mortality and dyslipidemia, eggs contain compounds like Ovo transferrin and carotenoids that may benefit bone health. As aging increases vulnerability to bone fragility and fractures, it's crucial to provide comprehensive dietary recommendations. The complex relationship between egg consumption, cholesterol, and health highlights the need for nuanced assessment. Overall, eggs present a potentially valuable dietary component for promoting bone health in aging populations. Limited research on the link between egg consumption and bone mass density in older adults highlights the need for further investigation. Concerns about cholesterol have overshadowed potential benefits. Given aging populations and bone health challenges, exploring eggs' role in preventing falls and fractures is essential for a proactive approach to older adults' well-being.

Using external morphology as a proxy for stomach size in Hemigrapsus sanguineus.

Stomach morphology can provide insights into an organism's diet. Gut size or length is typically inversely related to diet quality in most taxa, and has been used to assess diet quality in a variety of systems. However, it requires animal sacrifice and time-consuming dissections. Measures of external morphology associated with diet may be a simpler, more cost-effective solution. At the species level, external measures of the progastric region of the carapace in brachyuran crabs can predict stomach size and diet quality, with some suggestion that this approach may also work to examine individual diet preferences and specialization at the individual level; if so, the size of the progastric region could be used to predict trends in diet quality and consumption for individuals, which would streamline diet studies in crabs. Here, we tested whether external progastric region size predicts internal stomach size across latitude and time of year for individuals of the invasive Asian shore crab Hemigrapsus sanguineus. We found that the width of the progastric region increased at a faster rate with body size than stomach width. In addition, the width of the progastric region followed different trends across sites and over time compared to stomach width. Our results therefore suggest that the progastric region may not be used as a proxy for stomach size variation across individuals.

Why We Should Reexamine the "Golden Age" of Antibiotics in Social Context.

Economics is the primary discipline used to understand supply chain design, scale-up, and management. For example, antibiotics can be compared to other forms of "tragedy of the commons," whereby a common good (effective treatment of infections) is jeopardized by individual consumption and lack of community oversight and stewardship. While economic analysis can explain innovation decline in terms of market failure, one pitfall of an early-stage focus on research and development is a failure to challenge the discovery narrative. Ethics also has a distinct place in helping us envision alternatives to what markets can produce. This article advances a more contextualized view of how science and technology policy has shaped antibiotic supply chains over many years, emphasizing how shifting the story we tell about past successes is central to securing a reliable antibiotic supply chain in the future.

Cashless Payments: Perceived Challenges by Stakeholders in Tanzania Using UTAUT2 Model.

The establishment of cashless payments has revolutionized financial transactions globally, yet its implementation in developing countries like Tanzania presents a unique series of challenges. This study investigates the challenges associated with cashless payments in Tanzania using UTAUT2 model. The UTAUT2 model determine behavior intention by individual technology consumers. The study employed quantitative research method for data collection by distributing questionnaires. Data analysis was performed using SPSS analytical tool. Findings revealed the most used cashless methods were mobile money 59%, Scan to Pay (QR Codes) 51% and Mobile banking 43%. Majority of respondents were found to use cashless payment service to pay bills 87%, sending and receiving money 85% and purchasing airtime 79%. Findings also shows UTAUT2 factors that affect the adoption of cashless payment is highly influenced by perceived price value of the service (heavy tax and levy 65%, high transaction costs 50%), facilitation condition (low support by merchants 51%, IT related Risks 42% and Delayed transaction completeness 41%), social influence (social altitude 38%) and hedonic motivation (risk of fraud 38%). This research contributes to the existing literature by offering insights into the current challenges impacting cashless payments in Tanzania.

Consumer resistance diminishes environmental gains of dietary change

The environmental gains of dietary change are often assessed in relation to average national diets, overlooking differences in individual consumption habits and people’s willingness to change. This study combines microdata on food intake and consumer behaviour to elicit the likely environmental gains of dietary shifts. We focus on the Netherlands owing to the country’s ambition to halve its dietary footprint by 2050. Linking food recall survey data from a cross-section of the population (n = 4313), life cycle inventory analysis for 220 food products, and behavioural survey data (n = 1233), we estimate the dietary footprints of consumer groups across water, land, biodiversity and greenhouse gas (GHG). We find that meat and dairy significantly contribute to the dietary GHG footprint (59%), land footprint (54%), and biodiversity footprint (59%) of all consumer groups and that male consumers impose a 30%–32% greater burden than women across these impact areas. Our scenario analysis reveals that simply replacing cow milk with soy milk could reduce the GHG, land and biodiversity footprints by ≈8% if widely adopted by the Dutch adult population. These footprints could be further reduced to ≈20% with full adoption of the EAT-Lancet diet but with a significantly increased blue water footprint. However, when incorporating gender- and age-specific willingness to reduce meat and dairy consumption, the environmental gains resulting from partial adoption of the No-Milk diet and EAT diet diminish to a mere ≈0.8% and ≈4.5%, respectively. Consequently, consumer motivation alone is insufficient to realise the significant environmental gains often promised by dietary change. Yet, substituting high-impact food products offers a near-term opportunity to accelerate a rapid sustainable dietary transition. Future studies on sustainable dietary transition must incorporate consumer behaviour to fully comprehend the lock-in of food consumption patterns and targeted policy action required to secure a sustainable food future.

Cross-Cultural Differences in Food Preferences and Consumption Patterns

Purpose: This study sought to explore cross- cultural differences in food preferences and consumption patterns. Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. Findings: The findings reveal that there exists a contextual and methodological gap relating to cross- cultural differences in food preferences and consumption patterns. Preliminary empirical review revealed that cultural heritage profoundly influenced individuals' food preferences and consumption habits, with distinct culinary traditions and family influences shaping dietary behaviors within specific cultural contexts. Globalization and urbanization were found to impact food preferences, yet traditional dietary practices remained resilient. Additionally, socio-economic factors significantly influenced dietary behaviors, particularly in low-income communities. These findings emphasized the importance of recognizing cultural diversity and socio-economic disparities in promoting healthy eating behaviors and improving public health outcomes. Unique Contribution to Theory, Practice and Policy: Cultural Anthropology theory, Social Identity theory and Ecological Systems theory may be used to anchor future studies on cross- cultural differences in food preferences and consumption patterns. The study offered valuable recommendations that contributed to theory, practice, and policy in the field of nutrition and public health. By identifying cultural influences on food preferences and consumption patterns, the study enriched theoretical frameworks such as cultural anthropology, social identity theory, and ecological systems theory. Its findings informed the development of culturally sensitive interventions and educational programs, empowering individuals to make healthier food choices while respecting cultural heritage. Additionally, the study's insights guided the formulation of evidence-based policies aimed at addressing diet-related health disparities and promoting food security and nutrition equity on a global scale.

Visioning sustainable futures: Exposure to positive visions increases individual and collective intention to act for a decarbonated world

A key factor for behavioural change, when individuals are already concerned by environmental crises, is individuals’ perception of how they could cope with such an issue in an effective way, as well as their perception of their ability to imagine environmental cognitive alternatives to the behavioural status quo. Is it possible to boost these perceptions through the presentation of positive visions of the future? In this experimental study (N = 300), we tested whether being exposed to positive visions of a decarbonated future influences individuals’ perceived ability to imagine environmental cognitive alternatives as well as their efficacy beliefs, and their intention to engage in climate change mitigation behaviour at an individual and collective level. More precisely, we compared the effects of being exposed to a positive vision focused on either eco-sufficiency or eco-efficiency through green technologies, to achieve the decarbonated world described (including also a control condition). Results confirmed that, regardless of the focus of the positive vision, being exposed to a positive vision is sufficient to increase individuals’ perceived ability to imagine the future, their perceived collective efficacy, and their intention to engage in individual pro-environmental consumption behaviours, technology-use behaviours, and collective behaviours. These findings explore and explain the psychological effects of mere exposure to positive visions on socio-cognitive determinants of behavioural change, which could become an effective strategy to motivate pro-environmental behavioural change in communication and education campaigns.

The Impact of Artificial Intelligence on Personalized Marketing

Abstract: Artificial intelligence (AI) has become increasingly prevalent in various industries, revolutionizing traditional practices and introducing novel approaches. One such domain significantly influenced by AI is marketing, particularly in the realm of personalized marketing. Personalized marketing aims to tailor promotional efforts to individual consumers based on their preferences, behaviours, and demographics. The integration of AI technologies in personalized marketing strategies has promised to enhance targeting accuracy, improve customer engagement, and ultimately drive higher conversion rates Consequently, investigating the impact of AI on personalized marketing holds substantial significance in understanding the evolving dynamics of consumer-brand interactions in the digital age.