Indirect Negative Impact Research Articles

Why do we still feel drained even in meaningful work? unveiling the negative impact of job insecurity among Korean counselors

ABSTRACT The issue of psychological burnout in most workplaces is a significant concern. Despite organizational psychology efforts to alleviate burnout by emphasizing high-quality job conditions such as meaning and calling, discussions often overlook the impact of job insecurity. Given recent approaches’ tendency to neglect fundamental lower-level needs, this study aimed to explore the negative effects of psychological burnout on workers, focusing on subjective job insecurity. Counselors, who have been recognized for experiencing high psychological burnout, comprised our study with 420 finalized responses out of 450 collected. Data analysis encompassed the utilization of SPSS 29.0, Amos 29.0, and SmartPLS 4.0, with a specific focus on exploring mediating and moderating effects of variables. The findings unveiled that job insecurity weakened the previously observed negative indirect impact of work meaning on psychological burnout through living a calling. This observation suggests that as job insecurity intensifies, the alleviating effect of living a calling on burnout diminishes. This study reaffirms the link between work meaning and psychological burnout, emphasizing the mediating role of living a calling among South Korean counsellors. The results underscore the necessity of organizational interventions to promote meaningful work, facilitate personal calling, and ensure job security, thereby preventing or mitigating burnout.

SHRM Dimensions, Work Engagement and Intention to Quit: LinkedIn As a Data Source

The purpose of this study is to investigate the impact of strategic human-resource management (SHRM) on employees' intention to quit, mediated by work engagement in the construction sector in GCC countries. The major findings of this study indicate that strategic human-resource management (SHRM) has a direct positive impact on work engagement and an indirect negative impact on employees' intention to quit through work engagement. The study also indicated that work engagement has a direct negative impact on employees' intention to quit. Structural equation modeling was employed to analyze data collected from 612 participants via a LinkedIn dataset. All participants work in the construction sector in Gulf States (GCC countries) and are members at LinkedIn as a professional social-networking site. Social-media network LinkedIn was employed to collect the data required for analysis. The study offers evidence and guidance for HRM practitioners for direct HRM practices and SHRM constructs in fostering work engagement and managing employees’ intention to quit. There is a lack of research examining the impact of SHRM and its components on employees’ intention to quit, mediated by work engagement. Thus, this study confirms the argument that SHRM can be an effective approach to influence employees' intention to quit through work engagement.

Legal regulation of environmental entrepreneurship: interaction between the state and business

The article explores the important aspects of the development of legal regulation of environmental entrepreneurship in the Russian Federation in the framework of interaction between the state and business. The relevance of the study of legal regulation of ecological entrepreneurship in the Russian Federation is conditioned by the ongoing changes in the sphere of politics, economics, law and ecology. Despite the importance of this form of economic activity for the development of the economy in its crisis state, there is a noticeable shortage of legal norms in the legislation, the subject of regulation of which would be environmental entrepreneurship. The article reveals the basics of state policy in the field of ecology, examines the problems of interaction between business and the state. It is emphasized that the level of development of the sphere of ecology largely determines the process of economic activity, which directly involves natural resources, directly using them as the main means of profit making and often having an indirect negative impact on the natural environment.

Does Shared Leadership Always Have Positive Effects on Employee Creativity? A Role Conflict Perspective

Drawing on role theory, this study investigates the cross-level impact of shared leadership on employee creativity via role conflict, and further explores the boundary condition of task-oriented vertical leader behavior. Data were collected from 691 employees and their direct leaders from 93 teams in China. The results reveal that (a) shared leadership increases role conflict, (b) shared leadership negatively affects employee creativity through role conflict, and (c) task-oriented vertical leader behavior weakens the impact of shared leadership on role conflict and the negative indirect impact of shared leadership on employee creativity. This study enriches the literature on leadership and creativity by revealing the potential inhibiting effect of shared leadership on creativity and the mitigating effect of vertical leadership behavior.

Impact of Landscape Patterns on Water Quality in Urbanized Rivers at Characteristic Scale: A Case of Pearl River Delta, China.

The impacts of landscape patterns on river water quality are commonly acknowledged, but understanding the complex processes by which landscape patterns affect water quality is still limited, especially in densely populated urban areas. Exploring the mechanisms through which landscape characteristics influence water quality changes in urbanized rivers will benefit regional water resource protection and landscape-scale resource development and utilization. Utilizing daily water quality monitoring data from rivers in the urbanized area of the Pearl River Delta in 2020, our research employed canonical analysis and partial least squares structural equation modeling (PLS-SEM) to explore the processes and mechanisms of the influence of urbanized river landscape patterns on surface water quality. The results indicated that total nitrogen (TN) was the critical indicator limiting the water quality of rivers in the Pearl River Delta. The landscape composition and configuration indexes exhibited non-linear variations with scale, and the landscape fragmentation was higher closer to the river. Landscape patterns had the most significant influence on water quality under the characteristic scale of a 5.50 km circular buffer zone, and landscape composition dominated the change of water quality of urbanized rivers, among which 30.64% of the percentage patch area of construction (C_PLAND) contributed 46.40% to the explanation rate of water quality change, which was the key landscape index affecting water quality. Moreover, landscape patterns had a higher interpretive rate of 39.29% on water quality in the wet season compared to 36.62% in the dry season. Landscape composition had an indirect negative impact on water quality, with a value of 0.47, by affecting the processes of runoff and nutrient migration driven by human activities, while landscape configuration had an indirect negative impact on water quality, with a value of 0.11. Our research quantified the impacts of landscape patterns driven by human activities on surface water quality and proposed management measures to optimize the allocation of landscape resources in riparian zones of urbanized rivers. The results provide a scientific basis for water quality management and protection in urbanized rivers.

Financial security of Ukraine under martial law: Impact of macroeconomic determinants

Russia’s open aggression against Ukraine has resulted in significant changes across all sectors of the Ukrainian economy and its financial sphere, including financial security. The paper aims to identify the impact of the primary macroeconomic determinants, i.e., military defense spending, non-performing bank loans, exchange rate, foreign debt, and state (total) reserves, on the financial security of Ukraine under martial law. The canonical correlation analysis is employed to assess the strength of the relationship between the above macroeconomic indicators and the level of the state’s financial security. It was found that the reduction of the state’s financial security level in 2022 was 63.9%, explained exactly by the changes in the above macroeconomic determinants after the start of a full-scale invasion. The study determined the degree of influence of each indicator on Ukraine’s financial security level. An increase in the level of military defense spending, non-performing bank loans, hryvnia’s devaluation, and external debt growth had a direct negative impact on Ukraine’s financial security. At the same time, an upsurge in total reserves had an indirect negative impact (through the external debt growth). The research findings confirm the necessity for effective monitoring and management of the macroeconomic indicators to maintain both Ukraine’s financial security and macro-financial stability in order to ensure its’ sustainable economic development during the postwar recovery period. AcknowledgmentThis research is financially supported by the NATO SPS Program “Security of territorial communities: evidence from the Eastern European countries”.

Perceived dissimilarity and knowledge sharing with younger workers: the role of generativity striving and knowledge receiving from younger workers

Abstract Drawing on self-categorization theory, this study examined the impacts of perceived age and deep-level dissimilarities with younger workers on older workers’ tacit and explicit knowledge sharing (KS) with younger workers via generativity striving (GS), and extended the theory by proposing the moderating role of knowledge receiving (KR) from younger workers. This study used a three-wave online survey of 570 older workers in a large Chinese aircraft maintenance company. The results showed that GS mediated both the positive relationships between perceived age dissimilarity with younger workers and older workers’ tacit and explicit KS with younger workers, as well as the negative relationships between perceived deep-level dissimilarity (PDD) with younger workers and older workers’ tacit and explicit KS with younger workers. Moreover, the positive direct impact of GS and the negative indirect impact of PDD with younger workers on older workers’ explicit KS with younger workers were found to be relatively weaker when older workers’ KR from younger workers was high. The findings suggest that perceived age and deep-level dissimilarities with younger workers present both opportunities and challenges for older workers to share knowledge with younger workers.

Perceived overqualification as a double-edged sword for employee creativity: The mediating role of job crafting and work withdrawal behavior.

With the continuous development of education level and the downturn of economic situation, employment competition is intensifying, more and more high-quality talents appear, and the misfit between people and posts has become a common phenomenon. However, there is no consensus on the relationship between perceived overqualification and employee creativity. Based on the conservation of resource theory, this study reveals the micro mechanism and boundary conditions of the influence of excessive qualification on employee creativity. This study analyzed 487 valid samples obtained in three stages. The results show that: (1) Job crafting has a positive mediating effect on perceived overqualification and creativity, and the path of the two halves is positive; (2) Work withdrawal behavior plays a negative mediating role between the perceived overqualification and creativity. The path in the first half is positive, and the path in the second half is negative; (3) Organizational identity moderates the effect of perceived overqualification on job crafting and work withdrawal behavior. Specifically, the higher the sense of organizational identification, the stronger the positive effect of perceived overqualification on job crafting and the weaker the positive effect on work withdrawal behavior; (4) Organizational identification moderates the mediating role of job crafting and work withdrawal behavior in the relationship between overqualification and creativity. Specifically, the higher the organizational identity, the stronger the indirect positive effect of perceived overqualification on creativity through job crafting, and the weaker the indirect negative impact of perceived overqualification on creativity through work withdrawal behavior. The study conclusion deepens the research on the mechanism of the influence of the perceived overqualification on employees' work behavior, and provides practical enlightenment for the organization and management of employees with excess qualification.

The Psychological Impact on Romanian Women Infected with SARS-CoV-2 during Pregnancy.

It is well-known that the uncertainty about the COVID-19 pandemic has an indirect negative impact on pregnant women's mental health, given the fact that pregnant women are more vulnerable emotionally and psychologically than non-pregnant women. The aim of this study was to evaluate the maternal psychological impact on Romanian women who were infected with SARS-CoV-2 during pregnancy and their concerns and to determine which are the best measures to prevent negative outcomes. A 40-item questionnaire was created for data collection and was shared on social platforms (Facebook and Instagram) and also with obstetric communities between February 2021 and January 2023. Our cross-sectional survey recruited 317 Romanian pregnant women who suffered from SARS-CoV-2 infection. Among general questions about their life and pregnancy during the pandemic, the survey included questions about their SARS-CoV-2 infection during pregnancy, their concerns and how they perceived this period in order to evaluate their emotional status. Of 317 women recruited, 91% of them had a mild to moderate form of COVID-19, and 2% had serious symptoms. Only 9% of women were hospitalized, 4% of women considered that the SARS-CoV-2 infection affected their physical condition to a great extent, and 8% considered to be affected in terms of mental state to a great extent. The main negative feelings of pregnant women during the COVID-19 disease were the fear regarding the possibility of affecting the pregnancy and the concern for their life (51.4%). These increase the risk of developing anxiety or depression. Pregnant women who contracted SARS-CoV-2 infection faced negative feelings, especially those with a severe form of the disease or who recovered with difficulty after the disease. Patients who required hospitalization reported an impairment of the mental state to a great extent and to a very great extent with a frequency of approximately two times and four times higher than non-hospitalized patients, respectively (p < 0.05 and p < 0.001, respectively). Also, giving birth during SARS-CoV-2 and the difficulty of accessing medical services represented a high level of stress. Also, 47% of patients who reported difficulty accessing medical services during the illness evaluated their mental state significantly less favorably. Preventive measures are essential to minimizing the negative psychological impact of COVID-19 disease during pregnancy among pregnant women. The medical treatment of COVID-19 disease during pregnancy should be prioritized, but emotional and mental health support must also be provided.

THE KNOWLEDGE ECONOMY: THE POWER OF KNOWLEDGE AND ITS ROLE IN THE ECONOMIC EMPOWERMENT OF MOROCCAN WOMEN

Recently, the term third wave has spread, which refers to a new branch of economic science, which has become necessary in the global context, which is the knowledge economy. This economic model is based on a deeper understanding of the role of knowledge and human capital in the development of the economy and the progress of societies. It is an advanced economic pattern based on the effective use of multiple technologies in general, and information and communications technology, while harnessing knowledge as an essential component of production processes. This study dealt with a new type of economy based on knowledge and its role in the economic empowerment of women within Moroccan society. The problem of the study was represented by raising the question: Does the knowledge economy have a direct positive impact on building women’s capabilities or an indirect negative impact? What is new is the extent of its impact on economic and social life and on women’s lifestyle in general, which came as a result of the integrated national plans of the Kingdom of Morocco with specific timetables and goals.

The Impact of Problematic Smartphone Use on Sleep Quality Among Chinese Young Adults: Investigating Anxiety and Depression as Mediators in a Three-Wave Longitudinal Study.

Sleep disorders are a significant health issue that urgently needs to be addressed among undergraduate students, and one of the potential underlying problems could be problematic smartphone use (PSU). This study aimed to clarify the relationship between PSU and poor sleep quality by investigating the independent and serial mediating roles of anxiety and depressive symptoms in a population of university students in Tibet, China. A total of 2993 Tibetan college students completed three waves of data surveys, with all participants completing questionnaires on PSU, anxiety, depressive symptoms, and sleep quality (Time 1 (T1) -Time 3 (T3)). Bootstrapped mediation analysis was used to explore the mediating role of anxiety and depressive symptoms in the longitudinal relationship between PSU and sleep quality. Both direct and indirect effects of PSU on poor sleep quality were found. PSU (T1) can had not only a direct negative influence on poor sleep quality (T3) among young adults (direct effect = 0.021, 95% CI = 0.010-0.033) but also an indirect negative impact via three pathways: the independent mediating effect of anxiety symptoms (T2) (indirect effect 1 = 0.003, 95% CI = 0.001-0.006), the independent mediating effect of depressive symptoms (T2) (indirect effect 2 = 0.004, 95% CI = 0.002-0.006), and the serial mediating effects of anxiety (T2) and depressive symptoms (T2) (indirect effect 3 = 0.008, 95% CI=0.005-0.011). These findings highlight the role of anxiety and depression symptoms as joint mediating factors in the relationship between PSU and sleep disturbances. Interventions focused on improving sleep that incorporate behavioural measures could benefit from treatment approaches targeting mental disorders.

Breaking the budget chains: Empowering Iraqi small- and medium-sized enterprises through Beyond Budgeting

Background: Traditional budgeting has faced criticism, leading researchers to explore alternative management control methods such as Beyond Budgeting. Despite its potential benefits, Beyond Budgeting adoption remains limited.Aim: This research investigates Beyond Budgeting’s effect on Iraqi small- and medium-sized enterprise (SME) performance, focusing on competitive advantage.Setting: The study targets Iraqi SMEs, considering their diverse business landscape. A random sample of 353 accountants was chosen from a research community of 22 974 individuals. SPSS and AMOS 26 software and a custom questionnaire were used.Method: The authors conducted multiple linear regression analysis and Structural Equation Modeling to address our study’s objectives. Additionally, we utilised maximum likelihood procedures to assess factor loadings, construct validity and reliability.Results: Beyond Budgeting implementation significantly affected both financial and nonfinancial performance. It demonstrated positive effects on cost leadership and competitive advantage differentiation. However, an indirect negative impact on nonfinancial performance was observed through the influence on cost leadership, suggesting a trade-off between cost reduction and other nonfinancial factors.Conclusion: The study acknowledges limitations in sample size and the need for considering additional factors. Further research is required to understand Beyond Budgeting’s limited adoption in Iraq. The study contributes valuable insights on Beyond Budgeting as a substitute for traditional approaches, benefiting managers and policymakers.Contribution: This study emphasises Beyond Budgeting’s significant impact on Iraqi SME performance, highlighting the relationship between Beyond Budgeting, competitive advantage strategies, financial and nonfinancial performance. The findings provide insights for enhancing budgeting practices in Iraqi SMEs.

Blockchain technologies in pharmaceutical industry: A comprehensive overview

Pharmacies need to manage their data effectively. A novel technology known as blockchain holds the potential to enhance transparency and safety for various pharmaceutical operations. The Drug Supply Chain Security Act (DSCSA), which was passed by the US Congress in 2013 to stop pharmaceuticals that are stolen, tainted, or counterfeit, has a response provided by blockchain technology. Blockchain technology is a decentralized distributed ledger that uses cryptographic techniques to provide security to a peer-to-peer network of transactions. These guarantee that a product is secure and suitable for consumer sale. By making sure laws are readily followed, blockchain provides solutions to improve the validity, reliability, and efficiency of medicine production. It also presents a chance to address one of the main issues, which is the surge of fake medications getting into the system and into the hands of patients or customers. According to the pharmaceutical industry, society is seriously threatened by fake medications. False medications have a direct or indirect negative impact on patients health, sometimes leading to major problems and even death. The pharmaceutical industry's inadequate supply chain management is the cause of this counterfeiting, which jeopardizes patient safety and damages the reputation of the manufacturer. Blockchain technology can be applied to supply chain management to provide assurance, security, traceability, and openness to the chain by providing visibility and immutability of each stage in the chain. A relatively new electronic data management technology called blockchain has promise for transparency and accountability. A blockchain is a ledger of transactions that is viewable by all users of a computer network, each with an identical copy of the ledger.

Temporal patterns and driving factors of sediment carbon, nitrogen, and phosphorus stoichiometry in a eutrophication plateau lake

Stoichiometry determines the key characteristics of organisms and ecosystems on a global scale and provides strong instructions on the fate of sediment carbon, nitrogen, and phosphorus (C-N-P) during the sedimentation process, contributing to the Earth's C-N-P balance. However, the mechanisms underlying C–N–P stoichiometry in response to intensive human activity and organic matter sources remain underexplored, especially in freshwater ecosystems. This study identifies the temporal patterns of C-N-P stoichiometry, reveals the inner driving factors, and clarifies its impact path, especially in eutrophication (the late 1970s). The results revealed that sediment RCP and RNP increased significantly and were controlled by TCAR and TNAR, respectively, indicating the direct impact of burial rate on C-N-P stoichiometry. Based on redundancy analysis and the STM model, autochthonous origin, GDP, and population had positive effects on sediment TCAR, TNAR, and TPAR, which, in turn, affected RCN, RCP, and RNP. Organic matter sources and human activities have a significant influence on RCN, RCP, and RNP, possibly regulated by the variation of TCAR and TNAR. Autochthonous origin had an indirect positive impact on RCN and RCP through the mediating effect of TCAR. Similarly, through the mediating effect of TNAR, it had an indirect negative impact on RCN and an indirect positive impact on RNP. This study showed that TCAR, TNAR, TPAR, GDP, autochthonous, allochthonous and population better explained the changes in RCN, RCP, and RNP over a-hundred-year deposition, highlighting an in-depth understanding of the dynamic change mechanism of sediment C-N-P stoichiometry during the lake deposition process.

COVID-19 anxiety and uncertainty of classes: Devastating effect on students’ academic behavior and performance

Background The second wave of coronavirus disease 2019 (COVID-19) upsurged the level of anxiety among students and in addition to this, frequent closure of class, switching of teaching and learning to virtual added more agony to academic life. This study aimed to assess the impact of COVID-19 anxiety and uncertainty in class on academic performance moderated through academic behavior. Methods A structured questionnaire was developed to collect primary data and was distributed to 480 students using a systematic sampling technique. A structured equation model was developed and tested with a few hypotheses to answer the research objectives. A conceptual model was developed with the help of literature in order to understand causal relationship between study variables and tested with the help of the structured equation model. Results The study results showed that COVID-19 anxiety and uncertainty in classes negatively impacted students’ academic behaviour, which lead to students’ poor performance. The study identified that COVID-19 anxiety and uncertainty of class do not have a direct impact on academic performance; it only has an indirect negative impact on academic performance. Conclusions It can be concluded that uncertainty of classes during lockdown increased anxiety among students and it negatively impacted the academic behaviour of the students which lead to poor academic performance. The study helps the policymakers of the education sector to uplift the spirit of students in this pandemic situation and motivate the students to keep hope in their future careers; therefore, this study helps to fill that gap by contributing a working model.

The impact of the forestland‐tenure disputes on the new type of forestry operating entity's long‐term investment: The intermediary effects on credit constraints

AbstractIn the context of the state's proposal to accelerate the development of new type of forestry operating entities in rural area, we provide an analysis of how forestland‐tenure disputes affect the long‐term investment behavior through credit constraints based on the perspective of forestland‐tenure disputes. Based on the survey data of 485 new type of forestry operating entities in nine provinces across China, the empirical analysis is conducted using the Tobit model and mediating effect model, while paying attention to the heterogeneity of management scale and different entity types on the impact of new type of forestry operating entity's long‐term investment behavior. The conclusions are as follows: both forestland‐tenure disputes and dispute areas have a significant negative impact on the new type of forestry operating entity's long‐term investment. In addition, forestland‐tenure disputes not only have a direct negative impact on the long‐term investment but also have an indirect negative impact on the long‐term investment by constraining the new type of forestry operating entity's bank loan and expanding the loan gap. It is suggested to improve the forestland trading market, regulate the order of trading, and implement the policy of forest tenure mortgage to provide stable policy guarantee and external conditions for fully activating the vitality of forestland management.

Will after-hours technology-mediated work make employees leave? A mediated moderation model

PurposeAs after-hours technology-mediated work (ATW) becomes common in organizations, the increased workload and interference to life caused by ATW has induced employee turnover. This research develops a mediated moderation model to explain how employees' intrinsic and extrinsic motivations for ATW affect their turnover intention through work–life conflict.Design/methodology/approachA survey was conducted to collect data of 484 employees from Chinese companies. Partial Least Square was used to perform data analysis.FindingsThe results show that intrinsic motivation for ATW has an indirect negative impact on turnover intention via work–life conflict, whereas extrinsic motivation for ATW has both a positive direct impact and a positive indirect impact (via work–life conflict) on turnover intention. This study also helps find that time spent on ATW can strengthen the positive impact of extrinsic motivation for ATW on turnover intention but has no moderation effect on the impact of intrinsic motivation for ATW. Furthermore, this study reveals that the interaction effect of time spent on ATW and extrinsic motivation on turnover intention is mediated by employees' perceived work–life conflict.Originality/valueBy discovering the distinct impact of employees' intrinsic and extrinsic motivations for ATW on turnover intention, this research provides a contingent view regarding the impact of ATW and offers guidance to managers regarding how to mitigate ATW-induced turnover intention through fostering different motivations.

Rising Cases of Motorcycle Wheel Spokes Injuries in A Tertiary Facility in Northern Ghana; A Policy Call.

Motorcycle wheel spoke injuries refer to the entrapment of the foot and ankle of a rider or pillion rider into the spokes of a vehicle resulting in varied complex ankle-foot injuries. We report ten cases of motorcycle wheel spoke injuries between January 1, 2022, to December 31, 2023, majority of whom were children with the youngest being 4 years and the oldest 43 years. A few of the cases sustained both soft tissue injuries and fractures around the ankle while the rest sustained only soft tissue injuries. We believe a lot more of these cases do not get to the tertiary facility for varied reasons.The mean length of hospital stay was 19±13 days potential indirect negative economic impact on the state, patients, and their family/caregivers.These injuries can be prevented by developing policies aimed at public education, baring children from riding pillion, and designing protective wheel covering. Cases of motorcycle wheel spoke injuries are on the rise in the Northern part of Ghana. We recommend public education and awareness creation as well as stringent implementation of road traffic regulations.

Do investment tax incentives promote firm pollution abatement investment? Evidence from China’s value-added tax reform

Using the 2009 consumption-based value-added tax (VAT) reform in China as a quasi-natural experiment for investment tax incentives, we investigate the impact of investment tax incentives on firm pollution abatement investment via a difference-in-differences (DID) approach. We find that the investment tax incentives have significantly raised firm pollution abatement investment of the eligible firms over the ineligible firms by 21.7%. Moreover, the effect is more pronounced for firms with political connection and firms located in regions with stricter environment regulation and lower pollution abatement costs. Our mechanism shows that the motivations for tax deduction play an important role in increasing pollution abatement investment. We also find that VAT reform has a negative indirect impact on firm environmental fine and firm employments and has a positive impact on firm’s capital-labor ratio and labor productivity.

The bittersweet of consumer–human brand relationships in the social media context

AbstractThe current research proposes an integrated model to investigate both the bright and the dark sides of consumer–human brand relationships facilitated by social media on consumers' lives. Grounded in the duality of social media and self‐regulation theory, the findings show that human brand attachment improves consumers' daily performance through stress relief, which in turn increases life satisfaction (Study 1). However, the findings also indicate that human brand attachment can cause consumers' daily performance to deteriorate as a result of compulsive human brand consumption on social media and human brand‐personal conflict, which diminishes life satisfaction (Study 2). Collectively, the findings may suggest that strong consumer–human brand relationships tend to be detrimental to consumers' well‐being as the indirect negative impact of human brand attachment on daily performance and life satisfaction overpowers its indirect positive impact (Study 3). Such detrimental effects are moderated by self‐regulatory focus (Study 4). Moreover, the findings indicate that the indirect negative effect of human brand attachment is attenuated when consumers have a higher level of work/study–life balance. Accordingly, the current research advances the theoretical understanding of the consumer–human brand relationship facilitated by social media, by highlighting its dual effects associated with the nature of technology and consumers' self‐regulatory focuses.