Over the past twenty years, Russian scientists have been able to use the resources of the scientific electronic library eLibrary. The scientific and educational experience of the author of the article suggests that not all researchers adequately use the resources of this library to assess their own publication activity, determine their place among the authors of the relevant topics and manage their own publication indicators. It is important in the competitive environment of the scientific world both for the authors themselves and for the scientific and educational organizations affiliated with them. The study analyzed the publication indicators of one of the well-known authors in the field of media research — Mikhail Vasilievich Shkondin in accordance with the possibilities provided by the NEB for such an analysis. The specific reason for the analysis was the anniversary of M.V. Shkondin. The article presents general indicators of the publication activity of M.V. Shkondin (the number of publications, the number of citations, the Hirsch index for eLibrary, for the RSCI and for the core of the RSCI), places in the ranking for the same indicators, a statistical analysis of the dynamics of the number of publications by M.V. Shkondin according to the RSCI and the core of the RSCI, distribution of publications by journals, distribution of citations of M.V. Shkondin's texts by years of citing and cited publications. In addition to quantitative, we also conducted a qualitative analysis of the topics of M.V. Shkondin's publications. The study found that M.V. Shkondin's publication activity indicators are clear evidence of the professor's significant contribution to the development of media and journalism research. The methodology applied in the study is useful for other authors registered in the NEB eLibrary.