As the global natural environment is on the slide, the citizens’ environmental awareness and behavior are of great importance to solve the environmental problems. In this paper, two cities, Xi’an and Shanghai, are selected to analyze human’s cognitive status to the natural environment changes. The result shows that humans have improved their cognition on natural environment changes in varying degrees in the aspects of environment attention, environmental awareness and environmental protection behavior, but their attitude to take part in the environmental protection and pay for it is still not active enough. Based on human’s cognition status on natural environment changes, the concept of “ecological economy men” has been proposed, the developing dynamic model of “ecological economy men” has been established and the origin and evolution of “ecological economy men” behavior have been analyzed theoretically.
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