India has long been known for its film industry and remains by far the largest film producer in the world, surpassing other film-producing superpowers like the US and China. A major factor in India’s dominance in the global media landscape is the outsourcing of film production, especially within Europe. Although there are studies trying to explain the context and mechanisms of foreign settings being incorporated into Indian filmmaking, this knowledge remains scattered and unsystematic. The objective of this paper is to comprehensively examine the evolutionary, spatial, and collaborative dynamics of Indian filmmaking in Europe by analysing statistical data from IMDb as the world’s largest film database. Our findings show that Indian filmmakers appeared relatively infrequently in Europe until the mid-1990s. The British Isles and Western Europe, with London and the Swiss Alps as the main centres, became the first and most popular destinations for outsourcing Indian films. However, this trend has changed in the last two decades, with the focus shifting to other areas in Southern, Central, Eastern, and Northern Europe as well in recent decades. The initial wave of Bollywood productions has gradually been followed by other regional cinematographies. The increasing presence of Indian film shooting in Europe has also led to growing co-production between filmmakers on both (sub)continents. The paper provides a solid basis for further exploration of socio-economic linkages between India and Europe, especially in terms of job creation, local economic development, tourism, and cultural exchange.
Read full abstract