Indian E-commerce Industry Research Articles

Return Behavior of Indian Consumers for Apparels and Electronics Purchased Online - Customer Behaviour & Scope of Improvement

The logistics industry has changed significantly due to the adoption of newer technologies, resulting in a more complex and multi-locational system. Online shopping companies, like Amazon and Flipkart, now make it easy for individuals in rural areas to purchase goods without having to leave their homes. Additionally, reverse logistics involves taking materials from the consumer destination and redistributing or disposing of them properly. This shift in expectations has been driven by customer- centric policies, encouraging people to make more purchases, but at a higher environmental cost. This paper looks at the Indian ecommerce industry in terms of how customers differ from the industry in terms of quality of service, and how big data and blockchain technology can help to provide modern solutions. We used customer surveys to gain insight into the perspectives of consumers, which we then analysed and visualised using Tableau. This paper will examine the Indian e-commerce industry in terms of how customers vary from the industry in terms of quality of service, and identify strategies to bridge the gap between tier-1 cities and tier-2 or tier-3 cities. Additionally, it will explore ways to achieve cost reductions for companies and reduce environmental impact through the use of big data and blockchain technology to find modern-day solutions.

Buyer behaviour modelling of rural online purchase intention using logistic regression

Improvements in connectivity, smartphone adoption, data usage, a competitive e-commerce space, innovations in financial technologies, and logistics growth are expected to push the Indian e-commerce industry to 200 billion dollars by 2026. The growth will mainly be propelled by the rural populace - constituting 68% of the Indian population and accounting for half of its consumption. It will be primarily driven by their increasing aspirations, brand consciousness, and value search against a stagnant urban market. However, such growth depends on the marketer's understanding of rural consumers, whose online consumer behaviour has not been well investigated. The current study tries to bridge this gap by studying the antecedents of rural e-commerce adoption. The results indicate that service quality, enjoyment, and trust are the most critical parameters for rural e-commerce adoption. The study results can help e-commerce market participants design suitable intervention strategies to improve their rural sales and returns.

Impact of Flash Sales on E-Commerce Industry in India

Abstract: The Indian E-commerce industry is developing multifolds and is relied upon to reach $20 Billion by 2020. This is because of evolving outlook of the Indian clients and simplicity of shopping on the web. Significant Indian E-trade organizations have concocted techniques year on year to draw the clients – Flash deals one among them. Streak deals like Flipkart's – 'Large Billion Day', Amazon. In's-'Incredible Indian Shopping Festival' and Snap deal's-'Unpack Zindagi(Unbox Life)' give limited time deals on profoundly limited costs on significant Indian celebrations. Information identified with the blaze deals of 3 significant online retailers from 2011 to 2016 wiz Flipkart, Snapdeal and Amazon, was gathered from secondary sources to analyze the effect of Flash deals on E trade organizations concerning deals, incomes, site traffic and coordination’s. The analysis will help internet business organizations comprehend the effect of glimmered deals for them.

Emerging Trends of E-Business Models in India

"E-commerce" refers to financial transactions that take place online. Ecommerce refers to the practise of doing business activities over the Internet and electronic means. Internet commerce has dramatically altered how businesses are traditionally conceived of and operated. The term "E-commerce" refers to the practise of buying and selling products or services online. This study aims to illustrate the success of E-Commerce in India and the expansion of E-Commerce sales in India's retail sector, as well as to draw attention to the various difficulties encountered by the Indian e-commerce industry. According to the research, wholesalers are the most threatened in the E-commerce world since producers may bypass them when selling directly to retailers and customers. Wholesalers may benefit from E-commerce by forming partnerships with reputable manufacturers and integrating their operations with the web. Findings from the survey also show that wholesalers, retailers, manufacturers, and individual consumers may all benefit from participating in the booming e-commerce sector.

Exploring the Factors Impacting Seller Performance During Online Sales Events in the E-Commerce Marketplace in India

The Indian ecommerce industry has been growing substantially because of changing mindset of the Indian customers and ease of shopping online. A large number of sellers had registered on online marketplaces so that the sellers could reach a larger pool of customers. The goal for sellers was towards increasing sales substantially with optimal efforts. Some sellers were able to accomplish this goal successfully, but a majority of the sellers struggled finding the right formula for success. Ecommerce websites conducted online shopping heavy discount sales events for limited time periods. The objective of this research was to understand the various factors that influenced and impacted the performance of sellers on Indian E-commerce websites during such events. A total of eleven interviews were conducted with Indian E-commerce sales experts. The data was thematically content analysed. Five most significant factors that helped gauge sellers’ performance were late shipment rate, poor order fulfilment rate, limited product selection, high price and low glance views.

Evaluating Climate Change Risks in Supply Chain within the Indian E-Commerce Industry Using Ahp and Dematel Techniques

Evaluating Climate Change Risks in Supply Chain within the Indian E-Commerce Industry Using Ahp and Dematel Techniques

Web analytics applications, opportunities and challenges to online retail in India

Indian e-commerce industry offers a very competitive marketplace to the retailers. However, with the enormous competition, online retailers need to understand and track the consumer behaviour on their website to generate profits. With the multi-channel growth of online retail, it has become very much critical to analyse these behaviours and correspondingly plan their operations. Web analytics has offered a number of tracking and analysis opportunities to the retailers, rather than just creating a sense from huge amounts of periodic batch data. The insight that they gain from such analyses is then used to direct, optimise, and automate their decision making to successfully achieve their organisational goals. Present work discusses the different categories of web analytics, along with their implementation and management perspectives. Web analytics strategy implementation process has been outlined along with the commonly used web analytics tools. A comparative analysis of the popular web analytics tools has been presented to indicate the specific choices. Also, the present day challenges and opportunities have been presented for the Indian retail market place.

Efficient Manufacturing & Logistics in Indian E- Commerce Industry and Its Effect on Customer Satisfaction

In this paper, the topic “Efficient manufacturing and logistics in Indian e-commerce industries and its effect on customer satisfaction” refers to one of the famous method (JIT - Just in time) used in manufacturing along with labor, material, and other inputs. The JIT role in Indian ecommerce industry is increasing, and awareness of Indian e-commerce industry enhances productivity of online retailers. It generates high level of satisfaction in customers, availing offline as well as online e-commerce services. JIT also contributes in improving physical distribution quality. Internal and external environment affects logistics and supply chains. From customer point of view, demand fulfillment using JIT method, clarity of production planning, sourcing and logistics are vital in Indian e-commerce industry

Upsurge of Indian E-Commerce Industry in the era of Post-Demonetisation

Upsurge of Indian E-Commerce Industry in the era of Post-Demonetisation

Online Shopping Characteristics and Their Influence on Female Buying Behavior

Female online shoppers in the Indian e-commerce industry are growing day by day and the online vendors need to understand their shopping habits to approach them in a better way. A conceptual model is proposed that extends the theory of planned behaviour (TPB) model with three additional constructs namely, trust, convenience, and customer service. The proposed model is examined by means of questionnaire responses collected from around 529 online shoppers. The study reveals that customer service has the major influence on the female's attitude to shop online and perceived behavioural control acts as the most influencing factor in female shoppers' willingness to buy online. The overall descriptive power of the proposed model has an R2 of 52% for female's willingness to use online shopping and an R2 of 46% for attitude towards online shopping. Since it is difficult to attract new shoppers and retain existing customers, excellent customer service can be the answer to the problems related to customer retention and customer loyalty in the online context.

Reverse logistics of Indian E-Commerce Industry- Consumer Perspective and Ways to Improve

The modern supply chain has become complex and multi-locational, and efficient movement of material contributing to business success. The industry that deals with the movement of goods from one point to another is known as the logistics industry. Reverse logistic is a process of moving materials back from their consumer destination to their point of manufacturer or the distribution center in order to recapture their value for redistribution, or to dispose them properly. The movement of goods backwards in the supply chain is as important as the movement of goods forward in the supply chain. With the introduction of ecommerce and increase in the footprint of digitalization, the expectations of the consumers and the industries have reached an all-time high. We have used customer survey to know their perspective and then we have analyzed and visualized the data using Tableau. This research paper will focus on the Indian ecommerce industry and how end-consumers think differently than the industry, and how the gap in the quality of service is too wide between tier-1 cities and tier-2 or tier- 3 cities. We have used our data to analyze and find how can big data and blockchain help these industries in finding modern day solutions.

Impact of Social Media Advertising on Consumer Buying Behavior in Indian E-commerce Industry

Impact of Social Media Advertising on Consumer Buying Behavior in Indian E-commerce Industry

Indian E-Commerce Industry Startup Scenario with Trend and Opportunities

The e-commerce model is the straight forward extension of physical store. Nowadays, it is verified one extended to M-Commerce, Social Commerce and E-Start-ups. There are an increasing range of start-ups within the Indian e commerce business that has brought the new idea of business via on-line market places. Because of widespread demand for on-line merchandise and repair, the e-commerce business has been growing hastily and so there are larger opportunities to the new entrepreneurs to require the benefits of identical. E-Commerce is the businesses those are done through the utilization of Technology involving laptop, Smartphone and web. This involves client, Business and public that are connected to every alternative through ICT to hold on the business by businessmen wherever seller is mercantilism merchandise or providing service to client and payment by client electronically. In India, E-Commerce has been showing important growth wherever the digital consumers are increasing on the one hand and price of dealing on the opposite. The paper deals with the study of Indian E-Commerce business start-ups state of affairs with trend and opportunities.

Web Analytics Applications, Opportunities and Challenges to Online Retail in India

Indian e-commerce industry offers a very competitive marketplace to the retailers. However, with the enormous competition, online retailers need to understand and track the consumer behaviour on their website to generate profits. With the multi-channel growth of online retail, it has become very much critical to analyse these behaviours and correspondingly plan their operations. Web analytics has offered a number of tracking and analysis opportunities to the retailers, rather than just creating a sense from huge amounts of periodic batch data. The insight that they gain from such analyses is then used to direct, optimise, and automate their decision making to successfully achieve their organisational goals. Present work discusses the different categories of web analytics, along with their implementation and management perspectives. Web analytics strategy implementation process has been outlined along with the commonly used web analytics tools. A comparative analysis of the popular web analytics tools has been presented to indicate the specific choices. Also, the present day challenges and opportunities have been presented for the Indian retail market place.

Determinants of the Success of Online Retail in India

Indian e-commerce industry has witnessed tremendous growth in recent years, which has resulted in the emergence of a big online retail segment. Due to the enabling environment, government policies, and the rapid infrastructural and technological development, there has been an increase in the number of online retailers both established brands and starts-ups. However, this has led to a high competition in the market, where the e-tailers jostle for market share, visibility and brand awareness. For a new entrant into the industry to be successful, it has to pay attention to the factors that contributes to the success of online stores. Such determinant factors must be known to the online retailers to position then in this rapidly changing marketplace. This paper seeks to identify the most important determinants to the success of online retail in India and how these can be taken up by the retailer. Along with that, it also outlines the factors, which can lead to the downfall on an e-tailer. Technology, government policy and marketing channels are the most important perspectives covered in this work.

Role of ambidexterity and learning capability in firm performance

PurposeThis study aims to comprehend the ambidexterity and organizational learning capability construct in the Indian E-commerce industry context.Design/methodology/approachThe survey method was adopted for this study. A survey was circulated among the personnel working in E-commerce companies in India. The focus was on people working in managerial positions and had at least three years of experience in the same industry.FindingsThis paper investigates the link between two dimensions of ambidexterity, i.e., exploration, exploitation and learning capability in firm performance. The paper also establishes the moderating effect of the learning capability on the two dimensions of ambidexterity and firm’s performance.Research/limitations/implicationsOur focus was to cover most of the E-commerce companies, yet to generalize the research the analysis needs to be conducted with even more E-commerce companies. Although we took extraordinary care to gather data from multiple resources and discarded the data that was incomplete or was from lower level employees yet, we need a larger sample to establish the causal claim of our model.Practical/implicationsWe reason that learning capability of a firm impacts the two dimensions and firms should focus both on external and internal knowledge to benefit from the ambidexterity efforts.Social/implicationsLearning capability influences a firm’s performance and has managerial implications. The analysis’ results on the India based ecommerce companies differs from prior research done in more developed countries and other industries.Originality/valueNo prior research has been done from this perspective in the Indian context, and thus our work opens up new avenues for researchers to look at.Keywords Ambidexterity, Firm performance, Learning capability

Analysis of Consumer Behavior on SCM Related Factors Using Data Mining: A Case Study of the Indian E-Commerce Industry

Analysis of Consumer Behavior on SCM Related Factors Using Data Mining: A Case Study of the Indian E-Commerce Industry

Growth of E-commerce in India: An Analytical Review of Literature

E-commerce is one of the fastest growing segments in the Indian Economy. Though marked by high growth rate, the Indian e-commerce industry has been behind its counterparts in many developed and emerging economies, primarily due to a relatively low internet user base. In a study conducted by global management consultancy firm AT Kearney in 2015, there were only 39 million online buyers in India; a tiny fraction of the 1.2 billion who live in the country. However, increased technological proliferation combined with internet and mobile penetration, presents a favorable ecosystem for the development of e-commerce in India. The country is currently at the cusp of a digital revolution. Launch of 4G services and decline in the tariffs of data plans and prices of data cards/USB dongles have reduced the cost of ownership of an effective internet connection. Availability of low cost smart phones and the extension of internet and broadband to the remotest corners will boost the augmentation of the internet user base, effectively bridging the gap between potential online buyers and actual buyers. The demographic dividend of the country also seems to encourage and favor the growth of E-commerce. The survival of the e-commerce firms in a highly dynamic environment becomes a challenging task when coupled with the cutthroat competition prevailing in the sector. The onus then lies on the firms to constantly adapt and innovate while providing an information rich and seamless experience to ensure customer loyalty. This study attempts to explore the evolution of e-commerce in India and identifies various challenges to as well the factors responsible for the future growth and development of e commerce.

Policy regulations in E-commerce sector – Critical analysis of FDI guidelines for market place model

According to a recent report by Goldman Sachs, the e-commerce market in India is expected to breach the $100 billion mark by the financial year 2020. Factors such as accelerating internet access and penetration of mobile phones and robust investment have driven the growth of this industry, and if current projections are anything to go by, India is on route to becoming the world's fastest growing e-commerce market. Recently Government of India allowed 100 percent FDI in online retail of goods and services under the socalled “marketplace model” through the automatic route, seeking to legitimize existing businesses of e-commerce companies operating in India. With this growth prospects for the Indian e-commerce industry comes the challenge of safeguarding the rights of the consumers. Consumers engaging in purchases through e-commerce platforms are subjected to various clauses, terms and conditions usually known as the fine print, which they are unaware of, or accept them without reading them thoroughly. The paper describes the concept of FDI in general with the pertaining research of the possible merits and demerits of it. The paper outlines the decision of Government to implement 100 percent foreign direct investment in e-commerce sector through marketplace model. Further the paper deals with the legal issues pertaining to the laws and acts framed in this regard and the possible loopholes which can be used to conduct fraudulent activities and also the backlash on governance.

Mobile to Fuel Explosive Ecommerce Growthin india

E-commerce is process of doing business through computer networks. Advances in wireless network technology and the continuously increasing number of users of mobile latter on make an ideal platform for offering various high utilityservices in just a snap of a finger to the mobile users and give pace to the rapid development of E-Commerce in India.E-commerce is considered an excellent alternative for companies to reach new customersbut the fact that has hindered the growth of e-commerce is security. Security is the challenge facing e-commerce today and there is still a lot of advancement made in the field of securityfor increasing the use of e-commerce in developing countries the B2B e-commerce is implemented for improving access to global markets for firms in developing countries. With the special characteristics and constraints of mobile terminals and wireless networks and the context, situations and circumstances that people use their hand-held terminalswhich will ultimately fuel explosive ecommerce growth in India This paper highlights the various key challenges and opportunities which Indian e-commerce industry may face in the upcoming years. And also discuss challenges in electronic commerce transactions.