Abstract
"E-commerce" refers to financial transactions that take place online. Ecommerce refers to the practise of doing business activities over the Internet and electronic means. Internet commerce has dramatically altered how businesses are traditionally conceived of and operated. The term "E-commerce" refers to the practise of buying and selling products or services online. This study aims to illustrate the success of E-Commerce in India and the expansion of E-Commerce sales in India's retail sector, as well as to draw attention to the various difficulties encountered by the Indian e-commerce industry. According to the research, wholesalers are the most threatened in the E-commerce world since producers may bypass them when selling directly to retailers and customers. Wholesalers may benefit from E-commerce by forming partnerships with reputable manufacturers and integrating their operations with the web. Findings from the survey also show that wholesalers, retailers, manufacturers, and individual consumers may all benefit from participating in the booming e-commerce sector.
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