Increase Tourist Visits Research Articles

Pendampingan Inventarisasi Atraksi, Aksesibilitas, dan Amenitas Desa sebagai Komponen Penilaian Anugerah Desa Wisata (ADWI) Kemenparekraf

Tukamasea Village in Maros Regency, South Sulawesi, has significant potential to be developed as a tourist village. However, this potential has not been fully identified and utilized optimally. This community service project aims to provide guidance in the inventory and development of tourist attractions, accessibility, and amenities in Tukamasea Tourist Village. The methods used include field observations, focus group discussions (FGD), and training for the local community. The inventory results show that Tukamasea Village has various potential tourist attractions, such as Dolli Bathing Tourism, Galung Dolli Tourism, Jodoh Hill, and the Red Flower Seed House. Accessibility to the village and between tourist sites is generally good, although some road sections still require improvements. Basic amenities like mosques, schools, and health centers are available, though tourism-supporting facilities still need enhancement. This project also involves empowering the community in tourist village management, including training for Pokdarwis members and local business actors. Development recommendations include improving infrastructure quality, diversifying tourist attractions, strengthening institutions, and implementing more effective promotional strategies. Through this activity, it is hoped that Tukamasea Village can optimize its tourism potential, increase tourist visits, and ultimately boost the local economy. The sustainability of this program needs to be maintained through ongoing collaboration between local government, academics, and the local community.

Penguatan Kelembagaan Lokal dan Konservasi Ekologi Mangrove Jangkaran Untuk Pariwisata Berkelanjutan

This community service focuses on strengthening local institutions, preserving mangrove ecology and increasing tourist visits. Activities are carried out through collective problem solving, training and mentoring. This community service has succeeded in encouraging and implementing pro-sustainable tourism policies. Strengthening informal institutions, especially developing joint agreements, resolving disputes/conflicts, cooperation, commitment and new ideas, namely low carbon tourism. This activity also ensures that all sustainable tourism ideas are prepared, included and regulated in the review and revision of the Jangkaran Village Tourism Master Plan (RIPPARKAL). Ripparkal is the foundation for mangrove ecology and ecosystem conservation through village regulations as formal institutional strengthening. In this way, the institution is legal and binding, so that the government provides the village budget and infrastructure to carry it out. Apart from that, focusing on ecological conservation can encourage carbon trading from communities to emitters as an alternative financing mechanism in line with Presidential Regulation No. 98/2021. However, this dedication is too early to evaluate the achievement of ecological and environmental improvements, as well as overcoming decline. visits for short periods of service. This still requires assistance and capacity strengthening to fulfill the necessary requirements and complementary requirements to enter the next carbon trading system.

Marketing Strategy Development in Entrepreneurship in the Creative Economy Sector, Tourism Sub Sector

To overcome the challenges in the tourism sector during the COVID-19 pandemic and restore the national economy, a strategy is needed to be able to survive and recover. One strategy that can be done is to innovate in marketing, find new markets, and guarantee security from the threat of COVID-19. This will make tourists interested in visiting and continue to comply with health protocols so as not to be exposed to COVID-19. In addition, it is hoped that tourism in Indonesia can recover after experiencing a downturn due to the COVID-19 pandemic. This research aims to analyze marketing strategy development in entrepreneurship in the creative economy sector, tourism sub sector. This type of research uses qualitative research. The object of the research is the creative economy sector, tourism sub sector in Indonesia. Data collection for research purposes uses secondary data. Data analysis in this study uses qualitative data analysis. The results of the study indicate that the preparation of marketing strategies in entrepreneurship in the creative economy sector, tourism sub sector aims to obtain, maintain, and increase tourist visits. The strategy consists of environmental analysis, marketing research analysis, and positioning analysis.

Enhancing the appeal of Setu Babakan: Integrating marketing strategies to increase tourist visits

Background: Setu Babakan is a Betawi cultural tourist area located in South Jakarta, which possesses significant potential to attract visitors. However, it currently faces several challenges, including limited public understanding of Betawi culture, inadequate supervision, and insufficient facilities. This study aims to conduct a SWOT analysis and develop an integrated marketing strategy to enhance Setu Babakan's appeal as a Betawi cultural destination. Previous studies highlight the importance of cultural tourism and marketing strategies in attracting visitors to similar destinations. Methods: This research employs a descriptive qualitative method, gathering primary data from official Indonesian government releases and secondary data from various publications and online sources. A SWOT analysis is conducted to identify strengths, weaknesses, opportunities, and threats pertaining to Setu Babakan. Findings: he SWOT analysis reveals strengths in natural, educational, and cultural tourism, weaknesses in public understanding and supervision, opportunities for community income enhancement and increased tourist attraction, and threats from competition with other destinations. Based on this analysis, an integrated marketing strategy is formulated targeting specific audiences, including families, culture enthusiasts, nature tourists, and educational visitors. The strategy involves developing attractive tourism products, setting affordable prices, improving accessibility, leveraging digital marketing through websites and social media platforms, fostering partnerships with local governments, private sectors, and communities, and enhancing service quality and infrastructure. Conclusion: The recommended marketing integration aims to boost Setu Babakan's appeal as a Betawi cultural destination and increase tourist visitation. Novelty/Originality of this article: This study contributes new insights into the marketing strategies applicable to cultural tourism, particularly in the context of Betawi culture, by identifying specific audience segments and suggesting tailored strategies to enhance visitor engagement and experience.

Optimization of The Potential of Petirtan Melunjung Waterfall in Belanga Village Through Digital Marketing

Belanga Village, located in Kintamani District, Bangli Regency, Bali, is known for its stunning natural beauty, especially Mount Batur and Lake Batur. This village features characteristics such as quality orange and coffee farming, the serene Petirtan Melunjung waterfall, and close access to the Kintamani centre for tourists. In Belanga Village is the Petirtan Melunjung Waterfall, a captivating place with a tranquil atmosphere and deep Balinese spiritual and cultural essence. Despite facing challenges like inadequate infrastructure and suboptimal marketing, lecturers and KKN students from Warmadewa University are working to provide training and assistance to the local tourism awareness group (Pokdarwis) on digital marketing and content creation in the form of videos and photos. This training will likely increase tourist visits, both domestic and international, to the Petirtan Melunjung waterfall and optimize the village's tourism potential. This can also serve as a natural tourist attraction to enjoy the beauty of Belanga Village, Kintamani.

Analysis of the Impact of Mobile Application Implementation and Social Media on Increasing Tourist Visits in Yogyakarta

This study analyzes the impact of mobile application implementation and social media usage on increasing tourist visits in Yogyakarta using a quantitative approach. A total of 200 participants, selected through random sampling, provided responses on a Likert scale ranging from 1 to 5. Data were collected via structured questionnaires and analyzed using SPSS version 26. The findings reveal a significant positive correlation between the utilization of mobile applications and social media and the increase in tourist visits. The results suggest that enhanced digital engagement through these platforms can effectively boost tourism in Yogyakarta, providing valuable insights for stakeholders in the tourism industry to optimize their digital marketing strategies.

Marketing Communication Strategy for Latimojong Tourism Village in Increasing Tourist Visits

Marketing Communication Strategy for Latimojong Tourism Village in Increasing Tourist Visits

Educating the Adult Learners: Development of Digital Marketing Strategies for Local Community Products of Pasakngam Village, Chiang Mai, Thailand

This study aimed to educate adult learners by addressing marketing challenges faced by Pasakngam Village, Chiang Mai. The objectives were 1) examine current marketing management procedures and the needs for community products 2) analyze and develop a digital marketing strategy model, and 3) educate the adult villagers on digital marketing strategies. This research employed a participatory phenomenological method to collect both quantitative and qualitative data including public hearings, in-depth interviews with village and product group leaders, focus group meetings with 34 village members and surveys with 215 tourists. Analytical tools included statistical analysis with SPSS software for quantitative data and content analysis for qualitative data. The research findings disclosed a lack of structured marketing management and digital, as well as insufficient public relations plans. The community attempts to promote products via a Facebook page were lacked proper supervision. The research introduced practical workshops based on the Reach, Act, Convert, Engage (RACE) to teach digital marketing to the community members. The villagers learned to operate digital marketing strategies by creating and sharing promotional videos on digital platforms such as YouTube and Facebook, aiming to increase tourist visits and product visibility. The digital marketing strategies improved community engagement and product promotion, highlighting the need for ongoing training and strategy refinement. The research underscores the importance of equipping local communities with digital marketing skills to enhance economic resilience and sustainable development. The study's comprehensive approach provides a replicable model for similar communities seeking to leverage digital marketing for local product promotion.

Pendampingan Pemasaran Digital Branding Kampung Malon

This Community Service Program aims to provide digital marketing and branding assistance to Kampung Malon, a local community with tourism potential and superior products. Through this assistance, it is hoped that the local community can utilize digital technology to enhance the promotion and visibility of Kampung Malon. The mentoring method involves direct training and guidance to the residents of Kampung Malon regarding the concepts of digital marketing and effective branding techniques. Practical steps such as creating digital content, managing social media, and implementing online marketing strategies will be taught and applied together with the local community. In addition, this program will also assist in building the brand identity of Kampung Malon, focusing on local values, product uniqueness, and tourism attractions. Through the active involvement of residents, it is expected that the positive image of Kampung Malon can be strengthened, inviting tourist interest and supporting local economic growth. The results of this assistance will be evaluated periodically to measure its impact on increasing tourist visits, local product sales, and community participation in digital marketing activities. The conclusion of this program will provide insights into the effectiveness of digital marketing and branding strategies in the context of local communities like Kampung Malon. Thus, it is hoped that this program can become a model that can be adopted by similar communities in various regions to enhance their economic and tourism potential through the utilization of digital technology

Developing a strategy for fisheries-based tourism potential on Jolosutro beach, Blitar Regency, East Java Province

The development of infrastructure in the form of the South Crossline provides positive impacts on the regions it passes through, including Blitar Regency in East Java Province. The South Crossline in Blitar Regency passes through several exotic beaches, one of which is Jolosutro Beach. Jolosutro Beach is already well-known as a religious tourist destination for Hindu devotees. During significant moments such as the Melasti Ceremony and the Tabur Kasanga Ceremony, this beach is crowded with Hindu devotees and domestic tourists, reaching up to 15,000 people. At other times, the beach is visited by around 500 visitors, and the number increases during holidays. To enhance the tourism appeal in the Jolosutro area, development is needed to integrate tourism activities through fisheries-based initiatives. This study utilizes the SWOT analysis method to identify several priority strategies that can be implemented to increase tourist visits and improve the income of the local community. The strategies for developing fisheries-based tourism potential in Jolosutro Beach, Blitar Regency, include: creating branding through the identification of cultural and fisheries tourism potential that reflects local wisdom values, establishing destination management governance, providing tourism human resources training, and providing funding support for fishermen and micro and small-scale businesses (CSR).

Gentala Arasy Jambi Museum Promotion Strategy in Increasing Tourist Visits

Gentala Arasy Jambi Museum Promotion Strategy in Increasing Tourist Visits

Digitalization of Tourism and the Role of Generation Z in Parepare City (An Analysis from the Perspective of New Media Cultural Participation Theory)

The Parepare City Government's policy of positioning the city as an industry without smokestacks, as outlined in the city's vision 2018-2023, the development of the tourism sector as highly urgent. Alongside digital media determinism, there is opportunity to develop a smart city that implements a series of tourism developments through digitalization to increase tourist visits, with a tourism digitalization program through the contributions of Generation Z. Based on research findings, Parepare City Government has encouraged policies for the involvement of Generation Z through various policies, such as programs and budgets to encourage the involvement and competence of Parepare's Generation Z residents. They has a significant contribution to tourism development through the use of information and communication technology, including citizen journalism, social media platforms, and cultural events that converge with digital information, as part of the globalization of Parepare's tourism information based on new media. This aligns with theory proposed by Henry Jenkins that the presence of new media will encourage audiences to collectively take roles, including Generation Z. Hence, Generation Z contributes to the activities on social media platforms for disseminating tourism information about Parepare City. The digital space participation of Parepare's Generation Z acts both as followers and prosumers.

Oud Batavia as a heritage site within Jakarta: Tourist revisit intentions

The main objective of this study is to explore the dynamics of heritage tourism in Oud Batavia, the Old City of Jakarta, specifically focusing on perceived price, perceived authenticity and perceived value, and how they influence tourist satisfaction and revisit intentions. By using a quantitative design, data was collected from 406 valid responses through a questionnaire distributed in the Old City. The findings confirmed positive and significant relationships highlighting the importance of preserving historical buildings and emphasizing the role of perceived factors in enhancing the overall tourist experience. The study contributes valuable insights for stakeholders, urging the Jakarta city government and the Ministry of Tourism to focus on preserving cultural heritage buildings and employ adaptive reuse strategies to increase tourist visits. The limitations of the study include its exclusive focus on domestic tourists in the Old City of Jakarta, suggesting avenues for future research to explore broader topics such as city branding and foreign tourist perspectives. The study concludes with recommendations for strategies to commercialize historical tourist destinations and a call for United Nations Educational, Scientific and Cultural Organization recognition of the Old City as a world historical heritage site.

Development Of Wana Wisata Ternadi As An Effort To Increase Tourist Visits In Ternadi Village, Kudus Regency

Wana Wisata Ternadi is one of the attractive natural tourist destinations in Kudus Regency, Central Java. However, this tourism potential has not been maximally optimized, so tourist visits are still low. Therefore, efforts to develop Wana Wisata Ternadi are very important to increase tourist visits to this area. This study aims to identify potentials and constraints in the development of Wana Wisata Ternadi, as well as formulate appropriate strategies to increase tourist visits. The research method used qualitative approach includes field observation, in-depth interviews with relevant stakeholders, and secondary data analysis. The results showed that Wana Wisata Ternadi has extraordinary natural potential, such as beautiful natural scenery, biodiversity, and historical heritage. However, the main obstacles faced are the lack of supporting infrastructure, lack of promotion, and not optimal management of tourist attractions. Therefore, the recommended strategy includes development through the 4A tourism attraction development approach (Access, Attractions, Activities and Amenities), increasing promotion through digital media, and empowering local communities in tourism management.

Sharing Session Pengelolaan Biota Laut Dalam Rangka Penyelamatan Penyu Di Daerah Pesisir Pantai Lowita Di Desa Wiring Tasi Kecamatan Suppa Kabupaten Pinrang

This community service activity takes the form of a sharing session with the aim of finding a model for managing marine biota in the context of saving sea turtles. This activity was carried out at Lowita Beach in Wiring Tasi Village, Suppa District, Pinrang Regency and was attended by the community, turtle conservation observers as well as academics. The implementation time is November 4-5 2023. Based on the results of the activities that have been described, the conclusions from community service activities, socialization of the development of the ecotourism concept in improving community welfare are as follows: providing positive benefits for the community, educating, and sharing knowledge for mutual progress. . The target of this activity is for coastal communities to support economic growth by preserving the environment, with the hope that ecotourism can increase tourist visits in the area which can contribute to improving the welfare of the community. MSMEs can grow and develop, contribute more to the community, and create new jobs.

Peningkatan Kesadaran Lingkungan Dalam Pengelolaan Lingkungan Biota Laut Masyarakat Pesisir Di Desa Wiring Tasi Kecamatan Suppa

This activity aims to increase environmental awareness in environmental management of marine biota in coastal communities in Wiring Tasi village, Suppa District. This activity was carried out in collaboration with TSJL PT PLN Makassar region and STIEM Bongaya Makassar and took place on 4 and 5 November 2024. This activity was attended by 15 people from the coastal community of Wiring Tasi village, Suppa District, Pinrang. The activity method is carried out by presenting the material and continuing with discussion activities. The target to be achieved in community service activities for lecturers and students of the Accounting and Management Study Program in Coastal Communities in Suppa is: Increasing understanding and knowledge of the community regarding the concept of ecotourism development in improving community welfare. The results of this activity provide positive benefits for the community, educate and share knowledge for mutual progress. The target of this activity is for coastal communities to support economic growth by preserving the environment, with the hope that ecotourism can increase tourist visits in the area which can contribute to improving the welfare of the community. MSMEs can grow and develop, contribute more to the community, and create new jobs.

Disbudporapar Communication Strategy in Increasing Tourist Visits Nature in Karo District

Disbudporapar Communication Strategy in Increasing Tourist Visits Nature in Karo District

Implementation of the ecohumanist concept in the Grand Maerakaca tourism space, Semarang, Indonesia

The aim of this study is to explain the implementation of ecotourism and the humanist (eco-humanist) perspective in the tourism space of Grand Maerakaca. This research has used qualitative methods to explore issues related to these concepts as implemented in Grand Maerakaca. Observations and interviews with tourists from various demographic segments were conducted to get information related to their ability to access ecotourism spaces. The results show that not all tourist providers in Grand Maerakaca implement the eco-humanist concept such as shown by the absence of local community participation and the empowerment of vulnerable groups. Besides, some tourist paths are inaccessible and dangerous for older tourists and children. Some of these are reasons why Grand Maerakaca is not attractive to tourists. The findings were analyzed using descriptive analysis techniques to obtain a perspective related to ecohumanist implementation in Grand Maerakaca. The output of this research is to suggest forms of this implementation in tourist spaces in Grand Maerakaca that can accommodate all tourists and can increase tourist visits.

Strategi Pengembangan Wana Wisata Sumber Biru Kabupaten Jombang untuk Meningkatkan Kunjungan Wisatawan Domestik

Tourism is defined as an activity that involves traveling to another place for the purpose of recreation or entertainment. A tourism development strategy is a series of plans and policies designed to improve and promote the tourism sector in a region. Jombang Regency, which is located in East Java, is one of the areas that has quite large potential in terms of the tourism sector. In this area there is a lot of abundant natural potential and can be seen from the many tourist attractions that have emerged from this region, but because of this competition between places tourism in this area is getting tighter. In facing intense competition in the tourism sector, it is necessary to choose the right strategy when maintaining, developing and improving a tourist attraction. From this, the author is interested in conducting research on the Sumber Biru Tourism Area which is located in the Wonosalam sub-district, which is located in Wonomerto Village, which aims to find out the supporting and inhibiting factors so that we can obtain information about the Development Strategy for the Sumber Biru Tourism Area to increase tourist visits. The method in this research uses qualitative research. The data collection method used in this research is primary data in the form of observations carried out at the Sumber Biru Jombang Tourism Village and interviews. Then secondary data by getting information from previous research

Strategi Dinas Parawisata Provinsi Maluku Dalam Meningkatkan Kunjungan Wisata

This research is a qualitative research that aims to analyze the strategy of the Tourism Office in increasing tourist visits (Case study on World Peace Gong). This research was conducted at the Maluku Province Tourism Office. Data collection is obtained through primary data and secondary data. The results showed that the GPD historical tourist destination is one of the tourist attractions managed directly by the Maluku Province Tourism Office. In its management, there are obstacles, namely the lack of parking lots, some infrastructure that is starting to be damaged, the lack of quality of tourism human resources and the lack of promotion carried out by the Maluku Province Tourism Office. It is expected from this research that the Tourism Office can improve the quality of tourism human resources, can develop the capacity of tourism businesses and the creative economy, can develop tourism facilities and infrastructure as a support in developing tourism potential and can optimize technology in promoting GPD to be widely known by the public, thus increasing tourist visits.