Increasing Consumer Awareness Research Articles

DIGITAL PLATFORMS AS A CONDITION FOR INCREASING INNOVATION AND COMPETITIVENESS OF SMALL AND MEDIUM ENTERPRISES IN THE EU

The purpose of the study is to consider the potential of digital platforms as an environment for the formation of new types of relationships to promote the development of innovation and competitiveness of small and medium-sized enterprises in the EU. The main goal of digitalization, as defined in the normative documents of the European Commission, is to improve the use of the potential of information and communication technologies to promote innovation, support economic development and stimulate scientific and technological progress in general, and ultimately contribute to the formation of “smart”, sustainable and inclusive growth of the region’s economy A set of important measures is already being implemented and developed. Among them, the creation of a single digital market, which is considered as a primary goal of the European Commission strategy to ensure guaranteed access to online activities for citizens and businesses in a fair competitive environmen. Measures are being taken to reduce the cost of intercountry shipping of goods purchased online, the prices of which are 3-5 times higher than those for transactions carried out within individual countries. In order to enable the digital transformation of European industry and services, particular attention will be paid to the development of cross-sector, integrated digital platforms and large-scale pilot platforms for experimentation and co-creation with users. We define a digital platform as an organisation that offers digital services facilitating interactions between two or more different but interdependent groups of users (suppliers and individuals) via the Internet and that generate network effects. The following are characteristics of a systemically important digital platform: operating in a majority of EU countries; having significant influence on the internal market, namely the annual turnover of a group of companies; the ability to connect a large number of users with a large number of suppliers of goods (services), namely more than 45 million monthly active users located in the EU, or more than 10,000 commercial users located in the EU in the last financial year); having established economic power and stable income from intermediary services provided in the EU. In the presence of indirect network effects, the volume of demand for the platform's services will depend, among other things, on the price level and the economic model of the ecosystem. Also, when developing the EU draft law on digital markets, the European Commission, while formulating the characteristics of digital ecosystems (large digital platforms), noted the importance of having a plurality of digital services. The concept of a digital ecosystem should not include digital platforms with a single service. The digital nature of the ecosystem allows it to quickly introduce new functions and integrate data across multiple unrelated business lines and markets. These factors allow the ecosystem to avoid the traditional costs associated with rapid business expansion, both vertically (by using its services in new markets) and horizontally (by expanding the “range” of services). The digital platform uses information about the sales of suppliers on its platform to research the market and develop its own line of competing products. In this regard, the company can be accused of promoting its own products in this way. These features of the functioning of digital platforms determine the need to revise the criteria for compliance with the principles of competition. As a result of processing the user habits of citizens, the ecosystem issues a personalized offer. The consequence of this may be price discrimination, when some customers are offered more expensive goods than others, depending on their purchasing power. In this regard, it is proposed to oblige platforms to disclose the principles of such pricing. Disclosure requirements and pricing transparency are effective mechanisms for regulating the existing problem, since they increase consumer awareness, facilitate price comparison and prevent consumers from being misled. However, experts note that disclosure of pricing rules can weaken competition in the market and increase the overall price level. This measure can also lead to a lag in the development of recommendation services in the global market, a violation of commercial secrets, additional costs and a slowdown in the development of digital platforms.

Effect of pretreatment and peracetic acid pulping on cellulosic materials converted from spent coffee grounds.

Spent coffee grounds (SCG) are the waste byproducts of coffee brewing. While SCG can be valorized to produce functional biopolymers due to their valuable structural components, the lignocellulosic structure of SCG is resistant to degradation because of the tightly bound lignin. Therefore, a pretreatment step is required before pulping with peracetic acid (PAA), an eco-friendlier alternative to traditional pulping methods, to facilitate the extraction of these desired cellulosic materials. Formic acid:acetic acid:deionized water (FA:AA:W=30:50:20) or 60% (v/v) ethanol pretreatments were applied to SCG to compare the characteristics of the resulting cellulosic materials after PAA pulping. Lignocellulose analysis showed that the lignin content (7.06%) of ethanol pretreated SCG was significantly lower (p<0.05), and the cellulose content (29.52%) was significantly higher (p<0.05) than the untreated SCG (15.50% and 11.50%, respectively), indicating that an adequate amount of lignin was removed to obtain the cellulosic materials after the pretreatment process. Morphological and structural changes in the lignin and hemicellulose were observed in all the pretreated SCG, which further confirmed that these components were degraded with pretreatments and pulping. Ethanol pretreated SCG showed the most optimal results based on the greatest lignin decrease seen from its lignocellulose composition, appearance, and structure. This study exemplified a conversion process to extract cellulosic materials from SCG more efficiently to utilize for cellulose-based products and verify its potential to be valorized as a waste byproduct. PRACTICAL APPLICATION: Coffee companies can provide the spent coffee grounds (SCG) they produce to develop cellulose-based materials to make biodegradable packaging products rather than throwing them out or burning them. Using SCG for producing cellulose-based materials can help promote sustainability and reduce food waste worldwide. SCG can be utilized as an alternative source based on their abundance and desired biopolymeric properties, providing innovative solutions to industries and increasing consumer awareness of this cause.

Scoping review of enablers and challenges of implementing pharmacogenomics testing in the primary care settings.

Pharmacogenomic testing (PGx) plays a crucial role in improving patient medication safety, yet ethical concerns and limitations impede its clinical implementation in the primary care settings. To systematically review the current state of PGx in the primary care settings and determine the enablers and challenges of its implementation. A scoping review was carried out by adhering to Arksey and O'Malley's 6-stage methodological framework and the 2020 Joanna Briggs Institute and Levac et al. DATA SOURCES: Cochrane Library, EMBASE, Global Health, MEDLINE and PubMed were searched up to 17 July 2023. All peer-reviewed studies in English, reporting the enablers and the challenges of implementing PGx in the primary care settings were included. Two independent reviewers extracted the data. Information was synthesised based on the reported enablers and the challenges of implementing PGx testing in the primary care settings. Information was then presented to stakeholders for their inputs. 78 studies discussing the implementation of PGx testing are included, of which 57% were published between 2019 and 2023. 68% of the studies discussed PGx testing in the primary care setting as a disease-specific themes. Healthcare professionals were the major stakeholders, with primary care physicians (55%) being the most represented. Enablers encompassed various advantages such as diagnostic and therapeutic benefits, cost reduction and the empowerment of healthcare professionals. Challenges included the absence of sufficient scientific evidence, insufficient training for healthcare professionals, ethical and legal aspects of PGx data, low patient awareness and acceptance and the high costs linked to PGx testing. PGx testing integration in primary care requires increased consumer awareness, comprehensive healthcare provider training on legal and ethical aspects and global feasibility studies to better understand its implementation challenges. Managing high costs entails streamlining processes, advocating for reimbursement policies and investing in research on innovation and affordability research to improve life expectancy.

What about QR codes on wine bottles? A statistical analysis of technology's influence on purchase decisions among Italian wine consumers

The growing significance of information availability about products for consumers represents a pivotal dimension in contemporary consumer behavior and decision-making processes. In the context of an ever-evolving global marketplace characterized by a huge number of choices, rapid technological advancements and increased consumer awareness, access to comprehensive product information has emerged as a fundamental factor affecting consumers' preferences, choices, and satisfaction levels. There is a significant scientific gap on Italian wine consumers' readiness to adopt emerging technologies. Therefore, the research objective is to investigate whether Italian wine consumers trust and are willing to use emerging technologies such as Quick Response (QR) code and Blockchain Technology (BCT) and to identify the factors influencing their acceptance. By examining and evaluating several crucial aspects in the context of wine purchases in Italy using an online survey, this work seeks to fill the gap in the literature. These crucial elements include customers' propensity for novelty, information-seeking behaviors, faith in new technology, and the intention to use them during wine purchasing. What can be derived is the positive interconnection between consumers novelty-seeking, information-seeking, intention to use the QR code and trust in emerging technologies. With other words, consumers' information-seeking and novelty-seeking is interconnected and they positively determine consumers trust in technologies and their adoption. The implications of this study are twofold. Firstly, it enriches consumer behavior theory by providing new insights into how information availability and emerging technologies influence consumers’ decision-making processes, particularly in the context of the Italian wine market. Secondly, businesses can leverage these insights to enhance consumer trust and satisfaction, enabling them to make more effective marketing strategies, improve product transparency, and gain a competitive edge in the increasingly competitive wine market.

IMPACT OF NITROGEN FERTILIZATION ON BREAD WHEAT: SCREENING FOR CHANGES IN QUALITY, ANTIOXIDANT AND ESSENTIAL AMINO ACID CONTENT

Wheat grain has a unique nutritional value and contains health-promoting and essential components in the daily human diet. Increasing consumer awareness of health and nutrition has led to a greater focus on sustainable and healthy wheat production in the face of climate change. The aim of this study was to determine the effect of nitrogen on yield and protein characteristics as well as antioxidant capacity and essential amino acid profile of bread wheat genotypes adapted to different ecological conditions. Different nitrogen doses (0, 60, 120 and 180 kg ha-1) were applied to 15 genotypes (3 lines, 1 hybrid and cultivars) with different growth habit to determine yield, quality, antioxidant and amino acid composition parameters. As a result of this study, total phenol content, antioxidant activity and gluten index of wheat decreased although grain yield potential increased in genotypes. In the results where the genetic factor is the primary focus, it was established that the responses to nitrogen fertilizer doses exhibited variability across different years particularly the case during the dry season. With regard to the YearxNitrogenxGenotype interaction, a notable increase was observed in total phenol content and antioxidant activity, while a decline was evident in yield, protein, and wet gluten parameters, particularly in the nitrogen dose applied during the dry season. The increase in protein content contributed significantly and positively to the essential amino acid composition. However, increasing the amount of some amino acids negatively affects others. The objective of this study is to identify and contribute insights into the impact of nitrogen factor on product quality, health and nutrition issues, grain yield potential of genotypes, plant breeding and agronomic studies.

Analisis Perusahaan PT Garuda Food Putra Putri Jaya Tbk

This study aims to analyze the company's strategy of PT Garuda Food Putra Putri Jaya Tbk in facing the dynamics of the food and beverage industry in Indonesia. Using matrix analysis methods such as SPACE, BCG, IE, and Grand Strategy Matrix, the study found that companies implement aggressive strategies that take advantage of internal strengths such as product diversification and extensive distribution networks. In addition, the company is also taking advantage of the industry's growth and increasing consumer awareness of health. The results of the study also show the importance of risk management faced by companies. Strategy recommendations include vertical integration, market development, and product development, in order to strengthen the company's position and achieve sustainable growth in a competitive market.

The Impacts of ICT Gadgets on Climate Change and Mitigative Solutions

The widespread use of Information and Communication Technology (ICT) gadgets, such as smartphones, computers, and data centers, plays a crucial role in modern society but also significantly contributes to climate change. These devices are responsible for substantial greenhouse gas emissions, energy consumption, and the generation of electronic waste (e-waste). As the global demand for ICT gadgets continues to grow, it is imperative to address their environmental impacts. This paper explores the various ways in which ICT gadgets influence climate change, highlighting the emissions from production and energy use, as well as the challenges posed by e-waste. Potential solutions included sustainable design and manufacturing practices, improvements in energy efficiency, the use of renewable energy sources, and the implementation of responsible e-waste management strategies. The paper has concluded that the importance of policy and regulatory measures to drive progress in mitigating the environmental footprint of ICT gadgets should be adhered to. Through a combination of technological innovation, policy intervention, and increased consumer awareness, it is possible to reduce the negative impacts of ICT gadgets on the environment and contribute to global efforts to combat climate change.

The Effect of Product Quality, Price and Sales Location of Nugin Lamping Tofu on Consumer Satisfaction

Tofu lanting nuggets are one type of snack food that is very popular with the public. Along with increasing consumer awareness of product quality, competition in the lanting tofu market is getting tougher. The focus of the study aims to determine the extent to which "the influence of product quality, price and sales location of Tahu Lamping Nugin" plays a role in influencing the level of customer satisfaction. This research was conducted using quantitative as a research method. Meanwhile, data collection was carried out involving questionnaire surveys and other literature studies. After the data was collected, it was analyzed using the regression test using SPSS software. The conclusion from the results of the research analysis shows that product quality, price and sales location of Lamping Nugin Tahu have an effect on customer satisfaction. In an effort to achieve an optimal level of customer satisfaction, companies need to focus on maintaining and improving product quality and determining prices that remain balanced with the value offered. Meanwhile, the sales location is still important to attract consumer interest, but this needs to be balanced by offering products of good quality and reasonable prices.

Optimizing the fermentation parameters in the Lactic Acid Fermentation of Legume-based Beverages– a statistically based fermentation

BackgroundThe market for beverages is highly changing within the last years. Increasing consumer awareness towards healthier drinks led to the revival of traditional and the creation of innovative beverages. Various protein-rich legumes were used for milk analogues, which might be also valuable raw materials for refreshing, protein-rich beverages. However, no such applications have been marketed so far, which might be due to unpleasant organoleptic impressions like the legume-typical “beany” aroma. Lactic acid fermentation has already been proven to be a remedy to overcome this hindrance in consumer acceptance.ResultsIn this study, a statistically based approach was used to elucidate the impact of the fermentation parameters temperature, inoculum cell concentration, and methionine addition on the fermentation of lupine- and faba bean-based substrates. A total of 39 models were found and verified. The majority of these models indicate a strong impact of the temperature on the reduction of aldehydes connected to the “beany” impression (e.g., hexanal) and on the production of pleasantly perceived aroma compounds (e.g., β-damascenone). Positively, the addition of methionine had only minor impacts on the negatively associated sulfuric compounds methional, dimethyl sulfide, dimethyl disulfide, and dimethyl trisulfide. Moreover, in further fermentations, the time was added as an additional parameter. It was shown that the strains grew well, strongly acidified the both substrates (pH ≤ 4.0) within 6.5 h, and reached cell counts of > 9 log10 CFU/mL after 24 h. Notably, most of the aldehydes (like hexanal) were reduced within the first 6–7 h, whereas pleasant compounds like β-damascenone reached high concentrations especially in the later fermentation (approx. 24–48 h).ConclusionsOut of the fermentation parameters temperature, inoculum cell concentration, and methionine addition, the temperature had the highest influence on the observed aroma and taste active compounds. As the addition of methionine to compensate for the legume-typical deficit did not lead to an adverse effect, fortifying legume-based substrates with methionine should be considered to improve the bioavailability of the legume protein. Aldehydes, which are associated with the “beany” aroma impression, can be removed efficiently in fermentation. However, terminating the process prematurely would lead to an incomplete production of pleasant aroma compounds.

The effect of self-conscious emotions of guilt and regret on consumers’ intentions to reduce food waste

The study explores the role of guilt and regret in influencing consumers’ food waste intentions and behaviors in India. We conducted a longitudinal study spanning May–September 2022 and August–December 2023. Study 1 indicates a negative association between regret and the intention to reduce waste, while Study 2 found a positive association. Felt guilt significantly influenced the intention to reduce waste in both studies. This study aims to inform interventions and policies that promote sustainable consumption by uncovering the psychological factors influencing food waste. Waste reduction is consistently motivated by guilt in various restaurant settings, and the impact of regret improves over time. Based on our findings, it is evident that emotional responses are highly individualized, but various situational factors also influence consumer responses. This study highlights the need for customized interventions to address consumer emotions about food waste. Developing practical strategies that can effectively address emotional triggers, increase consumer awareness, and close the gap between intention and behavior is essential. By considering our findings, stakeholders can develop impactful campaigns and policies that encourage sustainable food practices and reduce waste, thereby cultivating a more sustainable food system.

The Impact of Religion on Insurance Purchasing Behavior: A Dual Perspective with Economic Factors

Rising income levels and increased consumer awareness have led to a more positive attitude towards insurance, resulting in market expansion and heightened competition. However, businesses must consider factors that could negatively impact insurance demand. One significant factor identified in this study is religion. While some religious texts and teachings advocate for collective mutual assistance, certain religious beliefs view insurance negatively for various reasons. Consequently, this research seeks to explore two critical questions: “How do religious beliefs influence the insurance demands and purchasing behaviors of individuals and societies?” and “What are the potential impacts of economic indices on insurance policy purchases?” Answering these questions requires navigating a complex interplay of economic and cultural factors. To address these objectives, the study utilized data such as per capita insurance expenditures, 66 market totals, and national insurance market shares. The analysis also considered the percentage of the total population covered by national health services, as this coverage might reduce the likelihood of acquiring insurance policies. Statistical analyses were employed to assess the influence of religious beliefs on insurance purchasing behavior and to evaluate the effects of economic indices on insurance policy purchases. The research results revealed that individuals who did not adhere to any specific religious doctrine exhibited the highest rate of insurance purchases. Additionally, the influence of economic indices on insurance purchasing behaviors produced significant and undeniable results. In conclusion, this study highlights the considerable impact of religious beliefs on insurance policy purchasing behavior. The findings contribute valuable insights to the existing literature and offer a contemporary perspective for future research in this field.

Sustainable fresh strawberry consumption: environmental, genetically modified food, and climate concerns in Europe and North Africa

Background and gap in the literatureSeasonal strawberries are a tasty fruit with many significant health and environmental benefits. Despite these attributes, the determinants influencing strawberry consumption remain underexplored. Few existing research studies are focused on conventional factors, such as taste, freshness, and price, leaving aside some critical, current dimensions, such as consumers’ environmental attitude, sustainability, genetically modified (GM) food knowledge, and climate change concerns. This article aims to explore the impact of the aforementioned factors on the purchasing behavior of strawberries among consumers.MethodologyA designed questionnaire for a final sample of 2,378 consumers from Italy, Germany, France, Spain, Turkey, and Morocco was used to collect data about sociodemographic attributes, strawberry purchasing habits, respondents’ level of knowledge on the topic of GM food, and climate change issue. The generalized ordinal logistic approach was performed deriving from the ordinal qualitative type of our two variables of interest (seasonal and non-seasonal strawberries purchase) and relaxing the assumption of parallel lines.Main resultsFrom the sociodemographic factors, the more educated individuals, living in urban areas and having higher income levels are more likely to purchase frequently seasonal strawberries, while older people buy less often non-seasonal strawberries. Individuals who are more aware of sustainability issues, exhibit sustainable behaviors, and have greater concerns about climate change are more likely to buy non-seasonal strawberries less frequently, which is the most important result of our analysis.ImplicationsThese results offer a comprehensive understanding of other drivers than the conventional ones related to seasonal and non-seasonal strawberry purchase patterns, giving significant insights for policymakers in formulating tailored interventions for other dimensions: promoting sustainable agricultural practices (following the seasonality of the fruit), increasing consumer awareness about the environmental implications of the non-seasonal fruit purchases, and shifting individual eating patterns toward more sustainable and healthy ones (fresh and seasonal fruit consumption).

Circulation of COVID-19-Related Medicines on Japanese Websites during the COVID-19 Pandemic and Their Quality and Authenticity.

Substandard and falsified medical products for treating COVID-19 have spread worldwide. These medicines have entered Japan through personal importation of products purchased via the Internet. In this study, we investigated the circulation of 19 COVID-19-related medicines on the Internet in Japan and evaluated the pharmaceutical quality and authenticity of 2 medicines (dexamethasone tablets and ivermectin tablets) obtained online. We purchased 23 samples of 0.5-mg dexamethasone tablets and 13 samples of 3-mg ivermectin tablets from the Internet in December 2020 and July 2022. We investigated the quality and authenticity of the obtained samples through visual observation and tested their authenticity. We conducted pharmacopoeia compliance testing (quantitative assay, content uniformity tests, and dissolution tests) using the high-performance liquid chromatography-photodiode array detector method. No prescription was ever required at the time of purchase. Visual observation revealed that most samples lacked a package insert and some samples had packaging deficiencies. In terms of authenticity, eight ivermectin samples were genuine; the authenticity of the other samples remained uncertain. Four dexamethasone samples and three ivermectin samples failed quality testing based on pharmacopeia validation standards. Our findings illustrate that dexamethasone and ivermectin tablets of poor quality are available online. It is important to increase consumer awareness and provide information about these medicines to prevent the purchase of substandard medicines via the Internet.

Snacking insects? A global market investigation

The world population is expected to grow rapidly and exceed 10.4 billion by 2100. In this scenario, greater environmental pressure and natural resource scarcity are inevitable. A possible solution suggested by international authorities is the use of novel protein sources for conventional production, such as the use of edible insects as food, in Western countries. The present work investigates recent market trends in the edible insect sector, in terms of a growing focus on sustainability, product offerings, diversification of insect-based products, and increasing consumer awareness. The Mintel Global New Product Database was used to identify newly launched products in the global market that incorporate insects as ingredients. The market analysis focused on the food category with the highest number of newly launched products, the insect snack bar category. The results of a global market investigation on insect snack bars are further presented including the market analysis of several aspects, such as price, country distribution, nutritional values, and communication strategies. Finally, market considerations are provided that could interest stakeholders in the insect supply chain, including retailers, manufacturers, and policymakers.

Analysis of Genetic Diversity of Some Vitis labrusca and Vitis spp. with Molecular Markers

Türkiye has a very suitable climate for viticulture, and different grape varieties have been grown in almost every region since ancient times. Although these grape varieties have different names, there are also grape varieties with the same genetic structure. In particular, in the Black Sea Region, Vitis labrusca, which is resistant to heavy rainfall and humidity, and hybrids of this species grow. However, it is known that different genotypes of this species are grown in the region. Genetic confusion exists in Vitis labrusca L. and its hybrids due to natural pollen transfer and crossing. This study evaluated the genetic similarities and differences among Vitis varieties and genotypes, mainly Vitis labrusca genotypes, with 18 different SSR primers. In the genetic relationship dendrogram, the varieties/genotypes showed similarity at rates ranging from 0.65% to 0.98%. The highest similarity rate between the varieties and genotypes used in the study was determined between the genotypes 5 '57 Gerze 04' and 6 '61 Of 04' with 92%. The results obtained have revealed different grape gene pools, especially in the Black Sea Region, and are expected to contribute to disease resistance breeding studies in the future significantly. Increasing consumer awareness of climate change will increase the interest in disease-resistant or tolerant grapes, such as Vitis labrusca species, in the coming years.

Young women’s sustainable fashion consumption in China: A qualitative study using the theory of planned behavior

As the second most polluting industry in the world, the fashion industry has a critical impact on the environment. The development of sustainable fashion is conducive to reducing the environmental pollution caused by the fashion industry. China has the largest consumer market in the world, and the Chinese government and major companies have made considerable contributions to the sustainable development of the fashion industry. However, research regarding young women’s attitudes towards this topic remains under-explored. This study interviewed 30 young women of different ages from different places in China. Based on the theory of planned behavior (TPB), a semi-structured interview was used as a data collection method, and thematic analysis was adopted for data analysis. This paper discusses young Chinese female consumers’ attitudes towards sustainable fashion and analyzes the motivating factors and hindrance factors affecting the consumption intentions of young Chinese female consumers towards sustainable fashion. The research found that young Chinese female consumers generally hold a positive and supportive attitude towards sustainable fashion. Consumers’ perceptions of sustainable fashion, their self-perceptions, and their level of green awareness all significantly impact their attitudes and purchase intentions toward sustainable fashion. Consumers feel low social pressure, and Chinese society demonstrates a high level of acceptance and praise for sustainable concepts. However, the lack of purchasing channels and choices for sustainable fashion in China and the high cost of sustainable fashion products discourage consumers from making purchases. This study will be beneficial as a reference when the Chinese government makes sustainable policies to guide consumers toward sustainable fashion consumption. This study helps enterprises select target markets in China and formulate sustainable fashion marketing strategies and targeted advertising. This study contributes to increasing consumer awareness of sustainable fashion, as well as providing reference and reflective value when consumers purchase sustainable fashion products. Finally, this study will help promote the development process of sustainable fashion in Chinese society, make contributions to reducing the waste of social resources, promoting the recycling of resources, and improving social conditions, and put forward specific solutions and feasible suggestions for the development of sustainable fashion in Chinese society.

Greening the cup: Green marketing strategies of Milk Tea Shops in San Jose City, Nueva Ecija

This study investigates the adoption of green marketing strategies by milk tea shops in San Jose City, Nueva Ecija, focusing on their motivations, benefits, strategies employed, and challenges faced. Utilizing a quantitative research design, data were collected through a structured questionnaire from local milk tea shop owners and managers. The findings reveal that the primary motivation for adopting green marketing is to fulfill corporate social responsibilities and gain a competitive advantage. Shops recognize substantial benefits, including increased consumer awareness, enhanced brand reputation, and potential cost savings. Key strategies employed include using biodegradable packaging, promoting reusable items, and implementing portion control measures. Despite these efforts, challenges such as high costs, consumer skepticism, and complex environmental certifications persist. The results indicate a strong commitment to sustainability but also highlight the need for improved consumer education and cost-effective solutions. Recommendations include investing in educational campaigns to enhance consumer understanding of green marketing benefits, exploring affordable, sustainable materials, and developing clear, structured green marketing plans. Addressing these challenges can enhance the effectiveness of green marketing strategies and support long-term sustainability in the milk tea sector.

The influence of ecolabels in the consumption of green products: a study on Durban consumers

The purpose of the study is to ascertain the influence of ecolabels in the consumption of certified green products. It explores ecolabels in Durban, hoping to gain valuable insights into ecolabels’ role in influencing the consumption of certified green products. The study employed a quantitative and a non-probability sampling method to understand the influence of ecolabels among green consumers in Durban. To ensure that the data represents the diversity of Durban consumers, a random sampling method was adopted. The data was collected using questionnaires and analysed using the IBM SPSS Version 25. The study employed a sample of 384 customers from retail malls within selected Durban suburbs. The findings revealed that consumers generally have a positive perception of ecolabels and are likely to recommend certified green products. However, the data also revealed that there is scepticism around certified green products as they are considered expensive and can perhaps be attributed to the high cost of certification, credibility issues and the cost associated with the ecolabelling. There is a potential trend towards wider acceptance, with more respondents trusting the authenticity of ecolabels than not. The study also found that older respondents and those with higher income tend to have a more positive perception of ecolabels, potentially due to higher disposable income and greater familiarity with the concept. This suggests that addressing concerns about cost and credibility could further increase positive consumer perception of ecolabels. Businesses can use these findings to develop strategies to address consumer concerns about the cost and credibility of certified green products. They can also target marketing efforts towards older demographics and higher-income consumers who are more receptive to ecolabels. Policymakers can use the findings to evaluate the effectiveness of existing ecolabeling programs and also develop strategies to increase consumer awareness and trust in ecolabels, especially younger audiences.

Pengaruh Strategi Green Marketing, Green Product dan Green Brand terhadap Keputusan Pembelian Produk Kecantikan Ramah Lingkungan

The beauty industry is a sector that continues to grow and plays an important role in the global economy. This phenomenon is driven by increasing consumer awareness of personal appearance and skin care. However, along with this growth comes concern over the beauty industry's negative impact on the environment and human health. To overcome these challenges, the concept of sustainability has become the main focus for beauty companies. One company in the beauty sector is The Body Shop, which has long been one of the pioneers in the beauty industry which is committed to sustainable and environmentally friendly principles. This research aims to find out and analyze the influence of green marketing strategies, green products and green brands on purchasing decisions for environmentally friendly beauty products (study at the body shop Mojokerto). The research method used in this research is a quantitative research method using SPSS software. This research is descriptive research. The sampling technique used is Probability Sampling using the Simple Random Sampling method. Data collection in this research used questionnaires from 110 respondents from The Body Shop consumers whose addresses were in Mojokerto. The data analysis method in this research uses validity testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing. The results of this research show that green marketing strategies do not have a positive and significant effect on purchasing decisions, green products have a positive and significant effect on purchasing decisions, green brands have a positive and significant effect on purchasing decisions. Green marketing strategies, green products and green brands simultaneously influence purchasing decisions.

Measuring urofecal glucocorticoid metabolites in broiler chicken: a noninvasive tool for assessing stress as a marker of welfare

The poultry industry is an important and still growing sector in many parts of the world. For ethical reasons and due to increased consumer awareness for animal welfare in production animals, it is of importance to establish a reliable and objective test system for monitoring and improving health and welfare. During the rearing process, broiler chickens are exposed to numerous potential stressors and management interventions (e.g. weighing of individual animals, preslaughter fasting and capture processes), but assessing the level of stress perceived by the animals entirely through behavioral observations can be challenging. Monitoring stress-related physiological markers, such as glucocorticoids, can be an accurate and presumably more objective addition. To avoid additional stressors induced by blood collection, a noninvasive approach using urofecal samples is advisable. However, a thorough validation is needed to establish a suitable test system for measuring stress hormone levels, including potential effects of the time of day of collection or the time that has elapsed since defecation. Therefore, the aim of this study was to test the stability of urofecal glucocorticoid metabolites (ufGCM) postdefecation, to determine time of day effects on ufGCM levels, and to investigate the effect of standard management procedures on ufGCM concentrations in broiler chickens. Our results revealed a time window of 4 h in which fecal samples from broilers can be collected without major alterations to the ufGCM concentrations. In this regard, a "fecal box" proved useful for collecting uncontaminated fresh samples. The time of day of sample collection did not influence ufGCM concentrations significantly. Moreover, the used assay proved to be sensitive enough to detect even small and short-lasting activations of the HPA axis induced by handling, confinement, and fasting. Thus, the system used can be a powerful and easy to apply tool in a chicken production setup for assessing stress as a marker of welfare in commercially housed broiler chickens, which in the long-term can also improve production, particularly with regard to process quality.