Increasing Health Consciousness Research Articles

Lifestyle Dynamics and Purchasing Pattern Transformation: Significant Shifts in Indonesian Society Post-Pandemic

The COVID-19 pandemic has deeply impacted Indonesia, leaving lasting effects on both public health and societal norms. Beyond mere statistics, the transformation touches every aspect of life, altering how Indonesians work, live, and connect with the world. Accelerated digital adoption, increased health consciousness, and a shift in priorities have significantly reshaped the consumer landscape. E-commerce platforms have boomed, serving as virtual marketplaces for various needs. A holistic approach to well-being emerged, with a focus on organic foods, fitness, and mindfulness. Environmental concerns spurred a demand for sustainable products. The allure of material possessions diminished, replaced by a desire for meaningful experiences and personal growth. This intricate tapestry reveals a post-pandemic Indonesia emphasizing technology, health, sustainability, and a redefined pursuit of happiness. Businesses and policymakers must comprehend these shifts to adapt strategies for the evolving consumer, fostering responsible consumption and contributing to a better Indonesia.

Cultivating edible bio-inks: Elevating 3D printing with medium-internal-phase emulsion gel incorporating soybean protein isolate microgel particles

In response to changing dietary preferences and increasing health consciousness among consumers, the food industry is gradually moving toward healthier and higher-performance edible bio-inks. This study prepared soybean protein isolate microgel particles (SPIMP) using dynamic high-pressure microfluidization (DHPM) as a pretreatment method. Under DHPM pressure, the average particle size of SPIMP progressively decreased from 609.6 nm to 254.8 nm, accompanied by an increased interfacial adsorbed protein content of 81.78% and 91.49%. Contact angles of native SPI were measured at 70.1° ± 0.6°, while those for microgel particles were 78.1° ± 0.2°, 80.3° ± 0.7°, and 84.5° ± 1.2°, respectively. These SPIMP were then utilized to formulate a medium-internal-phase emulsion gel with an oil fraction of 50%. Microscopic analysis and examination of chemical interaction forces revealed that the network structure of the emulsion gel primarily formed through inter-droplet hydrophobic interactions and the formation of disulfide bonds. This enhancement contributed to the gel strength and water retention capacity of the emulsion. Rheological tests confirmed the outstanding shear-thinning properties and high viscoelasticity of the emulsion gel, positioning it as a promising edible bio-ink for 3D printing. Experimental printing further substantiated its suitability, confirming extrudability, printing performance, and self-supporting properties. Notably, the medium-internal-phase emulsion gel-based reduced-fat surimi products demonstrated better suitability for 3D printing within real food systems compared to traditional surimi products. This study introduced innovative approaches for producing medium-internal-phase emulsion gel with superior 3D printing properties, significantly expanding the potential for the development of edible bio-inks.

Positive impacts of COVID-19 Lock down in Bangladesh: An online investigation

BackgroundThis research focuses on the positive impacts of the COVID-19 lockdown on society and the environment, despite acknowledging the widespread negative effects of the pandemic and lockdown measures. The research was aimed at pinpointing and evaluating the beneficial results stemming from these measures. MethodData for the study was collected through an online survey distributed via Google forms to adults over the age of 18 across the country. A total of 1230 participants completed the survey, mostly from rural areas (61.7%), providing valuable insights for analysis. The questionnaire encompassed personal, family, and cohesive social data, along with information on the environment and biodiversity. The study utilized structural equation modeling (SEM) and confirmatory factor analysis (CFA) to analyze the data and examine correlations between variables. ResultsThe findings indicated that the COVID-19 lockdown had positive implications for individuals and society, leading to increased health consciousness, improved family relationships, and constructive social attitudes. Moreover, restrictions on access to natural tourist destinations and parks during the lockdown contributed to positive changes in biodiversity. These results highlight the importance of adopting appropriate measures during pandemics to foster personal and social well-being, as well as the preservation of natural environments and biodiversity. ConclusionThis study emphasizes the need for further research to promote sustainable living in similar situations. By understanding the data appropriately, individuals can play a constructive role in future pandemics, leading to positive outcomes for both society and the environment.

Exploring factors influencing domestic violence: a comprehensive study on intrafamily dynamics.

This econometric analysis investigates the nexus between household factors and domestic violence. By considering diverse variables encompassing mood, depression, health consciousness, social media engagement, household chores, density, and religious affiliation, the study aims to comprehend the underlying dynamics influencing domestic violence. Employing econometric techniques, this study examined a range of household-related variables for their potential associations with levels of violence within households. Data on mood, depression, health consciousness, social media usage, household chores, density, and religious affiliation were collected and subjected to rigorous statistical analysis. The findings of this study unveil notable relationships between the aforementioned variables and levels of violence within households. Positive mood emerges as a mitigating factor, displaying a negative correlation with violence. Conversely, depression positively correlates with violence, indicating an elevated propensity for conflict. Increased health consciousness is linked with diminished violence, while engagement with social media demonstrates a moderating influence. Reduction in the time allocated to household chores corresponds with lower violence levels. Household density, however, exhibits a positive association with violence. The effects of religious affiliation on violence manifest diversely, contingent upon household position and gender. The outcomes of this research offer critical insights for policymakers and practitioners working on formulating strategies for preventing and intervening in instances of domestic violence. The findings emphasize the importance of considering various household factors when designing effective interventions. Strategies to bolster positive mood, alleviate depression, encourage health consciousness, and regulate social media use could potentially contribute to reducing domestic violence. Additionally, the nuanced role of religious affiliation underscores the need for tailored approaches based on household dynamics, positioning, and gender.

Disparity in Agri-Marketing Challenges in India: Organic vs. Conventional Food Producers

The growing organic food consumption is primarily due to increased health consciousness and environmental concern. However, challenges in agri-marketing faced by the producers have become crucial to continue with organic production in emerging economies. This study explores the various agri-marketing challenges across farm size organic and conventional farmers face in selling and distributing their produce. This study used the focus group technique with thematic analysis to collect and analyze qualitative data, and then a questionnaire was developed. The results indicate seven significant challenges applicable to organic and conventional producers. Further, the analysis revealed that the warehousing problem and lack of market intelligence were more intense for conventional farmers, whereas organic producers experienced transportation-based and price fluctuation problems. The present study is valuable for policymakers promoting organic farming in developing markets. The intervention and support will benefit producers in advancing the marketability of their food.

Consumer Awareness and Willingness to Pay for Dried Mangoes: Evidence from Punjab, Pakistan

Dried fruits are a popular and convenient snack option for many consumers, providing a nutritious alternative to processed snacks. Thus, consumer demand for dried fruits has significantly increased worldwide due to increasing health consciousness and a growing interest in natural and organic food products. Though Pakistan is one of the world's largest producers of mangoes, dried mangoes are a relatively new product in the country’s markets. Hence, the study’s objective is to understand consumers' awareness and willingness to pay (WTP) for dried mangoes which is crucial for producers and marketers to target and capture the growing market effectively. We collected the data from 300 respondents from three metropolitan cities of Punjab: Lahore, Faisalabad, and Multan. We employed logistic regression to investigate the determinants of consumers’ awareness of dried mangoes and Tobit regression to estimate factors affecting willingness to pay. The results show that 46% of respondents knew the dried mangoes. Furthermore, gender, education, income, and access to information are the important factors affecting consumers’ awareness. On average, consumers were willing to pay Rs. 373/ 125 grams of dried mangoes. The estimates of the Tobit model show that gender, age, education, income, profession, promotion, packing, and health consciousness significantly affect the consumers’ willingness to pay. Therefore, producers and marketers must develop effective positioning, pricing, and promotional strategies based on these factors to target and capture the growing markets for dried fruits.

The impact of the COVID-19 pandemic on health-care delivery system for other diseases and antimicrobial resistance threat in India.

India's health-care delivery is challenged with different inequalities and theelivery is challenged with different inequalities and the dual burden of communicable and noncommunicable diseases. Lockdown posed negative effects on the growth and economy of the country; simultaneously, some positive effects, like increased health consciousness and adoption of hygienic practices, were also there. Health-care delivery system faced tremendous challenges in diagnostics, therapeutics, infrastructure for inpatient care, and protection of health-care manpower. During this period, people chose to self medicate which in turn increased the threat of emergence of antimicrobial resistance. Due to shifting priority to COVID from other diseases, resources were shifted to COVID, affecting the management of other acute and chronic diseases. The launching of COVID-19 vaccination campaign showed some hope. However, despite the vaccination drive, strengthening infrastructure, and surveillance system, the devastating second wave could not be avoided due to the conglomeration of the crowd for pilgrimage, election campaign, and tourism in an unrestricted manner. It may be concluded that the fourth wave may be short lasting due to increased herd immunity.

P071 COVID-Related Diet Changes in a Multiethnic Sample of College Students

BackgroundResearch suggests varied dietary impacts of the COVID-19 pandemic, including an increase in meal and snack frequency. While some studies report an increase in home cooking and fresh produce consumption, others report less favorable changes in diet patterns. Limited research examines these patterns in college students.ObjectiveThis cross-sectional study explored self-reported changes in food intake patterns during the COVID-19 pandemic in a multiethnic sample of college students.Study Design, Setting, and ParticipantsA web-based survey was administered to students enrolled in a general education introductory nutrition course during the 2020-2021 academic year. Two open-ended items were used to capture self-reported changes in food intake and drivers of those changes resulting from the COVID-19 pandemic. Food insecurity was assessed using the USDA six-item food security module.Measurable Outcome/AnalysisTwo researchers collaborated to develop a codebook and then assign codes independently to open-ended responses. Chi-square tests were used to investigate relationships between food security status and reported diet changes.ResultsParticipants (n = 436) were predominantly (77%) female; 39% identified as Hispanic/Latino, 33% identified as Asian/Pacific Islander, and 19% identified as Caucasian. A majority of participants (n = 295, 67.7%) reported diet changes as a result of the pandemic. Participants indicated mixed impacts on food intake, such as an increase or decrease in food intake, snacking more, eating less healthy, or eating healthier. Participants attributed diet changes to increased health consciousness, increased time at home, eating more home-prepared foods, changes in activity level, and increased feelings of boredom. Among respondents who reported a COVID-related diet impact, those experiencing food insecurity were more likely to report eating less healthy because of the pandemic (P = 0.01).ConclusionsA majority of students reported a change in food intake; while the type of change varied, food insecurity emerged as a factor significantly associated with self-reported dietary changes considered less healthy.FundingNone

A STUDY ON QUALITY EVALUATION OF MINIMALLY PROCESSED FRUITS AND VEGETABLES

Today’s society characterized by an increasing health consciousness and growing interest in the role of food for maintaining and improving human well-being and consumer health, in addition to their nutritional and sensory properties, foods are currently recognized as active and protective agents. Among the others, fresh-cut horticultural products stand out as convenient novel foods that fit the many feeds of a modern life style as they combine technical content with an innovative food concept. The international fresh-cut produce Association (IFPA) defines fresh-cut products as fruits or vegetables that have been trimmed and / or peeled and / or cut in to 100% usable product that is bagged or pre-packaged to offer consumers high nutrition, convenience, and flavour while still maintaining its freshness. In particular, fresh cut fruits attract consumers because they are fresh, nutritious, low priced, and ready-to-eat. As a consequence, a wide assortment of minimally processed fruits has been developed to meet consumers, needs for ‘quick” and convenient products, and to benefit from fruits healthy image. Present study was carried out to known the microbiological quality of minimally processed fruits and vegetable. Acidty, pH and moisture content was estimated under physico-chemical properties and TPC and Yeasts and mouls count was analysed for minimally processed cabbge and Pineapple available in Tirupathi Super markets.

“Where Should We Eat?”: How Health Consciousness Moderates the Influences Driving Intentions to Purchase Healthy Food

Unhealthy diet patterns are a global concern in both developed and developing countries thus making food consumers consider their health and food intake more. Along with increased health consciousness, other factors might encourage food shoppers to consume healthy food products at restaurants. The goal of this study is to develop a model helping justify components affecting food consumers’ attitudes and behavior of purchasing healthy food products at restaurants. Structural Equation Modeling (SEM) was used to analyze data from 500 participants. The results of the study show that personal beliefs and social norms are elements influencing consumers’ attitudes while restaurant image is an important factor affecting perceptions of food products. Consumers’ attitudes toward healthy food products and food prices also influenced the purchasing intentions resulting in their actual behavior of buying healthy food at restaurants. The additional significance of this study rests in showing that health consciousness moderates the effects of social norms on consumers’ attitudes.

Nutritional Profile and Potential Health Benefits of Super Foods: A Review

The advancement within the food and nutrition sector has resulted in the development of a special category of food, particularly referred to as “superfoods”. Superfoods are special kind of foods capable of exhibiting different positive effects involving prevention of different ailments, provide impetus to the immune system, and essential macro- and micro-nutrients in ample quantities. Nowadays, these are gaining considerable attention due to the increased health consciousness of consumers. In contrast to their exceptional health or even medicinal benefits, which are based on their long history of use, the concept of superfoods is still little understood. The category of superfoods mainly comprises different types of fruits, vegetables, grains, etc. This review sheds light on the nutritional composition as well as the possible intervention in the prevention of various chronic ailments of some significant superfoods. This manuscript could help consumers to use superfoods as part of their diet more often and very effectively.

Effect of Vitamin K-Mediated PXR Activation on Drug-Metabolizing Gene Expression in Human Intestinal Carcinoma LS180 Cell Line.

The pregnane X receptor (PXR) is the key regulator of our defense mechanism against foreign substances such as drugs, dietary nutrients, or environmental pollutants. Because of increased health consciousness, the use of dietary supplements has gradually increased, and most of them can activate PXR. Therefore, an analysis of the interaction between drugs and nutrients is important because altered levels of drug-metabolizing enzymes or transporters can remarkably affect the efficiency of a co-administered drug. In the present study, we analyzed the effect of vitamin K-mediated PXR activation on drug metabolism-related gene expression in intestine-derived LS180 cells via gene expression studies and western blotting analyses. We demonstrated that menaquinone 4 (MK-4), along with other vitamin Ks, including vitamin K1, has the potential to induce MDR1 and CYP3A4 gene expression. We showed that PXR knockdown reversed MK-4-mediated stimulation of these genes, indicating the involvement of PXR in this effect. In addition, we showed that the expression of MDR1 and CYP3A4 genes increased synergistically after 24 h of rifampicin and MK-4 co-treatment. Our study thus elucidates the importance of drug–nutrient interaction mediated via PXR.

Health knowledge and care seeking behaviour in resource-limited settings amidst the COVID-19 pandemic: A qualitative study in Ghana.

The emergence of a pandemic presents challenges and opportunities for healthcare, health promotion interventions, and overall improvement in healthcare seeking behaviour. This study explored the impact of COVID-19 on health knowledge, lifestyle, and healthcare seeking behaviour among residents of a resource-limited setting in Ghana. This qualitative study adopted an exploratory design to collect data from 20 adult residents in the Cape Coast Metropolis using face-to-face in-depth interviews. Data collected were analysed thematically and statements from participants presented verbatim to illustrate the themes realised. Health knowledge has improved due to COVID-19 in terms of access to health information and increased understanding of health issues. There were reductions in risky health-related lifestyles (alcohol intake, sharing of personal items, and consumption of junk foods) while improvements were observed in healthy lifestyles such as regular physical exercise and increased consumption of fruits and vegetables. COVID-19 also positively impacted health seeking behaviour through increased health consciousness and regular check-ups. However, reduced healthcare utilization was prevalent. The COVID-19 pandemic has presented a positive cue to action and helped improved health knowledge, lifestyle, and care seeking behaviour although existing health system constrains and low economic status reduced healthcare utilization. To improve health systems, health-related lifestyles and healthcare seeking behaviour as well as overall health outcomes even after the pandemic wades off, COVID-19 associated conscious and unconscious reforms should be systematically harnessed.

Preparation of Fiber-enriched Chicken Meat Constructs Using 3D Printing

ABSTRACT Increasing health consciousness among the consumers has raised the demand for customized meat products. Enrichment of chicken meat with dietary fiber is the focus of this study. A composite millet-based flour is employed as the source of dietary fiber that aids in enhancing the printability of chicken meat. Chicken meat and composite flour were taken in the ratio of 2:1 (w/w), and the optimized conditions for printing were established to be with a nozzle movement speed of 500 mm/min using a 0.82 mm diameter nozzle resulting in an extrusion rate of 4.40 mm3/s employing motor speed of 360 rpm and 5 bar extrusion pressure. The optimized 3D-printed sample was found to have a dietary fiber content of 5.36 ± 0.19 g/100 g that contributes to more than 10% of the RDA. Thus, this study demonstrates the 3D printing of meat-based material supply with enriched dietary fiber providing insights for the development of novel customized meat products with enhanced nutritional composition.

Effect of Differential Substitution of Nutrients through Organics on Growth, Quality, Nutrient Uptake and Economics of Green Gram (Vigna radiata) in Shiwalik Foothill Region

Background: Green gram is one of the ancient and third important conventional pulse crop cultivated throughout India and acclimatized over wide range of agro-climatic zones for its multipurpose uses. Furthermore, imbalanced and inappropriate use of inorganic nutrients worsened the soil resource base by reducing the population of beneficial micro-organisms and also deteriorated the quality of the crops. Increased health consciousness among the masses has augmented the demand for safe and quality foods for which a comprehensive food production technology needs to be developed with emphasises on quality enhancement and yield stability. In fact, it is not affordable for an average Indian farmer to jump immediately from inorganic source of nutrients to organics in their crop production as it may lead to unbearable drastic reduction in crop yields in the initial years. This may become possible through the progressive substitution of organic sources of nutrients in place of in organics to meet crop nutrient requirement for attaining higher and stable crop yield of better quality with an improvement in soil health. Therefore, the present study was carried out to evaluate the effects of differential substitution of nutrients through organics on growth, yield, quality, nutrient uptake and economics of green gram in Shiwalik foothill region.Methods: In this field experiment conducted during summer 2016 and 2017, at SKUAST-Jammu, Main Campus Chatha with green gram variety SML-668 on sandy clay loam soil. The experiment was laid out in randomized block design with sixteen treatments during both the years using recommended package and practices.Result: The result of the study concluded that RDF and 75% NPK +25% N through Vermicompost and FYM (1:1) were adjudged as the best treatments with regard to crop growth parameters, yield and yield attributes, net returns and benefit cost ratio where as highest crop quality traits were realized where in 100% N was substituted through FYM followed by Vermicompost and Vermicompost and FYM (1:1). Treatment 100% N was substituted through FYM was adjudged as the best treatment in improving crop quality traits and soil properties. Further, for substitution of nutrients, green gram, for immediate shifting from in organics to organics combination of Vermicompost and FYM (1:1) can be the best option for early realization of yield at par with recommended dose of fertilizer.

An EOQ model for freshness and stock dependent demand with expiration date under cap-and-trade mechanism

The gradual contamination of the environment due to the discharge of greenhouse gases (GHGs) into the environment is a risk to all ecological systems. Increased health consciousness has consequentl...

Formulation of Novel Liqueurs from Juice Industry Waste: Consumer Acceptance, Phenolic Profile and Preliminary Monitoring of Antioxidant Activity and Colour Changes During Storage.

SUMMARYResearch backgroundApple juice is one of the most popular and liked beverages worldwide. Due to the increased health consciousness among consumers, beetroot and chokeberry juices have also rising consumption trends. Despite representing a considerable percentage of the processed fruit and rich source of bioactive compounds, fruit pomace, remaining after juice production, has still been underutilised. Here, the possibility of using apple, beetroot and chokeberry pomace in liqueur formulations is investigated.Experimental approachApple and chokeberry liqueurs were produced from apple and chokeberry pomace extracts, respectively. Apple/chokeberry and apple/beetroot liqueurs were obtained by combining apple pomace with chokeberry and beetroot pomace extracts in ratios 50:50 and 70:30, respectively. The sensory quality and acceptability of freshly prepared liqueurs were evaluated by experts and consumers. Sugars and phenolics were identified and quantified by high-performance anion-exchange chromatography with pulsed-amperometric detection (HPAEC-PAD) and high-performance liquid chromatography–diode array detection–tandem mass spectrometry (HPLC–DAD–MS/MS), respectively. Storability was preliminarily evaluated based on monitoring of total phenolic concentration, antioxidant activity and colour each month during 6 months of storage at 4 and 22 °C.Results and conclusionsThe expert and the consumer testing indicated that apple and chokeberry pomace could be used as raw materials without any flavour corrections while apple/beetroot pomace liqueur would require modification. High total phenolic content and antioxidant activity were found in all freshly prepared liqueurs, with chokeberry liqueur being by far superior. Among identified phenolics, ellagic acid and phlorizin were quantified as the most prominent, except in chokeberry liqueur, where phlorizin was not quantified. Despite the decrease in total phenolic concentration and antioxidant activity after 6 months, liqueurs still represented a rich source of phytochemicals. The highest phenolic compound retention and antioxidant activity maintenance were observed in chokeberry liqueur. Also, the appealing colour was retained despite the changes detected in chromatic characteristics.Novelty and scientific contributionThe possibility of apple, beetroot and chokeberry pomace restoration into the food chain by the production of liqueurs has been demonstrated for the first time. Functional and sensorial properties of newly developed liqueurs indicated that the selected pomace represents the promising raw material for liqueur production. The applied approach represents a contribution to the circular economy in juice production.

Determinants of Organic Tea Cultivation and Selection of Efficient Marketing Channels by the Orthodox Tea Growers in Nepal

The trend of organic agriculture in developing countries has increased due to increasing health consciousness of consumers and high demand for organic products in developed countries. However, the rate of conversion to organic production is much slower than in other countries and the tea farmers who work hard all-around a year have not got proper market share due to several reasons. The study was conducted in Suryodaya municipality, Sakejung, Jasbire, Maipokhari, and Sandakpur area of the Ilam district by purposively and randomly selecting 160 tea farmers for questionnaire survey to determine the socio-economic and institutional factors that play a significant role in organic cultivation practice and selection of effective marketing channels. The data were collected from the interview with farmers, direct observation, focus group discussions and key informant interviews using pre-tested semi-structured questionnaires. The average gross margin per kilogram green leaf was NRs. 17.16 for organic and NRs. 13.15 for conventionally produced ones. The decision of farmers to practice organic orthodox tea production and selection of efficient marketing channel in the study areas was estimated through the Logit model. The involvement of farmers in cooperative and marketing channels followed for the marketing of green leaves and farming years significantly affected the organic cultivation of orthodox tea. The study revealed that the marketing channel; producers–cooperatives–processors–retailers– consumers was found to be the most efficient. The ethnicity, farming experience, and organic production of tea significantly affected the selection of an efficient marketing channel by orthodox tea farmers.

Quality matrix reveals the potential of Chak-hao as a nutritional supplement: a comparative study of matrix components, antioxidants and physicochemical attributes

In the current trend of increased health consciousness in response to increased incidence of lifestyle disorders, functional foods, and nutritional supplements got immense acceptance globally. Whole grain foods rich in functional bio-actives being a better substitute for supplements, there is an emerged interest in exploring potential candidates like pigmented rice. The present study thus aims to evaluate the natural variability in matrix composition owing nutritional and antioxidant potential of pigmented niche rice varieties like Matta (red) and Chak-hao (black) compared to non-pigmented (NJ 72 and PB 1509). Comprehensive NQM developed indicated that Chak-hao, geographical indication (GI) rice has stout nutritional makeup in terms of phenolics (2.5 mg/g GAE), anthocyanins (0.65 g/kg), proanthocyanidins (54 mg/100 g), antioxidant activity (36 µmol TE/g) and resistant starch (4.13%) compared to Matta. The content of high-quality fatty acids like oleic (38.8%), linoleic (29%), and anthocyanin forms like cyanidin-3-glucoside (C3G)- 304 mg/Kg, delphinidin-3-glucoside (D3G)- 220 mg/Kg and peonidin-3-glucoside (P3G)- 120 mg/Kg was also most expressive in the black pigmented rice Chak-hao. Highly significant (p < 0.05) antioxidant activity and positive correlation with total phenolics, anthocyanins and proanthocyanidins content were most evident in pigmented varieties. Physicochemical attributes endorsing cooking time, water uptake ratio, grain elongation ratio, gruel solid loss and swelling ratio varied between 15–35 min, 2.17–3.2, 1.5–2.3, 0.28–1.25 and 1.75–2.66 respectively. The correlation between nutritional attributes endorsing antioxidant potential being strongly positive and most significant for Chak-hao, it could be the stellar addition for functional food industry as a nutritional supplement for addressing the ever-increasing pandemics like diabetes, obesity and other chronic diseases.

Calorie labeling law and fast food chain performance: The value of capital responsiveness under sales volatility

With increasing health consciousness around calorie intake, we assess the influence of calorie labeling law on the stock market performance of publicly-traded fast-food chains. Using the Food and Drug Administration’s (FDA’s) final calorie labeling guidelines released on May 5, 2016, as the main event, we assess the cumulative abnormal return (CAR) of fast-food chains. Prior studies have focused on consumer behavior changes following the regulation; yet, the aggregate effects of the law on the financial outcomes remain unexplored. Our findings suggest that the regulation may not have had a significantly negative financial impact on publicly traded firms in the retail food industry. We found that publicly traded firms in the retail food industry with higher sales volatility in the past experienced a negative CAR while firms with high historic sales volatility accompanied by high levels of investment responsiveness – signaling of responsiveness to such laws – had a positive CAR.