INTRODUCTION: Increasing the rates of breastfed infants has become a national health objective. Louisiana's breastfeeding initiation and continuance rates remain below the national average, ranking 49th of 50. Our goal is to identify demographic predictors of initial and continued intent to breastfeed. METHODS: We conducted a retrospective cohort study of electronic health records from deliveries at Woman's Hospital, a tertiary hospital in South-Central Louisiana, between July 2015 and June 2016 (n=6689; approved and monitored by Woman's IRB). Patients were asked upon admission for delivery if they intended to breastfeed. Their feeding plan (breast, formula, combination) was reassessed at discharge. Logistic regression was used to describe the populations most likely to intend to breastfeed prior to delivery and those that were breastfeeding successfully at the time of discharge. RESULTS: Between July 2015 and June 2016, 6,689 patients met criteria for analysis. Patients reporting intent to breastfeed prior to delivery were more likely Caucasian (P<.0001), married (P<.001), nulliparous (P<.01), privately-insured (P<.0001), educated (P<.0001), and older (P<.01) compared to patients not intending to breastfeed. These characteristics were similar in those with continued breastfeeding at discharge, however the strongest predictor of breastfeeding at discharge was intent to breastfeed prior to delivery (P<.0001). African American race was the strongest predictor of non-breastfeeding intent (P<.0001). CONCLUSION: Intent to breastfeed prior to delivery was the strongest predictor of breastfeeding at discharge; thus, prenatal breastfeeding education within the at-risk population is crucial to increasing breastfeeding rates. Future studies should assess factors influencing breastfeeding discontinuation and breastfeeding rates through six months postpartum.