Increase User Engagement Research Articles

Penerapan Kursus Berbasis Rapid Rural Appraisal Sebagai Upaya Internasionalisasi Konten Media Pembelajaran Augmented Reality

This research aims to develop and implement a Rapid Rural Appraisal (RRA) based course to internationalize augmented reality (AR) based learning media content. The RRA method is used to identify international needs and preferences for AR learning content. The results of RRA become the basis for developing strategies that include content development, platforms, marketing and promotions. Implementation involves developer training, international collaboration, and regular evaluation and monitoring to ensure successful internationalization. The findings suggest that the integration of local cultural and linguistic elements in AR content as well as the use of platforms that support multilingualism can increase user engagement in international markets. Evaluations also show increased understanding and appreciation of AR learning materials in various countries.

Enhancing Visual Perception in Immersive VR and AR Environments: AI-Driven Color and Clarity Adjustments Under Dynamic Lighting Conditions

The visual fidelity of virtual reality (VR) and augmented reality (AR) environments is essential for user immersion and comfort. Dynamic lighting often leads to chromatic distortions and reduced clarity, causing discomfort and disrupting user experience. This paper introduces an AI-driven chromatic adjustment system based on a modified U-Net architecture, optimized for real-time applications in VR/AR. This system adapts to dynamic lighting conditions, addressing the shortcomings of traditional methods like histogram equalization and gamma correction, which struggle with rapid lighting changes and real-time user interactions. We compared our approach with state-of-the-art color constancy algorithms, including Barron’s Convolutional Color Constancy and STAR, demonstrating superior performance. Experimental results from 60 participants show significant improvements, with up to 41% better color accuracy and 39% enhanced clarity under dynamic lighting conditions. The study also included eye-tracking data, which confirmed increased user engagement with AI-enhanced images. Our system provides a practical solution for developers aiming to improve image quality, reduce visual discomfort, and enhance overall user satisfaction in immersive environments. Future work will focus on extending the model’s capability to handle more complex lighting scenarios.

UI/UX Design of Psychology Consultation System Application Using the Design Thinking Method

Mental health is an important issue facing the global community today. Every year, millions of people are affected by a variety of mental disorders, making mental health a very pressing issue. The study highlights the need for a mobile app-based psychological consultation system, which can provide better access for individuals experiencing mental problems. Through the design and development of effective systems, this research aims to understand how these apps can help individuals overcome mental health challenges, improve their quality of life, and facilitate better interactions between mental health professionals and users. This research method follows a design thinking approach to design UI/UX for psychology consultation system applications. This approach was chosen because it can produce more innovative solutions by understanding user needs in depth. From the results of this study, it is clear that the application of a psychology consultation system designed with a user-based approach can not only increase satisfaction but also increase user engagement. These findings support the initial hypothesis that a deep understanding of user needs can lead to better and more effective app designs.

Evaluating the Impact of a Game (Inner Dragon) on User Engagement Within a Leading Smartphone App for Smoking Cessation: Randomized Controlled Trial.

Smartphone apps are a convenient, low-cost approach to delivering smoking cessation support to large numbers of individuals. Yet, the apps are susceptible to low rates of user engagement and retention. This study aims to test the effects of a new game module (called Inner Dragon) integrated into Smoke Free (23 Limited), a leading smoking cessation app with established efficacy. The primary outcomes measured user engagement with the app. A 2-arm, parallel-group, randomized controlled trial was conducted in the United States with an 8-week follow-up. Adult individuals who smoked ≥1 cigarettes daily and planned to quit smoking within 7 days were recruited and randomized (N=500), with equal allocation. Both groups received free access to the original Smoke Free app with "core" features of its smoking cessation program (eg, a diary and craving log). The treated group received additional access to the integrated Inner Dragon game that incorporated several game mechanics designed to increase user engagement. User engagement outcomes were the number of unique app sessions, average minutes per session, days with a session, and program adherence. Self-reported and verified smoking abstinence and app satisfaction were also assessed. The main analysis estimated the intention-to-treat effect of access to Inner Dragon on each outcome. Further analyses assessed effect modification by participant characteristics and the association of intensity of game use with program adherence and abstinence. Overall, user engagement was greater for treated versus control participants: they had 5.3 more sessions of Smoke Free (mean 29.6, SD 36.5 sessions vs mean 24.3, SD 37.9 sessions; P=.06), 0.8 more minutes per session (mean 6.9, SD 5.4 min vs mean 6.1, SD 5.2 min; P=.047), and 3.4 more days with a session (mean 14.3, SD 15.3 days vs mean 11.9, SD 14.3 days; P=.03). Program adherence, based on the number of times core features of the original Smoke Free app were used, was higher for treated versus control participants (mean 29.4, SD 41.3 times vs mean 22.6, SD 35.6 times; P=.03). Self-reported 7-day and 30-day point-prevalence abstinence and verified 7-day point-prevalence abstinence at 8 weeks did not significantly differ by study group. The mean repeated 1-day prevalence of quitting was higher among the treated group versus the control group (mean 17.3%, SD 25.6 vs mean 12.4%, SD 21.3; P=.01). App satisfaction and the motivation to (stay) quit did not differ by study group. Higher intensity of game use was associated with increased program adherence and self-reported abstinence. Findings suggest that the Inner Dragon game increased user engagement and program adherence. Additional refinements to the game design may clarify whether the game increases abstinence rates. Overall, it is feasible to deploy games and gamification to enhance user engagement in existing smoking cessation interventions. ClinicalTrials.gov NCT05227027; https://clinicaltrials.gov/study/NCT05227027.

Exploring Innovative Use Cases for Enhancing Digital Wallet Adoption and User Engagement: A Strategic Study for Future Implementation

The advancement of digital payment methods especially the use of the digital wallets has greatly impacted the financial industry as it provides safe means of payment. Nonetheless, while these platforms have become popular, user participation is still low, and current platforms do not offer new functionalities that could improve consumer interaction and address the variety of consumer segments. This research, titled "Exploring Innovative Use Cases for Enhancing Digital Wallet Adoption and User Engagement: The research titled “Digital Wallets: A Strategic Study for Future Implementation,” looks at possible new use cases where digital wallets can be applied to enhance their current roles of facilitating payments. The research aims at establishing how new technologies like; Artificial Intelligence (AI), Blockchain, Augmented Reality (AR) and gamification can improve engagement, the user experience and thus create more adoption. Some of the key areas include Peer-to-Peer (P2P) lending, Cryptocurrency, Voice identity, and transactions that can serve the unbanked population as well as regions that are still to embrace digital wallets. Technological factors, consumer behaviors, and socio- economic conditions that affect the uptake of digital wallets are discussed in this research to guide Fintech firms, banks, and regulators. The study used a systematic literature review which involved using articles from the last four years from academic journals, industry reports, and case studies. This particular secondary research helped to determine the tendencies, problems, and potential of digital wallet usage, including such aspects as simple and intuitive interface for non-technical users, the application of gamified approaches in financial literacy, and the opportunities for the implementation of blockchain technology to provide financial services to unbanked customers. Therefore, the research shows that gamification, P2P lending, and cryptocurrency-enabled wallets will greatly increase user engagement and financial inclusion. In addition, AI-enabled personalization in the context of digital wallets, and AR-based shopping represent a vision of how the future of cross-border payments, sustainability incentives, and UI advancements will shape the user experience. Finally, the research provides a set of tactical recommendations for digital wallet providers on how to bring such innovative use cases into practice to enhance user engagement and to expand market coverage in the developed and developing countries.

Exploration on Classification Management of Digital Books in University Libraries

With the rapid development of information technology, the digital book resources of university libraries are increasingly abundant, and it is urgent to carry out scientific and effective classification management. This paper deeply explores the classification management of digital books in university libraries. Firstly, it expounds the importance of classification management of digital books, including improving the efficiency of book retrieval, optimizing the allocation of book resources and promoting knowledge sharing and academic exchange. Then, it analyzes the current situation and problems of digital book classification management in university libraries, mainly including inconsistent classification standards, single classification methods and insufficient technical support. Aiming at these problems, corresponding strategies are put forward, such as formulating a unified classification standard and establishing a dynamic update mechanism; Comprehensive use of a variety of classification methods, including classification based on user needs and knowledge graphs; Strengthen technical support, increase technical investment and train professional and technical personnel; Increase user engagement, encourage reader feedback and conduct user training activities. Through these explorations, it aims to provide a useful reference for the classification management of digital books in university libraries, so as to better meet the needs of college teachers and students for information resources.

Effectiveness of VR Technology in the Design of the Bali Megarupa V Virtual Exhibition

Virtual exhibitions offer a promising avenue for art appreciation in the digital age. However, limited research explores how these online spaces can foster emotional connections with art, a crucial aspect of the art experience. This study investigates the potential of immersive virtual reality (VR) to enhance engagement and emotional impact in virtual art exhibitions. Employing a multi-method approach combining literature review, user testing, and prototype development, the research identifies and evaluates design elements contributing to increased user engagement. This research employed a multi-method approach to understand how users engage with virtual art exhibitions. The study identified and evaluated the impact of specific design elements on user engagement by combining a literature review, user testing with a VR prototype, and subsequent analysis. The study focuses on critical elements like interactivity, personalization, storytelling, and multi-sensory experiences. User testing with 55 participants revealed the effectiveness of immersive design in fostering exploration, contemplation, and a sense of presence in the virtual space. This immersive design is the strategic integration of elements like interactivity, personalization, and storytelling within the VR environment. The research underscores the significance of immersive design, defined as the strategic integration of design elements to cultivate an emotional connection within a VR environment. This encompasses aspects like interactivity, personalization, and the incorporation of storytelling within the experience. Finally, the study offers practical recommendations for curators and designers to create virtual art experiences that resonate more deeply with audiences.

Unlocking the Potential of Secondary Data for Public Health Research: Retrospective Study With a Novel Clinical Platform.

Clinical routine data derived from university hospitals hold immense value for health-related research on large cohorts. However, using secondary data for hypothesis testing necessitates adherence to scientific, legal (such as the General Data Protection Regulation, federal and state protection legislations), technical, and administrative requirements. This process is intricate, time-consuming, and susceptible to errors. This study aims to develop a platform that enables clinicians to use current real-world data for testing research and evaluate advantages and limitations at a large university medical center (542,944 patients in 2022). We identified requirements from clinical practitioners, conceptualized and implemented a platform based on the existing components, and assessed its applicability in clinical reality quantitatively and qualitatively. The proposed platform was established at the University Medical Center Hamburg-Eppendorf and made 639 forms encompassing 10,629 data elements accessible to all resident scientists and clinicians. Every day, the number of patients rises, and parts of their electronic health records are made accessible through the platform. Qualitatively, we were able to conduct a retrospective analysis of Parkinson disease over 777 patients, where we provide additional evidence for a significantly higher proportion of action tremors in patients with rest tremors (340/777, 43.8%) compared with those without rest tremors (255/777, 32.8%), as determined by a chi-square test (P<.001). Quantitatively, our findings demonstrate increased user engagement within the last 90 days, underscoring clinicians' increasing adoption of the platform in their regular research activities. Notably, the platform facilitated the retrieval of clinical data from 600,000 patients, emphasizing its substantial added value. This study demonstrates the feasibility of simplifying the use of clinical data to enhance exploration and sustainability in scientific research. The proposed platform emerges as a potential technological and legal framework for other medical centers, providing them with the means to unlock untapped potential within their routine data.

Conceptual framework for enhancing front-end web performance: Strategies and best practices

This review paper presents a conceptual framework for optimizing front-end web performance, emphasizing the critical strategies of code splitting, lazy loading, caching, and other optimization techniques such as minification and image optimization. The paper explores the importance of front-end performance in enhancing user experience, reducing load times, and increasing user engagement, which is vital for driving the digital economy forward. Through a detailed analysis of key performance metrics and the challenges in optimizing front-end performance, the paper underscores how integrating multiple strategies can lead to comprehensive optimization. The discussion includes practical guidelines for prioritizing and implementing these strategies based on specific project needs, ensuring a holistic approach to performance. Furthermore, the paper examines the economic impact of optimized front-end performance, showcasing real-world examples and future trends, such as progressive web apps and machine learning, shaping the next generation of web development.

Understanding Users' Perspectives on Location Privacy Management on iPhones

As the number of applications installed on smartphones continues to grow, the task of effectively managing location privacy has become increasingly complex. In this paper, we explore the factors that influence users' privacy-preserving intentions and contrast them with their actual behaviours. In addition, we compare location privacy concerns across different apps investigating the impact of app-specific features on the willingness to disclose location information. Our findings highlight significant challenges in privacy management due to privacy fatigue and perceived usability. Furthermore, participants raised the importance of more uniform standards regarding location privacy settings across various applications, calling for more detailed and interactive well-informed consent processes that highlight the risks instead of the benefits of disclosing location information. This research contributes important insights towards the development of more effective privacy settings that can foster increased user engagement in managing location privacy on smartphones.

Digital Mental Health Interventions for Alleviating Depression and Anxiety During Psychotherapy Waiting Lists: Systematic Review.

Depression and anxiety have become increasingly prevalent across the globe. The rising need for treatment and the lack of clinicians has resulted in prolonged waiting times for patients to receive their first session. Responding to this gap, digital mental health interventions (DMHIs) have been found effective in treating depression and anxiety and are potentially promising pretreatments for patients who are awaiting face-to-face psychotherapy. Nevertheless, whether digital interventions effectively alleviate symptoms for patients on waiting lists for face-to-face psychotherapy remains unclear. This review aimed to synthesize the effectiveness of DMHIs for relieving depression and anxiety symptoms of patients on waiting lists for face-to-face therapy. This review also investigated the features, perceived credibility, and usability of DMHIs during waiting times. In this systematic review, we searched PubMed, PsycINFO, Cochrane, and Web of Science for research studies investigating the effectiveness of DMHIs in reducing either depression or anxiety symptoms among individuals waiting for face-to-face psychotherapy. The search was conducted in June 2024, and we have included the studies that met the inclusion criteria and were published before June 6, 2024. Of the 9267 unique records identified, 8 studies met the eligibility criteria and were included in the systematic review. Five studies were randomized controlled trials (RCTs), and 3 studies were not. Among the RCTs, we found that digital interventions reduced depression and anxiety symptoms, but the majority of interventions were not more effective compared to the control groups where participants simply waited or received a self-help book. For the non-RCTs, the interventions also reduced symptoms, but without control groups, the interpretation of the findings is limited. Finally, participants in the included studies perceived the digital interventions to be credible and useful, but high dropout rates raised concerns about treatment adherence. Due to the lack of effective interventions among the reviewed studies, especially among the RCTs, our results suggest that waiting list DMHIs are not more effective compared to simply waiting or using a self-help book. However, more high-quality RCTs with larger sample sizes are warranted in order to draw a more robust conclusion. Additionally, as this review revealed concerns regarding the high dropout rate in digital interventions, future studies could perhaps adopt more personalized and human-centered functions in interventions to increase user engagement, with the potential to increase treatment adherence and effectiveness.

The authenticity advantage: How influencer authenticity management strategies shape digital engagement with sponsored videos

Platforms, marketers, and video influencers aim to increase user engagement with sponsored videos. Whereas some video influencers effectively incorporate commercial content into their videos and drive digital engagement, others do not. What makes some sponsored videos more effective than others? Drawing upon the literature on authenticity and persuasion knowledge, this study identifies video influencers’ authenticity management strategies and examines how they interact with influencer characteristics in shaping digital engagement. Specifically, this work examines the role of information disclosure and passion expression in driving digital engagement and investigates the moderating role of influencer competence and influencer–brand fit. Based on 675 sponsored videos from Bilibili, the results reveal that two-sided messages, sponsorship disclosure, brand love passion, and self-identity construction positively drive digital engagement. Furthermore, influencers’ competence enhances the effects of two-sided messages, and sponsorship disclosure on digital engagement and influencer–brand fit decreases the effect of self-identity construction on digital engagement. These findings shed light on how authenticity management strategies shape responses to influencer-sponsored content and deepen the understanding regarding the drivers of digital engagement.

Designing AR Interfaces for Enhanced User Experience

Augmented Reality (AR) interfaces are transforming biological education and research by providing immersive and interactive learning environments that increase user engagement and learning results. This study analyzes the use of augmented reality (AR) technology in biological sciences, highlighting the importance of User Experience (UX) design concepts in improving AR interfaces for educational effectiveness. The research provides a comprehensive overview of designing AR interfaces tailored to biological education, highlighting intuitive navigation, interactive feedback mechanisms, and personalized learning experiences. By examining current advancements and future trends in AR technology, the paper identifies key opportunities for innovation in educational settings. A poll of sixty students was conducted to collect data on demographics, AR usage experience, educational efficacy, user satisfaction, and perceived advantageous features. The data indicate that AR is well-received, with high scores for simulation realism, ease of use, and engagement. This lecture finishes by bringing together information about augmented reality's transformative potential in biology education and research. It proposes avenues for further research and development to harness the full capabilities of AR technology, shaping the future of learning in the biological sciences.

THE EFFECT OF GAMIFICATION ON STUDENTS’ MOTIVATION TOWARD LEARNING ENGLISH

The current study investigates the effect of gamification (i.e., Duolingo) on students' motivation and engagement toward learning English. Gamification incorporates game elements into non-game contexts like education to increase user engagement. By using quantitative methods for collecting the data, a questionnaire of 15 statements was utilized and distributed on 60 (12-17 years old) participants. After obtaining the data, and using Excel sheets, the results showed that most students found Duolingo easy to use for learning English. Over half felt the games were engaging and helped improve their skills, especially speaking and writing. However, some found the games ineffective or time consuming. Most students were motivated and challenged yet also needed support in using Duolingo effectively. The students preferred Duolingo over traditional methods and planned to continue using it. Generally, to know the impressions of a sample of students about using gamification for their education will be helpful for students as well as teachers to boost learning outcomes and provide more guidance on effective usage.

Constant or inconstant? The time-varying effect of danmaku on user engagement in online video platforms

PurposeAs an emerging video comment feature, danmaku is gaining more traction and increasing user interaction, thereby altering user engagement. However, existing research seldom explores how the effectiveness of danmaku on user engagement varies over time. To address this research gap, this study proposes a comprehensive framework drawing on social presence theory and information overload theory. The framework aims to explain how the effectiveness of danmaku in increasing user engagement changes over shorter time intervals.Design/methodology/approachA research model was proposed and empirically tested using data collected from 1,019 movies via Bilibili.com, one of China’s most popular danmaku video platforms. A time-varying effect model (TVEM) was used to examine the proposed research model.FindingsThe study finds that the volume of danmaku and its valence exert a time-varying influence on user engagement. Notably, the study shows that danmaku volume plays a more substantial role in determining user engagement than danmaku valence.Originality/valueThis research offers theoretical insights into the dynamic impact of danmaku on user engagement. The innovative conceptualization and measurement of user engagement advance research on pseudo-synchronous communication engagement. Furthermore, this study offers practical guidelines for effectively managing danmaku comments on online video platforms.

The Power of Play: Gamified Advertising with AR/VR/AI and its Impact on Consumer Engagement

The advertising landscape is undergoing a significant transformation. Traditional advertising methods struggle to capture and retain consumer attention in a world saturated with information. This paper explores the potential of gamified advertising with Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI) to create immersive and playful experiences that drive deeper brand engagement. By leveraging the psychology of play and personalization, gamified advertising can transform passive viewers into active participants. AR/VR technologies bridge the gap between the physical and digital worlds, while AI tailors the gamified experience for each individual. This paper examines the benefits of gamified advertising with AR/VR/AI for brands, including increased user engagement, positive brand associations, enhanced purchase decisions, and boosted sales. Real-world case studies are presented, along with tangible results and analysis to illustrate the effectiveness of these campaigns. Finally, the paper explores limitations and future considerations, such as ethical concerns regarding data privacy and the need for cost-effective AR/VR development. In conclusion, gamified advertising with AR/VR/AI presents a paradigm shift in how brands connect with consumers. By fostering a sense of play and personalization, brands can create memorable and engaging experiences that build brand loyalty and drive business growth. As these technologies evolve and ethical considerations are addressed, gamified advertising has the potential to redefine the future of brand storytelling and consumer interaction

Enhancing Circular Economy Practices in the Furniture Industry through Circular Design Strategies

The furniture industry represents a substantial segment of Europe’s economy, with the European Union producing approximately 25% of the world’s furniture. This sector is currently transitioning towards a circular economy. This study aims to thoroughly examine the circular initiatives undertaken by European furniture companies, emphasising the role of design in fostering innovative solutions. By employing a multiple case study methodology, the research demonstrates that existing circular solutions predominantly focus on materials and products, with significant adoption of circular design strategies. The majority of furniture companies are implementing these strategies to enhance resource efficiency and prolong product lifespans. Additionally, some companies are developing complementary service systems to improve product performance and longevity further. However, only a few have successfully implemented circular business models alongside circular product design strategies. This study also highlights that increasing user engagement and adopting a systemic perspective that includes various stakeholders in creating mutually beneficial solutions are areas that are still underdeveloped. Finally, we propose a framework to effectively guide furniture companies in implementing design strategies from a systemic perspective, aiming to generate comprehensive circular solutions within the European furniture sector.

Exploring Consumer Preferences and Behaviour Toward Digital Payment Gateways in India

This study explores consumer behaviour and preferences towards digital payment gateways in India, focusing on the factors that drive consumer choices and satisfaction. A structured survey with a stratified random sample of 1,000 respondents across India was conducted between January and April 2024. The study is grounded in three hypotheses, testing the differences in perceived convenience, trust in security, and the impact of cashback and rewards on consumer recommendations for digital payment platforms such as Phone-Pe, Google Pay, and Paytm. Statistical analyses were used to scrutinize the data, including ANOVA, chi-square tests, and Pearson’s correlation. Key findings indicate significant differences in convenience and trust levels among platforms, with convenience and rewards strongly correlating with consumer recommendations. The results suggest that enhancing convenience and security perception alongside attractive reward schemes can significantly influence consumer adoption and loyalty. Although this study offers useful information for stakeholders seeking to optimize digital transactions in emerging markets, it also has significant implications for complex preferences in Indian digital payment systems. The implications of these findings extend to the strategic development of tailored and consumer-friendly digital payment solutions. Furthermore, this study emphasizes the need for continuous innovation in digital payment technologies to better meet consumers' evolving demands. Implementing robust security measures and user-centric design can help build trust and simplify the payment process, thereby increasing user engagement and satisfaction. This research adds to the existing body of knowledge on digital payment preferences and provides a solid foundation for future strategic developments in this rapidly growing field.

Testing the Quality of the Mobile Application Interface Using Various Methods—A Case Study of the T1DCoach Application

The T1DCoach mobile application is designed to educate patients—children with type 1 diabetes (T1D) and their caregivers and diabetes educators. The idea behind the mobile application is that its users perform actions that the patient needs to perform in real life. These include measuring blood glucose levels, operating the insulin pump, meal calculation, bolus administration, etc. These in-application activities are performed on the patient’s digital twin. To increase user engagement, gamification elements have been implemented in the application. An important element of the T1DCoach mobile application is its interface, which should be adapted to very different groups of users: children, their caregivers and educators. In addition to presenting the T1DCoach application, the paper presents the stage examining the quality of the interface using three research groups: children, their caregivers and educators. The research was conducted using the scenario method, using eye-tracking, recording activities and thinking aloud. After the application testing sessions, surveys were carried out using the System Usability Scale method and focus group interviews were conducted. The research results are presented in the article along with the most important recommendations for improving the application interface.

Virtual Reality as a Tool for Public Speaking Training: Assessing Efficacy and Engagement

This study investigates the efficacy and engagement of virtual reality (VR) as a tool for public speaking training. The primary objective is to qualitatively analyze the literature to understand how VR technology can enhance public speaking skills and increase user engagement compared to traditional training methods. The research employs a qualitative literature review methodology, synthesizing findings from academic articles, industry reports, case studies, and empirical studies to provide a comprehensive overview of the current state of knowledge in this field. The literature review methodology involves systematically collecting and analyzing scholarly sources that explore various aspects of VR in public speaking training. The study categorizes the literature into key themes, such as the effectiveness of VR in simulating real-life speaking scenarios, the psychological benefits of using VR for reducing anxiety, and the levels of user engagement and motivation in VR-based training programs. Thematic analysis is used to identify patterns and trends in how VR influences public speaking proficiency and participant engagement. The findings indicate that VR offers a highly immersive and interactive environment that can closely mimic real-life public speaking situations, providing users with valuable practice opportunities. Studies show that VR can significantly reduce public speaking anxiety by allowing users to repeatedly practice in a controlled, virtual setting. Additionally, VR-based training programs are found to be more engaging and motivating for users, leading to higher levels of participation and improved learning outcomes.