Increase In Number Of Visitors Research Articles

CREATING MEMORABLE TOURISM EXPERIENCES THROUGH SERVICESCAPE DESIGN: A PROPOSED MODEL FOR ZOO NEGARA MALAYSIA

This paper explores how different dimensions that form the overall servicescape of Zoo Negara Malaysia impact visitors’ memorable tourism experiences (MTE). The servicescape concept, which describes the overall physical environment within a service setting that can be controlled by the organization, is adopted for the study. In other words, it is suggested that physical cues such as animal conditions, zoo layout, design and facilities may be used by zoo operators to create memorable tourism experiences. Aspects of MTEconsist of knowledge, hedonism, meaningfulness, refreshment, local culture, novelty and involvement. A conceptual framework is proposed to investigate the relationship between zoo servicescapes and memorable tourism experience. It is expected that this study contributes towards existing academic research related to zoo tourism and provides insight into how zoo operators could design and manage their zoological facilities to increase visitor numbers.

Optimizing Tourist Visits through Digital Tourism Socialization Campaign at Watubangga Beach Tourism Destination

Tourism is a crucial economic sector in regional development, including Watubangga Beach, Southeast Sulawesi. Despite its significant potential, efforts to market and promote this destination have yet to be optimal in attracting tourists. This project aims to leverage digital technology to enhance the appeal of Watubangga Beach, aiming to provide substantial benefits to both the local community and visitors. Methods employed include field observations, interviews with tourism managers, establishment of social media accounts, mapping the location on Google Maps, providing entrance tickets and tourism brochures, coastal area cleanup, and installation of directional signage. This article discusses digital-based tourism promotion strategies to increase visitor numbers to Watubangga Beach. By maintaining cleanliness, utilizing social media, and actively involving tourists, it is hoped to create satisfying tourist experiences. The digital marketing strategies are expected to directly benefit tourism managers by boosting visitor numbers and advancing tourism at Watubangga Beach.

The Relationship Between Tourism, Dog Ownership and Sustainability

The interplay between tourism and dog ownership presents a unique set of challenges and opportunities for sustainability. The relationship between tourism, dog ownership, and sustainability forms a complex nexus that is becoming increasingly relevant in contemporary socio-economic and environmental contexts. Tourism significantly impacts local economies and environments, and its relationship with dog ownership manifests in various ways. Tourist destinations that promote pet-friendly policies can see an increase in visitor numbers as dog owners are more inclined to visit places where their pets are welcomed. This can lead to increased spending in these areas but also poses potential sustainability challenges such as increased waste production and environmental degradation. Conversely, the presence of dogs in tourist areas can enhance the visitor experience, encouraging longer stays and promoting mental and physical well-being through pet interaction. This aspect can lead to a more sustainable form of tourism that values longer visits over quick, high-impact travel. However, managing the environmental impact of a larger number of pets, including waste management and habitat disturbance, is crucial for sustainability. Sustainability in the context of tourism and dog ownership also extends to the practices of accommodations and tourist attractions, such as the provision of eco-friendly pet amenities, promoting responsible pet ownership, and ensuring that tourism development does not harm local wildlife and ecosystems.

Enhancing Hotel Room Bookings through Instagram Marketing

Tourism is a vital sector globally, encompassing travel, leisure, and associated industries that significantly bolster economies, especially in developed nations. Indonesia's tourism potential holds promise for economic growth through increased visitor numbers and new destination developments. The hotel industry, a cornerstone of global tourism, adapts to technological advancements and shifting consumer behaviors to maintain competitiveness. This study investigates the efficacy of Instagram as a digital marketing tool in enhancing hotel room bookings, focusing on Whiz Prime Hotel Sudirman Makassar. Methods included direct observation, engagement analysis, and stakeholder interviews. The findings underscore Instagram's pivotal role in showcasing hotel amenities, promotions, and exclusive offers to a global audience, thereby fostering direct engagement and influencing booking decisions. Effective strategies and challenges in leveraging Instagram were identified, highlighting the importance of innovative content, real-time responsiveness, and adaptation to digital trends. Despite challenges such as market saturation and evolving consumer preferences, proactive measures like enhancing content quality and collaborating with influencers can amplify Instagram's impact on room sales. Recommendations include continuous staff training, strategic partnerships, and analytics utilization to optimize marketing efforts and sustain growth in the competitive digital tourism landscape. This study contributes insights into leveraging Instagram for hotel marketing, emphasizing its role in driving profitability and enhancing brand visibility within the dynamic hospitality sector.

Bridging Information Gaps: Public Sector Intervention in Tourism Promotion during Crises – A Game Theory Approach

Abstract The present study applies Game Theory to study public investment at tourist destinations to determine the ‘best action’ for tourist destinations in competitive scenarios. This study proves that the higher the probability that the public sector of the destination will invest in tourism promotion, the greater the expected financial benefits for the destination. Furthermore, the research results show that the higher the probability of tourists traveling to the destination, the greater the expected financial return for the Destination’s Public Sector (DPS) investing. Notably, the findings prove the positive impact of reducing information asymmetry between tourists and destinations. Results from applying Game Theory to the tourist industry show that spending on advertising may be motivated by more than just increasing visitor numbers. Finally, this article’s main contribution is offering a theoretical-mathematical framework applicable to any tourist destination.

SIWAKOT APPLICATION: REVOLUTIONIZING TOURISM REVENUE IN BEKASI

The research evaluated the effectiveness of the City Tourism Information System (SIWAKOT) in boosting Bekasi City's Regional Original Revenue (PAD) through tourism. It analyzed SIWAKOT's impact on revenue generation and its role in the development of the tourism sector. Methodologically, it employed primary data analysis, stakeholder interviews and surveys focused on Bekasi tourism. The findings indicated that SIWAKOT enhanced tourism information management, expanded promotional reach, and improved tourist experiences, therefore, increasing visitor numbers and economic activities. The research suggested implementing SIWAKOT or similar strategies to leverage Bekasi’s tourism potential for revenue growth. It has contributed to innovative PAD augmentation strategies, emphasizing SIWAKOT's transformative potential and the importance of utilizing tourism resources for sustainable revenue enhancement in Bekasi.

Analysing the importance of social media on European museums

Facebook and other social media platforms enable European museums to broaden their reach, engage visitors, promote collections and events, cooperate with industry professionals, and contribute to cultural heritage protection and promotion. This study analysed data from Facebook, Twitter, Instagram, and YouTube and found that Facebook played a significant role in increasing visitor numbers to European museums during and after the pandemic. This research explored how Facebook has positively impacted European museums by enhancing their visibility, accessibility, and engagement. During the pandemic period, museums utilized Facebook for virtual tours, online exhibitions, and interactive content to maintain connections with audiences. This digital shift enabled museums to reach wider and more diverse audiences while fostering community involvement and cultural enrichment. Furthermore, Facebook’s targeted advertising capabilities effectively promoted museum initiatives to interested individuals. In the decades since the epidemic, Facebook has continued to be an important tool for increasing outreach. This has been accomplished through live streaming events, educational programs, and user-generated material, all of which have helped to promote meaningful relationships with the general population.

Optimizing SEO (Search Engine Optimizing) Strategy to Increase Visibility and Achievement of Marketing Goals

This research aims to identify and optimize SEO (Search Engine Optimization) strategies to increase visibility and achieve marketing goals. With the emergence of the internet as a major platform for various business activities, it is important for companies to highlight their presence among competitors by maximizing effective SEO strategies. This research uses a qualitative approach with descriptive methods. The results of this research show that implementing an effective SEO strategy can significantly increase the visibility and organic traffic of a website, which in turn can contribute to increased brand awareness, increased visitor numbers, and the potential for increased sales conversions. By focusing on ethical practices and using methods that comply with search engine guidelines, companies can harness the potential of SEO to strengthen their position in an increasingly competitive digital marketplace, create customer trust, and ensure long-term success in their marketing efforts.

Unlocking the Tourism Potential of Mawlana Yaqoob Charkhi Valley in Charkh District, Logar Province, Afghanistan

This research study examines the tourism potential of Mawlana Yaqoob Charkhi Valley in Charkh District, Logar Province, Afghanistan, and investigates its impact on the local economy. The primary objective is to identify key enhancements that can effectively attract a larger number of visitors and assess the influence of tourism on local market demand. A quantitative research approach was employed, utilizing a structured questionnaire administered to a sample of 100 visitors. The collected data was analyzed using the Wilcoxon non-parametric test in the statistical software SPSS. The findings reveal significant associations between various factors and increased visitor numbers, including improvements in road conditions, allowance for family visits, the establishment of hotels, the activation of additional recreational activities, the opening of shops and restaurants, and the extension of telephone and internet services in the area. Furthermore, it was observed that visitors from distant regions tend to contribute more significantly to the local economy through higher expenditure during their visits. Based on the study's results, recommendations are made for the Afghan government and private sectors to focus on infrastructure development in the aforementioned areas. This research contributes to the understanding of rural tourism development in Afghanistan and provides valuable insights for policymakers, managers, and tourism planners.

Optimalisasi Produk Unggulan Kawasan Kuliner Kelurahan Ledok, Kecamatan Argomulyo Kota Salatiga

This service aims to develop and promote the potential of culinary tourism in Argotelo, a culinary place in Salatiga City, Indonesia. This research involves market analysis, facility improvements, menu diversification, and promotional efforts to increase awareness and tourist visits. The results include increased sales turnover, increased visitor numbers, product diversification and a positive impact on local communities. This dedication stimulates local economic growth and creates a better culinary experience for visitors. The success of this service shows the importance of developing and promoting culinary tourism potential in the area..

Deciding Town Hall’s Best Business Development Area from PT. Batu Bara Berjaya (PT. BBB)

In contrast to earlier years, the Town Hall currently serves as a multifunctional space encompassing a park, a recreational facility, and a venue for fulfilling one’s daily physical training requirements. Batu Bara Berjaya (BBB) and its staff, including contractors and subcontractors, are currently seeking an increase in visitor numbers. This thesis aimed to identify authentic challenges, ascertain the optimal business line for Town Hall, and explore strategies for Town Hall to effectively compete with other prominent attractions in East Kutai, thereby reclaiming its position as the preferred destination. The research methodology integrates both qualitative and quantitative descriptive approaches. The data collection process involved the administration of questionnaires, conducting interviews, making field observations, and reviewing relevant literature. In qualitative analysis, data is subjected to various analytical techniques such as Stakeholder Analysis, Kepner-Tregoe Analysis (K-T Analysis), 5 Whys Analysis, Porter’s Five Forces Analysis, and Value Co-Creation Analysis. On the other hand, quantitative analysis involves using the Analytical Hierarchy Process (AHP) Analysis to process data. The study’s findings demonstrated that applying the Analytic Hierarchy Process (AHP) suggests that the Town Hall ought to prioritise developing the Sports Centre. Subsequently, the Culinary Area and Hangout Places should be considered as secondary options. According to Porter’s Five Forces framework, the Town Hall can be classified as operating moderately. Alternatively, it could be subject to competition in its role as a tourist destination, notwithstanding the challenges associated with accessing it. Furthermore, the researchers propose utilising the Value Co-Creation Analysis framework to convert town halls into viable and enduring tourist destinations. The results of the study indicate that based on AHP calculations, the Town Hall should prioritize the Sports Center as the primary development option, followed by the Culinary Area and Hangout Places. Then, based on Porter's Five Forces, the Town Hall is at the Moderate level, or it can be contested again to compete as a place to visit, despite the difficulty of the path. And ultimately, the authors of this study suggest employing the Value Co-Creation Analysis framing to transform town halls into sustainable visitor destinations.

Negotiating stakeholder solutions to complex visitor management problems: the case of traffic management in the Kruger National Park

Increasing visitor numbers in wildlife tourism destinations creates a number of issues in relation to visitor management. Developing traffic and visitor policies, while taking into consideration the varying desires and needs of different visitor and organisational stakeholder groups, is a daunting task. Using the situation in the Kruger National Park (KNP) in South Africa, this paper demonstrates how through the combined use of focus groups and the Delphi technique, negotiated stakeholder solutions can be reached between seemingly opposed wildlife tourism and conservation user groups. Traffic congestion has been a major problem in the southern section of the Kruger National Park and has contributed towards reduced visitor satisfaction with the wildlife watching experience in the Park. Focus group discussions with nine different stakeholder groups identified major traffic related problems that participants agreed needed to be addressed and an extensive range of suggestions for improving perceived traffic congestion problems. Applying a Delphi process to these suggestions resulted in a high level of consensus across all stakeholder groups regarding actions management should take to address traffic problems in the Park.

Role of virtual reality authentic experience on affective responses: moderating role virtual reality attachment

ABSTRACT The aim of the study is to examine the role of virtual reality authentic experience on affective responses (enjoyment, emotional involvement, and a flow state) towards visit intention in virtual reality with moderation of virtual reality attachment, using the stimulus organism response framework. Purposive sampling was used to collect primary data from 273 Indian sample. Results revealed that virtual reality authentic experience had a strong impact on enjoyment, emotional involvement, and a flow state. Similarly, enjoyment, emotional involvement, and a flow state had a positive impact on the visit intention of the respondents, and virtual reality attachment had a strong moderation relationship between the enjoyment, emotional involvement, and a flow state and visit intention. This research provides insight into the motivations of would-be visitors to visit VR-presented locations, and it will be helpful for tourism agencies and businesses looking to increase visitor numbers via virtual reality.

Visits in forests during the COVID-19 pandemic in the cross-border area of Poland, the Czech Republic and Germany

Mobile phone data were used to examine the differences in the number and structure of visitors to the Forest Promotion Complex Sudety Zachodnie in 2019 (pre-pandemic year) and 2020 (pandemic year). The studies not only compared the total number of visitors in each year, but also distinguished four pandemic and restriction periods. This allowed us to capture the dynamics of the impact of the pandemic on visits to forest areas. The results show that although the total number of visitors increased in 2020 compared to 2019, different trends were observed in each pandemic period. In general, the number of visitors to forest areas decreased during the first lockdown, as well as during the ban on entering green areas and forests. However, during the easing of restrictions and the second lockdown in the fall of 2020, there was an increase in visitor numbers. The article also shows the evolution of visitor numbers at a very detailed level of a grid of 750 × 750 m. During the pandemic, the structure of visitors also changed taking into account the place of residence. Local tourism was more important than national tourism. A significant decrease in the number of visitors from abroad was also observed, which is a consequence of the introduced restrictions on travel between countries.
 The methodology presented in this article can be used not only to study the impact of the pandemic on visits in forest, but also to manage forest areas with a view to adapting forest management to the needs of society.

Taming The Wilds: tactical urbanism and creative placemaking in the revitalisation of a nature reserve in Johannesburg, South Africa

Th e use of tactical urbanism and creative placemaking in the revitalisation of public space has received growing research interest. In Johannesburg, there is evidence of these approaches in the revitalisation of Th e Wilds, a nature reserve located near the inner-city. Th e Wilds experienced neglect and decline due to increased crime. By the mid-2010s, an artist championed the bottom-up revitalisation of Th e Wilds through routine maintenance, the introduction of public art, and events to encourage engagement with the space. Th is study draws on personal communication and semi-structured interviews with key informants and utilises netnography. It was found that the use of public art and social media resulted in an increase in visitor numbers and volunteers who assisted in the maintenance, restoration and engagement with the space. Th e use of tactical urbanism and creative placemaking, however, has brought volunteers into conflict with the city over the usage and co-management of The Wilds.

Changing Tourism Trends of the Benedictine Abbey in Tihany: Best Practices of a Hungarian Monastic Community

The touristic use of sacred sites is a widespread practice in Hungary. Throughout the past centuries, Christianity has dominated the history of the Carpathian Basin. The Hungarian State’s strong affiliation with the Roman Catholic Church dates back to its foundation over a 1000 years ago. Due to its location on the shore of Lake Balaton and outstanding natural environment, the Benedictine Tihany Abbey is a major touristic destination and a popular place of pilgrimage in Hungary. The objective of the present paper is to examine how touristic activities contribute to the livelihood of a Hungarian monastic community and local economic development in the 21st century. To answer the research questions, the study primarily relied on literature and documentary analysis, in-depth interviews, and the construction and processing of a database. The research revealed that in addition to the classic elements (e.g., guided tours in the abbey, museum exhibitions, concerts, etc.), the program offer developed by the monastic community of Tihany is capable of addressing new target audiences: the rapidly rising number of tourists from the Far East (mainly Japan, China, South Korea, and Russia). Despite remaining considerably below visitor numbers recorded by the abbey in the mid-1990s, a significant increase in visitor numbers was observed in 2018–2019. The economic activities of the Benedictines of Tihany comprise a number of different areas beyond tourism, e.g., agricultural production and candle making, both of which are integrated into their tourism offer and feature among touristic programs. As a major employer, the abbey exerts a positive impact on the population retention capacity of the settlement by offering jobs to local residents, and it also contributes to population growth by attracting a large number of highly skilled professionals who choose to settle down in the region. The paper shows the evidence of the pandemic on pilgrimage and religious tourism in Tihany.

Significance of Exhibition Events Participation as a Tool for Tourism Industry Promotion in Nairobi City County Kenya

The exhibition sector is thriving all over the world as a crucial promotional tool that gives businesses a chance to accomplish their marketing goals and objectives. The purpose of this study was to determine the value of exhibition event participation as a vehicle for promoting the tourism sector in Nairobi City County, Kenya. 384 individuals were chosen by simple random sampling for primary data collection using questionnaires. To get qualitative information from purposefully selected exhibition managers and organizers, interview schedules were used. Both quantitative and qualitative methodologies were utilized to analyze the collected data. According to the study's findings, 84.3% of respondents engage in tourist and leisure activities while going to exhibition events. Additionally, the inferential statistics demonstrate that exhibition events can be used to create additional demand for tourism and hospitality products and services at a mean score strength of 4.67; increase visitor numbers at 4.62; stimulate travel for lots of people at 4.48; create the country's tourism brand awareness at 4.08; and advertise a country’s tourism offering at 4.05. To increase the attractiveness and competitiveness of the sector, this study suggests that Kenya's Ministry of Tourism, Wildlife, and Heritage, the private sector, and all other stakeholders in the exhibition sector need to integrate exhibition events into their tourism promotion plans.

Paintings Alive

To reach younger audiences, museums worldwide have incorporated interactive and hands-on activities, while some venues specialise in children as their main audience. Videos, in particular, can be easily integrated into the museum space and provide a variety of application possibilities. Their use creates a hybrid experience for the visitor in which the interaction between physical and digital elements transforms and enriches their experience of the exhibits. Furthermore, interactive technologies have been proven to increase visitor numbers and interactions on- and off-site. In this context, our practice-based research focuses on the use of interactive video technologies and factors that can lead to the design of engaging and user-friendly museum experiences for children to investigate their application through the production of a new interactive film for young museum visitors. A museum was chosen as a case study, and a survey was conducted to achieve this. The results indicated that creating an interactive video could benefit the areas that were visited less; the preferable length is relatively short, while hands-on and video installations promote and prolong the engagement of young visitors and are favoured by both younger and older children. Additionally, fictional or dramatised stories are attractive to children compared to documentaries; accessing the interactive content on their mobile devices would be preferable. These have led to the production of Paintings Alive, an interactive film for children, featuring and reenacting the paintings in the museum’s art gallery and accessible on the visitors’ mobile devices. Our article also discusses the project's findings, alongside the challenges and limitations imposed by the COVID-19 pandemic, and offers recommendations for future work.

Contemporary Art in Heritage Practice: Mapping Its Intentions, Claims, and Complexities

ABSTRACT Since the 1990s, contemporary art projects have appeared in an increasing variety of heritage sites across the UK, from grand palaces and country houses, to industrial museums and historic waterways. In England, the country's two leading national heritage organizations, The National Trust and English Heritage, have vigorously engaged with contemporary art and artists, generating exhibitions and temporary commissions that significantly extend traditional approaches to heritage presentation. Drawing on interviews with art curators and program managers working in this field and grounded analysis of project documentation and grey literature, this article maps the territory of contemporary artists’ recent engagement with the heritage sector and the institutional claims made for the benefits of this new type of heritage practice. Artistic engagement focuses on four significant aspects of heritage sites: object collections; built architecture; designed landscapes; and intangible narratives of people and place. Disparate and sometimes conflicting claims are made for the value of this activity, ranging from audience development and diversification, increased visitor numbers, heritage site reanimation, to the generation of opportunities for artists’ creative and professional development. Despite this growth and the strong level of advocacy advanced for contemporary art in heritage practice, a more critical understanding of this field is required.

Outdoor Recreation Habits of People in Latvia: General Trends, and Changes during the COVID-19 Pandemic

Outdoor recreation opportunities are crucial for sustaining people’s physical and mental health, and forests are important recreational venues in Europe, especially in its northern part. Our study sought to characterise outdoor recreation patterns and their changes in Latvia due to the COVID-19 pandemic. We conducted a representative population survey with public participatory GIS elements that allowed the respondents to map their favoured recreation destinations. Our results revealed increased visitor numbers to nature areas during COVID-19. The main stated psychosocial factors behind the increased frequency of nature visits are health benefits and lower perceived risks in the context of the pandemic. Forests as areas simultaneously providing multiple ecosystem services have significant importance in providing space for outdoor recreation. Outdoor recreation hotspots concentrate around major urban areas and in some of the largest and most popular nature areas.