Increase In Sales Volume Research Articles

THE INFLUENCE OF PRODUCT DEVELOPMENT AND MARKETING COMMUNICATION ON INCREASING SALES VOLUME IN PT. GLOBAL UGGUL MANDIRI – PAXEL HEAD OFFICE, JAKARTA

The increase in sales volume is very important for a company development. Companies use all techniques to increase sales volume, from creating new products that meet consumer needs to marketing communications. With direct or indirect marketing techniques to introduce products that are owned by the company. In the current era, there are many ways to conduct marketing communications, one of which is with technology-based social media. This research was conducted using survey data methods, based on product development data, marketing techniques to the desired result in the form of volume increase.

PENGARUH BAURAN PEMASARAN TERHADAP VOLUME PENJUALAN KERIPIK TEMPE

The Covid-19 pandemic has caused some food businesses to experience a decline in sales; where the pandemic occurred, and the enactment of the lockdown rules made a business suffer losses. However, it is different from the "Puja Rasa" tempe chip craftsmanship business, which during the Covid-19 pandemic, experienced an increase in sales volume in 2021. This study aimed to determine how the marketing mix influences the sales volume of "Puja Rasa" tempe chips so that the business can survive and experience an increase in the sales volume of tempeh chips. The research uses a quantitative approach with interviews and documentation methods. The research sample was 80 respondents and consumers of Tempe chips "Puja Rasa" using a random sampling technique and an analytical model using multiple linear regression. The results in this study indicate that the marketing mix consisting of products, prices, promotions, distribution channels, people, processes, and physical facilities has an effect on the sales volume of tempe chips at the tempe chips craftsmen "Puja Rasa" and the marketing mix that has the most influence on the sales volume of chips tempe in the tempeh chip SMEs "Puja Rasa" is the price.

Peran Business Model Inovation pada Industri Kuliner Cake Shop Berbasis Syariah

This study aims to determine the role of Business Model Innovation in the Sharia-based Cake Shop Culinary Industry. This Business Model Innovation itself focuses on innovation in the internal environment such as management, human resources who manage, and internal companies, besides internal, Business Model Innovation also innovates companies such as utilizing developing technology. This research method is the research approach used is a descriptive qualitative approach. The subjects in this study were conducting in-depth interviews with the head of the IMA BROWNIES cake and bakery shop and the employees who work at the bakery. The results of the study are that the overall level of product innovation at the IMA BROWNIES cake and bakery shop is in a good category. This shows that the innovation made by the IMA BROWNIES cake and bakery shop is evidenced by the increase in sales volume every month. IMA BROWNIES cake and bakery shop applies the six bases of product innovation as follows: Modulation-based innovation is done by increasing product characteristics Size-based innovation is done by changing the size of bread ranging from small to large sizes. Design-based innovation is done by changing the appearance of the bread shape with a unique and attractive shape. For technological innovation, IMA Brownies store itself has not used fintech, for payments and orders they are still manual and only sell in stores. Business Model Innovation carried out by IMA BROWNIES cake and bakery is proven to be able to increase sales of IMA BROWNIES cake and bakery by seeing an increase in buyers. IMA BROWNIES cake and bakery can increase sales by innovating products, increasing sales is the goal of innovation carried out by IMA BROWNIES cake and bakery so as to increase sales.

Building a Macroeconomic Simulator with Multi-Layered Supplier–Customer Relationships

This study constructs an agent-based model suitable for analyzing the propagation of economic shocks based on a macroeconomic agent-based model structure that covers major economic entities. Instead of setting an upstream and downstream structure of firms in the inter-firm networks, our model includes a mechanism that connects each firm through supplier–customer relationships and incorporates interactions between firms mutually buying and selling intermediate input materials. It is confirmed through the proposed model’s simulation analysis that, although a firm’s sales volume temporarily falls due to an economic shock of the type that causes a sharp decline in households’ final demand, the increase in assets held by households as they refrain from spending rather expands their capacity for consumption. As a result, after the economic shock ceases to exist, the firm’s sales volume tends to be even greater than that of the preceding periods of the shock. Furthermore, we found that when the sales volume of products in a final consumer goods sector falls during the shock, the falls in sales in the non-final consumer goods sectors are suppressed due to replacement demand, and the increase in sales volume for the non-final consumer goods sectors is moderated after the shock ceases to exist.

Investigation of factors influencing the income of entrepreneurs in Cipondoh lake

A sufficiently large working capital, a long-operating business, skilled and experienced employees, as well as determining the appropriate business opening and closing hours, all can increase the chances of getting more visitors, increasing customer trust, and higher business revenue. This study aims to determine the influence of working capital, number of employees, length of business operation, and working hours on the income of entrepreneurs in Danau Cipondoh. This research uses a quantitative descriptive type and the sampling technique used is saturated sampling. The population and sample size are both 63 entrepreneurs. The partial results of the study indicate that working capital and the number of employees do not have a significant effect on income. However, the length of business operation and working hours have a significant effect on income. Entrepreneurs in Danau Cipondoh do not have sufficient capital, but maintaining good product quality and service quality results in increased visitors and revenue. The length of business operation makes entrepreneurs more diligent in running their business and producing high work productivity and income. With sufficient skilled workers, the business can run well, leading to an increase in sales volume and revenue. Extending working hours has an impact on increasing sales volume and revenue. The implications of this study are: (1) Entrepreneurs need to manage working capital well, improve efficiency, and productivity; (2) Tourism destination managers need to improve infrastructure, facilities, and promotion; (3) The government of Tangerang Kota needs to provide training, mentoring, financing, facilities, and supervision for business activities.

Pengaruh Implementasi Digital Marketing Terhadap Peningkatan Volume Penjualan UMKM Smille Bouquet Di Desa Kedungdalem

Technological developments in the current industrial era 4.0 are inevitable, especially in the business sector. The rapid dissemination of information has an impact on the process of the business itself. This is the most important point for business people, starting from the increase in sales volume and profits from usual. Digital marketing is one of the marketing media to market businesses in the form of services, labor, and others that are now in great demand by the wider community. Therefore with digital marketing, it can make it easier for people to run their business with marketing and sales techniques that are different from before. Advances in technology, especially in the field of information create new concepts in the field of marketing. The Smille Bouquet (SME) Small and Medium Enterprise actor from Kedungdalem Village initially carried out offline marketing which was carried out by marketing sales during graduation events, as well as other events that could be visited to market the bouquet. However, entering this digital marketing era, Smille Bouquet (SME) Small and Medium Enterprise actors also take advantage by marketing through social media such as Instagram, Shopee and Whatsapp. Smille Bouquet (SME) Small and Medium Enterprise choose online marketing or take advantage of digital marketing because it can increase sales volume and develop the business so that it is better known by the wider community.

Kreativitas dan Inovasi Terhadap Peningkatan Volume Penjualan di Masa Pandemi

The impact of the crisis due to the pandemic can be felt by all industrial sectors, including the franchise industry, where business actors are required to be able to adapt, innovate and collaborate in order to develop and survive during a pandemic. This study aims to determine the effect of creativity and innovation on increasing sales volume at CV. Surabaya Entrepreneurial Spirit during a pandemic. The research method used is a quantitative method with data collection techniques using observation and questionnaires that have a relationship with the subject matter. The sampling technique used was purposive sampling in order to obtain 34 respondents as a sample. The following methods of data analysis were used: T and F tests with a significance level of 5% using the SPSS 25 program, Data Validity Test, Reliability Test, Multiple Linear Regression Analysis, and Classical Assumptions Analysis. The use of secondary data gathering methods, such as observation and documentation, along with a literature evaluation can strengthen the primary data used in this study. The findings demonstrated that during a pandemic, CV. Entrepreneurial Spirit saw an increase in sales volume that was both positive and significant as a result of both creativity and innovation. The significant number that results from the value of fcount > ftable, or 3.464 > 3.304, is 0.044 0.05. Innovation and creativity are two interrelated parts that cannot be separated. Many businesses around the world have found success because of their inventiveness in developing new products, including both goods and services. Because without innovation to make it happen so that it becomes something new, ideas or creativity alone are insufficient. Conversely, creativity without innovation will not be able to compete in the current sectors.

A certificação como ferramenta estratégica: evidências de um quase-experimento

Objective: To highlight how certifications influence the behavior and decision-making of consumers of agro-industrialized products by a cooperative organization.Methods: the study, through an almost experiment, was carried out in 02 supermarkets the “experimental unit” and the “control unit”. We defined 10 products that comprised the experimental sample, and 07 products had certificates. After the period of analysis of sales reports, dissemination strategies were carried out as intervention activities with consumers. For statistical analysis, the parametric test “t” and non-parametric “Friedman test” was applied, with significance at the level of 10% and reliability of 95%. Originality/Relevance: This study demonstrates relevance by seeking evidence of the influences of certifications on consumer behavior and purchasing decision.Results: it was possible to measure that the presence of disclosure strategies on the certifications that the cooperative has, influenced the consumer impacting in purchasing decision, because there was an increase in sales volume during the intervention period in relation to the observation period in store 01, the experimental unit compared to store 02, the control unit.Theoretical contributions: the study contributes to the theory by exploring in a quasi-experimental way that certification influences the behavior and decision of consumer purchases. It was verified that interventionist activities can help increase sales of their products, so that these interventions clearly and objectively show the information about the products and their processes of industrialization and distribution, especially with regard to the adoption of certifications.

PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA PT BERKAH SYAHRIE SEJAHTERA TANGERANG

Providing satisfaction to consumers is a strategic step in achieving company goals. Because of this, it can influence consumers to continue using the products/services being sold, so that sales volume increases and provides big profits to the company. The purpose of this study was to determine the effect of service quality and price on customer satisfaction at PT Berkah Syahrie Sejahtera Tangerang either partially or simultaneously. The method used is quantitative associative method. The sampling technique used the slovin formula and the sample in this study was 87 respondents. Data analysis used validity test, reliability test, classical assumption test, regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. The results of this study indicate that the relationship between satisfaction with service quality and price is very large. This indicates that consumers are satisfied if they get good service and get the right price. In addition, if the company provides good prices and services simultaneously to consumers, it is possible to strengthen satisfaction which has implications for the birth of purchase loyalty

Marketing Mix Elements and Brand Loyalty in the Nigerian Telecommunication Industry

This study examined the impact of marketing mix elements on brand loyalty in Nigerian telecommunication firms. The general objective is to examine the impact of marketing mix elements on brand loyalty in Nigerian telecommunication firms. The specific objectives of the study are to examine the effect of price on brand loyalty, to investigate the relationship between distribution and brand loyalty, to determine the effect of promotion on brand loyalty and to examine the effect of product on brand loyalty. The study adopted the descriptive survey design method. The population of the study was one hundred and thirty three (133) from selected telecommunication firms in Asaba, Delta State. A stratified sampling technique was used to select the respondents in each of the selected telecommunication firms in Asaba. Findings revealed the extent to which price, distribution, promotion and product affect brand loyalty. The study concludes that distribution strategy has a significant relationship with product management. The study also concludes that telecommunication firms use integrated marketing communications strategy as their major promotion strategy which is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation. The study recommends that telecommunication firms should use price promotion strategies, such as uses price discounts, free samples, and bonus packs to increase customers’ intention to purchase their products and hence, increase in sales volume.

PENGARUH SEGMENTASI TARGETING DAN POSITIONING TERHADAP PENINGKATAN VOLUME PENJUALAN MOBIL MEREK PAJERO SPORT DI PT. BOSOWA BERLIAN MOTOR KOTA MAKASSAR

This study aims to determine the effect of segmentation, targeting and positioning on increasing sales volume. The data collection technique was carried out by means of interviews and questionnaires to consumers who bought Pajero sports cars at PT. Bosowa Berlian Motor, Makassar City, with a population of 227 people and a sample of 70 people. The method used is multiple linear regression using the SPSS application. The test used in this research is instrument test. Based on the results of this study using multiple linear regression analysis, the regression equation Y= 17.331+0.475.X1+(-0.365).X2+0.288.X3+e. The indicators in this study are valid and the variables are reliable. As for the classical assumption, it is said that all indicators are declared normally distributed and have a significant linear correlation value between each independent variable and the dependent variable, on the magnitude of the influence of Segmentation, Targeting and Positioning each of which has a positive direction and some are negative as well as significant in its influence on the increase in sales volume of Mitsubishi Pajero Sport brand cars at PT. Bosowa Berlian Motor Makassar City.

Do Zombie Firms Display the Sticky Costs’ Phenomenon?

Traditional cost accounting theory found in cost accounting textbooks states that sales volume increases or decreases result in changes in costs of a symmetric nature meaning the cost change for a sales increase is the same magnitude as for a sales decrease. Initial tests of this theory finds that cost changes are not symmetric when examining selling, general, and administrative (SGA) costs. Sales revenue decreases result in a smaller change in SGA costs than when sales revenue increases (i.e., sticky costs or cost stickiness). More recent research finds a decline in the cost stickiness in the U.S. and explains this decline by examining firms’ cost structure without examining the firms’ characteristics. This study examines a specific firm characteristic by classifying firms into zombie and non-zombie categories. This classification process and then testing for cost stickiness results in zombie firms displaying no significant cost stickiness whereas non￾zombie firms exhibit cost stickiness. Also, zombie firms possess weaker key financial indicators suggesting that financial weakness is negatively associated with the sticky cost behavior.

The Effect of Marketing Mix Strategy on Increasing Sales Volume of Silk Cloth

This study aims to examine and analyze the influence of the marketing mix strategy consisting of (product, price, place and promotion) on the increase in sales volume of silk fabrics to Silk Craftsmen of BNI Sengkang Village, Wajo Regency. The population in this study is all people who use or buy silk cloth products from silk craftsmen in Kampung BNI Sengkang, Wajo Regency. The number of samples used in this study were 100 people. The data in this study used primary data obtained by distributing questionnaires to all respondents and through direct interviews with consumers. The data in this study will be tested with several stages of testing, namely descriptive statistical tests, validity and reliability tests and testing of all hypotheses through the coefficient of determination test, partial test (t test) and simultaneous test (f test). The results of this study indicate that the marketing mix consisting of the 4Ps (product, price, place, promotion) has a positive and significant effect on increasing silk sales to Silk Craftsmen of BNI Sengkang Village, Wajo Regency. Among the marketing mix, the price strategy has the most dominant influence on silk sales to Silk Craftsmen of BNI Sengkang Village, Wajo Regency, based on the results of statistical analysis, the value of the regression coefficient shows the highest value among the other independent variables.

ENVIRONMENTAL SUSTAINABILITY AS A COMPETITIVE ADVANTAGE OF ENTERPRISE IN THE GLOBAL MARKET

Ensuring the economic, social and environmental aspects of sustainability within the scope of each enterprise’s activity is one of the important issues facing each enterprise. Especially in recent times, the importance given to ecology by customers around the world, their preference for ecologically clean products when choosing goods and products, and their positive attitude towards enterprises that do not harm the environment indicate the increasing importance of environmental sustainability to businesses. In the article, the issues of the enterprise achieving environmental sustainability by choosing the right strategy, thereby increasing the chance to enter new markets, customer satisfaction, productivity, increase in sales volume and obtaining a competitive advantage were involved in the research. It has been emphasized that the enterprises that choose green production have increased their reputation and gained advantage in global markets and among customers with innovative technologies and approaches. Purpose: is to show that a company’s preference for an ecologically sustainable approach is important not only for the environment and the world, but also for its own sustainable development and future, taking into account that a profit-oriented approach leads to pollution and the depletion of natural resources that business needs. Methodology: Research and analysis method was used in the research work The results of the research: As a result of the research, it was concluded that the enterprise’s consideration of environmental issues during its activity, reduction of consumption of natural resources, transition to green production leads to an increase in the reputation of the business among potential customers, entry into new markets and an increase in competitiveness.

Hubungan Antara Transisi Pemasaran dari Pemasaran Tradisional ke Pemasaran Digital dengan Volume Penjualan (Studi Pada Usaha Mikro Kecil dan Menengah di Kota Tangerang)

This study is intended to describe the effect of digital marketing on the increase in sales volume of MSMEs. The problems in this study include how much increase in sales volume after implementing digital marketing and the reasons why business owners do not implement digital marketing. The purpose of this study is to determine the effect of digital marketing on product sales volume, and to find out the factors that cause entrepreneurs not to implement digital marketing This research is a qualitative type of research with a phenomenological approach. Data collection is done by in-depth interview method. The resource persons in this study were the owners of Micro, Small and Medium Enterprises in Tangerang which opened 10 people. The findings in this study include three things: (1) The reason why business owners switch to digital marketing, namely the decline in business sales, (2) Does sales volume increases after implementing digital marketing, which is 80% to 200%, (3) The reason why owners the business does not or has not implemented digital marketing, which includes the incompatibility of business with the application of digital marketing; digital marketing is felt to be inefficient and complicated as well as competition with suppliersKeywords: marketing transition, digital marketing, sales volume, e-commerce

THE IMPACT OF THE COVID-19 PANDEMIC ON ONLINE SHOPPING: AN EMPIRICAL RESEARCH WITH KOSOVAR CONSUMERS

The impact of the Covid-19 pandemic on the growth of online businesses in Kosovo is a topic that is treated in this paper. Due to the fall in economic activity brought on by the economy's closure, the COVID-19 pandemic inevitably had a negative impact on the Kosovar economy, just like it has on other nations around the world. The requirement for enterprises to undergo a digital transformation has been considerably expedited by Covid-19, which has had a tremendous impact on businesses, society, and the economy in general. E-commerce is based on the idea of conducting business more effectively and quickly online. Giving clients access to the company's computer system allows them to modify the product and service to their specifications and ensure on-time delivery. These automated tailored services have a significant financial impact on enterprises by boosting earnings and lowering operating expenses. This paper seeks to shed light on the Covid-19 pandemic's effects on Kosovo's internet commerce growth. For this reason, a survey was conducted online, with 251 respondents selecting the appropriate sample using a non-random selection approach. The results show that Covid-19 appears to have had a favorable effect on the growth of online businesses in Kosovo. The Covid pandemic has positively impacted the growth of online enterprises in Kosovo, and the 24/7 accessibility of the online business has positively impacted the increase in sales volume, according to the results of the hypothesis testing. The paper primarily describes how the Covid-19 epidemic affected the growth of online enterprises in Kosovo.

PENGARUH BAURAN PEMASARAN TERHADAP PENINGKATAN VOLUME PENJUALAN PULPY ORANGE DI CV SIMPANG UTAMA

The purpose of the research conducted was to determine and analyze the increase in sales volume of orange pulpy at CV Simpang Utama. The study was conducted on 43 active outlets as respondents. The analytical tools used are: validity test, reliability test, multiple linear regression, correlation coefficient, coefficient of determination, t test, F test.
 Based on the results of the study, it can be seen that the results of the T Test show that all variables, namely Product (X1), price (X2), Promotion (X3), Distribution (X4) have a partial and significant effect on increasing the sales volume of orange pulpy at CV Simpang Utama, and it is also known based on the results of the F test that all independent variables have a simultaneous effect on increasing the sales volume of orange pulpy with a calculated value of > Ftabel or 149.338 > 2.62

Variability Specific to a Closed-Loop Supply Chain with Product Deterioration

Environmental issues and increasing global demand have led to calls for sustainable production and consumption. Products deemed insufficiently environmentally friendly are beginning to be removed from the market, and manufacturers must achieve social responsibility and economic benefits. However, in a conventional linear supply chain, an increase in sales volume directly leads to an increase in waste and resource consumption, resulting in a trade-off between the environment and the economy. Closed-loop supply chains resolve trade-offs, achieve corporate social responsibility, and enhance competitiveness. Closed-loop supply chains must recover used products with a high degree of uncertainty. Uncertainty in the quantity, quality, and timing of used products can cause serious problems such as the bullwhip effect in the dynamic behavior of the supply chain. This study aims to analyze the dynamic impact of used product uncertainty on a closed-loop supply chain and propose ways to deal with it. Products deteriorate with their use and eventually become worthless for recovery and remanufacturing. This study confirms that, even when there is no demand variability and lead time, the uncertainty of used products, especially qualitative uncertainty, causes large variability in the closed-loop supply chain. The results of the numerical example using the model proposed in this study show that the policy of limiting the quantity of remanufacturing can mitigate the variability. Furthermore, the appropriate limits vary depending on the characteristics of the product, such as its lifetime. This suggests the need to control the amount of remanufacturing for the sustainability of the closed-loop supply chain rather than remanufacturing as much as possible, to reduce environmental impact.

Analisis risiko service level, register outlet, register outlet dan retur terhadap selling out produk Heavenly Blush Yoguroto

Every company certainly wants profits, especially when these profits are obtained from increased product sales volume. An increase in sales volume or selling out will have an impact on a company's income. Unfortunately, this increase in sales volume cannot be done alone but also requires a relationship between components such as service levels, outlet registers, and product returns. The purpose of this study is to obtain information regarding the risks of service level, register outlets, and returns on selling out of Heavenly Blush Yogurt products. The research method used is descriptive and quantitative, with data collection techniques through documentation sourced from PT Heavenly Nutrition Indonesia's internal data in the form of sales data for Yogurtland products from 2018 to 2020. The results showed that service level, register outlets, and effective outlets had a significant positive influence on the selling out of Heavenly Blush Yogurt products, while the return of goods did not have a significant effect, even though it was positive because the Sig value was > 0.05. The value of the influence provided by these various factors on product sales is 97.8%.

Analisis Strategi Pemasaran dengan Menggunakan Metode Business Model Canvas untuk Meningkatkan Volume Penjualan pada PT Allianz Life Indonesia Cabang Surabaya

The insurance industry is one of the industries with products that are needed by everyone but with a fairly low market penetration, this is due to a lack of financial education. In this study, researchers used PT Allianz Life Indonesia Surabaya Branch as the object of research. The purpose of this study is to find out and analyze the marketing strategy or business system used by PT Allianz Life Indonesia Surabaya Branch. The research method used is descriptive with a descriptive approach, data collection techniques are interviews and observations related to the existing marketing strategy at PT Allianz Life Indonesia Surabaya branch, the data is analyzed using BMC (Business Model Canvas). The respondents in this study consisted of the Head of Agency Development and the chairman of AAJI for the East Java Region, Business Partners of Allianz, and customers from Allianz who were selected purposively with a total of 5 people. The results show that Allianz's marketing strategy since 2014 has changed to a business system from the previous branch system, agency system and currently using the "business system" which later succeeded in becoming the first pioneer in the history of the insurance industry with this concept. Allianz won various awards and grew a broad business market with considerable man power as evidenced by the significant increase in sales volume which can be seen in the gross written premium in recent years.
 Keywords: Marketing Strategy, Insurance industry, Canvas business model