For many of our patients, “seeing is believing.” In fact, some of the most tangible discussions about cancer are centered on an X-ray image. The X-ray image, brightly lit from behind, historically has given a physical quality to the relatively nebulous term “cancer.” Imaging studies in many solid organ cancers have improved to the point that we consider their presence on film to be vital part of the diagnosis and treatment paradigms. Prostate cancer is the number one non-cutaneous malignancy and number two cancer killer in men. In fact, one in six men will be diagnosed with the disease in his lifetime [1]. This fact coupled with the poor sensitivity and specificity of the screening tests, i.e., digital rectal exam and prostate specific antigen (PSA), means that only about one in four men sent to the urologist in a referral population actually will be diagnosed with the disease [2]. In essence, a vast number of men are affected by our inability to actually image the cancer. However, this is just the beginning. Imagine yourself or a loved one undergoes a transrectal ultrasound guided prostate needle biopsy (against the advice of the American Academy of Family Physicians [3], but squarely in line with the American Cancer Society [4], and the test is negative. You may think this is fantastic news. Unfortunately, your happiness may be short lived because your urologist should tell you that the diagnostic false negative rate of prostate needle biopsy is approximately 30% [5]. This means that if your PSA goes up or your DRE changes you will need to repeat the uncomfortable process again. After subsequent blood tests show an increasing PSA level, your prostate needle biopsy is repeated; however, this time cancer is found. Unfortunately, no X-ray image or equivalent is available to gather your family and your thoughts around. Similarly, the treating physician has no reliable image information to help plan treatment. Furthermore, the PSA, DRE and biopsy Gleason grade [6] only predict “true” pathologic stage and grade with approximately 75% accuracy [7–9], and these tests can only predict freedom from cancer after treatment at 76% accuracy [10]. To make matters worse, your urologist almost certainly will inform you that some cancers, especially “good risk cancers” [11], may not need to be treated at all [12,13]. And that in many cases men will often die of another cause, particularly those with good risk cancers [14]. So if you have a good-risk cancer, you may be encouraged to simply place your cancer under surveillance. The bug-a-boo is that the same tests that were so unreliable for diagnosing your cancer will be used to follow it while it remains under surveillance. This is not a small problem. Prostate cancer kills over 30,000 men a year in the US [15]. As the “baby-boomer generation” ages, these numbers will grow. This situation poses serious disease-management problems, particularly when we have only poor diagnostic tests and when some of these cancers will not be treated in favor of surveillance. A well informed public, cognizant of the morbidity associated with definitive prostate cancer treatment [16], will demand better diagnostic and therapeutic based imaging. If we could accurately image the prostate cancer, then screening and diagnosis in men would be easy, early detection would be the norm, and urologists and radiation therapists would have a road map of the disease for setting their sights and for