Increase Customer Satisfaction Research Articles

Survey of Techniques and Application in AR Integrated Home Furniture App

Abstract: This paper focuses on combining Augmented Reality technology with furniture stores to give customers the same shopping experience from the comfort of their homes. The mobile application uses the power of AR to allow users to place and view furniture in their positions in real time. Through a smartphone camera or tablet, users can see that there are many products available to add to their existing decor, such as a sofa, table, or chair, allowing them to make a purchasing decision. This AR furniture application not only simplifies the purchasing process, but also increases customer satisfaction by reducing the guesswork in the furniture purchasing process, and finally transforms the traditional rules of interior design into a conversational, interactive, and personal one. This paper studies the methodology and implementation of the AR app.

E-Commerce Promotional Products Selection Using SWARA and TOPSIS

This research aims to select products that will be used for promotion on e-commerce platforms. The increasing use of e-commerce has led to a high level of competition in the e-commerce field. The company strives to maintain the quality of its services to increase customer satisfaction, one of which is by providing regular promotions. The process of selecting promotional products is a routine activity carried out every week. However, the current promotional product selection process is not effective enough, and there are no criteria to use as a reference for selection. This research was conducted on two e-commerce companies actively operating in Indonesia. The research began with a literature study and expert survey to select important criteria in selecting promotional products. Weighting of important criteria is carried out using the Stepwise Weight Assessment Ratio Analysis (SWARA) method. Finally, the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) method is used to rank the best products to promote. The results showed that products from Soundcore, Lenovo, and Xiaomi were the best products with preference values of 0.83, 0.65, and 0.60 respectively.

Real-Time Branding and Social Media: a New Model Based on Thematic Analysis

Branding stands as a major component of any business, regardless of its size or commercial drive. It encompasses all efforts leading to the perception of a product, service, or organization in the minds and eyes of the audience or customers. Essentially, branding aims to create and fulfill a promise about a brand. Real-time branding focuses on improving consumer communication by providing brand-relevant information that connects with consumers' lives. Social media serve as an effective tool for this type of branding. The purpose of this study is to develop a model for real-time branding within the context of social media. This research uses qualitative thematic analysis with MaxQDA software. Experts in branding, social networks, and university professors specializing in these fields make up the study's population. They were selected based on the method used to develop the research model. The analysis identifies eight categories and thirty-four criteria essential for real-time branding: (1) timely supply of customer needs, (2) brand image, (3) brand awareness, (4) brand identity based on authenticity, (5) timely response, (6) creating value for customers, (7) customer participation in branding, and (8) an appropriate branding strategy. These categories help to facilitate and to direct real-time branding in companies. Moreover, the study reveals that social media plays a critical role in real-time branding. Market feedback, information sharing, interaction, communication, choosing the right social network, content scheduling, sharing, and production are the dimensions and categories identified for social media in branding. These have also emerged as criteria influencing real-time branding in the proposed model. Aligning the message with the moments expected by the audience and enhancing responsiveness to customer needs are the most effective tasks a brand must undertake. These efforts are crucial for increasing customer satisfaction and promoting customer interaction with the brand, leading to more voluntary cooperation in real-time branding.

The Effect of Service Quality, Insurance Costs, and Installment Size on Customer Satisfaction Multi-Purpose Financing: Case Study at Bank Sumut Syariah Padangsidimpuan

This research aims to analyze the influence of service quality on customer satisfaction, the influence of insurance costs on customer satisfaction and the size of installments on customer satisfaction for multi-purpose financing at the Sumut Syariah Bank, Padangsidimpuan Branch. This research uses primary data by distributing questionnaires to multi-purpose financing customers. The population of this research is all multi-purpose financing customers with a total of 862 people. The sample used in this research was 90 respondents. The validity test uses the Pearson Product Moment correlation test, while the reliability test uses Cronbach alpha. Classic assumption tests include normality tests, multicollinearity tests, heteroscedasticity tests and autocorrelation tests. Hypothesis testing in this study used multiple linear regression analysis. The research results state that service quality and insurance costs partially have a positive and significant effect on customer satisfaction. This means that the higher the quality of service provided will increase customer satisfaction, and the suitability of the insurance costs provided with the benefits obtained by the customer will provide a level of customer satisfaction. Meanwhile, the installment amount does not have a significant effect on customer satisfaction, this is because previously the installment amount had been analyzed using scoring analysis which had an influence on the installment amount.

The Influence Of Human Resource Management In Increasing Visitor Satisfaction At The Sultan Agung Banjarbaru Islamic Hospital

This study aims to examine: about the function of Human Resource Management (HRM) in a company in increasing customer satisfaction, especially for patients at Sultan Agung Islamic Hospital Banjarbaru. The research design is a qualitative research which is a type of field survey research and a type of research whose findings are not obtained through statistical procedures or other forms of calculation. The results showed that human resource management is very influential on the satisfaction of visitors or patients at the Islamic Hospital Sultan Agung Banjarbaru, the results of the study obtained from several dimensions, namely: reliability, responsiveness, assurance, empathy, physical appearance. And from these results indicate that the informants are not satisfied with the dimensions of reliability, responsiveness, empathy and physical appearance due to queuing problems, health workers do not provide good explanations and understanding, doctors pay less attention when providing services. Meanwhile, informants who are satisfied only with the guarantee variable because the service they get is very good and the doctor is able to assure the patient's recovery, provides a sense of security, is friendly, polite and gentle.

Analisis Penjualan Produk Aspal Kilang Minyak Pertamina RU IV Cilacap Dengan Metode Statistik

The development of road infrastructure such as highways, toll roads, airports, ports, bridges and other infrastructure requires an average of 1.2 million tons of asphalt per year. Under these conditions, the need for domestic asphalt is very large. Asphalt products are one of the petroleum derivative products that have high economic value and are the main raw material in infrastructure development. This research focuses on Pertamina RU IV Cilacap Oil Refinery Asphalt products with 60/70 penetration specifications that have been adapted to the needs and conditions of Indonesia with a tropical climate and are one of the superior products at PT Patra Trading. The purpose of this study is to analyze the simultaneous and partial significant effects using quantitative methods, namely statistical models on SPSS software version 25.0. The parameters used as research variables in the questionnaire to support this research are product excellence, product application, and product quality. Product excellence is a factor that makes a product have value and advantages in the eyes of customers, product application is the process of using products to meet customer needs, and product quality is the ability of a product to meet specifications to increase customer satisfaction. The results showed that the variables of product excellence X1 and product application X2 had a simultaneous effect on the product quality parameter Y based on the F (Simultaneous) test which serves to measure the goodness of fit of the regression equation or determine whether all the independent variables contained in the equation jointly affect the dependent variable by producing a significance value of 0.00 <0.05. Based on the T test (Partial) which serves to test how far the influence of one independent variable individually in explaining the variation in the dependent variable by producing a T-count value of 8.157> T-table 2.02 with a significant level of 0.000 < 0.05 or a significant value smaller than 0, 05 which indicates that there is a significant and partial influence on the Product Excellence variable X1 on Product Quality Y and T-count 6,528> T-table 2.02 with a significant level of 0.000 <0.05 or a significant value smaller than 0.05 there is a significant and partial influence on the Product Application variable X2 on Product Quality Y. Based on the coefficient of determination test which serves to measure how much variation in the independent variable can explain the dependent variable which shows the independent variable Product Excellence X1 and Product Application X2 affect the dependent variable Product Quality by 91.9%.

AN INVESTIGATION ON FACTORS INFLUENCING CUSTOMER SATISFACTION BY UTILISING ONLINE SHOPPING

Purpose: E-Commerce has unleashed yet another revolution, which is changing the way businesses buy and sell products and services. New methodologies have evolved. The role of geographic distances in forming business relationships is reduced. E-Commerce is the future of shopping. With the deployment of 3G ,4G& 5G wireless communication technologies, the internet economy will continue to grow robustly. Nowadays, online marketing is a new area of marketing which play a vital role in attracting customers. Theoretical Framework: Most organizations utilize online shopping in current technology age to please consumers and also to attract additional clients. Online purchasing has a major influence on the pleasure of customers. Online shopping is the key aspect of electronic commerce, and this electronic trade guides many clients in the manner they purchase things from the business.Convenience is one of the benefits that customer gets from the e-commerce and thus increasing customer satisfaction. This is due to customer can place a purchase an order from anywhere with internet connection. E-commerce business provider should give importance on every customer by giving smooth service and many options for payment and have more functions available online. Design/Methodology/Approach: The study investigated factors influencing customer satisfaction in e-commerce. Demographic variables were analyzed alongside perceived risks and influencing factors. Findings: Findings highlight diverse influences on online purchasing behavior and varying satisfaction factors. However, no significant differences were found in risk perceptions. Education on online purchasing steps is recommended based on the results.

Customer Classification by Past Purchase Data Analysis

Customer categorization is an essential strategy for companies seeking to maximize their advertising spend. Businesses can boost client involvement and sales rates of conversion substantially by identifying specific customer segments, tailoring products or services to their preferences, minimizing the hassle of irrelevant advertisements, and increasing customer satisfaction, resulting in improved long-term interactions with clients. This paper presents a classification model that uses Keras and support vector machine stacked classification passed on to a meta-learner to predict the customer segment, and RFM analysis is performed to identify the customer segment. This focused strategy lowers marketing costs and boosts income, increasing the business's efficiency. Temporal mining helps us predict the next purchase of a customer using a time series model.

Does digitalisation enable small and medium‐sized enterprises to become more sustainable?

AbstractEnvironmental sustainability is currently of paramount importance worldwide. In this context, digitalisation has emerged as a transformative force in the business world, and small and medium‐sized enterprises (SMEs) need to adapt to sustainability and digitalisation without neglecting performance. The objective of the study is to establish the connection between the positive financial outcomes resulting from digital capabilities and the ability of SMEs to become environmentally sustainable. Additionally, a theoretical framework has been developed to explain the results from the analysis of a reflexive structural equation model using data collected from 975 Spanish SMEs. The results indicate that investing in digitalisation allows companies to become more environmentally responsible and achieve qualitative growth in terms of reputation. Furthermore, digitalisation promotes quantitative growth through improved efficiency, cost savings, enhanced product quality and increased customer satisfaction. Lastly, the study model demonstrates that profitable companies are more likely to be sustainable.

Fresh agricultural products cold chain logistics distribution and path optimization

Based on the reference to the existing research results, combined with the enterprise's current distribution path, to minimize the cost as the research objective, to establish the relevant model, and put forward the control of logistics costs, increase the infrastructure investment in cold chain logistics, the optimization of the path of countermeasure proposals, to further improve the efficiency of the enterprise distribution and increase customer satisfaction at the same time reduces the cost of distribution, increase the core competitiveness of the industry.

Empirical Review of Attitude towards Eco-Friendly Hotels

This paper provides an empirical review of consumer attitudes towards eco-friendly hotels, emphasizing the psychological and behavioral components that influence such preferences. Attitudes towards eco-friendly hotels are shaped by cognitive beliefs about the environmental impact and sustainability of these hotels, affective responses such as feelings of satisfaction or ethical alignment, and behavioral tendencies that lead to actual patronage. The paper synthesizes findings from various studies to illustrate how these attitudes can be significantly shaped by individual beliefs, values, emotional responses, and the perceived benefits of sustainability. It highlights the importance of understanding these psychological drivers in order to enhance marketing strategies and hotel management practices that align with growing consumer demand for environmentally responsible travel options. The paper argues that a positive attitude towards eco-friendly hotels can lead to increased customer satisfaction and loyalty, thereby providing competitive advantages to hotels that successfully implement sustainable practices. This study offers valuable insights into the dynamics of consumer behavior in the context of the hospitality industry's shift towards greater sustainability.

Increasing Customer Satisfaction with Quality Function Deployment Methodology Based on Service Quality Analysis

One way to be superior to competing companies in the service field, especially customer satisfaction, is by analyzing service quality. Satisfied customers can increase their loyalty and have more trust in a company, so they can continue using its services. PT. XYZ is a company that offers logistics accommodation services; this research took the period from January 2023 to February 2024. It is known that the number of fluctuating customers tends to decrease. Apart from that, there were also several complaints submitted by customers, including products arriving late, inability to fulfill customer requests, delays in the delivery process, and top payments not being evenly distributed. This research used the Servqual and Quality Function Deployment (QFD) methodology. The Servqual method was carried out by distributing questionnaires to 95 respondents to identify the biggest gaps based on the dimensions of tangibles, reliability, assurance, empathy, and responsiveness, which was then carried out with a QFD analysis to determine the priority of corrective action. based on technical response. The research results show that the reliability dimension has the largest gap value, 0.21. A QFD analysis is carried out objectively to determine quality improvement based on technical responses obtained from customers' voices. In the QFD analysis, it is known that the priority corrective actions that must be taken are carrying out correct transaction recording, faster employee processes, increasing employee skills, increasing security, optimizing the system, and increasing availability. Keywords: Customer Expectations, Customers Satisfaction, House of Risk, Service Quality, Quality Function Deployment

Penerapan Customer Relationship Management sebagai strategi pemasaran berbasis data di PT.Gragaz Berkah Sejahtera

Implementing Customer Relationship Management (CRM) as a data-based marketing strategy has become the main focus for many companies in optimizing relationships with customers. This research explores this through a case study at PT. Gragaz Berkah Sejahtera, a pharmaceutical retail company or pharmacy business that adopts this approach. This research aims to identify how PT. Gragaz Berkah Sejahtera integrates technology and Customer Relationship Management (CRM) theory to improve interactions with customers and how to optimize data-based marketing and sales processes. The research method used is a qualitative descriptive analysis method with the object studied being PT. Gragaz Berkah Sejahtera which involves collecting data, implementing CRM technology, and evaluating its impact on customer loyalty, retention, and increasing sales. While the results of this research highlight the company's success in implementing data-based marketing strategies in an effort to improve marketing and sales, as well as increase customer satisfaction, however these results have not achieved maximum success because there are obstacles in implementing the concept of customer relationship management such as system failures. data-based information technology applications. So that efforts to implement CRM programs are disrupted and have an impact on sales which have not achieved significant growth through this data-based marketing strategy. This research can provide important information and insights for other companies wishing to adopt the same approach in an effort to improve relationships with customers and achieve optimal and sustainable marketing and sales.

A STUDY ON MANAGING MATERIAL HANDLING, STORAGE AND PACKAGING IN FREIGHT FORWARDING AT FLYJAC LOGISTICS PVT LT

This study looks into the difficulties and practices that the freight forwarding industry is currently facing in these areas. A combination of quantitative data collection through surveys and qualitative insights gained from interviews with industry experts were combined in a mixed-method research approach. Thematic analysis and statistical methods were used for data interpretation and analysis. The results indicate that there exist noteworthy prospects for enhancing material handling procedures, optimizing storage, and refining packaging tactics. Among the recommendations are the use of cutting-edge technologies for inventory control, the application of lean concepts to optimize processes, and the creation of environmentally friendly packaging options. Freight forwarding businesses can increase customer satisfaction, cut expenses, and increase efficiency by putting these recommendations into practice. KEY WORDS: Inventory management software, Conveyor systems, Inventory control, Space utilization and Packaging materials.

A STUDY OF MOBILE BANKING SERVICES BY STATE BANK OF INDIA

This report aims to conduct an amazing insight into SBI's mobile services. For this purpose, we will try to comprehensively assess their efficacy, customer satisfaction levels, and areas that need further improvement. Stepped up in the digital banking skyline, with the usage of mobile phones surging as a means of banking transactions, understanding the intricacies of SBI's mobile services is critical in terms of keeping up the competition and for the purpose of customers' benefit. Studies' goals are based on mobile banking adoption factors' research, usage patterns' discovery and customers' perceptions' investigation. The research approach of mixed-method is applied, where quantitative information is collected through surveys administered to SBI's customers, while qualitative data is fully exhausted within the interviews and focus group discussions. This technique offers possibilities to quantitative metrics as qualitative feedback analysis and therefore enables a complete overview of the subject matter. The key findings from the study illuminates the magnitudes and deficits of mobile services provided by SBI, and suggests agent of success as well as areas for improvement. With detailed data analysis the research pinpoints the things influencing customers’ contentment and immersion with SBI’s mobile services, as well as the factors holding back adoption and usage. This information is significant for the later development of reasonable conclusions and relevant prescriptions for SBI's mobile banking strategy. Finally, on the basis of research results, recommendations are forwarded to SBI as the mobile services are to be improved, simple and usable solutions are to be created, and customer pain points are to be eliminated. Realizing the recommendations, SBI would stay in top of digital banking landscape by increasing customer satisfaction and loyalty. It would continue to be relevant in the era where customers are becoming more mobile-centric in their banking.

The Effect of Internal Marketing on Organizational Culture Organizational Efficiency in the Beauty Hair Industry Field

The purpose of this study is to investigate the impact of internal marketing on organizational culture and organizational effectiveness among employees working in beauty salons, and to find out the correlation between the culture in which employees are satisfied with their jobs and their long-term retention. The survey for this study was conducted for 47 days from June 20, 2023 to August 5, 2023, targeting beauty workers in Seoul, Gyeonggi, Gwangju Metropolitan City, and Jeju Island, collecting data with an online selfadministered questionnaire for men and women aged 10 to 50, and 420 questionnaires were distributed, and the final 409 were used for analysis after excluding inappropriate questionnaires, and analyzed using SPSS 22.0 statistical analysis program, we found that the subfactors of internal marketing positively influenced the subfactors of organizational culture and organizational effectiveness, indicating that it is important to give positive energy through open communication in a free atmosphere, and that the creation and support of training environment and systematic promotion and reward system are important for building organizational culture, and that the subfactors of organizational culture positively influenced the subfactors of organizational effectiveness, indicating that it is important to have a friendly atmosphere and cooperative relationship within the organization, work compliance, work performance, and common goals of the organization, which have a positive effect on long-term service, job performance, and job satisfaction. In conclusion, the development of employees' organizational culture through internal marketing will lead to long-term retention through job satisfaction and performance, which will increase customer satisfaction and have a positive impact on individuals and companies. Future research should use this study as a basis for further research by expanding the region and target audience.

Strategies to Build Customer Trust Based on Service Quality and Relationship Quality: Anchorage Study in Riau Islands

This study examines the potential of anchor anchor services in Riau Islands Province (Kepri), focusing on service quality and customer relationships that can affect the satisfaction of anchor anchor service users. Data from a survey of 100 vessels using anchor berthing services in Kabil Kepri waters shows that the quality of service and the quality of customer relationships significantly affect customer satisfaction. The results of regression analysis show that service quality and relationship quality simultaneously contribute greatly to customer satisfaction, with the value of the coefficient of determination reaching 68%. Service quality has a greater influence than relationship quality on customer satisfaction. The implications of this study show that quality service and good customer relations can increase customer satisfaction in using anchor anchor services. The conclusion of this study emphasizes the need for a comprehensive strategy in improving service quality and customer relations in anchorage management in Riau Islands waters. Suggestions for further research are further exploration of more representative indicators of service quality and customer relations as well as increased academic studies in the field of port marketing, especially related to anchorage objects.

Analysis Of Marketing Strategy In Hospital Health Institutions: A Systematic Literature Review

Marketing is one of the important functions in organizations, including hospital health institutions. Marketing can help hospitals to achieve their goals, such as increasing public awareness, increasing demand for hospital services, and increasing customer satisfaction. The purpose of this study is to examine marketing strategies used in hospital health institutions through a systematic literature review. This research used the Systematic Literature Review (SLR) method. Research data was collected from literature published in reputable scientific journals. The literature was collected through searches in electronic literature databases, such as Google Schoolar and Scopus. The collected data were then analyzed in three stages, namely data reduction, data presentation and conclusion drawing. The results showed that hospital marketing strategies include digital marketing, offensive strategies, preparation and determination of the marketing mix, intensify strategies, and 4P (Product, Price, Place, Promotion).

Six Sigma Technique to Reduce Waiting Time: A Practical Application in Passport Affairs Directorate

This study investigates the impact of the Six Sigma methodology on improving waiting times in passport directorates. The Six Sigma methodology is crucial for enhancing efficiency and effectiveness in passport directorates, aiming to reduce waiting times and increase customer satisfaction by organizing services more effectively. The research was conducted in the Passport Affairs Department (Mansour Passports) from November 8, 2022, to April 19, 2023, with a sample size of 53 employees and citizens. The problem of this study is to shed light on the role played by the Six Sigma methodology in improving waiting time at the Passport Affairs Department. The study adopted the DMAIC methodology (Define, Measure, Analyze, Improve, and Control) and used statistical software (SPSS) to calculate Six Sigma levels for both citizens and employees. Access and service data analysis was conducted using Win QSB software, and arrival and service times were calculated for all stages (counter employees, accounts, and manager's computer). The most significant results indicate that the directorate operates at the first level of Sigma levels, while citizens are at the second level. There is a significant and inverse effect of Six Sigma principles on waiting. The total time a citizen waits from entering the passport office to receiving their passport is very long. Paper type: Research Paper

The Influence of Service Quality and Employee Performance on Customer Satisfaction in the Maja Langu Savings and Loan Cooperative, Denpasar

Purpose:In the competitive business world, customer satisfaction is the main focus for companies. It is not just a goal but also the key to attracting and retaining consumers. This study investigates the influence of service quality and employee performance on customer satisfaction at the Maja Langu Savings and Loans Cooperative, Denpasar.Methodology:64 respondents were successfully obtained by applying the purposive random sampling method and considered representative of the overall sample. Data analysis was carried out using multiple linear regression after undergoing instrument and classical assumption tests. The approach used is quantitative, with a questionnaire as the data collection instrument.Findings:The research results show that service quality and employee performance positively and significantly impact customer satisfaction at KSP Maja Langu, Denpasar. These two factors individually have a positive and significant influence on customer satisfactionImplication:These findings have important implications for the management and employees of KSP Maja Langu in maintaining and increasing customer satisfaction. Improving service quality and employee performance will help increase customer satisfaction at the Maja Langu Denpasar Savings and Loans Cooperative.