Increase Consumer Loyalty Research Articles

The Significance and Implementation Methods of Sustainable Marketing: A Case Study of Procter & Gamble

The necessity of protecting the environment is clear due to the escalating worldwide environmental problems and the growing environmental consciousness among consumers, making it a vital topic of discussion for humanity. Businesses should strive to achieve maximum economic benefits while also taking into account environmental considerations to ensure a sustainable and optimal solution that benefits both the economy and the environment. Sustainable marketing has evolved as a new concept to assist firms in their operations. This paper examines the importance and strategies for sustainable marketing through methods of literature analysis and case study, such as Procter & Gamble. This study concludes that sustainable marketing benefits organizations by improving their brand image, increasing consumer loyalty, and steering their development towards more ecologically responsible practices. Sustainable marketing has problems such as significant expenditure and uncertain returns on benefits. Thus, organizations should assess themselves before developing precise sustainable marketing strategy. The primary contribution of sustainable marketing is to enhance firm economic benefits while also significantly contributing to environmental conservation.

Consumer Behavior and Trust in E-commerce

Virtual presence is one of the most significant features of live e-commerce. How to create a more immersive and attractive online shopping experience for consumers and increase purchase intention, brand awareness and consumer loyalty has become the most important concern for live brands nowadays.

Theoretical aspects og the implementation of models of innovative development of Ukrainian tourist enterprises

The purpose of the article is to generalize, systematize, and analyze the leading theoretical approaches to the formation and implementation of innovative models at tourist enterprises, as well as to determine the features of the process of forming the innovation management strategy of a tourist enterprise. The methodological basis of the proposed article is a systematic approach using general scientific and special economic methods of cognition, for example: comparative analysis during research on the need to apply innovative marketing at tourist enterprises. Scientific novely. The current state and directions of innovative development of enterprises in the field of tourism were studied, the main directions of innovative development of enterprises in the field of tourism and recreation were determined. An innovative type of development of tourist enterprises is proposed through the formation of a generalmodel of innovative development, which will make it possible to conduct further research on the example of specific tourist enterprises and offer recommendations for its implementation. Conclusions. Social aspects were analyzed and organizational forms of innovative directions of development of tourist enterprises were identified, which cannot be implemented without ensuring the effective functioning of the relevant organizational forms, including state authorities and local self-government; scientific and educational institutions; local communities and other communities; tourist enterprises and organizations; institutions in the field of service, transport and other networks; technical service institutions, consulting organizations; destinations; mass media, etc. Mechanisms of implementation of administrative and management and informational directions of innovative development of tourism and recreation are considered in detail. It was determined that the main directions of innovation are related to ensuring higher efficiency of management processes, increasing consumer loyalty, brand formation, etc. At the same time, technological innovations come to the fore, which is associated with the rapid development of information and communication technologies and their wide application in this field.

Pengaruh Kualitas Makanan, Cita Rasa Dan Persepsi Harga Terhadap Loyalitas Konsumen Di Rumah Makan Sutini Simbarwaringin Lampung Tengah

The aim of this research is to determine the influence of food quality, taste and priceperception on consumer loyalty at Ibu Sutini Restaurant. The research method usesquantitative research. The objects in the research are food quality, taste, price perceptionand consumer loyalty at Ibu Sutini's Restaurant. The population in this study is all consumerswho visit restaurants. Samples were taken using an accidental sampling technique thathappened to be encountered during the research. The number of samples was 66 consumers.Data was taken using a closed questionnaire on a 1-5 Likert scale which was then analyzedusing multiple linear regression techniques with the help of SPSS version 21.0. The researchresults show that the food quality variable influences consumer loyalty, the taste variableinfluences food loyalty, the price perception variable has a positive influence on consumerloyalty, and the food quality, taste and price perception variables simultaneously influenceconsumer loyalty. Thus, it can be concluded that the variables of food quality, taste and priceperception can increase consumer loyalty to Ibu Sutini's Restaurant.

MARKETING MIX EFFECT TOWARDS CONSUMER SATISFACTION AND ITS IMPACT ON LOYALTY:

The purpose of this study is to analyze the effect of 4P’s marketing mix (product, price, place, promotion) on consumer satisfaction and analyze the effect of satisfaction on consumer loyalty. This research involves quantitative data collection by distributing questionnaires to a purposively selected sample of 100 consumers of Jeruk Pecel Tulen soy sauce in Surabaya City. The analysis method used is the PLS-SEM (Partial Least Square – Structural Equation Modeling). The results showed that the 4P’s marketing mix variables have a positive relationship with consumer satisfaction, but not all of them have a significant effect. The variables of product and price have a positive and significant effect on satisfaction, while the variables of place and promotion do not have a significant effect on the satisfaction of consumers. Furthermore, satisfaction has a positive and significant effect on consumer loyalty of Jeruk Pecel Tulen soy sauce. The limitation of this study is that other variables can measure customer satisfaction and loyalty besides the marketing mix. However, conducting this research can provide insights for future research in helping companies build stronger relationships with consumers, increase consumer loyalty, and ultimately drive business growth.
 Keywords: Marketing Mix; Consumer Satisfaction; Consumer Loyalty

Factors That Influence Online Game Consumer Loyalty Through Consumer Satisfaction

This research aims to analyze the influence of product quality, product features, product style and design, brand image, and brand experience on consumer loyalty in the online gaming industry in the Depok, Bogor, Jakarta, Tangerang, Bekasi (Jabodetabek) area, with consumer satisfaction as an intervention variable. The results of data analysis show that online game product quality does not have a significant influence on consumer satisfaction, and the same thing applies to the direct influence of product quality on consumer loyalty. Online game product features also do not have a direct influence on consumer satisfaction and loyalty. Product style and design do not directly influence consumer satisfaction and loyalty in online games. However, brand image has a direct influence on consumer satisfaction, while brand experience has a direct influence on satisfaction. Consumer satisfaction, in turn, has a positive impact on consumer loyalty. Some factors, such as product quality, product features, and product style and design, may have an indirect influence on loyalty through satisfaction. Therefore, this research provides valuable insights for companies in developing marketing strategies and increasing consumer loyalty in the online gaming industry in the Depok, Bogor Jakarta, Tangerang, Bekasi (Jabodetabek) area.

Pengaruh Customer Relationship Management Terhadap Loyalitas Konsumen MS Glow Jember

With increasingly modern developments, many innovations in cosmetic production have emerged in the business world. MS Glow has a high market valuation even though the price offered is quite expensive.. Keeping consumers loyal to the product can be a solution to competition. The influence of trust, commitment, communication, and problem handling on the level of customer loyalty of MS Glow in Jember is examined in this study. The research technique carried out on the object of MS Glow in Jember is based on quantitative research methods. Quantitative data used in this study were obtained through questionnaires, documentation, and interviews. The main population of this study were consumers who had made purchases at MS Glow Jember. This study used non-probability incidental sampling techniques, using 160 MS Glow customers in Jember as samples. Respondents' responses were measured using a Likert scale. The data was processed through multiple regression analysis conducted using the SPSS program. The results showed that trust affects customer loyalty, commitment affects customer loyalty, communication affects customer loyalty, and problem solving affects MS Glow customer loyalty. All variables that measure customer relationship management in this study affect MS Glow consumer loyalty in Jember. Thus it can be concluded that customer relationship management is effective and able to increase consumer loyalty. The results of this study confirm all the proposed hypotheses

The Impact of Social Media Marketing Activities on Value Equity, Brand Equity, and Relationship Equity in Ngarsopura Market of Surakarta

Even in Surakarta, traditional marketplaces continue to play an essential role in the commercial activities that take place in Indonesia. Because of the proliferation of digital technology, the utilization of social media in marketing endeavors has become increasingly important. On the other hand, there is currently a dearth of research about the influence that social media marketing operations have on value equity, brand equity, and customer relationship equity in traditional markets. In the Ngarsopuro Market in Surakarta, the purpose of this study is to provide an explanation of the potential social media marketing actions that have the potential to influence those three equity factors. The strategy known as Partial Least Square (PLS) is utilized as a device for doing data analysis in this study. Through the use of questionnaires, information was gathered from 230 individuals who have visited Ngarsopuro Market and have engaged in the practice of online shopping. A favorable impact on value equity, brand equity, and relationship equity has been observed at Ngarsopuro Market as a result of the utilization of social media, as demonstrated by the findings of the study. In addition, the investigation revealed that value equity, brand equity, and customer relationship equity all play a key role in the decision to make a purchase in the Ngarsopuro Market. Therefore, in order to maintain conventional markets, it is anticipated of sellers that they would make more efficient use of social media, give relevant information about their products, and increase consumer loyalty.

ANALISIS STRATEGI KOMUNIKASI PEMASARAN TERPADU UNTUK MENINGKATKAN LOYALITAS KONSUMEN PADA TOKO SYARAH BAKERY

This study aims to determine the Integrated Marketing Communication Strategy to Increase Consumer Loyalty at the Syarah Bakery Shop. This research uses a qualitative research method. The informants in the research in this study are the Owner and Field Employees of the Syarah Bakery Shop. The data collection method is by conducting interviews and documentation. The data analysis technique used is SWOT Analysis. From this research it is known that the Integrated Marketing Communication Strategy to Increase Consumer Loyalty at the Svarah Bakery Shop is (1) Maintaining Product Quality (2) Adding Product Variants (3) Increasing Products (4) Opening Branches While the promotions carried out by Syarah Bakery Shop are still not attractive even though promotion is one way to increase consumer loyalty. Keywords: Integrated Marketing Communication Strategy. Loyalty Consumer

PENGARUH BRAND IMAGE DAN SERVICE QUALITY TERHADAP KEPERCAYAAN GUNA MELENGKAPI LOYALITAS PELANGGAN PADA PRODUK KOSMETIK MS GLOW PADA MAHASISWA MANAJEMEN UNIVERSITAS MUHAMMADIYAH BENGKULU

Based on the results of research that has been conducted on the effect of Brand Image (X1), and Service Quality (X2), on trust (Y) to increase Consumer Loyalty (Y1) in using MS Glow Products, it can be concluded as follows: Brand Image (X1) has an effect on Trust (Y) in using the product. This can be seen from the results of research conducted with a path coefficient of 0.591, Services Quality (X2) has an effect on Trust (Y) in using the product. It can be seen from the results of research conducted that is equal to 0.274, Trust (Y) affects Consumer Loyalty (Y1) in using the product. This can be seen from the results of research conducted with a coefficient of 0.383, Brand Image (X1) has an indirect effect on Consumer Loyalty (Z) in using the product. This can be seen from the results of research conducted with a coefficient of 0.638 Services Quality (X2) has an indirect effect on Consumer Loyalty (Z) in using the product. This can be seen from the results of research conducted with a coefficient of 0.205, Trust (Y) to Consumer Loyalty (Y1) for MS Glow products among students at the Muhammadiyah University of Bengkulu. This can be seen from the β efficiency of 0.383 or 38.3% with a significant level of 0.000 <0.050, then H0 is rejected, which means that there is a positive and significant influence between Brand Image on Consumer Loyalty. Keywords: Brand Image and Service Quality, trust, Consumer Loyalty

The Customer Loyalty vs. Customer Retention: The Impact of Customer Relationship Management on Customer Satisfaction

In this competitive world, companies should sustain good relationships with their consumers. CRM (customer relationship management) program can improve the company’s customer satisfaction; to satisfy customer need different processes and technique are established to make the CRM more effective. This research is proposed to determine the relationship between customer loyalty and retention. Also, this research examines the impact of Customer Relationship Management (CRM) on Customer Satisfaction. The target population of this study is customers of the tourism industry in India ( n = 300). Then, regression analysis is carried out in order to discover the link between the variables. This study result shows that service quality and employee behavior of customer need and satisfaction with the effect of different significant of positive relation of both the variables. To make the customer satisfied and to retain their company the CRM should be strong and reliable with the consumers. CRM plays a vital role in increasing market share, high productivity, improving in-depth customer knowledge, and customer satisfaction to increase consumer loyalty to the company to have a clear view of who is their customer, what are the need of their customer and how can satisfy their needs and wants their customers.

The Role of Broadcasters and Brand Image in Improving Consumer Loyalty—Evidence From Live Streaming on Chinese Social Platforms

Consumer loyalty is crucial to a company’s performance and significantly influences its development trends. Customer trust and satisfaction form the foundation for establishing consumer loyalty, with perceived value, perceived quality, and service quality serving as prerequisites for gaining this trust and satisfaction. However, the extent to which live broadcasts can be effectively utilized for brand marketing to improve consumer loyalty has not been fully explored. Thus, this study aims to examine how live broadcasters and brand image can increase consumer loyalty. Based on 266 data surveys collected from live streaming users, our statistical analysis reveals that brand image and broadcaster influence are vital in promoting perceived value, perceived quality, and service quality to further increase customer trust and satisfaction, thereby enhancing consumer loyalty. Our findings also provide theoretical and practical insights into improving customer loyalty.

СОВЕРШЕНСТВОВАНИЕ МАРКЕТИНГОВЫХ ТЕХНОЛОГИЙ В УПРАВЛЕНИИ ОРГАНИЗАЦИЕЙ СФЕРЫ УСЛУГ

The article is devoted to the disclosure of theoretical and practical aspects of the application of marketing technologies in the management of a service sector organization. The issues of the specific nature of marketing technologies in the management of the company, the specifics of interaction with consumers of the organization are considered. A model of marketing tools for the implementation of a customer path map is presented, aimed at optimizing a customer-centered culture and increasing consumer loyalty. The experience of companies in effective customer relationship management is revealed.

FORMATION OF PRODUCT ASSORTMENT OF RETAIL ENTERPRISES

The article examines the peculiarities of the formation of the product range of retail trade. An optimal product range was formed in order to increase consumer loyalty to the company's products. In the article have been defined that in the direction to ensure consumer loyalty to the company, first of all, the optimal assortment should be formed and, accordingly, the formation of goods should be carried out. Namely, the application of the integrated ABC/FMR analysis of the product range allows you to classify product stocks according to the criteria of "profitability of product sales" and "level of demand», and will contribute to the formation of an optimal product range which helps to ensure the rhythmic work of the trading company and serves as the basis for achieving the target indicators of economic activity. The application of the integrated ABC/FMR analysis of the product range made it possible to classify the product stocks according to such criteria as: "profitability of product sales" and "level of demand", which, thereby, will contribute to the formation of the optimal product range, ensuring a high level of efficiency of the trading enterprise. The proposed approach to structuring the product range, which is based on the results ofккня ABC/FMR analysis, makes it possible to classify the entire set of product units in the selected product line into nine subgroups. It also has been identified that in sales management, the "degree of demand" of a product or the requests frequency for certain groups of products serves as an important criterion for positioning product groups in the marketing strategy of management (the slogan "we have them all"). In goods management, FMR analysis is used to determine the location of goods storage, so the most frequently requested ("fast" - fast) positions are located closer to the assembly areas.

Pengaruh Indikator Kualitas Pelayanan Terhadap Kepuasan Pelanggan

Alfamart Jalan Diponegoro Bojonegoro is a retail business developing rapidly, selling daily necessities and offering convenience because its location is easy to reach and close to buyers. This organization is on Jalan Diponegoro, Bojonegoro Regency, East Java Region. Organizations today face increasingly fierce competition to increase consumer loyalty. So it is necessary to investigate which plans can determine the factors that influence service quality on consumer loyalty, determine the characteristics that fundamentally influence consumer loyalty and determine the degree of service quality provided by Alfamart Jalan Diponegoro Bojonegoro on consumer loyalty. Quantitative research is used in this type of research. The examination strategy uses fascinating investigations. The f-test results obtained a very large value of 0.000. This means there is a very large influence between physical evidence, reliability, responsiveness, guarantee and empathy on customer satisfaction, with an impact level of 58.4% and more than 41.60% influenced by various factors not included in this research.

Models of Consumer Loyalty toward Local and Imported Vegetables in Pekanbaru City, Riau Province: A Comparative Approach

Vegetables are one of the food ingredients that are important for health. Vegetables contain various nutrients that the body needs, such as vitamins, minerals, and fiber. In Indonesia, there are two types of vegetables that are commonly consumed: local and imported. The purpose of this study was to identify factors that influence consumer loyalty to local and imported vegetables. This study uses quantitative research methods with a comparative approach. Data collection techniques used in this study were literature studies, observations, and questionnaires. The data that has been collected is then analyzed using the SPSS program. The results showed that product quality, price, and ease of obtaining are the factors that have the greatest influence on consumer loyalty to local and imported vegetables. Therefore, to increase consumer loyalty to local and imported vegetables, it is necessary to improve product quality, competitive prices, and ease of obtaining vegetables.

INCREASING CONSUMER LOYALTY THROUGH THE IMPLEMENTATION OF RELATIONSHIP MARKETING AND PERCEIVED QUALITY

The aim of this research is to conduct an analysis of the influence of relationship marketing and perceived quality on increasing consumer loyalty at one of the frozen shrimp processing companies located in East Java. Based on the results of data analysis that has been carried out on the first hypothesis (H1) which states that relationship marketing has a positive and significant effect on increasing consumer loyalty, the calculated t value is 17,163, which is greater than the t table value, which is 1,661, the results of the calculation analysis of the second hypothesis (H2) which states that perceived quality has a positive and significant effect on increasing customer loyalty, obtained a calculated t value of 6,597 which is greater than the t table value of 1,661, which means that relationship marketing and perceived quality have a positive and significant effect on increasing customer loyalty, while the R-square value obtained was 0.809, which stated that the relationship marketing and perceived quality variables had an effect on increasing customer loyalty by 80.90% and the remaining 19.10% was influenced by other variables.

Analisis Pengaruh Brand Image, Perceived Quality, dan Resale Value Terhadap Kepuasan Serta Loyalitas Konsumen Produk Otomotif China dan Jepang di Indonesia

The purpose of this study is to analyze the factors that cause consumer satisfaction and loyalty to Japanese brands in Indonesia to be very high, thus causing the dominance of sales explained before. In addition, this study also analyzes the factors that cause sales of Chinese brand cars to lag behind Japanese brand cars, how to take the right steps to increase satisfaction and loyalty to Chinese brand consumers in Indonesia, and to compare the level of brand image, perceived quality, resale value, consumer satisfaction, and consumer loyalty between both of them. The population used in this study are Indonesian people who have private four-wheeled vehicles with brands originating from Japan or China. The number of respondents in this study amounted to 240, with the data collection method done through a questionnaire. The analysis in this study was carried out using the SPSS analysis tool. The results of the study indicate the fact that the factors that influence the dominance of Japanese brand sales in Indonesia for many years are the perception of product quality and consumer satisfaction. In addition, the factors that cause the Chinese car products to be less attractive in Indonesia than Japanese cars come from its brand image and consumer satisfaction. After testing the hypothesis, it can be concluded that to increase consumer satisfaction of Chinese brand cars in Indonesia is to focus on marketing strategies to improve brand image and perception of product quality, while increasing consumer loyalty can be done by implementing marketing strategies that focus on increasing product resale value and customer satisfaction. Finally, the results of the independent-t-test state that there are significant differences between brand image, perceived quality, customer satisfaction, and consumer loyalty between Chinese and Japanese brand cars in Indonesia.

IQiYis Marketing Strategy in the Chinese Market ---Based on the Case of the Light On Theatre

Streaming platforms are popular in China, with many streamers competing with each other; one of the famous streaming services in China is iQiYi. 2020 saw the launch of iQiYis own production of theatre: the Light On Theatre. As the first suspense drama theatre, analysing its marketing strategy can help better understand the main marketing objectives for future suspense dramas in China. This paper takes Light On Theatre as a case study and uses the 4c model to analyse the reasons why it has competitiveness in the Chinese streaming market. This paper analyses the Light On Theatre using each element of the 4c model (consumers, cost, convenience, and communication) and provides some recommendations on the results of these analyses. It concludes that the success of Light On Theatre stems from a focus on consumer experience and gives some suggestions to help maintain Light On Theatres competitiveness. A positive online environment can help to enhance the consumers viewing experience, thereby increasing consumer loyalty.

Alfateema Business Communication Strategy in Increasing Consumer Loyalty

Online business requires business communication that is useful for persuading potential consumers while making existing consumers loyal. One of the UMKM brands that uses business communication is Alfateema. The purpose of this research is to determine Alfateema's business communication strategy for increasing consumer loyalty. This research uses a qualitative descriptive method by collecting data through observation, interviews, and literature studies. The data analysis technique uses source triangulation. This research uses elements of communication, 7C business communication principles, and consumer loyalty characteristics. Alfateema builds relationships with consumers and increases loyalty through effective communication that the company owns across various platforms. The business employs communication principles such as completeness, conciseness, courtesy, and consideration to achieve this, as revealed by the results of the research. Then the business communication carried out by Alfateema produces a positive reputation so that consumers turn into loyal customers and faithfully use Alfateema products by making repeat buyers, recommending to others, and demonstrating immunity to the full competition.