Increase Brand Awareness Research Articles

Business Improvement Strategy for Local ERP Companies in Indonesia: SWOT Method, Fuzzy AHP-TOPSIS

<p>Enterprise Resource Planning (ERP) is a crucial digital system for businesses to increase efficiency and productivity in the digital era. However, a case study company in Indonesia has experienced a decline in sales over the last three years. To improve the company's business, a systematic approach using the SWOT method, fuzzy AHP (F-AHP), and TOPSIS was employed. The SWOT method classifies internal and external factors into strengths, weaknesses, opportunities, and threats, which are then used to formulate alternative strategies using the TOWS matrix. The TOPSIS method prioritizes these strategies based on the SWOT factor weights. Based on the Action Priority Matrix, several strategic priorities were selected to increase the income of the local ERP-producing company in Indonesia: expanding the marketing network, offering a new business scheme, and forming a community to increase brand awareness.</p>

The Role of Social Media in Increasing Brand Awareness: A Literature Review

Social media has become an important platform in modern marketing strategies, especially in the context of increasing brand awareness. This research aims to investigate how social media can effectively increase brand awareness through visual content strategies, the use of influencers, and employee engagement. This research uses a literature review approach. This method aims to analyze and summarize existing ideas and knowledge related to the research topic and look for gaps for further research. This literature review is based on relevant academic sources, which can explain the latest thinking and identify theories related to the research. The results of the literature review show that social media is a very effective tool in building brand awareness in the current digital era. By using the right strategies, such as leveraging engaging visual content, collaborating with relevant influencers, and encouraging employee engagement in sharing company content, brands can reach a wider audience and increase brand recognition. The implications of this research emphasize the importance of companies adapting social media strategies that are responsive to changing trends and consumer preferences, so that they can maximize the influence of social media in strengthening brand image and achieving broader marketing goals.

Теоретический аспект бренд-маркетинга в условиях цифровой экономики

The article analyzes the terms "brand" and "brand marketing" etymology theoretical concepts, and formulates the author's vision of these definitions. It is determined that the modality of a brand can be changeable and depend on various factors: the competitive environment, marketing strategies and socio-economic conditions, including changes in consumer preferences. A system of factors and their characteristics that form the brand modality is proposed, which features help the brand achieve successful positioning in the market and create long-term relationships with consumers. Digital technologies have a significant impact on brand marketing, providing companies with new opportunities to interact with consumers and manage their brand. The paper highlights the goals of brand marketing in the digital economy, which contribute to increasing brand awareness, attracting and retaining customers, increasing sales, strengthening market positions, and improving customer interaction. A communication scheme of brand marketing performance indicators in the digital economy has been developed.

Digital Marketing Strategy In Increasing Brand Awareness In The Industrial Era 4.0

Digital Marketing Strategy In Increasing Brand Awareness In The Industrial Era 4.0

Use Of Digital Content As A Means To Reach Unreachable Market Segments Conventionally

The presence of the industrial era 4.0 gave birth to various technological developments that have an influence on the delivery and processing of data in all aspects of human life. Technology brings the presence of developments in the field of marketing. This development comes with digital marketing that shifts conventional marketing. Business owners try to do various ways to develop their business and increase profits, one of which is the use of digital content as a strategy in digital marketing. The purpose of this study is to analyze the use of digital content as a means to reach market segments that are not conventionally reached. The research method used is qualitative with description processing. The data collection technique is a literature study using various relevant sources. The data obtained was analyzed with three stages, namely data reduction, data presentation, and conclusion making. The results show that the use of digital content as a digital marketing strategy is effective in reaching market segments that are not reached conventionally through social media platforms, websites, and mobile applications. Analysis of content performance and user interactions enables optimization of digital marketing strategies, increasing brand awareness, expanding reach, and enhancing engagement with diverse market segments, emphasizing the importance of continuous development and utilization of analytics technology to understand consumer preferences and behaviors to strengthen competitive positions in dynamic markets.

Strategi Sukses Penulisan Konten untuk Meningkatkan Brand Awareness dan Penjualan

As times progress in the fast-paced and dynamic digital era, the ability to present creativity and information in an interesting and high-quality manner has become very important, especially for the brands being promoted. Writing content planning is one of the main forms of brand or product development planning through content writing so that the final goal can be achieved. Likewise, students at SMK N 1 Semarang need creativity in producing written content, especially students majoring in broadcasting to attract the attention of audiences in the digital marketing field. Service entitled "Successful Content Writing Strategy to Increase Brand Awareness and Sales", with a service team by Monica Nelly Agustine, Fajar Rizki Anandasari, Anindita Nadine k, Sinta Farida, Budi Erisaputri, Rizqi Ihsal Wibisono. SMK N 1 Semarang students are given education and creativity training about writing correct content planning and being able to attract the attention of the audience so that they have knowledge and experience in this field.

Proposed Content Marketing Strategy Improvement of Leap-Telkom Digital to Increase Brand Awareness

With the movement of IndiHome as the previous main product of Telkom Indonesia to Telkomsel, Telkom Indonesia is currently struggling with enhancing their digital products performance. Telkom implements its transformation from telecommunication to digital telecommunication state-owned enterprise. With that, Telkom wants to focus on enhancing its digital products. However, in its implementation, Leap faces the effort of increasing its brand awareness. Based on the author’s findings from initial survey, the potential target customers are still not familiar with Leap nor Telkom’s digital products. Moreover, this problem is also supported by the previous performance of Leap’s website from its total users and engagement. The spread of Telkom’s digital products knowledge to internal Telkom employees is also not distributed equally. With this, the author conducts research to improve Leap-Telkom Digital in hopes of improving its brand awareness. The research is using Gap analysis, Brand Building Blocks, Customer-Based Brand Equity (CBBE) pyramid, and internal interview to find the deeper problem of what’s causing low brand awareness of Leap. And then, using theory of Integrated Marketing Communication (IMC), as well as weighting and rating method, the author proposed a Content Marketing strategy to help Leap improving their website traffic and impression performance. With the result of both IMC and weighting rating method, the author proposed content marketing implementation plan for Search Engine Optimization (SEO), Social Media, and Email Marketing.

Analisis Konten Tiktok @Iben_Ma sebagai Strategi Pemasaran Sambal Bakar

This research is a synthesis of various sources of information, including research journals, articles, books and TikTok content from the @iben_ma account. The main focus of the research is on the concept of Marketing Strategy, utilization of the TikTok platform and Content Marketing strategy. By combining data from various sources, this research aims to provide a comprehensive understanding of the use of TikTok as an effective marketing tool, especially in the context of marketing products such as Indonesian Sambal Bakar which is promoted by the owner directly @iben_ma. The research results show that the promotional strategy used by @iben_ma on TikTok for Sambal Bakar Indonesia was successful in increasing brand awareness, building positive consumer perceptions, and strengthening relationships with the audience.

Analysis of the Influence of Blog Content on Brand Awareness in the Digital Age: A Case Study 99.co Indonesia

In today's digital era, property search has changed to be easier and more efficient with the presence of the internet and online platforms. Property sites in Indonesia that are present in Indonesia have utilized e-marketing strategies to increase brand awareness. However, 99.co face challenges in building strong brand awareness. This study aims to investigate the effect of blog use on brand awareness 99.co Indonesia by examining credibility, believeable, unbiased, and trustworthy variables. This study used a quantitative approach with a sample of 400 respondents selected by accidental sampling. Data were collected through an online questionnaire and analyzed using linear regression. The results showed that the credibility, believeable, unbiased, and trustworthy variables of blogs significantly affected brand awareness. Trustworthy has the strongest influence followed by unbiased, credibility, and believeable. These findings provide insights for 99.co and similar platforms to continuously improve the quality of their blog content to strengthen brand awareness in a competitive market.

Peran Public relations dalam Membangun Ekuitas Merek Mobil Listrik Wuling Air EV di Indonesia

This research employs a quantitative research methods to analyze the important role of Public relations (PR) in building brand equity and the existence of Wuling Air EV electric car products in Indonesia. In an era that increasingly emphasizes environmental issues, the automotive industry is turning to environmentally friendly vehicles such as electric cars. Wuling, as a newcomer in this market, faces challenges in building consumer trust and competing with established brands. Through effective PR strategies, such as media relations, digital campaigns, and active participation in social media, Wuling strives to increase brand awareness, positive image, and customer loyalty. With a focus on educating consumers about the benefits of electric vehicles, Wuling Air EV is expected to maintain and strengthen its position in the competitive automotive market.

Utilization of Digital Marketing Platform to Increase Brand Awareness of Natural Bodycare Making Course at Necerel

Utilization of Digital Marketing Platform to Increase Brand Awareness of Natural Bodycare Making Course at Necerel

Analisis Strategi Promosi Bisnis UMKM Coffee Shop Dengan Menggunakan Media Sosial

This study aims to analyze the promotional strategies used by Micro, Small and Medium Enterprises (MSMEs) Coffee Shop, especially Triple Seven Pangkalpinang, through social media. The method used is descriptive analysis with a qualitative approach, where data is collected through direct observation, interviews with the owner, and documentation studies. The results showed that Triple Seven Pangkalpinang has implemented various promotional strategies through social media. In addition, it was found that the promotional strategy succeeded in increasing brand awareness and increasing customer interaction. In conclusion, the use of social media as a promotional tool for MSME Coffee Shops such as Triple Seven Pangkalpinang helps in the effectiveness to increase visibility and customer engagement, as well as strengthen their position in Pangkalpinang's local coffee industry.

Strategi Pengembangan Merek Untuk Batik Tulis Asthina Melalui Pemasaran Digital

In an increasingly digital era, traditional marketing must be equipped with digital strategies to compete in the global market. The purpose of this study is. develop an effective digital distribution strategy to increase brand awareness and sales of Batik Tulis Asthina. The research method used is a case study with a qualitative approach. Information was also obtained from interviews with the owners. The results show that the use of Tokopedia's social media such as Instagram, Facebook, and Shopee significantly increases brand visibility and interaction with customer

STRATEGI BRANDING PADA PRODUK KERIPIK PISANG BU OS

In an era of increasingly fierce product competition, branding is crucial for Micro, Small and Medium Enterprises (MSMEs) to survive and grow. This research highlights the importance of effective branding strategies in increasing product appeal, creating a strong brand image, and differentiating products in a competitive market. The method of carrying out this research involves direct visits to the Bu Os Banana Chips MSME production site, with steps in the form of planning re-branding, creating new logos and stickers, and catchword, as well as using social media and e-commerce platforms. The results show positive changes in product branding, such as a catchy new logo, eye-catching stickers and a strong slogan. It is hoped that these steps can strengthen the position of MSMEs in the market by increasing brand awareness, sales and consumer loyalty.

Optimization of Social Media as a Marketing Tool at PT. Indonesian Travel Amanah

This research aims to find out how to optimize social media as a marketing tool at PT. Amanah Travel Indonesia, a company that focuses on Umrah travel services. The research method used is qualitative research with a research design, namely a case study. The research results show that the use of social media such as Instagram, Facebook, and YouTube is very effective in increasing brand awareness, interaction with potential congregants, and sales. An interesting content strategy, consistent posting, and active interaction with the audience are proven to strengthen relationships with customers. This research confirms the importance of integrating various social media elements to achieve optimal marketing effectiveness.

Strategi Membangun Brand Awareness Melalui Islamic Branding di Pondok Pesantren Nurul Jadid Wilayah Al-Mawaddah

. Efforts to develop Islamic educational institutions are a necessity in the context of educational progress, especially in Islamic boarding schools. Reform of Islamic educational institutions can be enhanced through improving the quality of education, which is also a need and hope of society that must be responded to positively by educational institutions. Quality education involves institutional efforts to provide satisfactory services for students. The high level of public interest and support for educational institutions needs to be considered and implemented by managers. Therefore, institutional managers are expected to continue to improve their abilities in facing competition. In this case, the brand image reflects the image of the educational institution, and a positive image will provide a good assessment from the public. With this positive view, people will naturally believe that the institution has superior quality. A plan to increase brand awareness with the aim of increasing the competitiveness of educational institutions involving continued development of educational products that have been proven successful. In addition, adding superior products that are difficult for competitors to imitate can provide a stronger competitive advantage, supporting increased competitiveness of educational institutions.

Strategi Marketing Public Relations Auto2000

The business competition in the current era of digitalization is increasingly fierce, so companies need to adapt and are required to have good and innovative strategies. This research aims to analyze and describe the sustainability of Marketing Public Relations strategies at Auto2000 PT. Astra International Tbk. The theory used in this study is the Marketing Public Relations theory proposed by Kotler & Armstrong, which includes 9 tools of Marketing Public Relations: Publications, Events, Identity Media, News, Speeches, Public Service Activities, Sponsorship, Press Relations, and Product and Brand Publicity. This study uses a qualitative descriptive method, which is a problem-solving procedure investigated by describing the state of the research object based on existing facts. The data collection method employed was through interviews. The Publications involved creating persuasive, informative, and educational content to attract customers using social media. The Events activities included organizing a series of events aimed at introducing new products and sustaining various campaigns to increase brand awareness. For Identity Media, Auto2000 emphasized the characteristics of the logo and the use of dominant colors for each published content. In the News activities, Auto2000 utilized the website and made efforts to obtain organic news from mass media. For Speeches, a company spokesperson was appointed to deliver credible information and clarify issues. The Public Service Activities involved social initiatives as a form of responsive services and social assistance. Sponsorships supported events relevant to the company. Press Relations efforts were made to build good relationships with the media. For Product and Brand Publicity, Auto2000 ensured the quality of services and products, complemented by high publicity.

Exploring the Influence of Social Media on Hotel Patronage in Cape Coast: An Empirical Study

In Ghana, a huge gap exists in the literature on how social media influences the patronage of hotels especially in Cape Coast. The study sought to determine how social media contributes to the patronage of hotels in the Cape Coast metropolis. The study employed both quantitative and descriptive statistics in the data analysis. The study considered 5 hotels and 65 respondents from the study area. Convenience sampling techniques were used to select 65 respondents from the population. Questionnaires were the key data collection methods used in the study. The results revealed that social media influences hotel patronage. It was evident from the study that social media influences the patronage of hotels in the sense that most people are now very active on social media where they turn to seek information especially when they are away from home and need a place to sleep. Among the media platforms considered, Facebook was found to be the most used social media platform used by guest when searching for hotels. It was concluded that social media has made it easier to access information about products and services and prospective customers get to go through reviews by other customers which helps in decision making. Also, social media helps increase the profit margins of the hotel which is an indication that social media is widely utilised by guests of the hotel. It is recommended that hotels should devote much time and resources to the usage of social media platforms to increase brand awareness of their products and services. Again, further study should be conducted into factors that influence guest choices of a peculiar hotel.

Marketing Public Relations Sang Pisang Dalam Menambah Brand Awareness

Sang Pisang is a food and beverage business owned by President Jokowi's son, Kaesang Pangarep, together with a businessman from Makassar, Ansari Kadir. Sang Pisang was born in 2017 by serving products made from bananas. Sang Pisang just rebranded in November 2022 by presenting the latest concept, namely changing the outlet, logo, visuals, packaging design, and presenting several new menu variations, so there is a need for activities that can increase brand awareness. Sang Pisang carries out marketing implementation using marketing public relations to provide communication to its consumers that is educational and informative using social media and several offline activities. The purpose of this research is to find out how Sang Pisang implements marketing public relations in increasing brand awareness. The theory used in this research is Marketing Public Relations (Kotler and Keller, 2012). The approach used in conducting this research is a qualitative approach with descriptive methods, and data collection techniques through observation, interviews and documentation. The results of this research show that Sang Pisang's Marketing Public Relations is carried out with various strategies such as Publication using social media, events, press conferences and podcasts, Media Identity by making changes to the logo, visuals and outlets. , Marketing Public Relations Activity (Marketing Public Relations Activities) for online using social media such as Twitter, Tiktok, and Instagram while offline, namely by holding press conferences, events, Corporate Social Responsibility (CSR), and podcasts, Public-Services Activity ( Public Activity Services) by carrying out CSR such as Samtama activities, donations, and several other humanitarian assistance have succeeded in increasing Brand Awareness

Toolkit for digital agricultural marketing in Post- Covid-19 period

For large and small enterprises, marketing is crucial to success. To increase brand awareness, traditional marketing strategies included a mix of print, broadcast, and outdoor advertisements. The growth and adoption of technology has a big impact on marketing. Companies began utilizing a mix of traditional and digital marketing after the onset of digitalization. To reach and engage web-savvy customers as per their preferences and convenience, technology must be integrated with marketing. Digital marketing is now seen as the component of the marketing mix that is most crucial. It has expanded quickly over the last few years as more and more companies understand the value of having a strong online presence.