Increase Brand Awareness Research Articles

PENYUSUNAN STRATEGI UNTUK MENINGKATKAN BRAND AWARENESS PADA PT PRIORITAS INTI SEJAHTERA MENGGUNAKAN ANALISIS SWOT

Seeks to improve brand recognition among the company's B2B partners to support future market expansion. This qualitative descriptive research, conducted from February to June 2024, comprises 89 pages, excluding appendices. Utilizing the 7P Marketing Mix framework, the research assesses the company’s internal and external environments, resulting in Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) scores of 5.53403537 and 6.2229091116, respectively. The analysis positions the company in Quadrant 1, indicative of a Growth Oriented Strategy. This strategy recommends an assertive implementation of the 7P Marketing Mix components. The SO strategy harnesses strengths and opportunities, the ST strategy employs strengths to counter threats, the WO strategy exploits opportunities to address weaknesses, and the WT strategy aims to mitigate weaknesses and avert threats. The findings indicate that PT Prioritas Inti Sejahtera’s brand awareness is relatively low, attributed to its recent market entry. This is evidenced by the lower number of application downloads and active users compared to competitors. Therefore, a Growth Oriented Strategy is proposed to increase brand awareness.

Local Coffee Product Development Strategy

Kopi Kali Place is one of the popular coffee shops in the North Jakarta area that has been established since 2019. The purpose of this study is to determine the market penetration and development of local coffee products of Coffe shop Kopi Kali. This study uses a descriptive qualitative approach to understand the development of local coffee products in Kopi Kali Coffee shop. The research methods used include in-depth interviews, participatory observation, documentation, and data triangulation. The results of the research show that Kopi Kali Coffee shop, since its establishment in 2019 until 2024, has undergone an impressive evolution in facing challenges and changes in the coffee industry. With strong adaptability and a high commitment to innovation, Kopi Kali has successfully developed an effective market penetration strategy. The main focus on innovative product development such as the transformation of "Kopi Belies" into a non-alcoholic version and the introduction of a variety of excellent coffee menus demonstrates a dedication to maintaining quality and creating a variety of flavors that appeal to customers. Smart marketing strategies, including the use of social media and partnerships with influencers, have been successful in increasing brand awareness and reaching a wider market segment.

Designing a Business Profile Video to Increase Interest in Cooperation at the Forest Smoothie Company

Forest Smoothie faces challenges in increasing interest in cooperation with potential business partners. This research aims to design a Business Profile Video that can attract attention and increase cooperation interest in a Business-to-Business (B2B) context. The method used in this research is the pipeline method, which includes pre-production, production, and post-production stages. In the pre-production stage, needs analysis and video concept planning were conducted. The production stage involved shooting and audio recording, while the post-production stage included video editing and adding graphic elements. The results showed that the designed Business Profile Video was effective in conveying the company's message, increasing brand awareness, and attracting cooperation interest from potential business partners. Evaluation was conducted through a questionnaire that showed positive responses from respondents regarding message clarity, visual appeal, and increased interest in cooperating with Forest Smoothie.

Transformation Of The MSMe Business Of Processed Chicken Grilled Today Through Digital Media Based Marketing Communications

This study discusses the business transformation of the Modern Fried Chicken MSME through digital media-based marketing communication strategies amidst increasingly tight competition and technological developments. The purpose of this study is to examine the impact of using social media, such as Instagram and Facebook, on increasing brand awareness, customer interaction, and loyalty and sales. This study uses a qualitative method with a case study approach on the Modern Crushed Chicken UMKM, with data collection techniques in the form of in-depth interviews and digital content analysis. The results of the study show that the use of social media effectively increases market reach, customer engagement, and contributes directly to increasing short-term sales and long-term customer loyalty. This finding emphasizes the importance of adopting digital communication strategies in supporting the growth of MSMEs in the digital era. The implications of this research provide practical insights for MSMEs in utilizing digital technology to strengthen competitiveness and improve business performance.

The effectiveness of Google Forms in assessing and evaluating online learning outcomes: Meta-analysis study

The use of Google Forms as a learning tool in certain subjects is massively used in several schools because of its efficiency. This research aims to identify, classify, and observe literature, synthesize several studies that have been carried out, analyze the contributions that have been made, and propose related research updates. This study uses a methodology supported by a research approach, documentation, and procedural models from systematic literature review and data analysis using quantitative and qualitative descriptive analysis techniques. The results of this study show the effectiveness of Google Forms on the assessment and eval_uation of student learning outcomes, which from the table has proven that there are 36 studies (90%) that agree that the use of Google Forms has a positive or effective influence on success in assessing and eval_uating learning outcomes. This conclusion underscores the importance of digital marketing in the modern technology era. Digital marketing allows businesses to effectively reach global audiences through social media, SEO, and content. In this study, it was seen that a good digital strategy can increase brand awareness and customer loyalty. By utilizing proper data analysis, companies can optimize their digital marketing campaigns for better results. In conclusion, digital marketing is the key to winning the competition in an increasingly competitive market.

MSME Assistance Through Tempe Product Branding by Opinionjo Village Purwodadi

Tempe in Parerejo Village, Purwodadi, Pasuruan, has good potential; therefore, in addition to making raw Tempe, Tempe artisans also innovate by processing it into various products, such as tempe chips and Tempe pudding. However, it is known that the problems MSMEs face in Parerejo Village, Purwodadi, are in the promotional media that could be more attractive, and there is a need for more understanding of business actors regarding branding. Community service through mentoring MSMEs aims to empower MSME actors in Parerejo Village and increase public knowledge about branding strategies. The method in this service is CBR (Community Based Research). The results of community service through this mentoring can impact the MSME community in Parerjo-Purwodadi Village by increasing Brand Awareness, building brand image, having an online MSME community, and increasing sales. After this mentoring, MSME participants gain insight into the concept of branding, which can increase product appeal and use relevant advertising techniques to reach a wider audience. Through interactive sessions and direct practice, participants learn how to brand products and utilize digital platforms, including social media.

The Influence of Social Media Communication Towards Customer-Based Brand Equity on Netflix

This study aims to analyze how social media communication seen from user-generated content, firm-generated content, and distribution intensity affects customer-based brand equity on Netflix. Respondents in the study were 321 Netflix subscribers. This study uses a lower-order construct as a research model. Based on the results of research that has been conducted, show that firm-generated content (FGC), user-generated content (UGC), and distribution intensity (DI) affect customer-based brand equity (CBBE) at different levels. Although UGC has a smaller effect size compared to FGC, it still has significant relevance. Distribution intensity is important for increasing brand awareness and loyalty, although it has no direct impact on perceived quality. This in-depth understanding can guide marketing and brand management decisions to effectively utilize these components.

Marketing Strategies for Chinese Smartphone Brands to Compete with iPhone

Chinese cell phone brands face increasing competition at home and abroad, especially from the dominance of the foreign brand iPhone. The competitive pressure on these brands has intensified against the backdrop of U.S. sanctions on Chinese mobile chips. This study examines the marketing strategies of leading Chinese brands such as Huawei, Xiaomi, and OPPO to cope with this competitive landscape. The study examines how these brands have successfully entered and expanded into overseas markets through case studies and data analysis. The findings show that these brands have adopted strategies such as catering to specific consumer needs, utilizing low prices to attract consumers with limited budgets, increasing brand awareness, and exploring new international markets. Notably, Huawei’s patriotic marketing strategy brings both benefits and risks, while OPPO’s use of brand partnerships is also a noteworthy marketing approach. The study concludes that while the iPhone maintains a stable market share and loyal fan base in China, Chinese brands must adopt a differentiation strategy to avoid direct competition with Apple. This requires focusing on unique value propositions, such as superior affordability, innovative features, or tailored marketing approaches, to secure a more diverse and resilient market position.

Strategic Digital Marketing Innovations: The Role of Community Engagement in Lululemon’s Market Leadership

In the global sportswear market, Lululemon Athletica has emerged as an industry leader with its unique digital marketing strategy. This study explores how Lululemon has significantly increased brand awareness and customer engagement through an innovative digital strategy that combines search engine optimization (SEO) and search engine marketing (SEM) techniques. Lululemon actively utilizes social media platforms, such as Instagram, to create a strong brand community and enhance consumer loyalty and brand connection through marketing campaigns such as #TheSweatLife. This study analyzes how these strategies have helped Lululemon to gain a strong position in the market and effectively respond to challenges from competitors such as Nike and Adidas. The results show that digital marketing not only drives brand growth, but also creates sustainable customer relationships and improves competitiveness in the market. The findings of this paper provide important insights into the marketing strategies of other brands in the digital era, and despite the lack of comprehensive quantitative data support, Lululemon’s success provides lessons for exploring innovative market engagement models.

Analysis of Digital Marketing Strategies in the Interactive Entertainment Industry: A Case Study of ‘Valorant’

This study aims to analyze the digital marketing strategies in the interactive entertainment industry and to conduct an in-depth discussion using Valorant as an example. With the advancement of technology and the change in people’s online habits, digital marketing plays an increasingly important role in the interactive entertainment industry. Understanding consumer behavior and intentions can help reflect and improve advertising and related fields. By distributing questionnaires to collect and analyze consumers’ attitudes and reactions to different marketing strategies, the study finds that the synergy between digital marketing and outdoor advertising significantly increased brand awareness and user engagement. Social media advertising attracts potential users, while outdoor advertising enhances brand visual impact and loyalty. Through the analysis of the successful “Valorant” case, this study reveals the critical factors of digital marketing in user acquisition, retention, and stickiness. It explores these strategies’ replicability and innovation in other interactive entertainment products. Meantime provides a valuable empirical reference for the industry.

DIGITAL ENTREPRENEURSHIP: THE ROLE OF TECHNOLOGY READINESS AND SOCIAL MEDIA UTILIZATION IN MALANG EAST JAVA MSMES

This study explores the role of technology readiness and social media utilization in supporting digital entrepreneurship among Micro, Small and Medium Enterprises (MSMEs). In a dynamic digital era, the ability of MSMEs to adopt new technologies and effectively utilize social media is a key factor in achieving growth and competitiveness. Technological readiness includes infrastructure, human resource skills, and a culture of innovation, all of which contribute to operational efficiency and the ability to adapt to market changes. Meanwhile, social media offers a platform for MSMEs to reach a wider audience, build relationships with customers, and increase brand awareness at an affordable cost. This article analyzes how these two elements interact and influence business innovation and growth. It also discusses the challenges MSMEs face in the digital transformation process and strategies to overcome these obstacles. With a deeper understanding of the role of technology and social media, MSMEs can capitalize on the opportunities of the digital era to achieve long-term success. This research takes a case study in Malang City with 100 respondents from the results of calculations using the slovin formula from a population of 21,270 MSMEs in Malang City based on data obtained from the Government of Malang. The results showed that the variables studied had an effect based on the results of data analysis that had been carried out with several stages until finally at the test stage the coefficient of determination analysis showed that technological readiness and social media utilization had an effect of 67.2% on the performance of MSMEs in Malang city, while the remaining 32.8% percentage results were influenced by other variables outside of the variables of this study

The Role of Instagram Videos on the Growth of Female-Owned Businesses in Lagos

Although videos are a compelling form of content on Instagram, women entrepreneurs on Instagram exist within a highly competitive space, and they need to seek out approaches that will give them a competitive edge while creating content for promoting their businesses. The study aimed to explore how Instagram videos can engage potential consumers, promote products, and increase brand awareness. Twenty-three women entrepreneurs were chosen using a snowball sampling technique and were then interviewed in detail, using a qualitative approach. The study showed that Instagram videos and other marketing campaigns influence the growth of women-owned businesses. The key metrics that indicated growth were engagement rates, direct communication channels, lead generation and conversion rates, website traffic, testimonials, and follower growth and retention. These metrics helped women entrepreneurs assess and improve their marketing strategies, identify areas that need improvement, and make decisions to maintain and improve company success. The study recommends that future research should combine both qualitative and quantitative research designs to provide statistical validation for the study's findings as well as content analysis of Instagram videos used by women-owned businesses on Instagram.

Strategi Komunikasi Pemasaran PT. Lakone Serasa Juara melalui Sosial Media Instagram dalam Menciptakan Brand Awareness

This research aims to determine the marketing communication strategy of PT. Lakone Serasa Champion on Instagram to increase brand awareness. This research is included in qualitative research, which is an important effort related to asking questions, through procedures, collecting specific data from informants. The circular model of some theory related to share, optimize, manage, and engage is used as an analytical theory. This research found that (1) PT. Lakone Serasa Juara uses a communication strategy through the use of advertising features on its social media. Using advertising features and paying a fee on each social media platform will have an effect on product recognition and sales; (2) PT. Lakone holds an annual event and also discounts for the winners; and (3) communication strategy through uploading photos and videos on online media by uploading photos and images in real pictures and of course having good image quality will attract consumers' interest in buying.

PROMOTION STRATEGY THROUGH TIKTOK CONTENT DEVELOPMENT USING THE ADOBE PREMIERE PRO APPLICATION TO INCREASE BRAND AWARENESS IN MSME SILVIA SALON PUSPASARI BOGOR REGENCY

The promotional strategy used by Silvia Salon Puspasari via Tiktok social media did not work optimally because the results of the uploaded videos were not optimum enough because the video quality is still not clear and unstable, which affects the upload results on Tiktok. As a result, the insight into Silvia Salon Puspasari's Tiktok account was unstable. The aim of this research was to create Tiktok content using the Adobe Premiere Pro application as promotional media. This research used the action research method. Measurement effectiveness of packaging design as promotional media using the EPIC Model method. There were 15 respondents, namely 2 marketing experts, 2 computer experts, 1 owner, and 10 consumers or potential consumers. This analysis went through 2 cycles. Based on the results of the analysis of questionnaire distribution, the first cycle still showed quite effective content. In cycle II, an EPIC Rate score of 4.6 was obtained, which means it was very effective. From this research it can be concluded that Tiktok content is said effective and suitable for use as a promotional strategy to increase brand awareness at MSME Silvia Salon Puspasari.

Public Relations Marketing Strategy in Building Brand Awareness Using Product Bundling

Digital media as a marketing platform today results in increased business competition to capture market share. This research aims to analyze whether using PR marketing strategies, specifically bundled products, can increase brand awareness. The study is descriptive qualitative research, utilizing primary data collected through observation and interviews. The sample consists of 20 respondents, including staff, Anak Panah Kopi employees, and public members in Salatiga. The results concluded that the public relations marketing activities by Anak Panah Kopi to increase brand awareness can be seen in the push and pull strategies. Push strategy uses an interpersonal approach to customers by prioritizing good service. While implementing the pull strategy, Anak Panah Kopi innovates products, provides discounts and bundling promos, collaborates with several influencers, and conducts marketing campaigns by displaying exciting content on Instagram social media to market its products.

K- Popfication in Viral Marketing: Increasing Brand Awareness and Purchasing Decisions of MSMEs

The K-pop phenomenon has become one of the significant global culture trends, impacting not only the entertainment industry but also various aspects of marketing. This study aims to explore the impact of K-pop elements in viral marketing strategies on MSMEs in Indonesia, especially in increasing brands awareness and consumer purchasing decisions. The sample formed of 75 respondents who were selected using purposive sampling, with criteria MSME's customers on on line shopping. Data analysis using Structural Equation Modeling (SEM) with the help of Smart PLS 4.1. The research results shows that K- Popfication has been a significant influence on increasing brands awareness and purchasing decisions. This indicates that marketing strategies that integrate elements of K-Pop culture are effective in increasing brands awareness and encouraging consumers to make purchases. In contrast, neither buzz marketing nor viral marketing showed a significant influence on brands awareness and purchasing decisions in the context of this research. These findings provide important insight that in an effort to increase visibility and sales, K- Popfication has greater potential than other marketing strategies that do not involve elements of popular culture such as K-Pop.

Strategi Komunikasi Pemasaran Asmara Coffee Melalui Event Musik Asmaraloka Dalam Menciptakan Brand Awaraness

The purpose of this study is to analyze Asmara Coffee's marketing communication strategy through the Asmaraloka music event in creating and increasing brand awareness among consumers. This study uses a constructivism paradigm with a qualitative approach to analyze Asmara Coffee's marketing communication strategy through the Asmaraloka music event in increasing brand awareness. Data were collected through interviews, observations, literature studies, and documentation, with analysis using the interactive method of Miles and Huberman and verification through triangulation. The results of the study provide an in-depth picture of the effectiveness of the marketing strategy implemented and its impact on Asmara Coffee's brand awareness. Research on Asmara Coffee shows that tight competition in the coffee shop industry is a challenge for Asmara Coffee to stay competitive and increase brand awareness. Asmara Coffee strives to maintain its existence by optimizing social media accounts, providing the best service, and routinely holding music events. The Asmaraloka music event is the main strategy in attracting new consumers and strengthening brand awareness. Through this approach, Asmara Coffee strives to remain relevant and competitive amidst business competition.

The Effectiveness of Tiktok in Increasing Brand Awareness Among Users

Technological advancements have revolutionized marketing strategies, particularly in the realm of social media. As businesses recognize the importance of brand awareness in consumer decision-making, platforms like TikTok have emerged as powerful tools for enhancing brand visibility. Despite its rapid rise in popularity, TikTok's effectiveness in increasing brand awareness remains underexplored. This study investigates "The Effectiveness of TikTok in Increasing Brand Awareness Among Users" with three primary objectives: (RO1) to identify the effect of Mobile Application Values, Information Quality, System Quality, and Influencer Trust on Brand Awareness; (RO2) to identify the effect between Brand Awareness and Word of Mouth; and (RO3) to analyze the effect between Brand Awareness on Purchase Intention. The research adopts a quantitative approach, utilizing a questionnaire distributed to B2C TikTok users. A sample size of 343 respondents was determined using stratified sampling. Descriptive and regression analyses were conducted to interpret the data. The results indicate that Mobile Application Value, System Quality, and Influencer Trust significantly influence Brand Awareness on TikTok, while Information Quality does not exhibit a significant effect. Moreover, Brand Awareness positively impacts both Word of Mouth and Purchase Intention, underscoring its pivotal role in consumer behavior. This study contributes to a deeper understanding of TikTok's potential as a branding tool and offers practical insights for marketers seeking to leverage the platform effectively. Despite limitations in sample size and survey biases, the findings provide a foundation for future research and the refinement of marketing strategies in the dynamic landscape of social media.

Omnichannel Based Integrated Marketing Communication At Tripatria Innovation Marketing Program

This study explores the application of an Integrated Marketing Communication (IMC)-based omnichannel approach in Tripatria's Innovation Marketing Program. This program aimed to increase brand awareness and consumer trust through an integrated online marketing strategy. The program, conducted over six months, successfully engaged general consumers and healthcare professionals, leading to increased interactions on social media and product purchases. The findings highlight the significant impact of a well-executed omnichannel strategy on consumer behavior and brand perception and emphasize the need for continuous innovation and adaptation in marketing strategies to remain competitive in the dynamic healthcare market. Future research should investigate the long-term effects of such marketing programs on customer loyalty and retention.

Implementation of social media platform for increasing brand awareness of Tista tourism village

The aim of this research is (1) To find out how the management of the Tista tourism village promotes the brand of the village and (2) What the impact of the application of the social media platform on the awareness of the Tista village is. The Tista tourist village is an independent tourist village that started from the community, by the community, and for the community based on the spirit of mutual cooperation in building a village as well as shared commitment and the many potentials that exist in the area that we need to preserve and develop, therefore giving rise to an idea for form a tourism village. This tourism village aims to utilize existing human resources and natural resources so that the existence of Tista tourism village can be known and recognized by the wider community so that it can be attractive for tourists who just come to enjoy the rural atmosphere in our area. Data collection methods are observation, interview, documentation, and literature study. The analysis techniques used are descriptive and qualitative. The results of this study indicate that there are some social media platforms used for increasing brand awareness in the village and there is also improvement of the tourism activities arising from the social media. It can be recognized from the increasing number of viewers on the platform which at the meantime uses Facebook, Instagram, and Tik-Tok.