This paper introduces a new generalization of moment exponential (or length biased) distribution. The new model is referred to as generalized transmuted moment exponential distribution. This model contains some new existing distributions. Structural properties of the suggested distribution including closed forms for ordinary and incomplete moments, quantile and generating functions and Rényi entropy are derived. Maximum likelihood estimation is employed to obtain the parameter estimators of the new distribution. We illustrate the importance of the new model by means of three applications to real data sets.