Elderly individuals are frequently perceived as being physically weak, reliant on others, and a source of societal stress. It is imperative for public health professionals and society at large to confront ageism, as they have the potential to mitigate and prevent discrimination, influence policy development, and impact the possibilities available for older individuals to achieve healthy ageing (WHO 2022). The focus of this study is the incidence of discrimination against older people (ageism) as a distinct form of prejudice in the tourism and hotel business. On the basis of an investigation of reciprocal interactions and the perception of working with older colleagues, the current situation of intergenerational relationships among the aging population is revealed. The aim of this study is to address the need for a better mutual understanding of the older and younger populations in the business environment and to foster more pleasant and productive collaboration between them. Using the proposed model, the study examines how prepared hospitality students in Serbia are to work with older colleagues and what their general opinion is about the older population. A survey was conducted among 198 students of hospitality management from Novi Sad (Serbia), incorporating several metrics indicated in the literature. The results imply that students' attitudes towards the social skills of older colleagues have the greatest positive influence on their willingness to work with older workers. In addition, the study revealed that a higher degree of anxiety about aging is associated with a decreased willingness to work with older colleagues. This emphasizes the need for hospitality and tourism faculties to incorporate pedagogical strategies, such as intergenerational service learning, to encourage and maintain intergenerational cooperation in the hospitality industry.
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