Impulse Buying Behavior Research Articles

Predicting individuals’ behaviors during a pandemic: why we might have acted as we did during the COVID-19 pandemic

BackgroundThis study examined individual differences in how people behave in response to a pandemic – more specifically, the current coronavirus pandemic.Participants and procedureA sample of 420 participants was recruited through the online data collection platform MTurk. Participants were directed via an online link to a Qualtrics survey. This survey was composed of several demographic questions and self-report personality and belief scales, followed by a set of outcome measures designed to measure specific behaviors relating to avoidant behavior, protective behavior, and impulsive buying which the participants might, or might not, have engaged in during the COVID-19 pandemic.ResultsThe results showed that locus of control was the best personality-related predictor of peoples’ pandemic-relevant behavior, such that externally oriented people were more likely to report both protective behavior and impulsive buying behavior. In addition, perceived threat was significantly associated with all three types of pandemic-relevant behaviors (avoidant, protective, and impulsive buying).ConclusionsIndividuals’ personality traits and beliefs clearly play a major role in determining their behavior during health crises. In the case of the current COVID-19 crisis, some people adopt behaviors that ensure their safety and the safety of others, whereas other people display careless behaviors that contribute to spreading the infection. Because individual differences in this situation matter, it is important to determine which variables accurately predict which behaviors.

Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail

PurposeThe main aim of this study is to examine the effect of virtual store atmospheric factors on impulsive purchasing in the metaverse context.Design/methodology/approachGrounded in purposive sampling, 451 individuals with previous metaverse experience were recruited to accomplish the objectives of this research. Next, to identify both linear and nonlinear relationships, the data were analyzed using partial least squares structural equation modeling (PLS-SEM) and artificial neural network (ANN) approaches.FindingsThe findings underscore the significance of the virtual store environment and online trust in shaping impulsive buying behaviors within the metaverse retailing setting. Theoretically, this study elucidates the impact of virtual store atmosphere and trust on impulsive buying within a metaverse retail setting.Practical implicationsFrom the findings of the study, because of the importance of virtual shop content, practitioners must address its role in impulse purchases via affective online trust. The study’s findings are likely to help retailers strategize and improve their virtual store presentations in the metaverse.Originality/valueThe discovery adds to the understanding of consumer behavior in the metaverse by probing the roles of virtual store atmosphere, online trust and impulsive buying.

Suitability of Islamic Consumption Theory with the Concept of Decluttering as a Preventing Factor for Impulsive Buying Behavior

Suitability of Islamic Consumption Theory with the Concept of Decluttering as a Preventing Factor for Impulsive Buying Behavior

The Influence of Flash Sale on Impulsive Buying Behavior Through the Shopee E-Commerce Application in PIPS FKIP University of Riau Students

The purpose of this study is to analyze the effect of flash sales on impulse buying behavior through the Shopee e-commerce application with the target of 126 students majoring in PIPS FKIP Universitas Riau class of 2021 as a research sample determined based on purposive sampling techniques. By using quantitative descriptive methods. The data were collected using a questionnaire instrument and analyzed with the T test. The results obtained were 0.000 α 0.05, so it can be concluded that there is a positive and partially significant influence between partial flash sales on impulse buying behavior in students majoring in PIPS FKIP Riau University.

The Influence of Economic Literacy and Lifestyle on Impulse Buying Behavior of Students of SMA Negeri 2 Siak Hulu

This study aims to determine the effect of economic literacy and lifestyle on the impulse buying behavior of students at SMA Negeri 2 Siak Hulu. The population in this study were students of class XI IPS SMA Negeri 2 Siak Hulu with a total of 210 students. The sample of this research was 138 students with purposive sampling technique. The data collection method used a questionnaire containing tests and questionnaires which were distributed via the Google form and the data collected was then tabulated and analyzed using multiple linear regression. Hypothesis testing is done by partial significant test and simultaneous test. Based on the results of the study, it was found that economic literacy had a significant negative effect on the impulse buying behavior of students at SMA Negeri 2 Siak Hulu, lifestyle had a positive and significant effect on the impulse buying behavior of students at SMA Negeri 2 Siak Hulu, economic literacy and lifestyle had a positive and significant effect on impulse buying behavior of students of SMA Negeri 2 Siak Hulu.

Impulse Buying Intentions of Gen Z’s Consumers from Hedonic Shopping Perspective for Apparels

Purpose: The purpose of the study is to explain the paths that lead to impulse buying intentions of Gen z’s consumer behaviour for apparels by hedonic shopping perspective. Design/Methodology/Approach: Data were collected using a structured questionnaire from a sample of 257 consumers from north India aged 15 to 27 by using the simple random sampling. For testing the research hypotheses, regression analysis was employed using SPSS. Findings: The results of the study reveal that all the five variables of hedonic shopping value is positive associated with Impulsive buying intentions of Gen z’s for apparels. Research Limitations/Implications: The study assumes immense significance because it presents the insights regarding the behaviour of eastern Uttar Pradesh consumers and would be informative for consumer behaviour researchers, retailers and marketers. The study neglects demographic and socio-psychological factors which are the major factor that affects consumer’s purchase behavior. Originality/Value: This research adds to the understanding of association between hedonic shopping and impulse purchase. In this regard, the study's findings of the study would contribute to scant empirical works of impulse buying behaviour of apparel purchasers which help marketers to improve their business strategy.

Faktor – Faktor Yang Mempengaruhi Impulsive Buying Pada Pengguna E-Commerce Di Indonesia

This research aims to examine the effect of shopping enjoyment, hedonic shopping motivation, and price discounts on impulsive buying tendency, and impulsive buying tendency on impulsive buying behavior with self-control as a moderating variable. The sampling technique was carried out using a purposive sampling method. The questionnaire was distributed online using google form. Respondents who filled out a valid questionnaire were 190 respondents of e-commerce users to continue data processing. Researchers used two testing applications, namely SPSS version 28 and Warp PLS version 08. The results showed that H1 shopping enjoyment has a negative effect on impulsive buying tendency, H2 hedonic shopping motivation has a positive effect on impulsive buying tendency, H3 price discount has a positive effect on impulsive buying tendency, H4 impulsive buying tendency has a positive effect on impulsive buying behavior, and H5 self-control does not moderate the effect of impulsive buying tendency on impulsive buying behavior.

The Impact of Impulsive Purchasing Behavior on Consumer Actual Consumption during an Economic Crisis: Evidence from Essential Goods in Retail Industry Sri Lanka

This research focuses on the impulsive purchasing behavior of consumers during an economic crisis in Sri Lanka and its impact on the demand for essential goods in the retail industry. The study aims to investigate the factors influencing impulsive purchasing behavior, including purchasing intention, store environment, and the availability of money. The research also aims to understand the implications of impulsive buying on consumer demand and its significance for the retail industry. The study utilizes a literature review to explore the concepts of impulsive purchasing behavior, factors influencing it, and the impact of economic crises on consumer behavior. It identifies gaps in the existing literature, particularly the lack of research on impulsive purchasing behavior during the current economic crisis in Sri Lanka. To address these research gaps, a quantitative research methodology has been employed. Data was collected through surveys administered to consumers in retail settings. The research analyzed the collected data using statistical techniques to determine the relationship between impulsive purchasing behavior and consumer demand for essential goods. The findings of this research contribute to the understanding of impulsive purchasing behavior during economic crises and its impact on consumer demand in the retail industry. The results could be utilized by retailers and policymakers to devise strategies for managing consumer behavior, maintaining sustainable inventory management systems, and ensuring the availability of essential goods during economic crises. The research also has implications for social media platforms and their role in controlling impulsive purchases. Overall, this study aimed ed to provide valuable insights for businesses and policymakers to navigate the challenges posed by economic crises and sustain their operations in the retail industry. Keywords: Consumer Demand, Economic Crisis, Impulsive Purchasing Behavior, Inflation, Purchasing Intention.

Impulsive Buying in TikTok Live Streaming: Enhancing The Role of Telepresence, Brand Trust, and Flow State

Technology has taken a significant role in digital marketing. The presence of live streaming trades has formed a new trend for brands to increase their sales. Telepresence takes a significant role in forming brand trust and flow state which then can drive the audience to do impulsive buying. This research aims to examine the effect of variable telepresence, brand trust, and flow state to impulsive buying on Tiktokshop live streaming activities by EatSambel. The population in this research the users of Tiktok application who ever watched the live streaming of EatSambel with 228 samples which is chosen by purposive sampling technique and the data collecting used questionnaires. The research analysis used SEM-PLS which is managed by SmartPLS 3 software. The result of the data showed that telepresence has positively and significantly effect to impulsive buying, brand trust, and flow state. Flow state also has positively and significantly effect towards impulsive buying, while the effect of brand trust to impulsive buying is not significant. These findings provide a practical understanding of the quality of telepresence and interesting interactions in live streaming that can be considered by marketers to increase sales by encouraging impulsive buying behaviour in consumers.

The Influence of Flash Sales, Online Customer Reviews, and Use Behavior Online Shopping Application on Impulsive Buying Behavior in Generation Y and Z Shopee Application Users in Bali

This research was conducted based on gaps in previous research results or research gap. Apart from that, there is also a research problem regarding the decreasing demand for products on Shopee. This research aims to explain the influence of flash sales, online customer reviews, and use behavior online shopping application on impulsive buying behavior in Generation Y and Z Shopee Application Users in Bali. The research population is all Shopee application users in Bali. The sample in this study was 138 respondents taken using purposive sampling. The analytical tool used to test the hypothesis is multiple regression. The research results show that flash sales, online customer reviews, and use behavior online shopping application have an influence on impulsive buying behavior in Generation Y and Z Shopee Application Users in Bali. Suggestions for further research can develop this research by adding other variables. Keywords: Flash Sales, Online Customer Reviews, Use Behavior Online Shopping Application, Impulsive Buying Behavior

The Effect of Flash Sale on Purchasing Decisions: A Theoretical Approach

The current research was explored to analyze the Effect of Flash Sale on Purchasing Decisions on E-commerce. By applying a qualitative method, this research carried out to explore the prepositions of promotion study and conceptualized flash sale promotion as a promotional tool. The data collection technique applied a literature survey. The literature survey outlined some of the findings of previous researchers' references and elaborated the study using grounded theory. This research, methodically, was expected to be able to explain flash sales, and purchasing decisions. The findings proved that Flash Sale promotions had a positive and significant influence on purchasing decisions, and encouraged impulse buying behavior on various platforms, such as Shopee and Lazada. Flash Sales provided attractive price reductions for consumers, encouraging them to make purchasing decisions. The results also showed that promotional strategies such as Flash Sale and Free Shipping offers promoted a positive impact on increasing product sales and influencing consumer purchasing decisions. Keywords: Discount, Flash Sale, Purchasing Decision

Nexus Between In-Store Design Cues and Impulse Purchasing Behavior at Supermarkets in Yaoundé, Cameroon

Purpose: This study seeks to assess the relationship between in-store design cues (store layout, product placement, signage, and point of sales display) and impulse purchase behavior at supermarkets in Yaoundé, Cameroon. It also explores the moderating effects of age and gender on this relationship. Methods: The study adopted a quantitative design with the help of a model with four exogenous variables, two moderating variables, and one endogenous variable adapted from the stimulus organism response (S-O-R) model of Zajonc (1980). The questionnaires were administered both physically and online to 429 shoppers from four selected supermarkets. The multiple correspondence analysis was used to construct indexes for store layout, product placement, signage, and point of sales display. The ordinary least square estimation technique was used to test the hypotheses of the study. The moderating effects of gender and age were done by interacting the two moderating variables with the components of in-store design cues. Results: Results revealed that layout quality and point of sales display exerted significantly positive effects on shoppers' impulse purchasing behavior while signage and product placement had a positive but insignificant effect on customers' impulse purchasing behavior. The results also revealed a negative but insignificant moderating effect of gender while the moderating effect of age was positive and significant. An overall significant effect of design cues implies that the in-store design cues were found to be attractive and stimulating by the customers. Implications: The study therefore concluded that an improvement in the store design features will act as a significant stimulus for customers' increased impulse purchases. This study has significant practical and theoretical implications in the area of consumer behavior in the context of developing countries, like Cameroon.

Analysis of users’ impulse purchase behavior based on data mining for e-commerce live broadcast

Analysis of users’ impulse purchase behavior based on data mining for e-commerce live broadcast

FACTORS AFFECTING CONSUMERS’ IMPULSE BUYING BEHAVIOUR FOR APPARELS:

Impulse buying behaviour is a significant factor as marketers try to tap this behavior of customers to boost sales. The aim of this research is to explore the factors that have an influence on consumers’ impulse buying behaviour for apparels. A self administered questionnaire developed from the literature was administered to 109 consumers. Data have been analysed by using SPSS 22 for correlation and regression. The resulted values for the construct store environment, sales promotion and person’s situation, show positive significant influences with impulse buying, whereas the construct product qualities and shopping enjoyment tendency have an adverse effect on impulse purchase. The study provides merchants, academics, and scholars with helpful knowledge into the impulse buying behavior of Indian buyers, as well as the implications for the management of retailers. This study was restricted to Uttar Pradesh customers and apparel just.

Muslim fashion dynamics: The mediating role of positive emotion in elucidating impulsive buying behavior

Growing Muslim fashion trends drive diverse demands. Business must cater to varied preferences, offering a range of styles to suit consumer wishes in the expanding Muslim fashion industry. This study conducted in Semarang City, Central Java, Indonesia involved 150 respondents and employed SmartPLS to test the interplay of fashion involvement, positive emotion, and impulsive buying. Contrary to expectations, a direct link between fashion involvement and impulsive buying was not significant. However, positive emotions emerged as a crucial mediator, indicating that emotional experiences play a pivotal role in shaping impulsive buying behaviors, especially within Muslim fashion. This research contributes novel insights by uncovering the nuanced relationship between fashion involvement and impulsive buying, highlighting the significant mediating role of positive emotions. It enriches the broader understanding of consumer behavior in the context of the Muslim fashion industry, offering valuable psychological perspectives for consumer management. The absence of a significant direct effect prompts exploration into moderating variables, such as cultural and religious factors within the Muslim community. Concerns about self-reported data and response bias suggest avenues for further refinement in future studies. The study enriches existing theories by emphasizing the intricate interplay between fashion involvement, positive emotions, and impulsive buying.

Did the COVID-19 transform consumers’ orthodox behavior?: A systematic literature review

The study aimed to explore new aspects and dimensions of consumer behavior during COVID-19. Hence, significant changes in consumer behavior were identified, and the characteristics, similarities, and differences of these behavioral approaches were discovered to obtain the purpose. The systematic literature review was conducted using the PRISMA-ScR method, which is a systematic procedure for screening and analyzing the chosen literature. The study found four major changes in consumer behavior; panic buying (large volume, short-run), stockpiling (large volume, long-run), impulse buying (small volume, short-run), and sustainable buying behavior (small volume, long-run). Moreover, this study explored the correlations and differences among these behaviors. The authors constructed an innovative framework that examines the characteristics of panic buying, stockpiling, impulse buying, and sustainable buying behavior, drawing upon existing work in the field. As this paper explains the characteristics and underlying reason for the transformed behavior, this paper can contribute to the literature on consumer behavior during uncertain situations. This study can help marketers, government, and policymakers to understand consumer behavior changes and their causes in any emergency circumstance. Furthermore, using this study's findings, decision-makers could develop and adopt inventory management, supply chain management, and sustainable consumption policies and strategies to address the crisis.

Role of E-Shopping Orientation and Trust in predicting Impulsive Buying Behaviour

Impulse Buying and the drivers of similar consumer behaviours have captured the interest of researchers for quite some time now. The construct was first explored in the context of offline or brick and mortar stores. However, with the growing popularity of online retail stores has led to the concept being included in studies on customer behaviour, specifically in the online context. In the current study, the researchers attempt to contribute to literature on customer behaviour in the online environment by exploring the relationship between E-Shopping Orientation, Trust and Impulsive Buying Behaviour. The focus of the currents study is the members of Generation Y. The scope was limited to this specific section, given that each generation differs from the other in terms of their behaviour, needs and drivers. While the direct impact of E-shopping Orientation on Impulsive Buying Behaviour was found to be not statistically significant, the indirect effect was found to be significant. This suggests that Trust fully mediates the relationship between E-Shopping Orientation and Impulsive Buying Behaviour. In addition to contributing to literature in the area of customer behaviour, the findings also add to our understanding of a major section of the Indian customer base.

The Role of Product Visual Appeal and Sale Promotion Program on Consumer Impulsive Buying Behavior

The study aims at investigating the impact on relationships among visual appeals of products, sales promotion programs, and instant gratification factors on consumers’ impulsive buying behavior. The study comprises two stages using both qualitative and quantitative research methods. In detail, qualitative research is applied in the first stage to explore the factors that might influence consumers' online impulsive buying behavior and examine the relationship among the factors. The quantitative research is conducted in Vietnam. The 362 Vietnam-collected valid questionnaires were analyzed using Cronbach alpha, exploring factor analysis (EFA), confirmed factor analysis (CFA), and structural equal model (SEM) to check the measurement values and test the proposed hypotheses. The result shows that product visual appeal and sales promotion programs have a positive impact on instant gratification factors and impulsive buying behaviors. Moreover, the research proved the direct influence of instant gratification factors on consumers’ impulsive buying behavior. The findings contribute to expanding measured values and provide several suggested solutions for the practical management of business strategy. Doi: 10.28991/ESJ-2024-08-01-021 Full Text: PDF

The Influence of Price Discount, Bonus Pack, Brand Image on Impulse Buying of Cuddleme Products in Yogyakarta

This study aims to analyze the effect of price discounts, bonus packs, and brand image on impulse buying behavior for CuddleMe products in Yogyakarta. The sample of this study consists of 40 respondents who have purchased CuddleMe products at least once within the last year or in the year 2023, and respondents who made purchases of CuddleMe products in the Yogyakarta area. The data collection technique used in this research is a survey method with a questionnaire as the research instrument. The data was processed using regression linear, t test, F test. The results of this research prove that: (1) Price Discount does not significantly influence impulse buying behavior for CuddleMe products in Yogyakarta, (2) Bonus Pack does not significantly influence impulse buying behavior for CuddleMe products in Yogyakarta, (3) Brand Image influences impulse buying behavior for CuddleMe products in Yogyakarta, (4) Price Discount, Bonus Pack, and Brand Image simultaneously have a significant influence on impulse buying behavior for CuddleMe products in Yogyakarta. These findings imply that further researchers should explore the impulse buying behavior influenced by various factors. The findings of this research have implications for CuddleMe product manufacturers to formulate strategies for customers who have purchased their products to exhibit impulse buying behavior.

A Systematic Literature Review: Dietary and Cultural Shifts and Child Nutrition Status in Fishing Families

This study aims to analyze the effect of price discounts, bonus packs, and brand image on impulse buying behavior for CuddleMe products in Yogyakarta. The sample of this study consists of 40 respondents who have purchased CuddleMe products at least once within the last year or in the year 2023, and respondents who made purchases of CuddleMe products in the Yogyakarta area. The data collection technique used in this research is a survey method with a questionnaire as the research instrument. The data was processed using regression linear, t test, F test. The results of this research prove that: (1) Price Discount does not significantly influence impulse buying behavior for CuddleMe products in Yogyakarta, (2) Bonus Pack does not significantly influence impulse buying behavior for CuddleMe products in Yogyakarta, (3) Brand Image influences impulse buying behavior for CuddleMe products in Yogyakarta, (4) Price Discount, Bonus Pack, and Brand Image simultaneously have a significant influence on impulse buying behavior for CuddleMe products in Yogyakarta. These findings imply that further researchers should explore the impulse buying behavior influenced by various factors. The findings of this research have implications for CuddleMe product manufacturers to formulate strategies for customers who have purchased their products to exhibit impulse buying behavior.