In this paper, we consider the problem on exponential stability analysis of the stochastic impulsive high-order BAM neural networks with time delays. Through employing Lyapunov function method and stochastic bidirected halanay inequality, we constitute exponential stability of the stochastic impulsive high-order BAM neural networks with its estimated exponential convergence rate and feasible interval of impulsive strength. An example illustrates the main results.