Impulse Buying Research Articles

The Role of Financial Self-Control in Mitigating Online Impulsive Buying Among Gen Z Consumers in Indonesia's E-Commerce Sector

The Role of Financial Self-Control in Mitigating Online Impulsive Buying Among Gen Z Consumers in Indonesia's E-Commerce Sector

Leveraging Hedonic Triggers for Digital Impulse Purchases: Evidence from Online Shoppers in Vietnam

Leveraging Hedonic Triggers for Digital Impulse Purchases: Evidence from Online Shoppers in Vietnam

How compulsive and impulsive buying affect consumer emotional regulation. Is anxiety a differential element?

PurposeAcademic literature calls for research on the impact of psychological states derived from mental illness on detrimental consumer behaviour. The purpose of this study is to assess the impact of anxiety on the consumer’s buying processes (compulsive and impulsive) and emotional regulation.Design/methodology/approachTo carry out the statistical analysis, the data were obtained through an online survey (n = 726) of supermarket consumers. The treatment of the data was using partial least squares structural equation modelling (PLS-SEM).FindingsThe results obtained show that anxiety influences the generation of harmful behaviour, as it has a positive impact on compulsive and impulsive buying. In addition, compulsive and impulsive buying generate higher levels of consumers’ emotional regulation.Originality/valueThis study contributes to the management of anxiety as a priority element to reduce harmful behaviour. Therefore, it provides useful information for marketing managers and professionals in psychological and healthy consumer processes.

Analisis Pengaruh Price Discount, Hedonic Shopping Motivation Terhadap Impulse Buying Pada Konsumen Shopee-Id

This research is motivated by the community that is currently dependent on the facilities provided by the internet , with the facilities provided by the internet the community is able to meet everything The desired needs, one of which is online shopping transactions.The purpose of this study was to determine whether there is a significant influence between price discounts and hedonic shopping motivation on impulse purchases in consumers Shoppe_id students FEB PGRI University Semarang class of 2017 /2019. In conducting this research, researchers are guided by previous studies and the research method used is quantitative research with the determination of data sources using non-probability sampling and accidental samling, for the validity of the data researchers took from the Student Administration Bureau which had been processed by researchers using SPSS 26. The results of the analysis in this study stated that the price discount (X1) sig value of 0.035 which means that the price discount have a significant effect on impulse buying (Y), while for hedonic shopping motivation (X2) shows a sig value of 0.000 which means motivasi hedonic shopping has a significant influence on impulse buying (Y).

Mindful marketing: a study of the effect of impulse buying on mindfulness and the mediating effect of trait antecedents

Mindful marketing: a study of the effect of impulse buying on mindfulness and the mediating effect of trait antecedents

Will social media celebrities drive me crazy? Exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce

AbstractThis study evaluates the influence of social media celebrity endorsements on consumers' impulsive buying behavior in social commerce by extending the signaling theory and commitment‐trust theory. A self‐managed online questionnaire is designed to collect the data from 295 valid respondents and analyze it using a multi‐analytical hybrid structural equation modeling‐artificial neural network (ANN). The results reveal that relational switching alternatives and relationship benefits directly contribute to relationship commitment to social media celebrity, whereas shared value and parasocial interaction positively lead to social commerce trust; both relationship commitment and social commerce trust induce consumers' impulsive buying behavior in social commerce. From a theoretical perspective, this study enriches the components of signaling theory and commitment‐trust theory, expanding their applicability and transferability in social commerce. Moreover, this study consolidates the theoretical integration, indicating that signaling theory can be considered as an antecedent of commitment‐trust theory for triggering consumers' impulsive buying. Methodologically, adopting second‐order constructs benefits, this study captures the multidimensionality and complexity of social commerce trust and impulsive buying from the partial least squares‐ANN perspectives. In practice, this research provides valuable insights into how to better invite celebrity endorsements and build long‐term relationships with customers, as well as offers insights into countries where social commerce is lacking today. That being said, this study is constrained by its cross‐sectional research design, conducted in Malaysia. Future research endeavors should consider launching longitudinal, multicountry studies to broaden the applicability of the findings.

The Influence of Promotion, Web Quality, and Electronic Payment (E-Wallet) Convenience Moderated by Positive Emotions on Impulsive Skincare Purchases

This research aims to examine the effect of promotion, web quality, and ease of electronic payments (E-Wallets) moderated by positive emotions on impulse skincare purchases. Impulse buying is often associated with making relatively faster and instant decisions without requiring a long time to think. Differences of Individual personality can give rise to a wide variety of experiences when making purchases, Lack of control from consumers signifies their inability to delay gratification thus leading to impulse purchases. This study is quantitative research focusing on survey through distributiong questones. This study employes the PLS 4.0 program to examine the data. The population of this study are People at the productive age of work, the age of 17-50 years. This research shows that Promotions and E-Wallets have a positive and significant effect on Impulsive Buying and Web Quality does not have a positive and significant effect on Impulsive Buying. Positive Emotions have a positive and significant effect in mediating Promotions and E-Wallets with Impulsive Buying, and Positive Emotions do not have a positive and significant effect in moderating Web Quality with Impulsive Buying.

Impact of Digital Marketing on Impulsive Buying Behaviour

Impact of Digital Marketing on Impulsive Buying Behaviour

Dampak Marketplace Layout Design, Sales Promotion dan Customer Review Terhadap Impulse Buying

The Shopee marketplace continues to show its existence as the marketplace with the most visitors. The distinctive color combination and well-arranged navigation menu can provide a different feel when visiting the maketplace. Information about various products can be seen very clearly on the main homepage, and shopping promo offers are also clearly visible on the slider screen on the main marketplace screen. The marketplace layout is also supported by the existence of a customer review navigation feature as a window for customer reviews of products and services that have been received. Shopee seems to understand how urgent the role of product information and customer reviews is in minimizing risks and supporting unplanned purchasing decisions. Therefore, this research aims to determine the impact of marketplace layout design, sales promotions and customer reviews to increase impulse buying. Research was conducted among Y generation in Kendari City who shopped at the Shopee marketplace. The total sample is 160 respondents. A questionnaire with a Likert scale was used as a data collection tool. Data were analyzed by multiple linear regression using SPSS software. The results of data analysis show that marketplace layout design does not have a significant influence on impulse buying. Meanwhile, sales promotion and customer reviews have a significant positive influence on impulse buying. These findings provide information to marketplace managers and sellers about the urgency of the role of sales promotion as a short-term strategy in accelerating impulse buying. Apart from that, the existence of a customer review feature on the marketplace website can contribute to impulse buying. So it becomes urgent to provide stimulus, such as giving rewards or incentives to customers who have purchased to be able to provide reviews of the products and services they receive.

Understanding of The Important Role of Online Customer Reviews in Social Commerce on Customer Trust and Impulse Buying

This research aims to investigate the impact of online customer reviews on customer trust and impulse buying, by utilizing the Stimulus- Organism-Response (S-O-R) theoretical framework. Furthermore, it ex- amines the impact of customer trust as a mediating variable between online customer reviews and impulse buying. Data was obtained through the use of an online questionnaire which was filled out satisfactorily by a total of 150 participants. Participants in this research were individuals who had engaged in impulsive online purchasing behavior and demonstrated con- sumer trust. The methodology used in this research involves the utilization of Structural Equation Modeling with Partial Least Squares (SEM-PLS). The findings show that online customer reviews significantly influence con- sumer trust and impulse buying, while consumer trust significantly influ- ences impulse buying. Moreover, consumer trust partially mediated the relationship between online customer reviews and impulse buying. This research encourages online customer reviews for social commerce in Indo- nesia. When customer trust increases, consumers will make impulse pur- chases based on recommendations. Individuals who show a tendency to engage in impulsive online purchasing behavior are supported by the trust that the individual has. This research provides theoretical and practical implications that can provide valuable insight for further online consumer purchase research.

Impulse Buying: A Multi-National Consumer Study

This study explores impulsive buying behavior among consumers in India and other countries. It identifies factors influencing impulsive purchases, analyses the most impulsively bought product categories, and explores the post-purchase satisfaction of these impulsive decisions. Additionally, the study examines the personality traits of impulsive buyers compared to non-impulsive buyers. The research highlights the factors marketers and retailers can leverage to encourage impulsive purchases. It also empowers consumers to identify their impulsive buying tendencies and understand the emotional drivers behind them. The study provides valuable insights for entrepreneurs, marketers, retailers, and consumers.

Customer Emotion and Impulse Buying: The Variables that Influence Repurchase Intention

Customer Emotion and Impulse Buying: The Variables that Influence Repurchase Intention

"Service design for behavioral change in impulse buying via mobile shopping applications during early adulthood - based on FBM model and design strategies for persuasive behavioral design"

"Service design for behavioral change in impulse buying via mobile shopping applications during early adulthood - based on FBM model and design strategies for persuasive behavioral design"

The Effect of Female College Students’ Perfume Consumption Propensities on Brand Attitudes and Brand Equity

The purpose of this study is to analyze the effects of female college students’ perfume consumption propensities on their brand attitudes and brand equity and to provide the fundamental data essential to establish a perfume brand marketing strategy. From August 14 to 28, 2023, an online questionnaire survey had been conducted with female college students who experienced any purchase of perfume. A total of 316 data were used for a final analysis. The results are as follows. First, regarding the effects of female college students’ consumption propensities on their brand attitudes towards perfume, more propensities for resource saving, planned purchase, and impulse buying-which are sub factors of consumption propensities-indicate higher brand attitudes. Second, regarding the effects of their consumption propensities on their brand equity for perform, more propensities for planned purchase, resource saving, and impulse buying indicate higher brand equity. Third, the impulsive buying tendency was the highest in the consumption tendency, and the resource saving tendency and planned buying tendency were high in the brand equity and the brand attitude. Based on the study results, it is considered that the study will be able to help to make reliable brand products in consideration perfume consumption propensities and to activate the perfume market.

How does the Theory of Planned Behavior Mediate The Relationship Between Financial Literacy And Impulse Buying on Live Selling Platforms?

How does the Theory of Planned Behavior Mediate The Relationship Between Financial Literacy And Impulse Buying on Live Selling Platforms?

The Analysis of Hedonic Lifestyle Impact on Irrational Purchasing Behavior with Social Acknowledgement as a Moderating Variable

This study aims to examine the critical role of social acknowledgment in moderating the relationship between hedonic lifestyles and irrational buying behavior, particularly in the context of luxury products among Generation X, Millennials, and Generation Z in Indonesia. The research objective is to assess how social acknowledgment influences the extent to which individuals with hedonic lifestyles engage in irrational purchasing. The method involves purposive sampling, collecting 256 valid responses. The results reveal that while a hedonic lifestyle significantly impacts irrational purchasing decisions, social acknowledgment amplifies this effect, leading individuals to engage in more impulsive and excessive buying behavior. These findings highlight the importance for marketers and corporate policymakers to consider status-oriented and socially acknowledged marketing strategies to effectively target these consumer groups. The implications suggest that social acknowledgment can be a powerful driver in luxury product consumption, emphasizing the need for marketing approaches that resonate with consumers' desires for social recognition.

Analysis of Paylater Usage on Impulsive Buying Behavior

Analysis of Paylater Usage on Impulsive Buying Behavior

Educating Consumers: The Impact of Social Media Marketing Activities on E-Impulse Buying with Purchase Intention As A Mediator

The objective of this research is to investigate the relationship between Social Media Marketing Activities (SMMA) on the outcome Purchase Intention (PI) and Electronic Impulse Buying (EIB). Convenience sampling technique was used and a pre-tested structured questionnaire was filled by 145 participants in Karachi. The items in the questionnaire included SMMA, PI, and EIB developed in previous studies. The research results reveal that, SMMA has a significant impact on both PI and EIB. Moreover, concerning the EIB, PI assumes a critical role. But it has to be noted that there is no support for SMMA’s indirect effect on the EIB through PI. These findings enhance the knowledge gap regarding how SMMA affects the customers’ behavior in a given context of EIB. The research emphasizes that marketers should strive to carry out share-worthy social media campaigns that persuade consumers to buy products on planned as well as impulse bases. On the same note, legislators should put measures in place which would check unethical and unclear social media marketing. Although the present study has made efforts to select the sample conveniently, the limitations and assumptions are considered as liabilities of this research study: Convenience sampling, sample size and cultural difference. Subsequent investigations should examine SMMA’s effects in various ways, for instance, with a focus on longitudinal research designs and psychological intermediaries like consumer trust and brand loyalty, as well as expanding the geographical scope of the study to enhance external validity.

Corporate Creativity Socialization Program: Preventing Impulsive Buying and Building Habits in Families

Corporate Creativity Socialization Program: Preventing Impulsive Buying and Building Habits in Families

The Effect of Discount, Promotion, Hedonic Shopping Motivation, Shopping Lifestyle on Impulse Buying on Tiktok Shop Users

The purpose of this study is to determine the effect of discount, promotion, hedonic shopping motivation, shopping lifestyle on impulse buying in Tktok shop users and to determine the most dominant independent variables among variables, namely discount, promotion, hedonic shopping motivation, shopping lifestyle on impulse buying in tiktok shop users This research method uses primary data with the test stages carried out, namely validity test, reliability test, normality test, heteroscedasticity test, multicollinearity test, multiple linear regression, F test, t test and coefficient of determination. Data collection was carried out using a questionnaire instrument with data collected by 161 respondents. The sampling method in this study is non-probability sampling with purposive sampling techniques. The results of this study show that the variables discount, promotion, hedonic shopping motivation, and shopping lifestyle affect impulse buying. The most dominant variable in this study is the shopping lifestyle variable by looking at the value of the shopping lifestyle regression coefficient of 0.751.